Tag Archives: evo

  • Spoil Mum for Mother's Day

    Give Mum the gift of great hair this Mother's Day.

    Here we share an exciting look at some of our favourite Mother's Day gifts.

    Cloud Nine Mothers Day Evo Mothers Day

    Cloud Nine Gift of Love

    Give the Gift of Love with any Cloud Nine Original or Wide Iron this mother's day. This gift with purchase contains  a limited edition Cloud Nine Paddle Brush, luxury carry case and a selection of clips.

    Evo Eye Spy Gift Set - SOLD OUT

    Buy any Hydrate, Repair, Volume or Smooth Shampoo and Conditioner as part of the Evo Eye Spy Mother's Day pack and receive a free Haze Styling Powder and travel-sized Water Killer Dry Shampoo available in Brunette and Original.

    Moroccanoil Mothers Day Moroccanoil Mothers Day

    Moroccanoil Marchesa Gift Pack

    Purchase the Moroccanoil Repair, Hydrate or Volume Shampoo and Conditioner and receive an exclusive co-branded Marchesa bag  and Moroccanoil Treatment.

    Moroccanoil Gift Set

    Purchase the Moroccanoil Moisture Repair Shampoo and Conditioner and receive a limited edition multipurpose beauty bag and Moroccanoil Treatment.

    Moroccanoil Mothers Day Moroccanoil Mothers Day

    Moroccanoil Soften & Shine Duo

    Spoil Mum with the ultimate nourishment from head to toe with the Moroccanoil Soften and Shine duo.

    Moroccanoil Travel Trio

    Available in Hydration, Moisture Repair and Volume, Moroccanoil has  your Mum's travel-sized essentials covered.

    Contact your Sales Rep today!

  • Meet the Evo Educators

    Meet the creative in-salon Evo Education crew.

    Haircare Australia's Education portfolio covers every facet of our remarkable, dynamic industry. Not only does Haircare Australia offer studio courses, but also an unprecedented number of in-salon trainings designed to support the needs of hairdressers in making education both accessible and personalised.

    Haircare Australia's education portfolio is a carefully curated collection of some of the best and brightest creatives in the industry, hand-picked to deliver some of the most inspiring and dynamic Education.

    Here we share a look at the creatives that make up our Evo Education crew. Get to know more about this collective of impressive individuals:


    Josh Congreve

    Josh is the head colourist and training co-ordinator at Togninis based in Queensland. He has experience working in hair teams with Evo Ambassadors Jules Tognini and Grant Norton at industry events such as Salon International in London and Hair Expo. He is an experienced session stylist having worked in hair teams at industry fashion events such as Mercedes-Benz Fashion Week Sydney for Hayley Elsaesser and Carla Spectic as well as Myer special Event fashion shows.

    Chelsea DeMain

    Chelsea is a mover and shaker in the hairdressing industry. She’s the pioneer and founder of Eye Am Hair, a pop up hair salon that runs from a copper clad retrofitted caravan.  With 15 years in the industry, Chelsea has held the prestigious title of Head Stylist at both London and Melbourne Fashion Week, Educator at BIBA Academy, Senior Stylist at esteemed salons, in both London and Melbourne and most recently Founder of Eye Am Hair.

    Read Chelsea DeMain's Full Bio Here.

    Stevie Hay

    Throughout his 16 years experience within the industry, Stevie has worked globally: in salons, educating in academies and behind the scenes on major theatrical productions and fashion events. Starting his career with the internationally acclaimed TONI&GUY team, Stevie was trained by some of the best industry leaders and soon found that he shared the same passion for quality education and professionalism.

    Read Stevie Hay's Full Bio Here.

    Nicole Kae

    A Sydney based hairstylist with 16 years of industry experience, Nicole can be found plying her trade at District salon in Surry Hills. With unparalleled experience in session styling, Nicole has been involved in numerous editorial shoots, fashion shows and short films leading to her appointment in the Australian F.A.M.E team.

    Read Nicole Kae's Full Bio Here.

    Ryan King

    What you can expect from this geeza? Well Ryan’s strong points are the fundamentals of cutting, working with short hair and rocking the sh*t out of men’s hair. Ryan has teamed up with Lil’ Off The Top to express his beliefs and share how he thinks the craft should be taught – with structure, great technical ability, big fun and a good laugh. Now Ryan brings both his charm and his super skills to educate for Evo Hair.

    Read Ryan's Full Bio Here.

