Haircare Australia

  • Protect Damaged Hair with Moroccanoil

    Make damaged hair a thing of the past with the new Moroccanoil Perfect Defense.

    With the ability to protect your hair from all forms of heat (up to 450°F/230°C) Moroccanoil Perfect Defense is this years must-have styling product to maintain healthy hair and protect it from thermal damage. This argan oil-infused spray is totally weightless and can be easily incorporated into any styling regimen and layered with any styling product. The unique dry spray application allows you to spray on dry hair for second-day hot tool touch-ups or directly on to damp hair before blow-drying. The weightless, no hold formula means that hair will be left feeling soft and smooth with natural movement.

    Celebrity Stylist Bryce Scarlett used Moroccanoil's newest addition on Margot Robbie's lob as she graced the red carpet with classic waves for the 75th Golden Globe Awards.

    Learn how to recreate the look here.

    Get the Look

      1.  Apply 1 pump of Moroccanoil Treatment Light to damp hair provide the perfect foundation for styling.
      2. Apply Moroccanoil Root Boost into the roots of the hair and blow-dry using a round brush to create lift. Finish the blow-dry with a deep side part.
      3. Section the hair into one inch sections and spray with Moroccanoil Perfect Defense before wrapping each section around a curling wand (try the Cloud Nine Waving Wand). Wrap mid-lengths around the wand, away from the face, hold for 3 seconds and release to create long, lean and uniform waves.
      4. Finish the look with Moroccanoil Luminous Hairspray Medium by spraying hair and leaving to set for a few seconds. Brush through with a boar bristle brush to create a sleek and polished look.

     

    To stock Moroccanoil Perfect Defense in your salon, click here. 

    Photo Credit: 75th Golden Globe Awards

    Hair by Moroccanoil Celebrity Hairstylist Bryce Scarlett

    Photography: Neilson Barnard

  • Moroccanoil Behind The Lens with Michele McQuillan

    Over a 2-day Moroccanoil Look and Learn in early October 2017,  Michele McQuillan, Moroccanoil Ambassador, led a handful of keen stylists Behind the Lens on a journey into a realm of editorial styling.

    Michele's inspiration for the shoot came from a character in the film adaptation of a novel by Peter Carey, called Oscar and Lucinda; a strong, independent and compulsive woman. Her hair reflecting the story of her life.

    Michele McQuillan led the stylists through the professional editorial photoshoot process, enabling them to create their very own piece of editorial content, all contributing to Michele's wider vision for the shoot. The resulting collection embodying a true rawness and wind blown texture both natural and striking.

    The collection of images from Behind the Lens featured in A Golden Prime in the November/December 2017 edition of INSTYLE magazine; showcasing a selection of the best Moroccanoil moments. The full spread can be read on page 42.

    Moroccanoil Behind the Lens with Michele McQuillan:

    Eva Theochari @ Coco De Luma

    LEFT: Xin Wang @ Instyle Hair Artistry

    RIGHT: Brianna Scarano @ Cordony Hair

    LEFT: Sarah Mindzas @ Hair and Harlow

    RIGHT: Elias Chalhoub @ Elias George Hair

    LEFT: Ashley Agostino @ Hair and Harlow

    RIGHT: Nicholas Chu @ Dj's Hair Artistry

    Creative Team:

    Creative Direction: Michele McQuillan for Moroccanoil

    Photographer: Michelle Tran

    Make-up: Chereine Waddell

    Stylist: Sascha Virgil

  • Meet the Evo Educators

    Meet the creative in-salon Evo Education crew.

    Haircare Australia's Education portfolio covers every facet of our remarkable, dynamic industry. Not only does Haircare Australia offer studio courses, but also an unprecedented number of in-salon trainings designed to support the needs of hairdressers in making education both accessible and personalised.

    Haircare Australia's education portfolio is a carefully curated collection of some of the best and brightest creatives in the industry, hand-picked to deliver some of the most inspiring and dynamic Education.

    Here we share a look at the creatives that make up our Evo Education crew. Get to know more about this collective of impressive individuals:

       

    Josh Congreve

    Josh is the head colourist and training co-ordinator at Togninis based in Queensland. He has experience working in hair teams with Evo Ambassadors Jules Tognini and Grant Norton at industry events such as Salon International in London and Hair Expo. He is an experienced session stylist having worked in hair teams at industry fashion events such as Mercedes-Benz Fashion Week Sydney for Hayley Elsaesser and Carla Spectic as well as Myer special Event fashion shows.

    Chelsea DeMain

    Chelsea is a mover and shaker in the hairdressing industry. She’s the pioneer and founder of Eye Am Hair, a pop up hair salon that runs from a copper clad retrofitted caravan.  With 15 years in the industry, Chelsea has held the prestigious title of Head Stylist at both London and Melbourne Fashion Week, Educator at BIBA Academy, Senior Stylist at esteemed salons, in both London and Melbourne and most recently Founder of Eye Am Hair.

