Tag Archives: fashion week

  • The Fashion Week Wrap-Up

    Once again Mercedes-Benz Fashion Week Australia was a showstopping fashion extravaganza. It showcased emerging Australian talent and household names like Dion Lee and Romance Was Born, as well as the major comeback of Australian fashion brand Sass & Bide.

    The key hair trends that ran through many of the designers shows were natural, effortless hair with the hint of a 90’s come back. Many of the hair looks championed the model’s individuality and showcased their natural beauty.

    Sass & Bide was a celebrated affair, with a collection titled ‘Fiesta Barcelona’, which was inspired by Antoni Gaudi’s Casa Batillo. The resort collection celebrated the whimsical decorative exterior and the zen simplicity of the white light interior.

    Renya Xydis, Cloud Nine Ambassador, acted as the Hair Director for the show and emancipated the Sass & Bide girl with the ultimate cool-girl braids. Renya created five modern twists on a classic braid, with looks featuring sleek and straight simplicity juxtaposed with unapologetic Mohawk tails, modern cornrows and fighting fish tails to capture the pulse of Barcelona street culture.

    "We wanted to create looks that showcased that the Sass & Bide girl as fresh and modern, playing on the spirit and essence of Barcelona. We created the sleekness of the looks with the Cloud Nine Wide Iron and then the intricate Mohawk braids to complement the bold shimmering street life featured within the collection." – Renya Xydis

    C/MEO Collective on the other hand was all about the ultimate ‘feminine-girl’ look this year at Carriageworks. The collection itself, was all about dramatic ruffles, exaggerated detailing and floral prints. The models gracefully floated down the runway, emphasising the brand's DNA of effortless beauty.

    Lauren McCowan, Haircare Group Creative Director and Hair Director for C/MEO Collective created two understated looks for the runway. One was the classic messy ballet bun, perfectly complemented by the second look, which was undone, flowing tresses. Both looks complemented the wild femininity and vigorous spirit throughout the colour soaked range.

    "We wanted the hair look to emphasise the playful and floral nature of the collection. These runway styles can be worn day-to-day, as they are effortless, easy and internationally appropriate." – Lauren McCowan.

  • Adelaide Fashion Festival Wrap-Up

    Adelaide Fashion Festival celebrated the unique style of South Australia's established and up-and-coming talent over October 19th - 23rd. Spanning 4-days, the festival brought together South Australia's most highly regarded and emerging talent in a world-class setting. From new season looks by local hair and makeup artists to sampling the state’s premier food, wine, photography and music, the festival offered a daring and dynamic program set among the city’s vibrant venues. With sell out crowds, and international guests like super model,  Coco Rocha, the Adelaide Fashion Festival further cemented it's presence on the international fashion circuit.

    evo hair alongside Atilo Dusa and the Clip Joint Creative Team were once again fortunate enough to act as the official hair partner for the festival. From the spirited launch event at indigenous heritage site, Tandanya, through to the unforgettable finale from Paolo Sebastian, the hair team created unique hair looks for each and every runway across the event. Enjoy our AFF wrap-up here:

    Launch Night

    Wowing a 200-plus crowd, the exclusive Adelaide Fashion Festival opening-night event drew inspiration from South Australia’s Far North. Fashion was paired with indigenous art, breathtaking live music and an installation that showcased Adelaide designers involved in the festival over the coming days. The hair look maintained a feel of simplicity with a sleek and straight center-part created with evo's easy tiger and builders paradise.

    Adelaide Fashion Festival evo Hair

    Runway One | BNKR

    The festival officially kicked off with two high-impact runways at the new home of runway, Victoria Square, on Thursday 20th October.  Fashion Editor of Vogue Australia, Philippa Moroney led the opening with Australian Fashion Labels brands. The modern show opened with Finder’s, Keepsake The Label, C/MEO Collective and The Fifth, all teamed with Jaggar footwear. Two unique looks were created by Atilio and the Clip Joint Creative Team using evo hair products; the undone plait and an effortless bun. Click here to get the look.

