Tag Archives: fashion shows

  • Adelaide Fashion Festival Wrap-Up

    Adelaide Fashion Festival celebrated the unique style of South Australia's established and up-and-coming talent over October 19th - 23rd. Spanning 4-days, the festival brought together South Australia's most highly regarded and emerging talent in a world-class setting. From new season looks by local hair and makeup artists to sampling the state’s premier food, wine, photography and music, the festival offered a daring and dynamic program set among the city’s vibrant venues. With sell out crowds, and international guests like super model,  Coco Rocha, the Adelaide Fashion Festival further cemented it's presence on the international fashion circuit.

    evo hair alongside Atilo Dusa and the Clip Joint Creative Team were once again fortunate enough to act as the official hair partner for the festival. From the spirited launch event at indigenous heritage site, Tandanya, through to the unforgettable finale from Paolo Sebastian, the hair team created unique hair looks for each and every runway across the event. Enjoy our AFF wrap-up here:

    Launch Night

    Wowing a 200-plus crowd, the exclusive Adelaide Fashion Festival opening-night event drew inspiration from South Australia’s Far North. Fashion was paired with indigenous art, breathtaking live music and an installation that showcased Adelaide designers involved in the festival over the coming days. The hair look maintained a feel of simplicity with a sleek and straight center-part created with evo's easy tiger and builders paradise.

    Adelaide Fashion Festival evo Hair

    Runway One | BNKR

    The festival officially kicked off with two high-impact runways at the new home of runway, Victoria Square, on Thursday 20th October.  Fashion Editor of Vogue Australia, Philippa Moroney led the opening with Australian Fashion Labels brands. The modern show opened with Finder’s, Keepsake The Label, C/MEO Collective and The Fifth, all teamed with Jaggar footwear. Two unique looks were created by Atilio and the Clip Joint Creative Team using evo hair products; the undone plait and an effortless bun. Click here to get the look.

    Adelaide Fashion Festival evo Hair 1

    Runway 2 | Contemporary Women's Fashion

    Alongside Liza Emanuele, Namoi, Paige Rowe, Katya Komarova and Millicent Elizabeth, Atilio Dusa and the Clip Joint Creative Team brought classic and sophisticated styling to Adelaide Fashion Festival’s Contemporary Women’s runway. Atilio crafted a classic look, featuring super-sleek locks and a deep side part. Fashion festival favourites; evo mister fantastic blowout spray, builders paradise working hairspray and love touch shine spray provided structure and shine for a classic and strong aesthetic.

    Adelaide Fashion Festival evo Hair 2

    Runway 3 | New Classics

    Breaking through as the new guard of contemporary women’s fashion, the Adelaide Fashion Festival New Classics runway saw the likes of Acler, Naomi Murrell, Good Studios and The Daily Edited take to the runway. The minimalistic designs and hidden details were perfectly paired with the prominent shape and structure of a 70’s inspired afro. Clip Joint’s Atilio Dusa used a combination of evo builders paradise working hairspray and heat to create a lasting and structured look. The almost triangle shape of the hair balanced out the simplicity of the designers’ collections.

    “It’s a modern-take on the 70’s afro. We kept just enough movement through the top section to make the hair look effortless, yet structured” – Atilio Dusa

    Adelaide Fashion Festival evo Hair 3

    Runway 4 | Couture Culture

    Elegant but edgy, this runway showcased the latest looks by local couture designers; Alexis George, Jaimie Sortino, Caleche, Greta Kate, Couture+Love+Madness, Eliza French, Liza Emanuele and Madame Zhou. Drama, romance and elegance; the runway reflected the history of couture with two opposing looks; black cropped wigs and spray painted white up-dos.

    Adelaide Fashion Festival evo Hair 4

    Runway 5 | Ready to Wear

    Leading fashion editor Philippa Moroney created a bold, dynamic runway that expressed each designer’s own aesthetic. South Australia’s urban style frontier included So It Goes The Label, Casper+Pearl,STONE, Lexi Clothing, Julie White, Autark, Tiff Manuell, Simmone Standing The Label, and d’nim: Artistic jeans collection by Chen Wen. The hair look was all about evo whip it good styling mousse and gangsta grip bonding resin. The perfect paring for a relaxed wet-look.

    Adelaide Fashion Festival evo Hair 5

    Runway 6 | Paolo Sebastian

    Adelaide couture label Paolo Sebastian  once again closed the 2016 Adelaide Fashion Festival in spectacular style with the international release of his Spring/Summer 2017 collection - Wildflowers. International supermodel Coco Rocha opened the show taking to the spectacular summer meadow themed runway.