    Read Chelsea DeMain's Full Bio Here.

    Stevie Hay

    Throughout his 16 years experience within the industry, Stevie has worked globally: in salons, educating in academies and behind the scenes on major theatrical productions and fashion events. Starting his career with the internationally acclaimed TONI&GUY team, Stevie was trained by some of the best industry leaders and soon found that he shared the same passion for quality education and professionalism.

    Read Stevie Hay's Full Bio Here.

    Nicole Kae

    A Sydney based hairstylist with 16 years of industry experience, Nicole can be found plying her trade at District salon in Surry Hills. With unparalleled experience in session styling, Nicole has been involved in numerous editorial shoots, fashion shows and short films leading to her appointment in the Australian F.A.M.E team.

    Read Nicole Kae's Full Bio Here.

    Ryan King

    What you can expect from this geeza? Well Ryan’s strong points are the fundamentals of cutting, working with short hair and rocking the sh*t out of men’s hair. Ryan has teamed up with Lil’ Off The Top to express his beliefs and share how he thinks the craft should be taught – with structure, great technical ability, big fun and a good laugh. Now Ryan brings both his charm and his super skills to educate for Evo Hair.

    Read Ryan's Full Bio Here.

    Kylie T

    English born Kylie T has been in the industry for a mere 23 years, never letting education leave her side, Kylie T had a fun 8 years back in the UK working within the team at Toni & Guy just out of Manchester, her home town, working as both a Head stylist and Head Colour Technician. Kylie T loves to educate and share her and knowledge within the industry.

    Read Kylie T's Full Bio Here.

    Nicole Thomas

    Born and raised in country New Zealand; Nicole Thomas began her passion and big dreams for hairdressing. Twelve years on Nicole Jumped “The Ditch"  and moved to the sunny Queensland Coast to work for some of Australia's leading hair salons, mastering her skill set she has carved out a niche for her innovative style.

    Read Nicole Thomas's Full Bio Here.

    Liam Thompson

    Entering the industry full-throttle in 2010, Liam has worked countless editorial and runway shows since and hasn’t looked back. Determined only to be the best, he has built on his knowledge and experience over nearly 10 years to become a well-rounded stylist dedicated to the craft.

    Read Liam Thompson's Full Bio Here.

    Tom White

    Tom is part of the new breed of educators, teaching the WHY as well as the HOW. Over the last few years Tom has been making a name for himself educating Australia wide. With his role at Lil Off The Top, under the leadership of Jules Tognini, Tom has really excelled and is fast becoming a force within the educating world. With an open approach designed for people to get the most out of his seminars, Tom is truly an educator that with get every mind ticking from Apprentices to Directors.

    Read Tom White's Full Bio Here.

     

    Click here to view Haircare Australia's In-Salon Education Offering. 

  • Meet the Cloud Nine Educators

    Meet the vibrant in-salon Cloud Nine Educator Team.

    Haircare Australia's Education portfolio covers every facet of our remarkable, dynamic industry. Not only does Haircare Australia offer studio courses, but also an unprecedented number of in-salon trainings designed to support the needs of hairdressers and make education both personalised and convenient.

    Haircare Australia's education portfolio is a carefully curated collection of some of the best and brightest creatives in the Industry hand-picked to deliver some of the most inspiring and dynamic Education.

    Here we share a look at the creatives that make up our Cloud Nine Education team. Get to know more about this collective of impressive individuals:

       

    Lauren Anderson

    Lauren Anderson has been in the industry for 8 years as a valuable Principal stylist at The Basin Haircutters in South Australia, working across all skills sets in colour, cutting and styling. Lauren has started off her editorial career locally working with SA Life magazine and The Advertiser. Lauren has worked closely with Lauren McCowan and Jules Tognini behind the scenes at Hair Expo. Lauren is vibrant and passionate, dedicated to hard work and collaborating with others in the industry.

    Read Lauren Anderson's Full Bio Here.

    Nicole Arcorace

    Nicole Arcorace owner and Director of Arcorace Hair and Beauty Luxe Studio is one of Perth's renowned hair session stylist extraordinaire's, specialising in Bridal styling with a recognisable luxury finish to her brides locks. These beautiful Bridal creations have made their way to be featured in magazines and online forums such as Cosmo Bride, Harpers Bazaar, The Lane and Hello May. Nicoles unique style of natural elegance with a touch of modern opulence has been in high demand with her brides ranging from Perth, Sydney, Melbourne, Bali and Positano.

    Read Nicole Arcorace's Full Bio Here. 

    Beck Carroll

    Beck Carroll is a freelance hairstylist and makeup artist currently living and working in Sydney. With a keen eye for detail Beck’s portfolio conveys her raw creativity, signature style and aesthetics, which has seen her hair and makeup work being published in national, international and trade publications. She has an undivided passion for all things creative and has a fresh, natural and honest approach to her work.

    Read Beck Carroll's Full Bio Here.

