Haircare Australia

  • Hair Expo 2017 Wrap Up

    With the growth of Australian hairdressing always top of mind, Haircare Australia views Hair Expo as an integral platform to inform, inspire and unite the industry - not only with a powerful stead of products and professionals - but with one another.

    Occupying prime position on the exhibition floor, showcasing brands including Olaplex, BaByliss, Verb and Fabuloso Pro for customised coloured conditioners, Haircare welcomed record numbers in traffic and activity. Enjoying the opportunity to chat trials and triumphs with valued clientele and always taking the chance to listen and take on board valued feedback.

    It was over in the education rooms however where the culture and influence of the company truly made its impact; hundreds of delegates walking away with fresh perspectives and technical insights as delivered by the likes of Guy Tang, The Schorem Barbers and Jules Tognini.

    Freevo

    First to the stage was the much anticipated Freevo show. Hosting a line-up of Evo’s most influential artists in Lauren McCowan, Jules Tognini and Leonard Newton, the audience enjoyed the usual and always hilarious banter while consuming colour and creativity otherwise untold.

    Hair Expo Freevo

    “We ultimately wanted the audience to walk away with the understanding that there are so many interpretations of what makes something cool, beautiful and modern. And this is the whole idea of the Freevo campaign - don’t be defined by what other people tell you, you should be,” said Lauren.

    Lauren presented an intricate, ghetto inspired braided style followed by a shaved head adorned with bright-red hair balls fastened randomly and with ample effect. Lauren’s classic up-do made a statement before a blue-green wedge (wig) lifted to reveal yet another trending buzz cut.

    A stand out from Lauren’s repertoire was a pastel rose gold-peach style on which the Creative Director glued a rainbow of precoloured finger waves.

    “We coloured each weft with a custom Fab Pro mixation before soaking with Evo Gangsta Grip and finally layering with Evo Helmut Strong Hairspray. We did this on individual pieces of mesh and allowed them to set overnight. Now I’m sticking them on with eyelash glue which can be easily removed with Evo Love Touch Shine Spray,” divulged Lauren.

    Leonard created a shoulder-length precision bob with a lick of blue and a subtle-yet striking triangle detail through the front, inspired by the Harajuku kids, the style was effortlessly cool and ready to walk from salon to street.

    Working with the Evo Tyler Teasing Brush, Leonard demonstrated a series of universal techniques including back combing, back brushing and layering of product such as Evo Helmut Strong Hairspray, “for a glass like effect.”

    While Lauren continued to illustrate the secrets to being a ‘360 degree hairdresser,’ Jules took to the stage with a vibrant copper canvas ready for reshaping.

    “I want to create this restyle in real salon circumstances, without prep and with standard time limits,” started Jules. Borrowing from Milla Jovovich in Fifth Element, Jules travelled his cut from bulky to textured and youthful, working to materialise his model’s wicked personality, as well as his own.

    “Freevo is less about being dictated-to by products or a corporate juggernaut and more about being a part of something. Hair shouldn’t be about a collection, or what’s hip and trending, it should be an expression of yourself and your client,” said Jules. But this should never deflect a great haircut. “Evo is never going to even out a bob or fix a haircut, but if you do a good haircut it will have your back, push and drive the style,” he said.

    Jay was the genius behind the shifting colour palette, calling on his latest accomplice, Evo Fab Pro Black to create new, unseen levels of pastel.

    “The current Fab Pro palette is the colour wheel, for example the chocolate exists at a level 5, and with the addition of black, this will help to add depth and achieve really dark dual-tones; beautiful deep pastels and greys,” said Jay.

    “Especially as a semi-permanent, Evo Fab Pro Black is great to deepen and refresh darker tones, it’s really going to open up the capabilities of Fab Pro, in particular for cool interesting pastels,” commented Lauren.

    Schorem Barbers

    Next to the spotlight were the world’s favourite barbers and creators of Reuzel, Leen and Bertus aka The Schorem Barbers.

    The pair credited Vidal Sassoon as a hero inspiration, “because he changed the way we look at hair, he taught us to treat hair like a unique product, and that’s how we cut hair,” shared Bertus.

    “We look at the natural fall of hair and see every person who walks into the shop as an individual, there are 8 billion people in the world, and they each have different hair.”