    “To have Coco visit us at the atelier and walk in the show was an honour. I was absolutely speechless when I heard it might be happening,” designer Paul Vasileff said.

    Using only evo builders paradise working hairspray to perfect this look, Atilio Dusa created an effortlessly elegant style that encapsulated the free spirits of the hippie era; with a tiny plait laid over free flowing waves.

    Adelaide Fashion Festival evo Hair 6

    Immersed in the talent and creativity of this iconic South Australian event, the Clip Joint Creative and evo hair team made the perfect duo to lead the hair direction for AFF and while their is a sadness that the 2016 event is over, the team eagerly awaits AFF 2017.

    Click here for more behind the scenes action. 

  • The Perfect Bun | Adelaide Fashion Festival

    evo hair teamed up with the Clip Joint Creative Team and C/MEO to bring us seven simple steps to achieve the perfect bun, as seen on the Adelaide Fashion Festival runway.

    Get The Look.

    The Perfect Bun with evo Hair 1. Start with a center part.
    The Perfect Bun with evo Hair 1 2.  Use evo tyler teasing brush to section out loose pieces of hair around the hairline.
    The Perfect Bun with evo Hair 2 3. Heavily spray hair with evo builders paradise working hairspray.
    The Perfect Bun with evo Hair 3 4. Sprinkle evo haze styling powder into crown.
    The Perfect Bun with evo Hair 4 5. Create a ponytail at the nape and secure with evo mister fantastic hair bungee. Twist hair and wrap around the ponytail to create a bun.
    The Perfect Bun with evo Hair 6 6. Secure bun with bobby pins.
    The Perfect Bun with evo Hair 5 7. Move the front pieces of hair away from the face and spray with evo builders paradise working hairspray.

    For more evo step-by-steps, click here.

  • New York Fashion Week Recap

    New York Fashion Week set the scene for some of  best hair moments for Spring Summer 2017. From romantic waves to punky ponytails, the Moroccanoil team had us captivated. Here are some of our favourite moments.

    Monique Lhuillier | Bob Recine  

    No brushes required, this girly, top-of-the-ear ponytail has the right amount of punky texture to perfectly contrast the mature and serious design of Monique’s Spring Summer 2017 Collection.

    Top Tip: Mist ponytail with Moroccanoil Dry Texture Spray  (coming soon) and rough with fingers for added texture.

    New York Fashion Week Recap 1

    Marchesa | Antonio Corral Calero 

    Sleek and sophisticated with a touch of glamour, this romantic and edgy, off-the-face style beautifully contrasts the ethereal and feminine designs of Marchesa.

    New York Fashion Week Recap 4Cushnie Et Ochs | Antonio Corral Calero

    Cushnie Et Ochs SS17 collection is a modern take on 1980s Miami and Michelle Pfeiffer’s iconic character Elvira Hancock in Scarface.  To complement the sultry yet sophisticated designs, Antonio created a soft hairstyle exuding femininity.

    Top Tip: Cocktail Moroccanoil Original Treatment and Moroccanoil Heat Protection spray together and apply to damp hair for the perfect styling foundation.

    New York fashion Week Recap 2


    Vera Wang | Paul Hanlon 

    To contrast the dark and severe aesthetic of the collection, the hair look for Vera Wang focused on enhancing each model’s natural hair texture. Subtle waves and healthy shine gave off the ultimate cool, sophisticated vibe.

    Top Tip: Use Moroccanoil Blow-Dry Concentrate on the ends of dry hair for subtle separation.New York Fashion Week Recap 5

    Click here for more fashion week coverage. 

  • Designer Feature | A moment with Aje

    Born in 2007, Aje is the result of best friends Adrian Norris and Edwina Robinson’s creative passion and determination to bring Australian women clothing that transcends traditional time barriers with its timeless sophistication and wearability.

    Synonymous to effortless glamour, tough femininity and dishevelled elegance Aje is the brand every girl wants hanging in her wardrobe.

    We caught up with one half of the famous designing duo, Edwina, to find out a little more about the brand that has such a big place in the heart of the Australian Fashion Industry.

    In only a few short years Aje has developed a cult-like following, which we were fortunate enough to experience first-hand at their Mercedes Benz Fashion Week Resort ’17 collection showcase, with hair direction from Lauren McCowan for Moroccanoil. Lauren fashioned fresh hair with movement and soft texture detailed out by applying Moroccanoil Treatment through the hair for separation. Recreate the look for yourself in a few simple steps, here.

    How long have you been in the industry?