    Josh Congreve

    Josh is the head colourist and Training co-ordinator at Togninis based in Queensland. He has experience working in hair teams with Evo Ambassadors Jules Tognini and Grant Norton at industry events such as Salon International in London and Hair Expo. He is an experienced session stylist having worked in hair teams at industry fashion events such as Mercedes-Benz Fashion Week Sydney for Hayley Elsaesser and Carla Spectic as well as Myer special Event fashion shows.

    Chelsea DeMain

    Chelsea is a mover and shaker in the hairdressing industry. She’s the pioneer and founder of Eye Am Hair, a pop up hair salon that runs from a copper clad retrofitted caravan.  With 15 years in the industry, Chelsea has held the prestigious title of Head Stylist at both London and Melbourne Fashion Week, Educator at BIBA Academy, Senior Stylist at esteemed salons, in both London and Melbourne and most recently Founder of Eye Am Hair.

    Read Chelsea's Full Bio Here.

    Ben Gully

    Ben has a hair dressing career that has spanned across 19 years. He and his husband own MABEhair and the freshly minted MB Groomed in Adelaide’s eastern suburbs. Prior to embarking on his career in hair Ben studied fashion design, this led him to have a great love of aesthetic and an eye for total looks in fashion and hair. Ben has worked extensively on editorial shoots and was recently the hair director of two shows at New York fashion week.

    Read Ben Gully's Full Bio Here.

    Stevie Hay

    Throughout his 16 years experience within the industry, Stevie has worked globally: in salons, educating in academies and behind the scenes on major theatrical productions and fashion events. Starting his career with the internationally acclaimed TONI&GUY team, Stevie was trained by some of the best industry leaders and soon found that he shared the same passion for quality education and professionalism.

    Read Stevie Hay's Full Bio Here.

    Nicole Kae

    A Sydney based hairstylist with 16 years of industry experience, Nicole can be found plying her trade at District salon in Surry Hills. With unparalleled experience in session styling, Nicole has been involved in numerous editorial shoots, fashion shows and short films leading to her appointment in the Australian F.A.M.E team. Education is a huge passion of Nicole’s as she shares her talent and passion for the craft!

     Read Nicole Kae's Full Bio Here.

    Casey McKenna

    Perth girl born and bred with a love of hair and fashion that began at the early age of five. Casey has had twenty years experience in this amazing industry as hairdresser and most recently, the last five years working as the WA educator for the Haircare Australia family. Casey is really excited to form part of the Cloud Nine education team where she will share her passion for education in styling, cutting and the brand.

    Read Casey McKenna's Full Bio Here.

     

    Click here to view Haircare Australia's In-Salon Education Offering. 

  • Meet the Moroccanoil Educators

    Meet the inspiring in-salon Moroccanoil Elevated Educator Team.

    Haircare Australia's Education portfolio covers every facet of our remarkable, dynamic industry. Not only does Haircare Australia offer studio courses, but also an unprecedented number of in-salon trainings designed to support the needs of hairdressers and make education as personalised and as convenient as possible.

    Haircare Australia's education portfolio is a carefully curated collection of some of the best and brightest creatives in the industry hand-picked to deliver some of the most inspiring and dynamic Education.

    Here we share a look at the creatives that make up our Moroccanoil Elevated Education team. Get to know more about this collective of impressive individuals:

       

    Lauren Anderson

    Lauren Anderson has been in the industry for 8 years as a valuable Principal stylist at The Basin Haircutters in South Australia, working across all skills sets in colour, cutting and styling. Lauren has started off her editorial career locally working with SA Life magazine and The Advertiser. Lauren has worked closely with Lauren McCowan and Jules Tognini behind the scenes at Hair Expo. Lauren is vibrant and passionate, dedicated to hard work and collaborating with others in the industry.

    Read Lauren Anderson's Full Bio Here.

    Beck Carroll

    Beck Carroll is a freelance hairstylist and makeup artist currently living and working in Sydney. With a keen eye for detail Beck’s portfolio conveys her raw creativity, signature style and aesthetics, which has seen her hair and makeup work being published in national, international and trade publications. She has an undivided passion for all things creative and has a fresh, natural and honest approach to her work.

    Read Beck Carroll's Full Bio Here.

    Mia Doak

    Mia Doak, Creative Director and owner of The Mia Collective has enjoyed more than 10 years in the hairdressing industry. Mia’s experience ranges from overseeing the creative design and direction of photographic shoots, fashion look books, music videos, television productions, live concerts to tending to celebrity clientele. In 2012 Mia also took great privilege in becoming a member of the Australian AVEDA team where she discovered her passion for hairdressing education.

    Read Mia Doak's Full Bio Here.

    Casey McKenna

    Perth girl born and bred with a love of hair and fashion that began at the early age of five. Casey has had twenty years experience in this amazing industry as hairdresser and most recently, the last five years working as the WA educator for the Haircare Australia family. Casey is really excited to form part of the Cloud Nine education team where she will share her passion for education in styling, cutting and the brand.