    Kylie T

    English born Kylie T has been in the industry for a mere 23 years, never letting education leave her side, Kylie T had a fun 8 years back in the UK working within the team at Toni & Guy just out of Manchester, her home town, working as both a Head stylist and Head Colour Technician. Kylie T loves to educate and share her and knowledge within the industry.

    Read Kylie T's Full Bio Here.

    Nicole Thomas

    Born and raised in country New Zealand; Nicole Thomas began her passion and big dreams for hairdressing. Twelve years on Nicole Jumped “The Ditch"  and moved to the sunny Queensland Coast to work for some of Australia's leading hair salons, mastering her skill set she has carved out a niche for her innovative style.

    Read Nicole Thomas's Full Bio Here.

    Liam Thompson

    Entering the industry full-throttle in 2010, Liam has worked countless editorial and runway shows since and hasn’t looked back. Determined only to be the best, he has built on his knowledge and experience over nearly 10 years to become a well-rounded stylist dedicated to the craft.

    Read Liam Thompson's Full Bio Here.

    Tom White

    Tom is part of the new breed of educators, teaching the WHY as well as the HOW. Over the last few years Tom has been making a name for himself educating Australia wide. With his role at Lil Off The Top, under the leadership of Jules Tognini, Tom has really excelled and is fast becoming a force within the educating world. With an open approach designed for people to get the most out of his seminars, Tom is truly an educator that with get every mind ticking from Apprentices to Directors.

    Read Tom White's Full Bio Here.


    Click here to view Haircare Australia's In-Salon Education Offering. 

  • Get The Look: David Jones SS18

    Straight from the David Jones Spring Summer runway at Adelaide Fashion Festival 2017, we show you how to achieve the ultimate runway  trend - easy and effortless hair. Get the look in just 7 simple steps with Evo hair.

    Get The Look.

    Get the look 1. Create a side part using a tail comb.
    Get The Look 1 2.  Spray hair with Evo Mister Fantastic Blow-Out Spray and blow-dry
    Get the look 2 3. Clip away the front section of hair as shown and tuck hair behind the ear. Spray Evo Builders Paradise Working Hairspray behind the ear to anchor the hair in it’s place.
    Get The Look 4 4. Release the top section and tuck hair away from the face using a long clip. Repeat steps 3 and 4 on the other side.
    Get the Look 5 5. Create loose bends in the back of the hair by gently wrapping sections of hair around a straightening iron, set at a low temperature.
    Get The Look 6 6. Spray the back section with Evo Shebang-a Bang Dry Spray Wax and comb through with Evo Roy Wide-Tooth Comb.
     Get The Look 7 7.  Spray the ends with Evo Love Touch Shine Spray
    for separation and shine. Remove clips and let the hair fall away from its set position.


    For more evo step-by-steps, click here.

  • Get The Look: Effortless Braid

    Get the effortless braid look with Evo, straight from the New York Fashion Week Runway. Using our favorite Dry Spray Wax - Shebang-a-bang and newest addition to the Evo family - Spike, you can create the look in just 6 simple steps.

    Get The Look.

    Effortless Braid 1. Prepare hair with Evo Day of Grace Pre-Style Primer, then dampen hair with a liberal dose of Evo Salty Dog Salt Spray.
    Effortless Braid 1 2.  Create a deep side part, working to the side that best suits the face shape.
    Effortless Braid 2 3. Using the Evo Spike 22” Brush, blow-dry the hair with a curve in it, to help create a swoop that will go across the forehead. Rough dry the rest of the hair, encouraging the hair’s natural texture and any imperfections to create an effortless finish.
    Braid 4 4. Starting at the top of the ears, pull hair back and start braiding close to the head below the crown. Roughly braid hair down the head leaving out an inch of hair at the nape.
    Effortless Braid 6 5. Loosen a few strands of hair from the braid and the front hairline for a slightly imperfect look, and spritz with Evo Builder’s Paradise Working Hairspray for a workable hold.
    Effortless Braid 6 6. Fluff a few strands of hair at the crown and mist with Evo Shebang-a-bang Dry Spray Wax.

    For more evo step-by-steps, click here.

  • Haircare Australia Christmas Gift Guide 2017

    Don't stress over what to buy your loved ones this Christmas. The Haircare Australia Christmas Gift Guide 2017 showcases our most popular Christmas Gifts, that are sure to be at the top of everybody's wish list.