    Hair Expo Schorem

    Bertus believes every product that is custom made for someone will fall correctly and made a metaphor from the tailored jacket. “When you travel with a customised jacket, and it’s been stuffed and pulled in and out of a backpack, and then you finally pull it out and put it on, it always falls correctly.”

    Bertus translated this to clipper work, and encouraged the room to look at clippers as “a whole lot of scissors with a cord.” He educated on setting a baseline to secure length around the perimeter and how to use your body as a tool, always keeping the sternum right behind your work for 90 degree angles every time.

    With the right angle on-side, The Schorem Barbers believe the most important area of the head (as it pertains to men’s hair) is where the ear is attached.

    “You can shave everything forward or back from that point and it will look good,” said Bertus. A suggestion well and truly proved on-stage in a series of perfect pompadours fusing James Dean and Elvis, 2017-style.

    Lastly, the lads advised on creating men’s hair to be proud of, a notion that shines from their persona to their product line, Reuzel.

    “Try and do at least one haircut a day that you can be really proud of. Every time you give a client the best haircut possible, you give a little bit of yourself away, so don’t forget to be good to ‘you,’” said Bertus.

    Guy Tang for Olaplex

    Further raising the spirits of Australian hairdressers was Instagram sensation and instigator of the global ‘Hair Besties Community,’ Guy Tang.

    Back by popular demand, the hair colour hero presented a series of shimmering colour delicacies from rose gold to lilac and silver, each dissected with that addictive language symbiotic of Tang and his fans around the world.

    Hair Expo Guy Tang

    Followed for his hair colour transformations and peerless pastels, Guy is all too familiar with ‘fear of the fade,’ and spoke about the importance of educating clients on expecting and enjoying the inevitable process. “I don’t know why everyone is so scared of fading, everything fades - life fades. My advice is to educate your clients accordingly, and don’t use the word fade, use the word evolve, ‘evolving into a beautiful smoky beige colour.’”

    Guy believes toning on dry hair creates a more seamless result (as water molecules occupy the hair shaft) and encouraged his audience to up-sell the service.

    “Call it glazing, dry-glossing or top-coating, it’s so important to tone on dry hair so if it’s a process that uses more time for a better result, then charge for it. It’s a service your clients will love as they will see you’re taking more time with them,” he said.

    Big on under-promising and over-delivering, not a colour passes through Guy’s hands without the Olaplex touch, in particular when working with those harder to achieve tones such as silver. Guy reinforced the less is more approach with Olaplex, asking colourists to use only the specified amount as “it has a pH of 3.5, it’s very acidic.”

    Caterina Di Biase for Denman

    Hair Expo Caterina Di Biase

    And, last to take the stage was two time Hair Expo Australian Hairdresser of the Year and two-time AHFA Hairdresser of the Year, Caterina Di Biase, enforcing the point that excellent prep forms the basis for key artistic editorial work. Caterina took to the stage. With the assistance of her Heading Out Creative Team, Caterina disseminated and reconstructed some of her key editorial looks for the crowd, sharing with them how she employs classic hairdresser’s tools, such as a Denman 7-row brush, to work and dress the hair prior to styling. Even simple tricks, like using different coloured cutting combs to provide contrast against light or dark hair can take away some of the guesswork and valuable time behind the scenes. The secret to success, according to Caterina, is combining the right brushes and tools to help bring the stylist’s vision to life.

    Sharon Blain for BaByliss

    Hair Expo revellers were treated to daily demonstrations by the Queen of long hair styling, Sharon Blain, over at the BaByliss exhibition stand. Hairdressing royalty Sharon Blain claimed her throne as the Queen of long hair styling with daily hair demonstrations. Drawing in a keen crowd, Sharon captivated her audience as she shared some of her creative and inventive techniques using the BaByliss portfolio of tools, finishing her looks with the use of threading ribbons for styles that wowed.

    Hair Expo Sharon Blain

    After a jam-packed weekend, Haircare Australia is fondly reflecting on their mission to inform, inspire and unite the industry. Now, until next year!

  • The Fashion Week Wrap-Up

    Once again Mercedes-Benz Fashion Week Australia was a showstopping fashion extravaganza. It showcased emerging Australian talent and household names like Dion Lee and Romance Was Born, as well as the major comeback of Australian fashion brand Sass & Bide.