    Read Casey McKenna's Full Bio Here.

    Ashlee Shearman

    With over 13 years of experience Ashlee has built up a wealth of knowledge and has educated and worked alongside some of the best in the industry. She now wants to share what she has learned with individuals who are looking to grow their knowledge and take their art to the next level. An all-round hair magician who is truly passionate about educating herself and others.

    Read Ashlee Shearman's Full Bio Here.

     

    Click here to view Haircare Australia's In-Salon Education Offering. 

  • Get the Look with Caterina Di Biase: Luxe Blow Wave

    Denman Ambassador, Caterina Di Biase shows us how to create a Luxe Blow Wave using Denman Brushes.

    Create a Luxe Blow Wave in just 6 simple steps using essential tools, Denman Small Cushion Grooming Brush, Denman Squargonomics 20mm and Denman Squargonomics 43mm.

    Learn how to recreate the Luxe Blow Wave look here:

    Get the Look

      1.  Start with clean, damp hair and section into two parts.
      2.  Starting at the nape of the neck, take small to medium vertical sections and blowdry hair with the Denman Squargonomics 43mm. Keep a tight tension and ensure the hair is nice and hot.
      3. Continue this technique around the head, swapping to the Denman Squargonomics 20mm for hair close to the roots and near hairline.
      4. Be sure to twist each strand of hair as the brush is unravelled, blasting with a shot of cold air before releasing.
       5. Rake hands through hair for separation.
       6. Use the Denman Small Cushion 100% Natural Boar Bristle Grooming Brush to brush out the curl and smooth for a luxe blow wave.


    Click here to become a Denman stockist.

  • Haircare Australia 2018 New Releases

    Take a sneak peak at the Haircare Australia 2018 new releases.

    Here we share an exciting sneak peak at some of our favourite new releases for the new year. Get a first-look at the Haircare Australia 2018 new releases.

    #MyDentity

    #mydentity is a premium hair colour range formulated by social media powerhouse and celebrity stylist Guy Tang. The range includes direct dyes, demi- permanent and permanent hair colour as well as developer and creme lightener.

    Verb Sea Shampoo

    Gently cleanses hair, adds body and enhances waves for a natural, tousled look. Leaves hair voluminous and with touchable texture.

    Verb Sea Conditioner

    Softens hair, adds body and leaves hair tangle-free. Formulated to wash away clean while providing weightless texture and a hint of grit.

    Verb Sea Spray

    Takes landlocked hair to the beach for loose, languid curls. Formulated with natural sea salt and smoothing moisturisers, this light mist infuses all hair types with oceanic waves for a breezy texture boost.

    Verb Sea Texture Cream

    Refreshes hair to create instant volume with touchable hold. It weightlessly enhances natural texture on any tousled, beachy or “undone” look.

    Moroccanoil Curl Cleansing Conditioner

    A no-lather, one-step shampoo and conditioner with natural tea tree oil that gently cleanses and conditions hair while nourishing.

    Moroccanoil Curl Re-Energizing Spray

    A curl refresher infused with nourishing argan oil, green tea and aloe leaf juice that puts bounce and vitality back into your style, whenever curls are in need
    of a boost.

    Moroccanoil Perfect Defence

    A weightless, dry aerosol, heat protective spray, this nourishing, argan oil and vitamin-fueled formula re-hydrates the hair while protecting against the damaging effects of heat styling up to 230⁰C.

    Moroccanoil Mending Infusion

    Not just a split end mender, Moroccanoil Mending Infusion is a vitamin-fueled, quinoa protein packed formula that nourishes, conditions and strengthens
    fora silky, fresh-cut appearance.

     Babyliss Rapido Straightener

    Straighten More Hair Faster with the Babyliss Rapido Straightener.  Boasting 230°C degree high heat, extra long and slim plates and a ceramic heater, this straightener uses Nano Titanium sol-gel technology. A variable temperature dial setting allows you to control the heat applied to your hair.

     Lakmé Teknia Sulfate-Free Formulas

    The new Teknia formula has been prepared with carefully selected natural ingredients, using the most advanced technology to develop a range of shampoos, conditioners and treatments that are now completely Sulfate-Free.

    Lakmé K.Blonde Bleaching Cream

    This ammonia-free bleaching cream contains Tsubaki oil and is low in persulfates. Its creamy texture provides excellent cosmetic properties and can be used with any technique. Lightening up to 7 real shades.

    Lakmé K.Blonde Bleaching Clay

    A bleaching clay with active agent Kaolin for the most creative looks. Soft, clayey and consistent texture which adheres easily to the hair, this bleaching clay allows any freehand technique to be applied. Lightening up to 6 real shades.

    Neuma ReNeu Dry Shampoo

    Refreshed, clean locks in seconds. ReNu Dry Shampoo's innovative formula absorbs excess oil and neutralises odours while creating light volume and maintaining natural shine. Perfect for all hair types and scalp conditions, boasting a talc and aluminium free, itch-free formula - it is a safe alternative to other dry shampoos.