    Adelaide Fashion Festival evo Hair 1

    Runway 2 | Contemporary Women's Fashion

    Alongside Liza Emanuele, Namoi, Paige Rowe, Katya Komarova and Millicent Elizabeth, Atilio Dusa and the Clip Joint Creative Team brought classic and sophisticated styling to Adelaide Fashion Festival’s Contemporary Women’s runway. Atilio crafted a classic look, featuring super-sleek locks and a deep side part. Fashion festival favourites; evo mister fantastic blowout spray, builders paradise working hairspray and love touch shine spray provided structure and shine for a classic and strong aesthetic.

    Adelaide Fashion Festival evo Hair 2

    Runway 3 | New Classics

    Breaking through as the new guard of contemporary women’s fashion, the Adelaide Fashion Festival New Classics runway saw the likes of Acler, Naomi Murrell, Good Studios and The Daily Edited take to the runway. The minimalistic designs and hidden details were perfectly paired with the prominent shape and structure of a 70’s inspired afro. Clip Joint’s Atilio Dusa used a combination of evo builders paradise working hairspray and heat to create a lasting and structured look. The almost triangle shape of the hair balanced out the simplicity of the designers’ collections.

    “It’s a modern-take on the 70’s afro. We kept just enough movement through the top section to make the hair look effortless, yet structured” – Atilio Dusa

    Adelaide Fashion Festival evo Hair 3

    Runway 4 | Couture Culture

    Elegant but edgy, this runway showcased the latest looks by local couture designers; Alexis George, Jaimie Sortino, Caleche, Greta Kate, Couture+Love+Madness, Eliza French, Liza Emanuele and Madame Zhou. Drama, romance and elegance; the runway reflected the history of couture with two opposing looks; black cropped wigs and spray painted white up-dos.

    Adelaide Fashion Festival evo Hair 4

    Runway 5 | Ready to Wear

    Leading fashion editor Philippa Moroney created a bold, dynamic runway that expressed each designer’s own aesthetic. South Australia’s urban style frontier included So It Goes The Label, Casper+Pearl,STONE, Lexi Clothing, Julie White, Autark, Tiff Manuell, Simmone Standing The Label, and d’nim: Artistic jeans collection by Chen Wen. The hair look was all about evo whip it good styling mousse and gangsta grip bonding resin. The perfect paring for a relaxed wet-look.

    Adelaide Fashion Festival evo Hair 5

    Runway 6 | Paolo Sebastian

    Adelaide couture label Paolo Sebastian  once again closed the 2016 Adelaide Fashion Festival in spectacular style with the international release of his Spring/Summer 2017 collection - Wildflowers. International supermodel Coco Rocha opened the show taking to the spectacular summer meadow themed runway.

    “To have Coco visit us at the atelier and walk in the show was an honour. I was absolutely speechless when I heard it might be happening,” designer Paul Vasileff said.

    Using only evo builders paradise working hairspray to perfect this look, Atilio Dusa created an effortlessly elegant style that encapsulated the free spirits of the hippie era; with a tiny plait laid over free flowing waves.

    Adelaide Fashion Festival evo Hair 6

    Immersed in the talent and creativity of this iconic South Australian event, the Clip Joint Creative and evo hair team made the perfect duo to lead the hair direction for AFF and while their is a sadness that the 2016 event is over, the team eagerly awaits AFF 2017.

    Click here for more behind the scenes action. 

  • The Perfect Bun | Adelaide Fashion Festival

    evo hair teamed up with the Clip Joint Creative Team and C/MEO to bring us seven simple steps to achieve the perfect bun, as seen on the Adelaide Fashion Festival runway.

    Get The Look.