    The Haircare Australia Christmas Gift Guide 2017 has all of your gifting needs covered. Browse through our Christmas Gift Packs from the brands you know and love; Evo, Cloud Nine, Moroccanoil, Reuzel, Fabuloso and Lakme.

    Stock up on your Christmas goodies before it's too late. With gifts like these, they won't be around for too long!

    Christmas Gift Packs For All

    1. Evo The Hairy Godmother

    Buy any Evo Shampoo and Conditioner 300ml from the Hydrate, Repair or Volume range and receive an Evo Builders Paradise 100ml for free. TIP: Suitable for any hair type.

    2. Evo Fabuloso Travel Pack

    Buy any Fabuloso 250ml and receive a free Fabuloso 30ml of the same kind. Available in  Platinum blonde, Light beige, Caramel, Chestnut, Purple Red, Mahogany, Copper. TIP: Handy to keep your colour refreshed even whilst on the go - think your suitcase or gym bag. 

    3. Evo The Shiny Prick

    Hyrate and Style with the Shiny Prick bag. Purchase one of each Spike brush in sizes 22, 28 and 38 plus get a free stylist bag, Evo Therapist Hydrating Shampoo 30ml, Evo Therapist Hydrating Conditioner 30ml and Evo Chad Neck Brush.

    4. Evo Who's Your Daddy

    The perfect partnership. Choose from Evo Box O'Bollox; Evo Crop Strutters; Evo Cassius Clay; or Evo Casual Act and get a Wally Massage Soap for free. TIP: Great for keeping a well groomed appearance.

    5. Fabuloso Colour Bang

    Buy any Fabuloso colour conditioner 250ml and recieve a free Evo Shebang-a-bang 50ml. Available in Platinum Blonde, Light Beige, Caramel, Copper, Purple Red, Mahogany, Chestnut. TIP: Perfect for dull locks in need of a lift.

    6. Evo Fabuloso Blonde Intro Box

    A neat introductory box to Fabuloso for those with blonde hues. Buy two Fabuloso Conditioner 250ml and get one for free. Includes Platinum Blonde, Caramel and Light Beige. TIP: Mix a small amount of each conditioner together to achieve different tonal highlights.


    7. Cloud Nine Gift with Purchase

    Purchase a Cloud Nine Wand* and receive a free Gift with Purchase valued at over $100. The Gift includes a Cloud Nine gift bag, Crocodile clips, Butterfly clips and a limited edition small Acca Kappa paddle brush all with gold accents. *Available with Micro Iron, Waving Wand and Airshot Hairdryer Deals.

    8. Evo Blonde to the Bone

    Buy any Evo shampoo 300ml from the Hydrate, Repair or Volume range and receive a Fabuloso Platinum Blonde tube 30ml for free. TIP: The perfect combination for colour treated hair.

    9. Moroccanoil Essentials Hydration Gift Set

    This beautiful gift set contains a Moroccanoil Hydration Shampoo and Conditioner 250ml and Moroccanoil Hydrating Styling Cream 75ml. TIP: Perfect for bringing dry locks back to life.

    10. Reuzel Piggy Back

    Get two Rezuel pomades in the one pack; a large 113g and small 35g. Available with Reuzel Pink - Grease Heavy Hold; Reuzel Blue - Water Soluable Strong Hold; Reuzel Clay Matte and Reuzel Fiber. TIP: Keep the handy small size in your gym bag.

    11. Evo Tree Hangers

    Hang these tree hangers on your Christmas tree this festive season. Buy any Evo Shampoo and Conditioner 30ml from the Hydrate, Repair, Volume, Smooth or Style range and receive a third product for free. TIP: The perfect stocking filler or Secret Santa gift.

    12. Moroccanoil Tree Ornaments

    A Christmas tree ornamental hanger containing a Moroccanoil Original Treatment or Light Treatment 25ml. TIP: The perfect stocking filler or Secret Santa gift.

    13. Evo Brush It Off Bag

    Purchase one each of the Hank brushes in sizes 52mm, 43mm and 35mm plus a Pete Paddle Brush and receive for free Evo Easy Tiger 200ml, an Evo Comb Set and a handy Thermal Bag to house all your tools.

    14. Lakme Teknia Ultra Clair Shampoo/Treatment Packs

    Containing Teknia Ultra Clair Shampoo 300ml and Teknia Ultra Clair Treatment 250ml with a bonus LAK-2 Conditioner 100ml valued at $21.50 RRP. The LAK-2 is a porosity filler, instant two-stage conditioner that disentangles hair, leaving it straighter, shinier and easier to comb. Also available in Colour Stay and Deep Care Packs. TIP: Keep your colour vibrant for the party season. 