    Neuma NeuBlonde Platinum Shampoo 

    A ground breaking shampoo that enhances and brightens highlighted, high-lift, platinum and silver hair by using natural spirulina, violet and grape skin extracts rather than 100% artificial colourants. This  unique formula, gently cleanses while toning brassiness.

    Neuma NeuBlonde Platinum Rinse

    Designed to be used following the use of the NeuBlonde Platinum Shampoo, NeuBlonde Platinum Detangling Rinse will gently soften and smooth hair - protecting it from stretching and breaking while combing. Formulated to enhance brightness and shine.

     MOP Pomegranate Range 

    Amazing for dry, tired hair, pomegranate seed oil is one of the only plant sources to contain conjugated fatty acids and contain and exceptionally large amount of punicic acid. Rich in vitamins and anti-oxidants, the MOP Pomegranate range will soothe frizzy, curly, dry, dull hair while hydrating the follicles to provide extreme conditioning and shine. Great for all hair types - especially coarse hair.

    Cloud Nine Curling Wand

    This versatile Wand features a 25mm super-smooth, mineral infused, coated barrel and variable temperature control, making it kinder to hair and the go-to tool for speedy styling and polished results. Easy to use, the Cloud Nine Curling Wand creates an infinite number of styles including large curls, tight curls, soft waves and enviable shine and texture - all with a smooth and long lasting glossy finish.

    Stay tuned for more information coming out very soon!

  • New Year's Resolution: Work-Life Balance

    Work-life balance. It’s the greatest balancing act on earth...

    Quick Balancing Act Tips

    • Build downtime into your work schedule. Like a meeting, put it into your diary if you need to.
    • Drop activities that zap your time or energy. Some people waste time on activities (or people) that add no value. Stop.
    • Rethink your responsibilities. Buy groceries online. Pay someone to mow the lawns.
    • Get moving. Find a place for fitness and it will actually save you time and make you stronger.
    • Relax. Don’t change everything overnight. Take your time. And take time to relax.
    • Learn to prioritise. Make a list, then number each task by level of importance. Only then can you focus.
    • Delegate. You don’t always have to do everything all the time. Make a roster.
    • Say No. If you don’t want to do something or can’t, just say no. You’ll be surprised.

    Read on for more balancing act tips as told by salon-owner Kirra Longmuir of Trendz Hair Studio.

    There’s a long line of psychologists ready to tell you that a lot of people are struggling to find balance in their lives because there have been cut-backs or a total overhaul of organisational structures based on the sorts of work we now do. Not to mention the always-on culture that’s come about through our smart phones, email and the internet.

    Even if you don’t have much control over the hours you have to put in, take a minute to ask yourself one of the most important questions of all: “what other ways am I bringing greater enjoyment into my life?”

    For starters, business owners are putting increasing pressure on themselves to achieve greater results and as a result they are expecting more from staff too. There’s a knock-on effect. However, maintaining work-life balance is not only important for your personal health and relationships, it can also improve the efficiency of your work performance.

    Maintaining a work-life balance seems counter intuitive at first, but apparently it really does work. We spoke to Kirra Longmuir of Trendz Hair Studio located in the lifestyle mecca and sun-soaked holiday destination of choice for millions of people, the Gold Coast.

    Kirra said, “My company went from just a few stylists to 20 staff in what felt like overnight. I had to quickly adjust and realised that cutting back from being full-time on the floor not only helped me manage my business better, but also gave me more energy and the ability to handle stressful situations better.”

    “I am always looking for ways to make my salons the best workplaces possible by creating a culture that makes everyone feel like they’re part of the Trendz tribe.”

    How does that work, exactly? Any tips? “Rewarding people with bonuses, holidays and regular staff lunches, surprise Christmas parties, company cars for managers and a real team environment – we’re more than just a bunch of friends, we’re more like sisters,” Kirra explained. Sounds like life’s a party on the Gold Coast.

    Trendz is famous for their beautifully blended Balayages and extreme colour transformations. So we can surmise that it’s not all play and that some actual work is going on.

    Kirra believes that organisation is the key and even if you’re a control freak start by handing out small things like responding to emails or checking your message bank. “Basically, free up some time to work on the things that really need your attention,” is Kirra’s advice.

    One final note from Kirra, “make sure your staff know what their roles are. Most people go to work and do what they think they should do. We need staff to know what they’re meant to do.” All good advice.

    If you’re finding it more challenging than ever to juggle the demands of your job and the rest of your life, you’re not alone.

    Dodging the Burnout Blues

    Occasional stress is normal for every job, but burnouts should only ever happen in highperformance cars …and under strict safety conditions. The negative effects are felt at both work and at home. What to look out for? Well for starters, when stress at work infiltrates your home life it’s a strong indication that your work-life balance is out of whack. Talk to your family, but most importantly talk to your boss. If you are the boss, then give yourself a good talking to. Life is too important.