    The Perfect Bun with evo Hair 1. Start with a center part.
    The Perfect Bun with evo Hair 1 2.  Use evo tyler teasing brush to section out loose pieces of hair around the hairline.
    The Perfect Bun with evo Hair 2 3. Heavily spray hair with evo builders paradise working hairspray.
    The Perfect Bun with evo Hair 3 4. Sprinkle evo haze styling powder into crown.
    The Perfect Bun with evo Hair 4 5. Create a ponytail at the nape and secure with evo mister fantastic hair bungee. Twist hair and wrap around the ponytail to create a bun.
    The Perfect Bun with evo Hair 6 6. Secure bun with bobby pins.
    The Perfect Bun with evo Hair 5 7. Move the front pieces of hair away from the face and spray with evo builders paradise working hairspray.

    For more evo step-by-steps, click here.

  • New York Fashion Week Recap

    New York Fashion Week set the scene for some of  best hair moments for Spring Summer 2017. From romantic waves to punky ponytails, the Moroccanoil team had us captivated. Here are some of our favourite moments.

    Monique Lhuillier | Bob Recine  

    No brushes required, this girly, top-of-the-ear ponytail has the right amount of punky texture to perfectly contrast the mature and serious design of Monique’s Spring Summer 2017 Collection.

    Top Tip: Mist ponytail with Moroccanoil Dry Texture Spray  (coming soon) and rough with fingers for added texture.

    New York Fashion Week Recap 1

    Marchesa | Antonio Corral Calero 

    Sleek and sophisticated with a touch of glamour, this romantic and edgy, off-the-face style beautifully contrasts the ethereal and feminine designs of Marchesa.

    New York Fashion Week Recap 4Cushnie Et Ochs | Antonio Corral Calero

    Cushnie Et Ochs SS17 collection is a modern take on 1980s Miami and Michelle Pfeiffer’s iconic character Elvira Hancock in Scarface.  To complement the sultry yet sophisticated designs, Antonio created a soft hairstyle exuding femininity.

    Top Tip: Cocktail Moroccanoil Original Treatment and Moroccanoil Heat Protection spray together and apply to damp hair for the perfect styling foundation.

    New York fashion Week Recap 2


    Vera Wang | Paul Hanlon 

    To contrast the dark and severe aesthetic of the collection, the hair look for Vera Wang focused on enhancing each model’s natural hair texture. Subtle waves and healthy shine gave off the ultimate cool, sophisticated vibe.

    Top Tip: Use Moroccanoil Blow-Dry Concentrate on the ends of dry hair for subtle separation.New York Fashion Week Recap 5

    Click here for more fashion week coverage. 

  • Designer Feature | A moment with Aje

    Born in 2007, Aje is the result of best friends Adrian Norris and Edwina Robinson’s creative passion and determination to bring Australian women clothing that transcends traditional time barriers with its timeless sophistication and wearability.

    Synonymous to effortless glamour, tough femininity and dishevelled elegance Aje is the brand every girl wants hanging in her wardrobe.

    We caught up with one half of the famous designing duo, Edwina, to find out a little more about the brand that has such a big place in the heart of the Australian Fashion Industry.

    In only a few short years Aje has developed a cult-like following, which we were fortunate enough to experience first-hand at their Mercedes Benz Fashion Week Resort ’17 collection showcase, with hair direction from Lauren McCowan for Moroccanoil. Lauren fashioned fresh hair with movement and soft texture detailed out by applying Moroccanoil Treatment through the hair for separation. Recreate the look for yourself in a few simple steps, here.

    How long have you been in the industry?

    I have been working in the fashion industry in different guises for more than fifteen years and it never ceases to surprise me. It’s a very complex industry.

    What sparked your love of fashion?

    My grandmothers both had exceptional taste in clothes and from a very young age I remember being enamoured by the textures within their wardrobes. Fashion has always been an undercurrent, if not the directive in my life.

    What is your all-time favourite piece of clothing?