    15. Reuzel Groom & Grow Pack

    A neat pack for the ultimate beard lovers. Containing a Reuzel Beard Foam 70ml and Reuzel Beard Balm 35g, keep your beard feeling clean and soft.

    16. Verb Smart Daily Care, Daily Renew Pack & Smart Hair, Smart Style Pack

    The Verb Smart Daily Care, Daily Renew Pack contains a Hydrating Shampoo  & Hydrating Conditioner 355ml helping to leave hair soft, smooth and tangle-free plus a Ghost Oil 60ml, a vanishing daily restorative oil that revitalises hair from roots to ends.

    The Verb Smart Hair, Smart Style Pack is perfect for styling. Including a Hydrating Shampoo 355ml, Ghost Oil 60ml and Verb Sculpting clay for medium hold and natural texture.

    For more information about other Christmas Packs on offer and to order your Christmas Gift Packs please contact us on 1300 437 436 or here.

  • Introducing Evo Water Killer Brunette Dry Shampoo

    Everyone has those lazy hair days; sometimes you wash, sometimes you don’t. We know that those days are not just a blonde thing... so we have made our hero dry shampoo in brunette. Unlike other dry shampoos for dark hair, Water Killer Brunette Dry Shampoo has the perfect pigment combination (without using propylene glycol, propylene carbonate, titanium dioxide), so it blends with the hair and provides grey coverage. But wait, there’s more… the rice starch in the formulation absorbs oil leaving a light finish that brushes through (so no tell-tale residue). it’s like sorcery… that reveals what looks like, feels like, and smells like, freshly washed hair.

    About Water Killer Brunette Dry Shampoo

    Evo Water Killer Brunette is two-in-one dry shampoo and styling spray that makes hair look, feel and smell fresh again. recommended for dark, brunette tones. benefits no chalky white residue. helps hide greying and thinning hair. saves time, saves water, can be used anywhere. can also be used as a texturizing styling spray. free from titanium dioxide.

    The Benefits

    • No chalky white residue
    • Helps hide greying and thinning hair
    • Saves time, water and can be used anywhere
    • Can also be used as a texturizing styling spray
    • Free from titanium dioxide
    • Available in a handy travel size 50ml and full size 200ml

    Top Tip

    Flip your head upside down and thoroughly spray it with Water Killer Brunette, then blast your hair with a hair dryer. your hair while blasting with a hair dryer. This will create natural body and texture.

    Water Killer Brunette Dry Shampoo

    Click here to become a stockist. 

  • Meet Evo Spike

    Everyone needs spike in their life... this super-dooper-life-saver-of-a-brush, produces a full-bodied blow dry on any hair type; especially thick, wavy, curly and frizzy hair. Spike will love you gently. His boar bristles will tenderly stretch your hair, while his nylon pins carefully smooth and polish your follicles.

    Who is Evo Spike for?

    • All stylists
    • Clients who typically struggle to use traditional radial brushes
    • Anyone with an environmental conscious

    Evo Spike BrushThe Features & Benefits

    • Evo Spike is available in 22mm, 28mm, 38mm
    • The natural boar bristles stimulate the scalp and reduce frizz
    • The Nylon pins smooth, polish and add shine to the cuticle
    • Spikes pins can resistant up to 160 degrees
    • The handle pik allows for easy sectioning
    • Spike is FSC certified and made with wood from well-managed forests
    • The unique structure of the boar bristle carries sebum from the scalp to the end of the hair shaft; by coating each hair strand with sebum
    • Boar bristle brushing helps to repair dry hair and add shine

    Evo Spike Radial Brush

    To make Evo's latest addition part of your kit, contact us here. 

  • Evo Education: Evo New York Study Tour

    “If I had to choose one word to describe the Evo study tour, it would be wow! Evo’s style of education is like no other.”  Heather Hall, Evo Education NYST attendee.

    Bigger and Better Than Ever.

    Be immersed by fashion week in NYC. Take in the culture, the art, the trends and all the inspiration.

    • Work backstage at 2 x exclusive NYFW shows alongside the Evo hair director and team
    • Attend and style 2 x Evo photo shoots
    • Be mentored by internationally acclaimed stylists
    • Network with like-minded stylists from around the world
    • Attend exclusive Evo education courses
    • Gain an insight into international brands;
    • Evo, Fabuloso and Fabuloso pro
    • Enjoy free time to explore the sights and sounds of New York City
    Welcome Drinks

    Start the tour with team drinks at an iconic NYC bar.