    Park it at the Salon Door

    If you leave your work at the salon, your full attention will be on your home life and vice-versa. You want to enjoy and fully absorb the time you spend with friends and family with total focus. Likewise, at work you want to be a more efficient, creative, capable worker who is focused on the job. It’s not easy to switch off work and flick the home switch like a machine. As you work towards better work-life balance, at first the main thing is to at least recognise when those two worlds are overlapping a little too much.

    Healthier Minds & Bodies

    You know that thing that happens when you finally take some holiday time and your body suddenly falls into a heap and you get sick? That’s a real thing. It’s called “leisure sickness.” There are a few theories as to why this happens. The most popular is that your stress hormones and adrenaline is helping you to cope with deadlines and your workload. And when that suddenly drops it leaves you open to infection.

    When we’re run down, tired or stressed our immune system suffers. Of course, trying to fit even more in to compensate for time off only makes things worse. And if the transition from stress to relaxation is too fast you might not be going anywhere. A cold or flu is one thing, but in some cases it can create more serious respiratory or digestive problems.

    So look after yourself, and be especially aware of your body. Consider this, if you’re really aiming for greater life balance, taking time to exercise is going to be hard, but it has its benefits. You’re making yourself more physically resilient and becoming more able to fight through fatigue and illness.

    According to SEEK, recent reports show that almost half the workforce is unsatisfied with their work-life balance. Things have changed and for many of us clocking off at a set time is a thing of the past. Be flexible, but limit the amount of time that work disrupts home life. Working overtime is normal, but taking time off when you want to is equally normal. But for some, working to set and agreed hours is a fast-track to finding the right balance because all expectations are managed.

    Whatever work-life balance means to you, it’s important to understand what options and opportunities you have as an employee. If you are the owner of a salon, you can set the rules that favour you and your employees. The research shows that you’ll be rewarded with happier and more productive time spent at work, as well as at home.

  • Business Insider: Salon Branding Tips

    Authenticity and consistency are a salon’s greatest friends. Make no mistake, salon branding still need to evolve to keep up with fashion and industry trends, but flip-flopping can be a turn-off. And if you change or diversify too quickly you can leave your customers behind.

    Think of it this way… do you like tattoos? The biggest reason people don’t get them is the commitment. Even if you love it, over time you can start to question it, want to change it, cover it up, or learn to downright hate it. By then, you’ll know it’s all too late and that mum was right. Your brand is a kind of tattoo as well, the only difference is you need to have one. But here’s the good news… your brand can evolve and change.

    First Big Tip

    Your logo is not a brand.

    So, learn how to separate them. Treat your logo like a permanent tattoo and switch your focus to more flexible brand values. A logo’s combination of shapes, colours, fonts and even words can be meaningless without a brand. Brands are more like people – to know them, you need to know what they stand for. And we all want to be beautiful, inside and out.

    Now, whether you’re starting up or re-booting a salon, close your eyes and picture the brands you admire most. Like an old LP collection, your brain will flick through a mental catalogue of logos. That’s how our over-stimulated Instagrammable brains like to organise things. It’s also the power of a logo, but it’s not the brand. So, think about the values that you enjoy behind the logo.

    Second Big Tip

    Give serious thought as to your ideal client.

    Then give some very serious thought to the sort of person you are. A salon’s culture should come from the heart, so that when your values are reflected in your brand it’s a truly beautiful thing; especially to clients who share your vibe. On the other hand, holding on to the façade of a brand that isn’t really you can be exhausting - particularly when you’re already on your feet most of the day.

    Third Big Tip

    You can always add value to your brand without the need to start all over again or change your identity.

    Think about new client value-adds, fresh music vibes, staff training, the clothes you wear, coffee you serve, products you stock, in-salon promotions, or the advertising you run... it goes on. This is how brands continue to breathe and build on brand equity to stay relevant over time.

    It means that even if your logo is stuck in 1980, you can still move on and improve the perception of your salon by extending your brand’s values with very little cost, or even no cost. The point is, try not to over-correct or make dramatic changes all at once. It can be expensive, plus major change can confuse and spook customers. Which, in turn, can make them re-consider their options, sometimes for better but also for worse.

    Bonus Big Tip

    Always do your sums.

    It is quite possible that you’ve seen an emerging new gap in the market at just the right time. And maybe you have just the right place to make it work. If so, double check your sums and make it big, but also beautiful, and well thought out.

  • Haircare Australia Social Media Enlightenment

    An insider’s guide to how far you can push social media in the lead up to Christmas (and beyond).

    Social media specialist agency, Tiger Pistol shares with us more than just a few audience rousing tips and tricks to tantalise your clients coming into the Christmas period, along with important insight into the future of the social media landscape.