    I love pieces of clothing that tell a story - my favourite pieces are those that I have collected when travelling. Not necessarily the most expensive pieces in my wardrobe, rather often the opposite. I have this amazing calf skin leather wrap top with exaggerated 3/4 puff sleeves that my fiancé and I found in Les Puces in Paris. The day was a beautiful day so the memories are etched into this piece.

    What inspires you the most?

    Style is a means of individual self-expression, almost like a physical psychology of the soul. This constantly inspires me - the way you can tell so much about someone’s inner workings by the way they put themselves together on the outside.

    What can we expect to see from you as we move into summer?

    More of our signature contrast between tough and feminine and more dishevelled elegance. We have been inspired by land and sea for our SS16 collection entitled 'Terra a Mare' - both the physical landscape and the uniforms of naval and military officers.

    Guilty habit?

    A glass of wine at the end of the day.

    Worst fashion moment?

    I was definitely quite experimental with style in my school days. At the time I felt like I was a forward thinker, but in hindsight I think I was just in another realm altogether - one I’m glad to have moved out of!

    One thing you can’t live without?

    He knows who he is.

    Recreate the look from the Aje Resort 2017 Collection showcased at Mercedes Benz Fashion Week 2016. Get The Look here.

  • Fashion Week Street Style | Hair Inspiration

    Mercedes Benz Fashion Week 2016 might have been and gone but it's certainly not forgotten. The fashion industry's event of the year saw our evo, Cloud Nine and Moroccanoil hair teams bring life to runway shows from Australian labels like Yeojin BaeC/MEO and Rebecca Vallance, but the models weren't the only stars of the show - Fashion Week wouldn't be the same without it's show-goers.

    Here we've captured some of our favourite Fashion Week street style moments for some incredible hair inspiration. From ponytail's to the perfect wave, these styles ruled the streets.

    Our experts give us their tips on how to achieve these looks to help us get ready for our next big event!

    Beck Carroll Violet Sainsbury

    Beck Caroll

    Beck Carroll Hair
    Cloud Nine Ambassador

    I'm liking the middle parts here and the fact the hair is smooth but not too straight and still has a touch of volume in the roots. To create this look, I would blow-dry the hair but if blowdrying is too much effort for a mid-week look, I would use the Cloud Nine Original or Cloud Nine Wide Iron to smooth the hair on a low temperature – nothing above 175 degrees. If you do choose to blow-dry the hair, smooth it after at a super-low temperature like 125 degrees. With hair this long, it’s really important to invest in a decent brush and get regular trims. Be gentle when brushing, don’t over process the hair or use high temperatures when heat styling.


    Violet Sainsbury

    Moroccanoil International
    Education Manager

    Very few things beat a perfect
    ponytail for me. This look is so sophisticated and too cool for school at the same time.  In order to create the perfect pony, I start with the perfect foundation, and for me that’s the Moroccanoil Treatment Light. I would then layer in the Moroccanoil Volumising Mousse to achieve the perfect texture and natural shine. A trick I picked up backstage at Fashion Week is to lightly spray the root area with Moroccanoil Heat Styling Protection and blow-dry into the direction of where you want to place the base of the ponytail. This gets rid of bubbles and gives you the ultimate sleek and shiny finish.


    Atilio Dusa Grant Norton

    Atilio Dusa

    Clip Joint
    evo & Cloud Nine Ambassador

    I like that this woman takes care of how she looks and clearly visits the salon regularly. To get this look I would blow-out the hair using evo’s mister fantastic and set with the Cloud Nine Waving Wand, finishing the look with evo builders paradise and a couple of drops of evo love perpetua. It’s all about the prep work if you want curls like this to last all day, be sure not to use a heavy shampoo or conditioner and always start with mister fantastic. It’s really important to set the hair at the right temperature too and leave curls to cool before dressing them out.