    Business Brunch

    Learn key tips and tricks from the best in business over a NYC brunch.

    Team  Dinner

    End the tour with a team dinner.

    NYFW Backstage x 2

    Work backstage creating the runway look for a NYFW show.

    Editorial Photo shoot

    Work with key Evo stylists to create the latest editorial look of the season and score images for your portfolio.

    How to Photo Shoot

    Create and photograph styling techniques.

    The Renegades

    With Lauren McCowan and Jules Tognini – a day of cutting and styling with two of the industries most awarded and published stylists. Let our masters lead you in a new direction…

    Book Your Place

    Are you ready to reserve your place on the Evo New York Study Tour 2017?

    Please email salessupport@evohair.com or call +61 (0) 407 504 594 to reserve your place.

    Please be advised that numbers are strictly limited and a 50% deposit is essential to secure your booking.

  • Introducing Evo Fabuloso Pro Black

    Take your colour work to the next level and make colouring fading  a thing of the past with the newest addition to the Evo Fabuloso Pro family...welcome Evo Fabuloso Pro Black.

    The latest installment in the Evo Fabuloso Pro family, allows you to not only maintain your clients deeper tones at home but also create the  perfect  silver, grey and muted pastel tones in salon.

    evo fabuloso pro black

    Evo Fabuloso Pro colour intensifiers are direct pigment, deposit only, ammonia free, peroxide free colours. They are designed to be mixed together to create unlimited semi colours and use cationic pigment technology to adhere the colour molecules  to the hair shaft - bonding them to the hair fibre.

    With the release of Fabuloso Pro Black colour intensifier, you are now able to add depth to your existing platinum, red, yellow, blue, orange, green, violet and chocolate formulations to grow your repertoire of  colours to include black, grey and darker shades.

    Evo Fabuloso Pro Black

    To support the launch, a black swatch book has been created to showcase the power of this new colour intensifier. If you are interested in implementing the Evo Fabuloso Pro system in your salon, click here to get in touch.

  • Hair Expo 2017 Wrap Up

    With the growth of Australian hairdressing always top of mind, Haircare Australia views Hair Expo as an integral platform to inform, inspire and unite the industry - not only with a powerful stead of products and professionals - but with one another.

    Occupying prime position on the exhibition floor, showcasing brands including Olaplex, BaByliss, Verb and Fabuloso Pro for customised coloured conditioners, Haircare welcomed record numbers in traffic and activity. Enjoying the opportunity to chat trials and triumphs with valued clientele and always taking the chance to listen and take on board valued feedback.

    It was over in the education rooms however where the culture and influence of the company truly made its impact; hundreds of delegates walking away with fresh perspectives and technical insights as delivered by the likes of Guy Tang, The Schorem Barbers and Jules Tognini.


    First to the stage was the much anticipated Freevo show. Hosting a line-up of Evo’s most influential artists in Lauren McCowan, Jules Tognini and Leonard Newton, the audience enjoyed the usual and always hilarious banter while consuming colour and creativity otherwise untold.

    Hair Expo Freevo

    “We ultimately wanted the audience to walk away with the understanding that there are so many interpretations of what makes something cool, beautiful and modern. And this is the whole idea of the Freevo campaign - don’t be defined by what other people tell you, you should be,” said Lauren.

    Lauren presented an intricate, ghetto inspired braided style followed by a shaved head adorned with bright-red hair balls fastened randomly and with ample effect. Lauren’s classic up-do made a statement before a blue-green wedge (wig) lifted to reveal yet another trending buzz cut.

    A stand out from Lauren’s repertoire was a pastel rose gold-peach style on which the Creative Director glued a rainbow of precoloured finger waves.

    “We coloured each weft with a custom Fab Pro mixation before soaking with Evo Gangsta Grip and finally layering with Evo Helmut Strong Hairspray. We did this on individual pieces of mesh and allowed them to set overnight. Now I’m sticking them on with eyelash glue which can be easily removed with Evo Love Touch Shine Spray,” divulged Lauren.

    Leonard created a shoulder-length precision bob with a lick of blue and a subtle-yet striking triangle detail through the front, inspired by the Harajuku kids, the style was effortlessly cool and ready to walk from salon to street.