    @telleish_hair_studio @studiobhaircolourists @_edwardsandco
    @hairandharlow @haircareaust @haircareaust

    “Christmas is an incredibly competitive period in the retail space, so be prepared to spend a little more on Social Media platforms to get cutthrough”, advises Abhinav Ramachandran who works at Tiger Pistol.

    “Don’t underestimate the power of your customer database. Assuming you have your clients’ email addresses and phone numbers on file (and if you don’t, it’s never too late to start!), plus Facebook’s retargeting abilities are second-to-none. This is a great way to reach your loyal clients and target them with specials and offers, especially during high-demand periods such as Christmas,” Abhi added.

    Do Christmas competitions or special holiday offers work? “The short answer is yes. Think about competitions that will get people into your salon, generate more content, and align to your objectives. A competition should provide value to the audience, but also to your business. Try offering a unique experience that will enrich a customer’s experience rather than merely giving away products”.

    Abhi says to think about ways to lower the barrier of entry too, because the objective is to gain as many entries as possible. “People love competitions, but it’s important to understand the value of the prize versus the effort to enter. A great mechanic is a friends/bestie pack or pamper pack - it encourages users to tag friends while extending the organic reach of your post.”

    It is important to understand the Social Media Landscape so that you can stay on top. In the social game things are always changing. Abhi took a moment to ponder on the future of the social media landscape. It looks like we’ve got quite a journey ahead of us, so buckle up!

    Abhi explains, “The rate at which the social media landscape changes is phenomenal. Think about how quickly we have moved from text, to still images, to video on Facebook - next up, Virtual and Augmented Reality!” As a Facebook Marketing Partner, Tiger Pistol has insight and access to cool new products and offerings on the social media horizon.

    Gone are the days where organic content would be seen by your entire audience. In fact, organic reach is steadily declining and running ad campaigns for your business has never been more important. But it doesn’t need to be expensive.

    “Social Media platforms are pay to play platforms. Luckily, Facebook has ad products to suit every objective, and you can start with very minimal budget to reach prospective customers through their robust targeting capabilities. Focus on reaching the right people at the right time, with an engaging message,” said Abhi.

    Which is good news if you want to grow but budgets are already feeling tight! Plus unpaid content, according to Abhi, may only reach 2% of your existing audience. “You spend a lot of time generating great content so it’s worth supporting it with ad spend to maximise reach of the post. Remember, users don’t have to follow your brand to be served your ads,” he said.

    Top Tiger Pistol Tips

    Here are Tiger Pistol’s surefire social tips that you (and your customers) can’t ignore! And Tiger Pistol should know. Their proprietary technology platform services over 30,000 businesses each month. Which makes them the largest third-party publisher of Facebook and Instagram ads in the world.

    Feature Your Work

    Showcase your hairdressing skills and what you have to offer. Beautiful hair and transformation shots do well. Highlight current trends and stay top of mind with your clients.

    Sneak Peaks

    Serve up some behind the scenes snippets from the salon and what you get up to on a day-to-day basis. This builds brand resonance, as your audience sees you as relatable.

    Hashtags

    Consider what platform you’re posting on – hashtags are relevant for Instagram but not for Facebook. Also, carefully consider the hashtags which best encapsulate your content and give your post meaning. Consider using 1-2 branded hashtags across all content and 1-2 generic hashtags that relate to the image/video. Tapping into popular hashtags will ensure your content is more discoverable.

    Keep It Simple

    Copy should be short and sharp. Get to the point quickly. And only have one clear message at a time.

    Post With Purpose

    What are you looking to achieve? Engagement with your fans and followers or drive website traffic or generate bookings? Be clear on what you want to get out of each post and include a clear call-to-action such as ‘Click here to find out more’ or ‘Call us to book an appointment.’

    Switch It Up

    Use video, boomerang, time-lapse, filters, captions on images and fun emojis to talk to your audience. Include a mix of colours and filters and test what works best.

    Events

    Consider the use of Facebook Live and Instagram Stories for any special events or demonstrations, or even just to show your audience a fun day at ‘the office.’ People enjoy seeing the human element behind any business.

    Choose Your Platforms

    You don’t need to be on every social media platform. Pick the platforms that are most relevant to your salon and the audience you are wanting to reach. Instagram and Facebook are your best bets.

    Engage Your Audience

    Be active and engaging with your audience. Respond to clients and fans in a timely manner and be personable. Talk to someone the way you would if they came into a salon. Ask questions to engage and encourage conversation. If a client tags you in their photo, get involved in the discussion and show them some love too.

    Measure & Assess

    We can’t stress this enough, measure and assess what works and what doesn’t. Take a small amount of time to analyse your content and learn from it. Try to take subjectivity out of the equation, just because you like a certain photo or video it doesn’t mean your community necessarily will. It comes back to your objective and what you’re trying to achieve. Always test, learn and amplify.

