Haircare Australia

  • Olaplex vs Colorphlex: Olaplex Tested Again

    Since Olaplex revolutionised the hair industry in January 2015, a number of products have been released spuriously claiming to achieve results similar Olaplex.

    We can say confidently that despite these claims, none have the same unique, patented chemistry that allows Olaplex to repair and rebuild the bonds in damaged hair. That simply means that none are able to repair hair that has been damaged by chemical, heat or mechanical means.

    But don’t take our word for it. The highly respected and fiercely independent American Board of Certified Hair Colorists recently performed their own tests to compare Olaplex with colorpHlex and b3 Brazilian Bond Builder.

    To perform the test, the Board bleached four identical hair swatches with Blondor and 40 volume for 50 minutes, for maximum effect, with each manufacturer’s instructions being followed precisely. The comparison photograph below was taken after four shampoos, with colorpHlex on the left, followed by mineral oil, b3 Brazilian Bond Builder and finally Olaplex on the right.

    Since Olaplex revolutionised the hair industry in January 2015, a number of products have been released spuriously claiming to achieve results similar Olaplex.

    We can say confidently that despite these claims, none have the same unique, that allows Olaplex to repair and rebuild the bonds in damaged hair. That simply means that none are able to repair hair that has been damaged by chemical, heat or mechanical means.

    But don’t take our word for it. The highly respected and fiercely independent American Board of Certified Hair Colorists recently performed their own tests to compare Olaplex with colorpHlex and b3 Brazilian Bond Builder.

    To perform the test, the Board bleached four identical hair swatches with Blondor and 40 volume for 50 minutes, for maximum effect, with each manufacturer’s instructions being followed precisely. The comparison photograph below was taken after four shampoos, with colorpHlex on the left, followed by mineral oil, b3 Brazilian Bond Builder and finally Olaplex on the right.

    Olaplex Comparison - Olaplex vs Colorphlex Vs Brazilian Bond Builder

    After comparing Olaplex with colorpHlex, mineral oil and B3 Brazilian Bond Builder the review of the ABCC was as follows:

    “But after the fourth shampoo, it was clear that the other products were not holding up and seemed to prove to be nothing more than oil and silicone. They were only temporarily coating the hair thus creating an immediate shine, but unable to build or link broken bonds with any degree of quality. The hair felt dry and fragile. At best, they would be better served to call it an additive for shine. Anything more is a far stretch of the imagination. The Olaplex sample maintained its integrity and was the clear winner. We also performed similar tests on live models and Olaplex was always noticeably and significantly superior. The more compromised the hair was, the more Olaplex outperformed the rest.”

    The results are clear. What does this mean for your salon? Well, if you’re on the fence, we encourage you to try out your own swatch test, conduct your own review and compare the results for yourself!

    To order Olaplex, call Haircare Australia on 1300 437 436.

    Read the full test

    Visit the American Board of Certified Hair Colorists’ Website

  • Reuzel Australia Brings the Schorem Barbers Down Under

    From the heart of Rotterdam, Scumbag barbers Leen and Bertus hit Australian shores to bring us their Cute and Cuddly Creatures Tour. In a two-week long tour of Australia and New Zealand, the barbers shared their somewhat unconventional yet amazingly brilliant approach to all things business and barbering. While providing us with an insight into their world, we shared a bit of good old Aussie culture and gave them an insight into our flourishing barbering scene.

    Kicking things off with a bang, we took the renowned barbers on a tour of Melbourne’s top barbershops in a bid to showcase the different styles of barbering; the standard of which left even these great barbers humbled. Throughout the tour, Leen and Bertus visited many barbershops, giving them the ability to experience the Australian barber culture first hand and see how the Schorem and Reuzel legacy is extending across the globe.

    Reuzel Australia Schorem Barbers Tour

    Amongst parties, brewery visits, sightseeing, tattoos and barber battles, the Schorem Boys put on four impressive live shows in Melbourne, Sydney, Brisbane and Auckland. With four incredible venues and performances, each audience was given an insight into the spirt of barbering according to Leen and Bertus  An eclectic mix of classic style and boyish banter, there were no better people to depict such an interesting tale. Taking it back, the boys, mainly Bertus, the chattier of the two, gave us glimpse into what life is really like at Schorem. From chewing the fat with clients to the intricate detailing that went into the creation of Schorem, there was no stone left unturned.

    Reuzel Australia Schorem Barbers Tour 2

    From the outset, we were told that the night wasn't about the haircuts and any talk of ‘hair shows’ was forbidden. Leen and Bertus are firm believers that what they do isn't worthy of a show, all they want to do is share their story and passion for providing men with a place to escape, a place that brings back the essence of being social. The most basic ideal portrayed throughout the shows was that good old fashioned conversation needs to be at the heart of every barbershop. “Everyone these days is on social media, but to me that’s anti-social. Sure, people come to us for a haircut but its social interaction they need” claims Bertus. If it’s social interaction you’re looking for then Bertus is your man. The self-proclaimed ‘creative one’ immerses himself into chatting with his clients, and in the case of the Cute and Cuddly Creatures Tour, audiences of 200 plus. While Leen powers through a number of cuts on stage, amidst the jokes and storytelling Bertus is able to complete one. It’s clear to see who the businessman in the relationship is, making a truly perfect pairing.

