Born in 2007, Aje is the result of best friends Adrian Norris and Edwina Robinson’s creative passion and determination to bring Australian women clothing that transcends traditional time barriers with its timeless sophistication and wearability.
Synonymous to effortless glamour, tough femininity and dishevelled elegance Aje is the brand every girl wants hanging in her wardrobe.
We caught up with one half of the famous designing duo, Edwina, to find out a little more about the brand that has such a big place in the heart of the Australian Fashion Industry.
In only a few short years Aje has developed a cult-like following, which we were fortunate enough to experience first-hand at their Mercedes Benz Fashion Week Resort ’17 collection showcase, with hair direction from Lauren McCowan for Moroccanoil. Lauren fashioned fresh hair with movement and soft texture detailed out by applying Moroccanoil Treatment through the hair for separation. Recreate the look for yourself in a few simple steps, here.
How long have you been in the industry?
I have been working in the fashion industry in different guises for more than fifteen years and it never ceases to surprise me. It’s a very complex industry.
What sparked your love of fashion?
My grandmothers both had exceptional taste in clothes and from a very young age I remember being enamoured by the textures within their wardrobes. Fashion has always been an undercurrent, if not the directive in my life.
What is your all-time favourite piece of clothing?
I love pieces of clothing that tell a story - my favourite pieces are those that I have collected when travelling. Not necessarily the most expensive pieces in my wardrobe, rather often the opposite. I have this amazing calf skin leather wrap top with exaggerated 3/4 puff sleeves that my fiancé and I found in Les Puces in Paris. The day was a beautiful day so the memories are etched into this piece.
What inspires you the most?
Style is a means of individual self-expression, almost like a physical psychology of the soul. This constantly inspires me - the way you can tell so much about someone’s inner workings by the way they put themselves together on the outside.
What can we expect to see from you as we move into summer?
More of our signature contrast between tough and feminine and more dishevelled elegance. We have been inspired by land and sea for our SS16 collection entitled 'Terra a Mare' - both the physical landscape and the uniforms of naval and military officers.
A glass of wine at the end of the day.
Worst fashion moment?
I was definitely quite experimental with style in my school days. At the time I felt like I was a forward thinker, but in hindsight I think I was just in another realm altogether - one I’m glad to have moved out of!
One thing you can’t live without?
He knows who he is.
Recreate the look from the Aje Resort 2017 Collection showcased at Mercedes Benz Fashion Week 2016. Get The Look here.