    I have been working in the fashion industry in different guises for more than fifteen years and it never ceases to surprise me. It’s a very complex industry.

    What sparked your love of fashion?

    My grandmothers both had exceptional taste in clothes and from a very young age I remember being enamoured by the textures within their wardrobes. Fashion has always been an undercurrent, if not the directive in my life.

    What is your all-time favourite piece of clothing?

    I love pieces of clothing that tell a story - my favourite pieces are those that I have collected when travelling. Not necessarily the most expensive pieces in my wardrobe, rather often the opposite. I have this amazing calf skin leather wrap top with exaggerated 3/4 puff sleeves that my fiancé and I found in Les Puces in Paris. The day was a beautiful day so the memories are etched into this piece.

    What inspires you the most?

    Style is a means of individual self-expression, almost like a physical psychology of the soul. This constantly inspires me - the way you can tell so much about someone’s inner workings by the way they put themselves together on the outside.

    What can we expect to see from you as we move into summer?

    More of our signature contrast between tough and feminine and more dishevelled elegance. We have been inspired by land and sea for our SS16 collection entitled 'Terra a Mare' - both the physical landscape and the uniforms of naval and military officers.

    Guilty habit?

    A glass of wine at the end of the day.

    Worst fashion moment?

    I was definitely quite experimental with style in my school days. At the time I felt like I was a forward thinker, but in hindsight I think I was just in another realm altogether - one I’m glad to have moved out of!

    One thing you can’t live without?

    He knows who he is.

    Recreate the look from the Aje Resort 2017 Collection showcased at Mercedes Benz Fashion Week 2016. Get The Look here.

  • Adelaide Fashion Festival Look Step by Step: Tribal Texture

    Using evo and Cloud Nine, Atilio Dusa and the clip joint creative team created this tribal twist on a Geisha bun achieving a minimal yet textured finish.

    1. Prep hair by using evo mister fantastic and blow drying using the pete paddle brush, then smooth the cuticle using Cloud Nine Wide or Original iron on a low heat.
    2. Section off the front top and sides of the hair leaving the back down. Using your evo bradford bristle brush, brush the hair from the top section in an upwards direction into a high ponytail. Using hat elastic, wrap around the base of the pony very tightly and tie off.
    3. Repeat same steps for second section through the back of the head bringing it up to join the top pony. (this can also be split up into a few sections if hair is thick).
    4. Using evo builders paradise working spray to smooth and fly always. Again using evo bradford bristle brush, brush a section of hair through the top front hairline, (between rescession lines) against the direction of the ponytail to create a textured, fly away effect. Then light spray more builders paradise spray to set.
    5. For the high bun, spray evo builders paradise into the pony and start to twist the hair from bottom to top and bring the twist back down to the base and pin tightly to base with fringe and bobby pins. Slightly pull bun apart to loosen and create texture but keep as much height as possible.
    6. Finish but doing a final spray of evo builders paradise

    Adelaide Fashion Festival / Sally Phillips / Step by Step

    Adelaide Fashion Festival / Sally Phillips

  • Haircare Australia Education | A New York Adventure

    “He adored New York City. He idolised it all out of proportion…No, make that: he romanticised it all out of proportion. Yes. To him, no matter what the season was, this was still a town that existed in black and white and pulsated to the great tunes of George Gershwin”. 

    – Woody Allen, Manhattan.


    Back from the city so amazing they named it twice; the Haircare Australia New York Study Tour team are putting their new found knowledge and experience to the test. After a week of fashion shows, creative workshops, celebratory drinks and a dash of exploration, the group are now well versed in the fundamental rights of passage amongst New Yorkers. Really, how much more New York can you get than experiencing Fashion Week first hand?

    Haircare Australia New York Study Tour 1

    In its second year, the NYST has again proven its place as one of the most exciting educational events on offer to Australian hairdressers. The stellar line-up of activities, brands and mentors are what makes the now annual event an inspiringly unique experience. With so many activities on offer, each day brings something new that each attendee can immerse themselves into. From working with the Haircare Australia portfolio and uncovering new skills, to learning about the fundamentals of running a successful business, the tour is as informative as inspirational.

    Led by Haircare Australia Creative Director, Lauren McCowan and her band of experienced contributors, each attendee was able to get up close and personal with some of the most influential names in the industry. Stimulating and thought provoking content was rife throughout the tour, with each snippet of knowledge perfect for implementation in any salon. Having lived in New York herself, Lauren knows first-hand what the city has to offer and has carefully crafted the tour to showcase the best of the best. “One of the key functions of the NYST is to immerse you as a creative into all this city has to offer, share and collaborate on the craft of hair, while showing you new experiences in the city that never sleeps” Lauren says of the NYST.