    The key hair trends that ran through many of the designers shows were natural, effortless hair with the hint of a 90’s come back. Many of the hair looks championed the model’s individuality and showcased their natural beauty.

    Sass & Bide was a celebrated affair, with a collection titled ‘Fiesta Barcelona’, which was inspired by Antoni Gaudi’s Casa Batillo. The resort collection celebrated the whimsical decorative exterior and the zen simplicity of the white light interior.

    Renya Xydis, Cloud Nine Ambassador, acted as the Hair Director for the show and emancipated the Sass & Bide girl with the ultimate cool-girl braids. Renya created five modern twists on a classic braid, with looks featuring sleek and straight simplicity juxtaposed with unapologetic Mohawk tails, modern cornrows and fighting fish tails to capture the pulse of Barcelona street culture.

    "We wanted to create looks that showcased that the Sass & Bide girl as fresh and modern, playing on the spirit and essence of Barcelona. We created the sleekness of the looks with the Cloud Nine Wide Iron and then the intricate Mohawk braids to complement the bold shimmering street life featured within the collection." – Renya Xydis

    C/MEO Collective on the other hand was all about the ultimate ‘feminine-girl’ look this year at Carriageworks. The collection itself, was all about dramatic ruffles, exaggerated detailing and floral prints. The models gracefully floated down the runway, emphasising the brand's DNA of effortless beauty.

    Lauren McCowan, Haircare Group Creative Director and Hair Director for C/MEO Collective created two understated looks for the runway. One was the classic messy ballet bun, perfectly complemented by the second look, which was undone, flowing tresses. Both looks complemented the wild femininity and vigorous spirit throughout the colour soaked range.

    "We wanted the hair look to emphasise the playful and floral nature of the collection. These runway styles can be worn day-to-day, as they are effortless, easy and internationally appropriate." – Lauren McCowan.

  • Moroccanoil at the AJE Resort 17/18 Runway

    Effortless, Natural Hair presented by Moroccanoil at the AJE Resort 17/18 Runway.

    Quintessential Australian label Aje, launched their Resort 17/18 collection yesterday evening Monday 1st May at the Art Gallery of NSW. Titled, Awelye - the Anmatyerre tribal word for women's ceremonies, the collection will pay homage to the iconic indigenous artist Minnie Pwerle.

    Designers Edwina Robinson and Adrian Norris commented, ''We are delighted to be continuing our rela-tionship with Moroccanoil, and are excited to be partnering with them for our Resort 17/18 show. We feel that Moroccanoil perfectly captures the ease and elegance of the Aje girl, with a focus on natural beauty''.

    Michele McQuillan, Hair Director for Moroccanoil commented "The inspiration behind the Moroccanoil look for AJE Resort 17/18 is an effortlessly, cool girl. We've created a natural feel with an element of raw-ness that highlights the natural textures of each girl’s hair. Each look uses a base of Moroccanoil core products to enhance the already existing natural wave, creating an individualism to each girl"

    Recreate the Look:

    Products and Tools

    Moroccanoil Original Treatment Oil
    Moroccanoil Dry Texture Spray
    Moroccanoil Dry Shampoo
    Moroccanoil Moulding Cream
    Moroccanoil Glimmer Shine Spray
    2 x curling tongs: 20mm and 25mm sizes

    1. On dry hair, begin by prepping the hair with the Moroccanoil Original Treatment Oil to create the perfect foundation for styling. Evenly apply 1-2 pumps on clean hair, from mid-lengths to ends.

    2. Proceeding with dry hair, spray the Moroccanoil Texture Spray evenly throughout the hair to create a texturized hold. Section the hair in two, the lower section from the occipital bone to the nape. Clip the top section away. Working with the lower section, separate the hair into two parts and braid from the roots to the mid lengths, leaving the ends out. The Moroccanoil Texture Spray is used as a prep spray to provide foundational grip needed for no-slip braids. It gives a texturized hold with a dry, gritty finish for an effortless, undone style.

    3. Continuing with the two braids, clamp each of them with a straightening iron and allow them to cool. Once cooled, take the hair out of the braids. This will create a wave in the hair that appears natural with movement and bounce.