    Working with the Evo Tyler Teasing Brush, Leonard demonstrated a series of universal techniques including back combing, back brushing and layering of product such as Evo Helmut Strong Hairspray, “for a glass like effect.”

    While Lauren continued to illustrate the secrets to being a ‘360 degree hairdresser,’ Jules took to the stage with a vibrant copper canvas ready for reshaping.

    “I want to create this restyle in real salon circumstances, without prep and with standard time limits,” started Jules. Borrowing from Milla Jovovich in Fifth Element, Jules travelled his cut from bulky to textured and youthful, working to materialise his model’s wicked personality, as well as his own.

    “Freevo is less about being dictated-to by products or a corporate juggernaut and more about being a part of something. Hair shouldn’t be about a collection, or what’s hip and trending, it should be an expression of yourself and your client,” said Jules. But this should never deflect a great haircut. “Evo is never going to even out a bob or fix a haircut, but if you do a good haircut it will have your back, push and drive the style,” he said.

    Jay was the genius behind the shifting colour palette, calling on his latest accomplice, Evo Fab Pro Black to create new, unseen levels of pastel.

    “The current Fab Pro palette is the colour wheel, for example the chocolate exists at a level 5, and with the addition of black, this will help to add depth and achieve really dark dual-tones; beautiful deep pastels and greys,” said Jay.

    “Especially as a semi-permanent, Evo Fab Pro Black is great to deepen and refresh darker tones, it’s really going to open up the capabilities of Fab Pro, in particular for cool interesting pastels,” commented Lauren.

    Schorem Barbers

    Next to the spotlight were the world’s favourite barbers and creators of Reuzel, Leen and Bertus aka The Schorem Barbers.

    The pair credited Vidal Sassoon as a hero inspiration, “because he changed the way we look at hair, he taught us to treat hair like a unique product, and that’s how we cut hair,” shared Bertus.

    “We look at the natural fall of hair and see every person who walks into the shop as an individual, there are 8 billion people in the world, and they each have different hair.”

    Hair Expo Schorem

    Bertus believes every product that is custom made for someone will fall correctly and made a metaphor from the tailored jacket. “When you travel with a customised jacket, and it’s been stuffed and pulled in and out of a backpack, and then you finally pull it out and put it on, it always falls correctly.”

    Bertus translated this to clipper work, and encouraged the room to look at clippers as “a whole lot of scissors with a cord.” He educated on setting a baseline to secure length around the perimeter and how to use your body as a tool, always keeping the sternum right behind your work for 90 degree angles every time.

    With the right angle on-side, The Schorem Barbers believe the most important area of the head (as it pertains to men’s hair) is where the ear is attached.

    “You can shave everything forward or back from that point and it will look good,” said Bertus. A suggestion well and truly proved on-stage in a series of perfect pompadours fusing James Dean and Elvis, 2017-style.

    Lastly, the lads advised on creating men’s hair to be proud of, a notion that shines from their persona to their product line, Reuzel.

    “Try and do at least one haircut a day that you can be really proud of. Every time you give a client the best haircut possible, you give a little bit of yourself away, so don’t forget to be good to ‘you,’” said Bertus.

    Guy Tang for Olaplex

    Further raising the spirits of Australian hairdressers was Instagram sensation and instigator of the global ‘Hair Besties Community,’ Guy Tang.

    Back by popular demand, the hair colour hero presented a series of shimmering colour delicacies from rose gold to lilac and silver, each dissected with that addictive language symbiotic of Tang and his fans around the world.

    Hair Expo Guy Tang

    Followed for his hair colour transformations and peerless pastels, Guy is all too familiar with ‘fear of the fade,’ and spoke about the importance of educating clients on expecting and enjoying the inevitable process. “I don’t know why everyone is so scared of fading, everything fades - life fades. My advice is to educate your clients accordingly, and don’t use the word fade, use the word evolve, ‘evolving into a beautiful smoky beige colour.’”

    Guy believes toning on dry hair creates a more seamless result (as water molecules occupy the hair shaft) and encouraged his audience to up-sell the service.

    “Call it glazing, dry-glossing or top-coating, it’s so important to tone on dry hair so if it’s a process that uses more time for a better result, then charge for it. It’s a service your clients will love as they will see you’re taking more time with them,” he said.

    Big on under-promising and over-delivering, not a colour passes through Guy’s hands without the Olaplex touch, in particular when working with those harder to achieve tones such as silver. Guy reinforced the less is more approach with Olaplex, asking colourists to use only the specified amount as “it has a pH of 3.5, it’s very acidic.”