    The highlight of the tour for many was no doubt the once in a lifetime experience to work behind the scenes at New York fashion week. With Kenna Kennor directing for evo, the NYST team created the perfect complement to TOME designers, Ryan and Ramon’s Spring Summer 2016 collection. The look, accurately dubbed ‘freshly slicked’ provided a naturally flawless, fresh out of the shower look. Working behind the scenes at Fashion Week is a defining experience for many stylists and being able to participate in a week-full of amazing opportunities alongside it only makes the NYST experience unlike any other.

    Haircare Australia New York Study Tour

    The NYST is all about offering a glimpse into the minds of some of our best and brightest ambassadors who have a long-standing love affair with the incredible city that is New York. With education at the heart, this tour is the perfect platform for hairdressers from all walks to life to experience the new and fantastic opportunities on offer through Haircare Australia Education and the NYST.

    The Tour

    Day 1: Welcome Drinks

    The NYST team were wined and dined at the iconic Crosby St Hotel for team introductions and a briefing of all of the amazing activities in store over the week.

    Day 2: TOME

    To kick the NYST off in the best possible way the group were given the chance to work backstage at TOME with Kenna Kennor for evo.

    Day 3: PREMA Brunch

    In a change of pace from the previous day, the team were treated to a brunch with Francesco Ruggerino and Dale Delaporte from the Prema group. The brunch was about all things with business with building and inspiring long-standing teams and retaining and growing clientèle the focus.

    Day 4: Creative Cutting

    Anthony Edge and Marie Kieffer from evo worked with the group demonstrating creative and innovative cutting techniques, encouraging the group to really step outside the box (in typical evo fashion).

    Day 5: Creative Colouring

    At Pembly salon in Soho, the group were treated to a creative colour workshop with Cassie Harwood from evo and Slim, the international educator for Olaplex. A number of new innovative lightening techniques and unique ways to offer them in salon were explored.

    Day 6: Editorial Shoot & Moroccanoil Styling Session

    For the final day, the team came together to push their creativity to the next level with an editorial shoot with James Hartley, Lauren, Mathieu Jacquet and Bonnie Gilles from Oz Beauty Expert. The team were then taken to Moroccanoil HQ for a styling class with Violet Sainsbury and Michael Beltran. Straight form the NYFW runway, Violet and Michael worked with the team to recreate their favourite looks.


    For the exclusive event wrap-up and the editorial shot, look out for the next issue of INSTYLE magazine. Keep up-to-date with information about the 2016 New York Study Tour  and Haircare Australia Education by following Haircare Australia on facebook/haircareaust and @haircareaust on Instagram.

  • The Latest Hair Trends from MBFWA15

    evo and Cloud Nine were once again at the forefront of Sydney Fashion Week as they took charge behind the scenes creating some of the most iconic hair looks of the week. Here is our recap of the week, a sneak peak of the latest latest hair trends for Spring Summer 2015.

    Ten Pieces

    For the first time in Sydney Fashion Week history, Ten Pieces designers Maurice Terzini and Lucy Hinckfuss took the runway to the beach. In a unique display of modern-day punk with that 'just stepped off the beach' look, mother and son duo, Renya and Aiden Xydis brought the location to life through their hair look.

    latest hair trends sydney fashion week 3

    ”We wanted to create a look that flattered the sophisticated modern-day punk and sportswear of the Ten Pieces collection. The models were styled to look as though they had just stepped off the beach, with wet and textured hair. To create shape, we used the Cloud Nine Wand in the women’s hair,” Renya Xydis says.

    A true family affair,  Renya directed the women’s look for Cloud Nine and Aiden directed the men’s look for evo. The hero products used by the duo were the Cloud Nine Wand and evo's salty dog and love perpetua.

    "Just like the collection, we incorporated texture and layers into the men’s hair, achieving a wet look using evo salty dog sea salt spray and evo love perpetua shine drops. Prior to the show, we also

    prepped the guys by giving them fresh cuts at Valonz to help emphasise the effortless, natural style.” Aiden Xydis said.

    latest hair trends sydney fashion week 4


    In one of the hottest collaborations of Sydney Fashion Week, evo and one of Sydney's most renowned salons, Edwards & Co came together for the outrageously enchanting and ultramodern Spring Summer 15 Dyslexicola collection.