    4. Let the rest of the hair down to where it naturally falls and make a slightly messy centre parting. Lightly spray the Moroccanoil Dry Shampoo at the roots to refresh the hair. Use the tongs to create a subtle bend throughout the hair, wrapping small sections in alternating directions, all throughout the top section.

    5. Lastly, gently emulsify Moroccanoil Moulding Cream with your fingers, and then grab pieces of hair to create a separation of ends for a lived-in look. Finish the look with Moroccanoil Glimmer Shine spray to enhance natural colour and shine.

    The finish: natural, wavy, textured hair with the help of Moroccanoil styling products.

  • Haircare Australia's Education Shows at Hair Expo 2017

    Haircare Australia is also proud to present an all-star line-up of education shows at Hair Expo 2017.

    Be sure to catch Caterina Di Biase, Guy Tang, Leen and Bertus and the Evo International Education team as they take to the stage. We’ll also be at stands E124 and D125 with our portfolio of incredible brands; including Evo, Fabuloso Pro, BaByliss Pro, Denman, Olaplex... and will be introducing you to our exciting new brand, Verb.

    Olaplex _ Guy Tang

    With millions of followers on his social media channels, his motivation and inspiration to other Hairbesties has proven as contagious as his quirky and admirable personality. See Guy share his expertise, techniques and tips for blonding and colouring with Olaplex.

    Monday 12 - 2pm _ Book Here

    Reuzel _ Leen and Bertus, Schorem Barbers

    This is absolute old school barbering at its finest and coolest. Don’t miss the Rotterdandies coming Down Under to defile the stage at Hair Expo with their endless jibber jabber about classic barbering, subcultures and of course to spread the greasy gospel of the lard…

    Sunday 11.45am - 1.15pm _ Book Here

    Evo _ Freevo Show

    Ready to step out of the box? This is cutting, styling, colouring and a little bit of stand-up comedy thrown in for good measure! Join the FreevoTM – lution. Witness the wizardry of this motley crew, and let them take you on a road trip through Evo’s new education collection.

    Sunday 10am - 11.30am _ Book Here

    Denman _ Caterina Di Biase Look & Learn

    Don’t miss out on this special opportunity to see Caterina Di Biase, two-time Hair Expo Australian Hairdresser of the Year and two-time AHFA Hairdresser of the Year, in an up-close and intimate showcase of her key signature looks and some of her favourite new looks for the season.

    Sunday 3pm - 4pm _ Book Here

  • Model Casting for Guy Tang's World Tour!

    We are casting for the biggest show of Hair Expo Guy Tang’s World Tour.

    Guy Tang is a world renowned colourist with over 1.4 million followers on Instagram, and will be doing a major show at Hair Expo, Sydney on June 10th and 12th.

    We are casting for 8 amazing models willing to have some world class colour work done to their hair.

    We have a top level team for Styling and Makeup, and you will receive BTS and final photos for your portfolios.

    Model Requirements:

    Please read prior to applying and only apply if you are open to the below.
    • Models must be open to whatever colour work Guy wants to do - should you want to change it after the show, that can be arranged with one of our colourists.
    • All models will be lifted to a light blonde prior to Guy colouring their hair. This prep work will happen during the week of June 5th. Main prep work with Guy will happen on Friday June 9th - you must be available for that whole day.
    • All colours, treatments and after care products will be provided free of charge.
    You will receive Olaplex treatments to keep your hair in top condition prior to and after the show.
    • Only 5 models will be needed for the Saturday but the full 8 will be needed for the Monday.
    • Height minimum is 5’8. No extensions or weaves. Previous modelling experience is preferred.

    Show Days:

    Saturday, 10th June (12pm-9pm)
    Monday, 12th June (7am-3pm)

    We are looking forward to working with you! Guy does incredible colour work and we have a team of the best colourists in the country to make sure your hair is in amazing condition.

    Work is paid - rates will be discussed after casting.

    To register your interest, please send your details via this link.

  • Frizzy, Unruly, Colour- Treated Hair?

    Make peace with the beast with the newly launched Evo Smooth Range.

    The geniuses at Evo have done it again. This time bringing us a range that specifically addresses our frizzy, unruly hair fears.

    Frizzy hair is one of the most common concerns amongst consumers and the three new releases from Evo provide us with the ultimate solution; a family of products to control hair without weighing it down.