    Caterina Di Biase for Denman

    Hair Expo Caterina Di Biase

    And, last to take the stage was two time Hair Expo Australian Hairdresser of the Year and two-time AHFA Hairdresser of the Year, Caterina Di Biase, enforcing the point that excellent prep forms the basis for key artistic editorial work. Caterina took to the stage. With the assistance of her Heading Out Creative Team, Caterina disseminated and reconstructed some of her key editorial looks for the crowd, sharing with them how she employs classic hairdresser’s tools, such as a Denman 7-row brush, to work and dress the hair prior to styling. Even simple tricks, like using different coloured cutting combs to provide contrast against light or dark hair can take away some of the guesswork and valuable time behind the scenes. The secret to success, according to Caterina, is combining the right brushes and tools to help bring the stylist’s vision to life.

    Sharon Blain for BaByliss

    Hair Expo revellers were treated to daily demonstrations by the Queen of long hair styling, Sharon Blain, over at the BaByliss exhibition stand. Hairdressing royalty Sharon Blain claimed her throne as the Queen of long hair styling with daily hair demonstrations. Drawing in a keen crowd, Sharon captivated her audience as she shared some of her creative and inventive techniques using the BaByliss portfolio of tools, finishing her looks with the use of threading ribbons for styles that wowed.

    Hair Expo Sharon Blain

    After a jam-packed weekend, Haircare Australia is fondly reflecting on their mission to inform, inspire and unite the industry. Now, until next year!

  • The Fashion Week Wrap-Up

    Once again Mercedes-Benz Fashion Week Australia was a showstopping fashion extravaganza. It showcased emerging Australian talent and household names like Dion Lee and Romance Was Born, as well as the major comeback of Australian fashion brand Sass & Bide.

    The key hair trends that ran through many of the designers shows were natural, effortless hair with the hint of a 90’s come back. Many of the hair looks championed the model’s individuality and showcased their natural beauty.

    Sass & Bide was a celebrated affair, with a collection titled ‘Fiesta Barcelona’, which was inspired by Antoni Gaudi’s Casa Batillo. The resort collection celebrated the whimsical decorative exterior and the zen simplicity of the white light interior.

    Renya Xydis, Cloud Nine Ambassador, acted as the Hair Director for the show and emancipated the Sass & Bide girl with the ultimate cool-girl braids. Renya created five modern twists on a classic braid, with looks featuring sleek and straight simplicity juxtaposed with unapologetic Mohawk tails, modern cornrows and fighting fish tails to capture the pulse of Barcelona street culture.

    "We wanted to create looks that showcased that the Sass & Bide girl as fresh and modern, playing on the spirit and essence of Barcelona. We created the sleekness of the looks with the Cloud Nine Wide Iron and then the intricate Mohawk braids to complement the bold shimmering street life featured within the collection." – Renya Xydis

    C/MEO Collective on the other hand was all about the ultimate ‘feminine-girl’ look this year at Carriageworks. The collection itself, was all about dramatic ruffles, exaggerated detailing and floral prints. The models gracefully floated down the runway, emphasising the brand's DNA of effortless beauty.

    Lauren McCowan, Haircare Group Creative Director and Hair Director for C/MEO Collective created two understated looks for the runway. One was the classic messy ballet bun, perfectly complemented by the second look, which was undone, flowing tresses. Both looks complemented the wild femininity and vigorous spirit throughout the colour soaked range.

    "We wanted the hair look to emphasise the playful and floral nature of the collection. These runway styles can be worn day-to-day, as they are effortless, easy and internationally appropriate." – Lauren McCowan.

  • Adelaide Fashion Festival Wrap-Up

    Adelaide Fashion Festival celebrated the unique style of South Australia's established and up-and-coming talent over October 19th - 23rd. Spanning 4-days, the festival brought together South Australia's most highly regarded and emerging talent in a world-class setting. From new season looks by local hair and makeup artists to sampling the state’s premier food, wine, photography and music, the festival offered a daring and dynamic program set among the city’s vibrant venues. With sell out crowds, and international guests like super model,  Coco Rocha, the Adelaide Fashion Festival further cemented it's presence on the international fashion circuit.

    evo hair alongside Atilo Dusa and the Clip Joint Creative Team were once again fortunate enough to act as the official hair partner for the festival. From the spirited launch event at indigenous heritage site, Tandanya, through to the unforgettable finale from Paolo Sebastian, the hair team created unique hair looks for each and every runway across the event. Enjoy our AFF wrap-up here:

    Launch Night

    Wowing a 200-plus crowd, the exclusive Adelaide Fashion Festival opening-night event drew inspiration from South Australia’s Far North. Fashion was paired with indigenous art, breathtaking live music and an installation that showcased Adelaide designers involved in the festival over the coming days. The hair look maintained a feel of simplicity with a sleek and straight center-part created with evo's easy tiger and builders paradise.