    "Just like the collection, we wanted to really push the boundaries and be equally as daring with the hair. We decided to put our own unique twist on the wet look and sectioned off strands of hair from the front to create uniquely shaped designs on all 20 models. This striking and bold look perfectly embodied the playful nature of the clothes". Byron Turnball, Hair Director

    Inspired by FKA TWIGS, Byron used the hero's of the show, evo gangsta grip and happy campers to perfectly craft the wet look that acted as the perfect compliment to the magical collection.

    latest hair trends sydney fashion week 2

    Lee Matthews

    Cloud Nine ambassador, editorial stylist and hair directing extraordinaire, Renya Xydis  created the perfect ponytail for Lee Matthews stunning Japanese Katazome inspired collection.

    Designed for the individual who can cleverly mix proportions and textures. Pieces have an elongated and linear appeal,
    referencing an oriental style of dressing and aesthetic. Looks swing from masculine to feminine with a relaxed sense of
    ‘menswear for women’ expressing a confident yet understated tone.

    Renya wanted to create a look to complement Lee’s creativity and use of texture. “I love how Lee uses so many different fabrics, which really inspired me to create the lived in, slept in ponytail with a lot of texture. The look is relaxed and sophisticated to compliment the collection” she says.

    The “slept in ponytail” was created using a sea salt spray (try evo salty dog) to prep the hair, the Cloud Nine Waving Wand to add depth, and a texture powder to create a lived in look (evo haze is great for this).

    latest hair trends sydney fashion week

  • How to Get the Messy Hair Look | Cloud Nine

    The ever problematic issue of 'how to get the messy hair look' without having hair that's not been washed in months is finally over. Long  gone are the days of not washing your hair to achieve that carefree, messy look, it can now be mastered in just a few quick and painless steps. Renya Xydis for Cloud Nine perfected the look for Lee Matthews at Sydney Fashion Week in April and we can't get enough.

    Effortless meets polished, this look encompasses everything you could possibly need in a ponytail. With the use of the Cloud Nine Waving Wand and a product like evo's haze, this look can be achieved anywhere, perfect for day and night.

    how to get the messy hair look cloud nine 2

    How to Get the Messy Hair Look - The Steps

    1. Dry in evo salty dog salty spray at the roots of the hair and dust the crown lightly with evo haze styling powder, and gently rub in.

    2. Take vertical sections and curl with the Cloud Nine Waving Wand.

    3. Add more evo haze to the roots and mid-lengths to add extra texture and shake through to break up the curl and distribute product.

    4. Curl the hair a second time in large sections, curling the front sections away from the face.

    5.  Add more evo haze styling powder and rub through the roots and mid lengths to break up the curl for a second time for an extra 'slept-in' look.

    6. Take the two front sections and tie tightly at the base of the head, underneath the main section.

    7.  Pull the rest of the hair back into a loose ponytail and tie with a second elastic. Add more evo haze and rub through to add texture.

    how to get the messy hair look cloud nine

  • 2015 Hair Trends Straight from New York Fashion Week

    With Mercedes Benz New York Fashion Week AW 2015 over for another year, the latest hair trends are firmly on our radar for the upcoming Winter season. The 2015 hair trends that we've seen grace the catwalk are certainly set to take our Autumn/Winter wardrobe to the next level. With up-do's plenty-full and new takes on old classics, the teams from Moroccanoil and Alterna have crafted looks to suit every style.

    We break down each of the looks and give you tips from some of the worlds most highly regarded stylists.

    Altuzarra | Moroccanoil

    2015 hair trends MoroccanoilTo complement Joseph Altuzarra’s rich textures, colours, embroideries and lacquered lace, Odile Gilbert for Moroccanoil created a textured chignon with a high-shine, wet finish.  Inspired by women who take pleasure in dressing up, the up-do was organic and modernly elegant.

    TIP: To create a rough texture, use a generous amount of Moroccanoil Volumizing Mousse and rake through before roughly drying the hair.

    Badgley Mischka | Moroccanoil

    2015 hair trends Moroccanoil 1 Inspired by the collection concept but with a modern twist, Peter Gray for Moroccanoil created the sexy “Stride of Pride" hairstyle – a loose, textured twist with a sexy edge.  To complement the collection, the style was finished with a gilded rose. This look would be perfect for a formal occasion with all of the glamour of an up-do but simplicity of of effortless waves at the back.

    TIP: To ensure even crown height, count the number of brush strokes and gradually increase strokes as you work towards the top of head (try using the Moroccanoil Boar Bristle Teasing Brush).

    Zac Posen | Moroccanoil

    2015 hair trends Moroccanoil 3We love this vintage look and hope to see a lot more of it throughout the season. Odile Gilbert  was the mastermind behind this look, creating a “controlled glamour” style that is modern and masculine in the front and feminine and chic at the back.