    Which of my clients is the Evo Smooth range best suited to?

    Anyone who has frizzy, unruly, colour-treated hair. Smooth is perfect for medium to course hair textures.


    What makes this Smooth range different?

    Traditional smoothing products can be very heavy and have a tendency to leave the hair feeling oily and greasy, but Evo smooth is different, it:

    • Smooths, softens and conditions
    • Provides humidity resistance, protectsand controls hair
    • Gluten, sulphate, paraben, dea, tea and propylene glycol free


    What products are in the Evo Smooth range?

    Mane Tamer Smoothing Shampoo & Conditioner

    The Mane Tamer Smoothing Shampoo cleanses, smooths and strengthens. The sulphate-free cleaners have a low foaming action that gently clean the hair while adding softness and enhancing shine.

    Both the Mane Tamer Smoothing Shampoo and Conditioner have been created with a new gluten-free formulation specifically designed to protect colour and strengthen hair all while smoothing and controlling frizz.

    Lockdown smoothing treatment

    The Lockdown Smoothing Treatment is a leave-in treatment that can be used on damp hair and left to air dry naturally for polished look with little to no effort or applied prior to blow-drying for smooth, weightless styles.

    Some of our favourite Evo products have made the move to the Smooth family, welcome; Easy Tiger Straightening Balm, Icon Welder Hot Tool Shaper, Lover Perpetua Shine Drops and Love Touch Shine Spray.

    To find out more about stocking Evo Smooth in your salon, call Haircare Australia on 1300 437 436 or use our online contact form.
  • Introducing the Moroccanoil Texture Collection

    While Summer is about to come to end, effortless locks don’t have to. Introducing the Moroccanoil Texture Collection; 3 new additions to the Moroccanoil range that will have you achieving long-lasting, beach-inspired-hair all year long.

    Moroccanoil Beach Waves Mousse

    mo-dry-shampoo-travel
    Formulated for all hair types:

    • Non-dehydrating, sea salt-free
    • Activates waves and curls
    • Provides a flexible, tousled texture
    • UV-absorbing for enhanced sun protection

    An upgrade on the classic sea salt spray, the Moroccanoil Beach Waves Mousse features an innovative, argan oil-infused salt-free formula that provides tousled texture in mousse form.

    Designed for all hair types, the mousse includes unique styling polymers that allow for wave retention and curl definition, while providing volume and thermal protection.

    Additionally, the argan-oil infused mousse also features starch derivatives which help to add long-lasting texture with a dry, touchable finish.

    To order Moroccanoil Beach Waves Mousse, call Haircare Australia on 1300 437 436 or use our online contact form.

    Moroccanoil Dry Texture Spray

    A unique dry argan-oil infused spray that can be used as both a foundation to prep the hair or as a finishing spray to achieve carefree, tousled texture with just the right amount of hold – for that perfectly imperfect look.

    mo-dry-shampoo-travel
    Formulated for all hair types:

    • Achieves effortlessly undone styles
    • Instantly provides texture and weightless volume
    • No-slip, gritty finish
    • Touchable and non-sticky

    Featuring the brand’s signature antioxidant-rich argan oil in a delicate, ultra-fine mist the Moroccanoil Dry Texture Spray provides all hair types with long-lasting texture and volume that looks effortlessly undone.

    Moroccanoil Dry Texture Spray is comprised of a special blend of volcanic-mineral zeolite and high-performance resins, which work together to create a unique bond between strands, providing a slip-free, gritty finish – without any sticky residue.

    Additionally, the exclusive formula includes nourishing wheat proteins to condition and moisturise.

    To order Moroccanoil Dry Texture Spray, call Haircare Australia on 1300 437 436 or use our online contact form.

    Moroccanoil Texture Clay

    An innovative unisex styler that defines and sculpts hair to create natural looks with a strong hold with a matte finish.

    mo-dry-shampoo-travel
    Formulated for all hair types:

    • Texturises hair
    • Nourishes hair with antioxidant-rich argan oil and shea butter
    • Emphasizes layers and up-dos with piecey, matte definition
    • Unique, silky smooth clay formula that provides strong hold without stiffness

    The unique formula allows for customisable versatility and enough playtime before the hold sets in to build a desired level of texture for both long and short styles.