    Pay to Play

    To get the most out of Facebook and Instagram, you should consider promoting your content to reach potential customers, through Facebook’s accurate and reliable targeting by age, gender, location, interests and behaviours. Remember, users don’t have to follow your brand to be served your ads. If you have a database of clients, you can easily retarget them with special offers and promotions and find like-minded clients, all with a few clicks.

     

    5 Top Social Media Turn-Offs!

    The last thing you want is to do all this work only for it to have the opposite effect! So here’s a few tips about what NOT to do.

    1. Quality over quantity – Don’t spam your followers. One great video is better than ten shabby ones.

    2. Ignoring or not actively engaging with your community – Don’t shy away from talking to your customers.

    3. Being too sales focused – It’s as much about community as it is business and your customers want value from following you.

    4. Being expected – Reward followers with an experience they couldn’t otherwise get. It could be salon insights and featuring staff.

    5. Getting missed altogether – It depends on what you want to achieve but a paid strategy can help to top up your organic exposure.

    Want to know more about Tiger Pistol? Go to tigerpistol.com

  • The BaByliss Pro Barber: Barber Jazz

    BaByliss Pro Barber, Educator, Master Barber and hair tattooing extraordinaire, Barber Jazz was centre stage at Hair Expo earlier this year for BaByliss Pro and Haircare Australia.

    We were fortunate enough to quiz the Little Rebel Collective barber first hand on all things hair tattooing.

    "Hair tattooing is a huge part of my business... It’s the perfect combination of two of my favourite things, drawing and cutting hair.”Jasmine Shipley

    We’re all fascinated by the hair tattooing trend, can you tell us a little bit about how you got into it? “Hair tattooing for me started on a friend. We were always creating small lines in her hair and then one day she saw some of my drawings on paper and told me to get creative with her look. So, naturally I created one of my mandala designs and it started to gain a lot of attention on social media and people started asking me to create my hair tattoos on them,” begins Jasmine.

    What are your top tools from the BaByliss Pro range for hair tattooing?

    “V-Blade Trimmers with the T Blade Attachment are essential for sketching out my designs and I use my Volare Ferrari Clippers and 0.5 and 2.0 Attachments to perfectly fade out certain areas”. “I couldn’t work without my Volare Ferrari Clippers, they are cordless, light and so versatile. The perfect tool for precision on any hair type,” says Jasmine. What is one piece of advice you would give to a barber looking to branch out into hair tattooing? Jasmine finishes, “Practice makes perfect. Draw some designs on paper to familiarise yourself with the hand movements and different shapes and just give it a go.”

    What sparked your interest in barbering and how did it evolve into the art of hair tattooing? “My interest in barbering started at a very young age. My grandmother was in the hair industry and during school holidays I would go to her salon, watch her all day and help out wherever I could. I really looked up to my grandmother, she was such an inspiration and I wanted to be just like her. So, I made it happen,” Jasmine recalls.

    “As soon as I could, I started an apprenticeship and was helping out at a local salon until I was old enough to work full time. Once I finished my apprenticeship I moved into a salon that was renowned for short haircuts which meant about 80% of my clientele were looking for shorter cuts and I soon realised that I just loved creating those types of look,” says Jasmine.

    “Hair tattooing for me started about 4 years ago, in the same barbershop where I first became recognised as a female barber specialising in short hair for females. Now, my hair tattooing is a huge part of my business and I absolutely love it! It’s the perfect combination of two of my favourite things, drawing and cutting hair,” Jasmine describes.

    Where do you draw your inspiration from? “I absolutely love what I do. Being able to talk to my clients about their lives and hobbies enables me to enjoy ‘work’ so much more. When you can connect with your clients, come into a creative space every day, and work alongside your friends it’s really easy to feel inspired,” Jasmine says. “I also get a lot of my inspiration from social media too, there are just so many talented artists out there. Instagram provides a great platform for all hairdressers”.

    Stock  BaByliss Pro in your salon. Get in touch here to find out how.

  • Haircare Australia Christmas Trading Hours 2017

    Christmas and the New Year are nearly upon us...

    Haircare Australia will be closed from 2:00pm Friday 22nd of December 2017 and re-opening at 8:30am Tuesday 2nd of January 2018.

    Head Office Christmas Trading Hours

    Monday, 18 December 8:30am - 5:00pm
    Tuesday, 19 December 8:30am - 7:00pm
    Wednesday, 20 December 8:30am - 5:00pm
    Thursday, 21 December 8:30am - 5:00pm
    Friday, 22 December 8:30am - 2:00pm
    Monday, 25 December -
    Monday 1, January
    CLOSED

     

    Order Dates

    For all orders that require processing prior to Christmas please ensure your orders are in by 5:00pm Wednesday 20th December 2017.

    Christmas Gift Guide

    Need some Christmas gift inspiration? With the countdown to Christmas in full swing, our ultimate guide to holiday and Christmas gifting is sure to give you that inspiration you need to give the perfect gift every time. Read our Christmas Gift Guide here.

    For further information call our Customer Service team on 1300 437 436 or use our online contact form.

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