    Cushnie et Ochs | Moroccanoil

    2015 hair trends Moroccanoil 2 Undeniably our favourite look from Autumn/ Winter 2015 so far, this look is so unique yet completely wearable. Inspired by the collection and the contrasting textures found in space, Antonio Corral Calero created the hair style showcasing the duality of soft and strong—distinctly different, but undeniably connected.

    TIP: Use Morccanoil Styling Gel to smooth down the roots to keep hair fly-away-free but with just the right amount of shine.

    Delpozo | Moroccanoil

    2015 hair trends Moroccanoil 6 It was all about the colourful accents at Delpozo' show. Staying on the hair accessories trend, Antonio Corral Calero, Moroccanoil’s global creative director, incorporated the designers’ custom-made, voluminous hair pieces into the style by creating the perfect foundation: healthy, hydrated hair.

    TIP: A cocktail of Moroccanoil Original Treatment and Moroccanoil Hydrating Styling Cream act as the perfect foundation for any healthy and glamorous style.

    Marchesa | Moroccanoil

    2015 hair trends Moroccanoil 5 Inspired by the soft sensuality and opium desire of the 1920’s Gatsby-era, Antonio Corral Calero for Moroccanoil created the glamorous faux-bob style at the Marchesa show. A trend we're seeing a lot more in 2015 is the faux-bob and this unique look shows it done to perfect using the Moroccanoil range.

    TIP: Brush out your tight curls with the Moroccanoil Boar Bristle Classic Brush to give soft, shiny waves.

    Monique Lhuillier | Moroccanoil

    2015 hair trends Moroccanoil 4 At the Monique Lhuillier show there were this time not one but three distinct hairstyles created by Bob Recine. The three styles were inspired by the individuality, edginess and sultriness of the modern woman. Monique’s modern twist on 1920’s feminine silhouettes, created the perfect foundation for the sensual and sculpted styles. The Top Knot, Asymmetrical Ponytail and Straight Style capture some of the key looks of the season.

    Lela Rose | Alterna

    2015 hair trends Alterna Hair CareRenowned editorial stylist Esther Langham created this gorgeous up-do for Lela Rose. An effortless do that has to be one of the hottest hair trends for 2015.

    TIP: Use Alterna Bamboo 48 Hour Sustainable Volume Spray to accentunate your hair's natural texture.

    Georgine  | Alterna

    2015 hair trends Alterna Hair Care 1The overall look for Georgine was a tribute to the 20s/30s, but with an element of the  70s with the shape of the curls. It’s very “European Café” style – very strong and modern.

    TIP: For those of you with tight curls like this, use Alterna's Kendi Dry Oil to help control frizz and give extra shine.

  • How To: Sleek Ponytail from TOME NYFW 2015

    evo hair once again saw itself and the forefront of New York Fashion Week as Lauren McCowan and her team from the evo New York Study Tour styled TOME's Autumn Winter 2015 runway show. Creating an effortless yet sleek ponytail, Lauren's hair direction was the perfect compliment to TOME's tailoring. In six simple steps this post will give you the tips to recreate this stunning sleek ponytail yourself. Your go-to hairstyle for the upcoming winter months.

    evo hair sleek ponytail TOME 2015

    "The inspiration for the look came directly from tome’s collection, they have become synonymous with classic structure and exquisite tailoring, but with unexpected finishes and fabrics. the looks for the collection were quite ladylike, so we wanted to bring a sport luxe feel to the hair and a really effortless finish to offset the tailoring of the collection; maintaining that hint of the unexpected. An effortless sleek ponytail that brings out the shape of the face with texture and
    separation, enabling the focus to remain on the tome collection and to add a sporty edge to ladylike construction" - Lauren McCowan Hair Director

    vo hair sleek ponytail TOME 2015 1

    Step 1

    Spray in evo root canal around the front hair line, through the sides and the top of the head to the crown and comb back with a wide tooth comb. Dry with a blow-dryer.

    Step 2

    Layer evo shebang-a-bang over the front of the hair and rake in for separation and texture.

    Step 3

    Set the sides of the hair with evo helmut light hairspray and work hair into a low ponytail at the nape of the neck.

    Step 4

    Using a thin elastic or hat elastic and secure hair into a tight ponytail at the base of the hair.

    Step 5

    Detail ponytail with evo shebang-a-bang sprayed only into random areas of the tail, for an unexpected clash of texture and definition.