    The Moroccanoil Texture Clay is comprised of volcanic-derived cosmetic-grade bentonite clay, which provides piecey texture with a silky, tack-free feel and a matte finish. This workable silky-smooth clay also includes nourishing shea butter to soothe and moisturise the hair and scalp.

    Perfect to emphasize layers and up-dos, now all hair types can achieve playful, piecey texture and perfectly roughed-up style.

    To order Moroccanoil Texture Clay, call Haircare Australia on 1300 437 436 or use our online contact form.

  • Adelaide Fashion Festival Wrap-Up

    Adelaide Fashion Festival celebrated the unique style of South Australia's established and up-and-coming talent over October 19th - 23rd. Spanning 4-days, the festival brought together South Australia's most highly regarded and emerging talent in a world-class setting. From new season looks by local hair and makeup artists to sampling the state’s premier food, wine, photography and music, the festival offered a daring and dynamic program set among the city’s vibrant venues. With sell out crowds, and international guests like super model,  Coco Rocha, the Adelaide Fashion Festival further cemented it's presence on the international fashion circuit.

    evo hair alongside Atilo Dusa and the Clip Joint Creative Team were once again fortunate enough to act as the official hair partner for the festival. From the spirited launch event at indigenous heritage site, Tandanya, through to the unforgettable finale from Paolo Sebastian, the hair team created unique hair looks for each and every runway across the event. Enjoy our AFF wrap-up here:

    Launch Night

    Wowing a 200-plus crowd, the exclusive Adelaide Fashion Festival opening-night event drew inspiration from South Australia’s Far North. Fashion was paired with indigenous art, breathtaking live music and an installation that showcased Adelaide designers involved in the festival over the coming days. The hair look maintained a feel of simplicity with a sleek and straight center-part created with evo's easy tiger and builders paradise.

    Adelaide Fashion Festival evo Hair

    Runway One | BNKR

    The festival officially kicked off with two high-impact runways at the new home of runway, Victoria Square, on Thursday 20th October.  Fashion Editor of Vogue Australia, Philippa Moroney led the opening with Australian Fashion Labels brands. The modern show opened with Finder’s, Keepsake The Label, C/MEO Collective and The Fifth, all teamed with Jaggar footwear. Two unique looks were created by Atilio and the Clip Joint Creative Team using evo hair products; the undone plait and an effortless bun. Click here to get the look.

    Adelaide Fashion Festival evo Hair 1

    Runway 2 | Contemporary Women's Fashion

    Alongside Liza Emanuele, Namoi, Paige Rowe, Katya Komarova and Millicent Elizabeth, Atilio Dusa and the Clip Joint Creative Team brought classic and sophisticated styling to Adelaide Fashion Festival’s Contemporary Women’s runway. Atilio crafted a classic look, featuring super-sleek locks and a deep side part. Fashion festival favourites; evo mister fantastic blowout spray, builders paradise working hairspray and love touch shine spray provided structure and shine for a classic and strong aesthetic.

    Adelaide Fashion Festival evo Hair 2

    Runway 3 | New Classics

    Breaking through as the new guard of contemporary women’s fashion, the Adelaide Fashion Festival New Classics runway saw the likes of Acler, Naomi Murrell, Good Studios and The Daily Edited take to the runway. The minimalistic designs and hidden details were perfectly paired with the prominent shape and structure of a 70’s inspired afro. Clip Joint’s Atilio Dusa used a combination of evo builders paradise working hairspray and heat to create a lasting and structured look. The almost triangle shape of the hair balanced out the simplicity of the designers’ collections.

    “It’s a modern-take on the 70’s afro. We kept just enough movement through the top section to make the hair look effortless, yet structured” – Atilio Dusa

    Adelaide Fashion Festival evo Hair 3

    Runway 4 | Couture Culture

    Elegant but edgy, this runway showcased the latest looks by local couture designers; Alexis George, Jaimie Sortino, Caleche, Greta Kate, Couture+Love+Madness, Eliza French, Liza Emanuele and Madame Zhou. Drama, romance and elegance; the runway reflected the history of couture with two opposing looks; black cropped wigs and spray painted white up-dos.