    Grant Norton

    Chester's Wife Rose
    evo Ambassador

    This look is effortless and minimal. It has a no fuss approach that suits the overall look. To recreate this look I would start by washing the hair with evo therapist shampoo and evo therapist conditioner and apply evo easy tiger straightening balm and blow dry the hair smooth with the evo bruce bristle brush. To keep hair this length looking its best you need to keep up your cuts as you don’t want it flicking out on the shoulders. I would recommend having a cut every 6-8 weeks to ensure the look is polished and maintained.


  • Get The Look | Textured Elegance

    The hair look for the Aje 2016 Resort Collection show demonstrated an effortless exploration in bringing out the natural texture of each girls hair, to bring out their individuality and beauty while still keeping the nonchalant elegance that embodies the ‘Aje girl’. Lauren McCowan fashioned fresh hair with movement and soft texture detailed out by applying Moroccanoil Treatment through the hair for separation.

    “Whenever I work with Aje as hair director, I always take inspiration directly from the collection and the brand itself - they are the masters of dishevelled elegance, and their ability to make the most embellished and structured pieces meld with chic nonchalance means endless inspiration when applying those ideas to hair. Always a pleasure.”Lauren McCowan

    Get the look from Aje's show with Moroccanoil and Cloud Nine Tools here.

    Textured Elegance

    Aje_Moroccanoi Step 1 1. Starting at the nape, use a straightener such as a Cloud Nine Original Iron to create natural bends in the hair and bend away from the face.
    Aje_Moroccanoi Step 2 2. Apply Moroccanoil Dry Shampoo to the front hairline and the crown.
    Aje_Moroccanoi Step 3 3. Use a small amount of Moroccanoil Light Treatment through the mid- lengths and ends for separation.


    Find out more about the brains behind the Aje brand,  best friends Adrian Norris and Edwina Robinson, here.

  • Get The Look | Cloud Nine Tools

    Using the Cloud Nine Original Iron and  Micro Wand, Cloud Nine Ambassador, Renya Xydis creates two opposing, yet harmonious looks for the KitX Resort Collection.  The Original Iron was used to create a sleek androgynous look perfectly juxtaposed by wild, Helmut Newton inspired curls created with the Micro Wand.

    ”We wanted to create two looks that were completely different, yet worked so beautifully together. You have these big, untamed curls created with the Cloud Nine Micro Wand and then this straight and structured look created with the Cloud Nine Wide Iron. The two together, especially side-by-side work in perfect harmony with the clothes.” – Renya Xydis.

    Learn how to recreate the looks from KitX's show with the Cloud Nine Tools here.

    Sleek & Straight

    Step 1 - UC 1. Prep hair with evo salty dog salt spray concentrating on the roots and crown area. Blow dry the hair smooth in sections using a round ceramic brush. Focus on lifting at the roots to create volume around the crown.
    Step 2 - UC 2. Avoiding the top section, smooth hair with the Cloud Nine Wide Iron set at 175 degrees. Spritzing each section with a mist of evo love touch shine spray.
    Step 3 - UC 3. Take the top section of the hair and clip it out of the way, apply evo gangsta grip boning resin to the first side section using a tint brush. Use a wide-tooth comb like evo roy wide-tooth comb to comb the hair into place, repeat on the second side.
    Step 4 - UC 4. Remove the top section and apply evo gangsta grip bonding resin through the top of the head, again, combing with evo roy, retaining volume and lift through the crown. Clip each section into place and diffuse rotating hot/cold, hot/ cold to set the gel. Once dry, remove clips.

    Untamed Curls

    Step 1 - SS 1. Spray the hair with a light working hairspray like evo builders paradise and use the Cloud Nine Micro Wand to curl small sections of hair at a time. Pin each section to cool and set. As you move around the head, alternate the direction of the curls by wrapping the hair over and then under each time.
    Step 2 - SS 2. Once every section has been curled, spray with hairspray to set. Once all the curls have completely cooled, remove each pin, loosen with your fingers.
    Step 3 - SS 3. Comb through the curls with a wide tooth comb and style using your fingers for maximum volume.

    Check out all of the behind scenes action here.

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