    Step 6

    To control flyaways around the front of the hair, use a touch of evo casual act to control the front hairline without looking too done.

    evo hair sleek ponytail TOME 2015 2

    The Autumn Winter show this year was not just your average collection showcase, but also the début of Sarah Jessica Parker's shoe collaboration with TOME. The evo team were given the rare and exciting chance to meet the fashion queen herself backstage, the ultimate fashion week experience for the lucky team.

    Find out more about the evo brand here and how you can become an evo stockist. 

  • How to get Voluminous Hair with Moroccanoil

    Carefully crafted to weightlessly transform fine hair from lifeless to lively the Moroccanoil Volume Series is at the heart of the full-bodied luscious hair you've always wanted. We're all about voluminous hair and with Moroccanoil it's never been easier to inject some much needed fullness and life into your locks. Here you will find out how to use the Moroccanoil Volume Series to enhance voluminous hair and get some insightful tips from Moroccanoil's Global Creative Director, Antonio Corral Calero.


    The Volume Series

    At the foundation of the Moroccanoil Volume family is the Extra Volume Shampoo and Conditioner, which weightlessly sets the scene for body and movement. Next in line is the Moroccanoil Volumising Mousse, with no sticky-residue and enriched with added conditioners to improve the health of the hair, it really is the perfect styling mousse. The cherry on top and the newest edition to the Volume Series is the backstage Fashion Week favourite, Root Boost. Enriched with Moroccanoil's signature Argan Oil to nourish the scalp and hair this long-lasting spray fortifies and thickens hair at the root, giving every style full-bodied lift and texture.


    3 quick steps to voluminous hair

    1. Spray Moroccanoil Root Boost generously over towel-dried hair at the roots. Use fingers to massage and work product in at the roots.

    2. Layer in Moroccanoil Volumising Mousse from mid-shaft to ends for enhanced body and movement. To activate product, blow-dry in sections, lifting hair away from the scalp using a radial brush.

    3. Finish with a few drops of Moroccanoil Treatment on the ends. To reactivate volume, tousle at roots with fingertips.


    Watch this video on how to get big volume with brilliant voluminous hair tips.


    Your Volume Questions Answered

    Global Creative Director Antonio Corral Calero unveils the the secrets behind long-lasting volume.

    1. What are some of the factors that cause loss of volume?

    Humidity and styling products that are too heavy for your hair are two factors that actually cause loss of hair volume. Also, over-conditioning your hair can result in less volume.

    2. Are there specific haircuts or styles that make hair look more voluminous?

    If your hair is fine, I recommend opting to take off some length because added weight, such as long length, can make the hair appear flat. Also, if you feel like you need something to lift your hair, adding some soft layers to create movement will you give you that extra height you're looking for.

    3. How can I create big, voluminous hairstyles if my hair is fine?

    It's all about the right products. Starting with a good base is really essential, so I recommend using Moroccanoil Extra Volume Shampoo and Conditioner as the perfect prep. I also recommend using Moroccanoil Treatment Light to protect fine strands. Of course Moroccanoil Root Boost and Volumising Mousse are essentials too.

    4. What is the best way to blow-dry hair for a full-bodied style?

    I recommend using Moroccanoil Root Boost at the scalp to create a textured foundation and then 'rough-drying' your hair until it's almost dry. Afterwards, lightly smooth the ends out with your favourite round brush (try Moroccanoil Boar Bristle Round Brush) to tame and control hair. Another great trick to create volume at home is to use your fingers to flip your hair upside down once the hair is almost completely dry and use a large round brush to smooth just the ends.

    5. Teasing will create volume at the roots, but is there a right or wrong way to tease?

    Teasing the hair is a great way to create extra volume, but always use light backstrokes when teasing your hair. If you use heavy, short strokes, you run the risk of damaging and breaking your hair.

    6. What are insider backstage and red carpet tips for voluminous hair?

    The rough-dry technique - blow-drying without a brush, combined with the amazing versatility of the new Moroccanoil Root Boost, it's our secret weapon for great volume backstage. This season we created a modern 'old Hollywood glamour' style for the Jenny Packham Spring Summer '15 show at New York Fashion Week with a lot of bounce and volume. See a sneak peak from behind the scenes here.


    If you would like to become a Moroccanoil stockist or would like to find your nearest Moroccanoil salon please contact us today.

  • Get the Latest Hair Trends Straight from the Catwalk

    From New York to Milan, Moroccanoil was present at Fashion Weeks around the world for yet another season. With Moroccanoil's lead stylists creating looks for some of the fashion industry's biggest players it's only fair that we share with you the latest hair trends straight from all of the amazing catwalk shows. These hair looks will be the perfect compliment to your spring/summer looks for 2015.