    Adelaide Fashion Festival evo Hair 4

    Runway 5 | Ready to Wear

    Leading fashion editor Philippa Moroney created a bold, dynamic runway that expressed each designer’s own aesthetic. South Australia’s urban style frontier included So It Goes The Label, Casper+Pearl,STONE, Lexi Clothing, Julie White, Autark, Tiff Manuell, Simmone Standing The Label, and d’nim: Artistic jeans collection by Chen Wen. The hair look was all about evo whip it good styling mousse and gangsta grip bonding resin. The perfect paring for a relaxed wet-look.

    Adelaide Fashion Festival evo Hair 5

    Runway 6 | Paolo Sebastian

    Adelaide couture label Paolo Sebastian  once again closed the 2016 Adelaide Fashion Festival in spectacular style with the international release of his Spring/Summer 2017 collection - Wildflowers. International supermodel Coco Rocha opened the show taking to the spectacular summer meadow themed runway.

    “To have Coco visit us at the atelier and walk in the show was an honour. I was absolutely speechless when I heard it might be happening,” designer Paul Vasileff said.

    Using only evo builders paradise working hairspray to perfect this look, Atilio Dusa created an effortlessly elegant style that encapsulated the free spirits of the hippie era; with a tiny plait laid over free flowing waves.

    Adelaide Fashion Festival evo Hair 6

    Immersed in the talent and creativity of this iconic South Australian event, the Clip Joint Creative and evo hair team made the perfect duo to lead the hair direction for AFF and while their is a sadness that the 2016 event is over, the team eagerly awaits AFF 2017.

    Click here for more behind the scenes action. 

  • Bazaar in Bloom with Moroccanoil

    On Thursday 13th October Michele McQuillan and Moroccanoil joined forces with Harper's BAZAAR  as they hosted their second BAZAAR in Bloom fundraising gala. Located at Justin Hemmes' private residence, The Hermitage, in Sydney's Vaucluse, guests enjoyed a couture runway show, highlighting 31 of Australia's most celebrated designers, each of whom created a bespoke gown for the event.

    Alongside Michele McQuillan, a talented team from the Haircare Australia salon network came together to create both the runway hair, and assist Michele with an 8-page Harpers Bazaar editorial  shoot (on shelves November). The experience provided stylists with the opportunity to work alongside Michele and gain a valuable insight into the world of runway and editorial styling. Moroccanoil education manager, Violet Sainsbury also had the privilege of styling Australian model, Steffanie Roberts' hair as she attended the event a guest of Moroccanoil.

    Bazaar in Bloom Moroccanoil 1

    Hair director, Michele McQuillan transformed hair into effortless, romantic buns with the help of the Moroccanoil Curl Defining Cream, Moroccanoil Luminous Shine Hairspray and the soon to launch, Moroccanoil Dry Texture Spray. With movement and texture, the hair floated down the runway, making the perfect canvas for each of designs on display.

    "The timeless elegance of all the dresses needed a continuity within the hair. This was inspired by Victorian women dressed for a summer garden party. By playing with the prudish shape we gave it a fresh sense of wild bohemia. The repressed Victorian bun was fractured into a romantic coquettish knot." - Michele McQuillan

    Bazaar in Bloom Moroccanoil 2

    Get The Look.

    1. Start by shampoo with the Moroccanoil Hydrating Shampoo. If the hair has some movement add a little Moroccanoil Curl Defining Cream to enhance the natural movement. Use your fingers to create a slightly messy center-parting and let the hair air dry/dry naturally.

    2. Once dry, if the hair is straight and needs a little more movement at the hairline -  spray with the Moroccanoil Dry Texture Spray for grip and randomly tong in different directions to create a more natural irregular wave.

    3. Run your fingers through the hair to break up the curls. When you’re happy with the front, pull into a ponytail. Spray more Moroccanoil Dry Texture Spray if you need to or if the hair is too silky.

    4.  Loosely twist ponytail into a flat messy bun. Leave random ends of the hair out so it’s not too neat and pin to secure the shape.

    5. Spray the bun with Moroccanoil Luminous Shine Hairspray Medium.  At the front hairline use your fingers to back brush and create softness, pulling pieces out or pinning bits back.

    Bazaar in Bloom Moroccanoil

    For more how-to content from Moroccanoil, click here. 