    Adelaide Fashion Festival evo Hair

    Runway One | BNKR

    The festival officially kicked off with two high-impact runways at the new home of runway, Victoria Square, on Thursday 20th October.  Fashion Editor of Vogue Australia, Philippa Moroney led the opening with Australian Fashion Labels brands. The modern show opened with Finder’s, Keepsake The Label, C/MEO Collective and The Fifth, all teamed with Jaggar footwear. Two unique looks were created by Atilio and the Clip Joint Creative Team using evo hair products; the undone plait and an effortless bun. Click here to get the look.

    Adelaide Fashion Festival evo Hair 1

    Runway 2 | Contemporary Women's Fashion

    Alongside Liza Emanuele, Namoi, Paige Rowe, Katya Komarova and Millicent Elizabeth, Atilio Dusa and the Clip Joint Creative Team brought classic and sophisticated styling to Adelaide Fashion Festival’s Contemporary Women’s runway. Atilio crafted a classic look, featuring super-sleek locks and a deep side part. Fashion festival favourites; evo mister fantastic blowout spray, builders paradise working hairspray and love touch shine spray provided structure and shine for a classic and strong aesthetic.

    Adelaide Fashion Festival evo Hair 2

    Runway 3 | New Classics

    Breaking through as the new guard of contemporary women’s fashion, the Adelaide Fashion Festival New Classics runway saw the likes of Acler, Naomi Murrell, Good Studios and The Daily Edited take to the runway. The minimalistic designs and hidden details were perfectly paired with the prominent shape and structure of a 70’s inspired afro. Clip Joint’s Atilio Dusa used a combination of evo builders paradise working hairspray and heat to create a lasting and structured look. The almost triangle shape of the hair balanced out the simplicity of the designers’ collections.

    “It’s a modern-take on the 70’s afro. We kept just enough movement through the top section to make the hair look effortless, yet structured” – Atilio Dusa

    Adelaide Fashion Festival evo Hair 3

    Runway 4 | Couture Culture

    Elegant but edgy, this runway showcased the latest looks by local couture designers; Alexis George, Jaimie Sortino, Caleche, Greta Kate, Couture+Love+Madness, Eliza French, Liza Emanuele and Madame Zhou. Drama, romance and elegance; the runway reflected the history of couture with two opposing looks; black cropped wigs and spray painted white up-dos.

    Adelaide Fashion Festival evo Hair 4

    Runway 5 | Ready to Wear

    Leading fashion editor Philippa Moroney created a bold, dynamic runway that expressed each designer’s own aesthetic. South Australia’s urban style frontier included So It Goes The Label, Casper+Pearl,STONE, Lexi Clothing, Julie White, Autark, Tiff Manuell, Simmone Standing The Label, and d’nim: Artistic jeans collection by Chen Wen. The hair look was all about evo whip it good styling mousse and gangsta grip bonding resin. The perfect paring for a relaxed wet-look.

    Adelaide Fashion Festival evo Hair 5

    Runway 6 | Paolo Sebastian

    Adelaide couture label Paolo Sebastian  once again closed the 2016 Adelaide Fashion Festival in spectacular style with the international release of his Spring/Summer 2017 collection - Wildflowers. International supermodel Coco Rocha opened the show taking to the spectacular summer meadow themed runway.

    “To have Coco visit us at the atelier and walk in the show was an honour. I was absolutely speechless when I heard it might be happening,” designer Paul Vasileff said.

    Using only evo builders paradise working hairspray to perfect this look, Atilio Dusa created an effortlessly elegant style that encapsulated the free spirits of the hippie era; with a tiny plait laid over free flowing waves.

    Adelaide Fashion Festival evo Hair 6

    Immersed in the talent and creativity of this iconic South Australian event, the Clip Joint Creative and evo hair team made the perfect duo to lead the hair direction for AFF and while their is a sadness that the 2016 event is over, the team eagerly awaits AFF 2017.

    Click here for more behind the scenes action. 

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