    Temperley London - London Fashion Week 

    Latest Hair Trends Moroccanoil 3

    This season the Temperley London girl's look is effortless, sleek and youthful. While she is laid back and relaxed, her hair is healthy and sophisticated. We love this polished look created by Moroccanoil Global Creative Director Antonio Corral Calero.

    TIP: Moroccanoil Original Treatment and Glimmer Shine Spray are essentials for this look. 

    Kristian Aadnevik - London Fashion Week

    Latest Hair Trends Moroccanoil 2

    Inspired by the powerful yet sensual women, the hair Antonio created for this collection is designed to compliment the clothing, borrowing the use of golden leather to add embellishment to a beautiful hair knot feature. A twist on the ever popular top knot we are seeing so much of this season.

    TIP: Use Moroccanoil Styling Gel to add texture and hold

    Missoni - Milan Fashion Week

    Latest Hair Trends Moroccanoil 4

    Paul Hanlon for Moroccanoil created super-sleek ponytails with a feminine turban twist that incorporated the signature striped and geometric patterns from the Missoni collection. This sensual look would be perfect for a hot summers day, of course with lots of Moroccanoil Luminous Shine hairspray to fight humidity and keep hair fly-away free.

    Just Cavalli - Milan Fashion Week 

    Latest Hair Trends Moroccanoil 11

    To compliment the 70's silhouettes and light-spirited collection, lead stylist James Pecis created a bohemian hairstyle featuring loose, just-woken-up waves with a chic, shiny finish.

    TIP: Use Moroccanoil Curl Defining Cream for definition and hold

    Blumarine - Milan Fashion Week 

    Latest Hair Trends Moroccanoil 1

    One of our favourite looks of the season are the soft waves James Pecis created for Blumarine. A small amount of Moroccanoil Root Boost and Original Treatment was used for lift and a smooth shiny finish. We love!

    Christophe Lemaire - Paris Fashion Week

    Latest Hair Trends Moroccanoil 5

    Another of our favourites, Delphine Curteille crafted this stunning asymmetrical hairstyle with a slight wet effect. The signature products used to create this look include Moroccanoil Frizz Control to avoid fly-aways and Moroccanoil Molding Cream to give body and thickness to the hair.

    Barbara Bui - Paris Fashion Week

    Latest Hair Trends Moroccanoil

    Taking it back to the 90's Damien Boissinot opted for double texture for Barbara Bui, with a wet effect near the face and dry hair at the back. A perfect style for those hot days when you need a bit of glamour but want to keep the hair off of your face.

    TIP: Liberally use Moroccanoil Volumizing Mousse to give the illusion of wet hair

    Cushnie Et Ochs - New York Fashion Week

    Latest Hair Trends Moroccanoil 6

    Looking to add a bit of excitement to your ponytail? Antonio's look for Cushnie Et Ochs is the perfect solution. The sleek ponytail inspired by Cleopatra features a double elastic that creates a puffed element of sophistication to the top of the ponytail.

    TIP: Use Moroccanoil Boar Bristle Brush to get the perfect fly-away free ponytail

    Delpozo - New York Fashion Week

    Latest Hair Trends Moroccanoil 7

    Another ponytail alternative is the low style Antonio created for Delpozo in New York. In keeping with the photography, Antonio created a geometric line and kept the hair completely straight.

    TIP: Moroccanoil Heat Styling Protection is great for adding a slight hold while protecting the hair, great for straight looks like this

    Jenny Packham - New York Fashion Week

    Latest Hair Trends Moroccanoil 8

    Big voluminous curls will never go out of fashion and we can't get enough of the ones created for Jenny Packham's SS '15 collection. Inspired by old Hollywood glamour, Antonio crafted beautifully polished curls using the Moroccanoil range. Read the full how-to here.

    Monique L'huillier - New York Fashion Week

    Latest Hair Trends Moroccanoil 9

    Lead stylist Recine created a sleek, sophisticated and elegant look to compliment the dreamlike collection of Monique L'huiller. The perfect elegant style that can be worn day or night.

    TIP: A spritz of Moroccanoil Glimmer Shine Spray adds the perfect final touch

    Jill Stuart - New York Fashion Week

    Latest Hair Trends Moroccanoil 10

    Celebrity stylist James Pecis created sexy, luxe waves with a fresh youthful twist for Jill Stuart. This  classic can be worn day or night and never seems to get old. Find out how to recreate the look here.

Items 1 to 12 of 17 total

  1. 1
  2. 2