  • New releases from Reuzel

    Created by barbers, used by gentlemen: Introducing the Reuzel Clay Matte & Fibre Pomades.


    Reuzel Clay Matte Pomade
    • Water based formula
    • Strong pliable hold
    • Natural finish
    • Controls even the most unruly hair
    • Keeps hair in place all day
    • Use more product for increased hold

    The Clay Matte Pomade

    Matte finish with a strong hold.

    The Reuzel Clay Matte Pomade is best used to emphasize texture and separation.

    The sweat-proof formula creates a touchable, flexible hold with a matte finish that is perfect for manipulating hair into almost any style.




    Reuzel Fibre Matte Pomade
    • Water based formula
    • Heavy/Strong hold, as strong as a firm holding gel
    • Matte finish
    • Controls even the unruly hair
    • Keeps hair in place all day
    • Use more product for increased hold

    The Fibre Pomade

    Pliable hold with a natural finish.

    The Reuzel Fibre Pomade creates hours of textured definition with a firm but pliable hold and a low shine finish.

    Creates texture and increases fullness for a straight out of bed, dishevelled look.



    To find out more about stocking Reuzel in your barbershop or salon, call Haircare Australia on 1300 437 436 or use our online contact form.
  • The Perfect Bun | Adelaide Fashion Festival

    evo hair teamed up with the Clip Joint Creative Team and C/MEO to bring us seven simple steps to achieve the perfect bun, as seen on the Adelaide Fashion Festival runway.

    Get The Look.

    The Perfect Bun with evo Hair 1. Start with a center part.
    The Perfect Bun with evo Hair 1 2.  Use evo tyler teasing brush to section out loose pieces of hair around the hairline.
    The Perfect Bun with evo Hair 2 3. Heavily spray hair with evo builders paradise working hairspray.
    The Perfect Bun with evo Hair 3 4. Sprinkle evo haze styling powder into crown.
    The Perfect Bun with evo Hair 4 5. Create a ponytail at the nape and secure with evo mister fantastic hair bungee. Twist hair and wrap around the ponytail to create a bun.
    The Perfect Bun with evo Hair 6 6. Secure bun with bobby pins.
    The Perfect Bun with evo Hair 5 7. Move the front pieces of hair away from the face and spray with evo builders paradise working hairspray.

    For more evo step-by-steps, click here.

  • The evo free your mind Salon Merchandising Comp

    As evo continues on it's mission of truth beauty and justice, they are asking salons to  'free their mind' and create an in-salon display utilising the 'free your mind' merchandising kits. The merchandising kits are now available to all evo stockists that order $750 worth of evo product.  By creating your own 'free your mind' you will be in the running to win an $1,000 pre-paid Visa card to go on your own road trip of discovery.

    The Competition

    1. Spend $750 on your next evo order and receive the 'free your mind' merchandising kit

    2. Create a stupendously creative in-salon merchandising display utilising the 'free your mind' merchandise (as seen below) and the theme of ‘free your mind’

    evo free your mind

    3. Upload a picture to your Instagram account utilising the #freevosalonau hashtag by 30th November.

    4. The 3 winners (nationally) we be announced after 30 November 2016

    The Prizes

    1st prize - $1,000
    2nd prize - $500
    3rd prize - $250

    Salon winners will receive a pre-loaded Visa card to take their team on the road trip of a lifetime… or it might be a trip to your favourite restaurant... you decide.

    The Posts

    Checkout some of the salons doing a great job of 'freeing their minds'.

    evo free your mind @luxeandlox "free your mind with @evohair and the LUXE & LOX team"#freeevosalonau #evo #luxeandlox
    evo free your mind 1 @studiobhaircolourists"Our studio mascot, Champagne, showing off our @evohair xmas sets"#freevosalonsau #freevo #evo

    evo free your mind 2

    @luxeandlox "lose yo mind to the standard, over-marketed haircare brainf wash and get some @evohair products onto your percious lox"#freeevosalonau #evohair #evo #loseyomind #luxeandlox #killthebrainwash #loveyourhair
    evo free your mind 3 @fringebenefitshairsalon"here is our #feevosalonau, free your mind display. Check out our stop motion movie too"#fringebenefitshairsalon #perthhairdresser #curtinuni

     

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