    If you can DREAM it, you can DO it...What can we say, it's hard to believe where that little barbershop brought us,...

    Posted by Schorem Haarsnijder En Barbier on Sunday, 6 September 2015

    With the help of a few carefully placed props, a few beers and the hilarious improvisation from the Scumbags themselves, the audience were given the chance to experience that famous Rotterdam barbershop for themselves. Everything about the shows exuded authenticity, in the same way their carefully created shop and range of pomades do. In a room full of hairdressers and barbers alike, inspiration was rife, if not from the cutting, then from the passion that brought Schorem to fruition.  The inspiration of building success from something you love.  The word Schorem roughly translates to ‘assholes’ in Dutch, yet the dedication and professionalism this dynamic duo show is more genius than ‘asshole’ like. Leen and Bertus are the first to admit that they’re not everyone’s cup of tea but they embrace it. Their mission is to be the most authentic versions of themselves and hope that they inspire at least one person to follow their passion and love what they do. A mission that they have proven to be hugely successful in so far.

    Reuzel Australia Schorem Barbers Tour 3

    If you would like to extend your barbering knowledge and become a 'certified Scumbag' we still have some availability at our Scumbag Session education courses. Led by Reuzel Australia Ambassadors, Denis and Alen Celahmetovic you can learn the traditional and signature cuts as taught at the world-famous Haarsnijder Barbier Academy in Rotterdam.

    See all of the action at #pigsontour.

  • Haircare Australia Education | A New York Adventure

    “He adored New York City. He idolised it all out of proportion…No, make that: he romanticised it all out of proportion. Yes. To him, no matter what the season was, this was still a town that existed in black and white and pulsated to the great tunes of George Gershwin”. 

    – Woody Allen, Manhattan.

     

    Back from the city so amazing they named it twice; the Haircare Australia New York Study Tour team are putting their new found knowledge and experience to the test. After a week of fashion shows, creative workshops, celebratory drinks and a dash of exploration, the group are now well versed in the fundamental rights of passage amongst New Yorkers. Really, how much more New York can you get than experiencing Fashion Week first hand?

    Haircare Australia New York Study Tour 1

    In its second year, the NYST has again proven its place as one of the most exciting educational events on offer to Australian hairdressers. The stellar line-up of activities, brands and mentors are what makes the now annual event an inspiringly unique experience. With so many activities on offer, each day brings something new that each attendee can immerse themselves into. From working with the Haircare Australia portfolio and uncovering new skills, to learning about the fundamentals of running a successful business, the tour is as informative as inspirational.

    Led by Haircare Australia Creative Director, Lauren McCowan and her band of experienced contributors, each attendee was able to get up close and personal with some of the most influential names in the industry. Stimulating and thought provoking content was rife throughout the tour, with each snippet of knowledge perfect for implementation in any salon. Having lived in New York herself, Lauren knows first-hand what the city has to offer and has carefully crafted the tour to showcase the best of the best. “One of the key functions of the NYST is to immerse you as a creative into all this city has to offer, share and collaborate on the craft of hair, while showing you new experiences in the city that never sleeps” Lauren says of the NYST.

    The highlight of the tour for many was no doubt the once in a lifetime experience to work behind the scenes at New York fashion week. With Kenna Kennor directing for evo, the NYST team created the perfect complement to TOME designers, Ryan and Ramon’s Spring Summer 2016 collection. The look, accurately dubbed ‘freshly slicked’ provided a naturally flawless, fresh out of the shower look. Working behind the scenes at Fashion Week is a defining experience for many stylists and being able to participate in a week-full of amazing opportunities alongside it only makes the NYST experience unlike any other.

    Haircare Australia New York Study Tour

    The NYST is all about offering a glimpse into the minds of some of our best and brightest ambassadors who have a long-standing love affair with the incredible city that is New York. With education at the heart, this tour is the perfect platform for hairdressers from all walks to life to experience the new and fantastic opportunities on offer through Haircare Australia Education and the NYST.

    The Tour

    Day 1: Welcome Drinks

    The NYST team were wined and dined at the iconic Crosby St Hotel for team introductions and a briefing of all of the amazing activities in store over the week.

    Day 2: TOME

    To kick the NYST off in the best possible way the group were given the chance to work backstage at TOME with Kenna Kennor for evo.

    Day 3: PREMA Brunch

    In a change of pace from the previous day, the team were treated to a brunch with Francesco Ruggerino and Dale Delaporte from the Prema group. The brunch was about all things with business with building and inspiring long-standing teams and retaining and growing clientèle the focus.

    Day 4: Creative Cutting

    Anthony Edge and Marie Kieffer from evo worked with the group demonstrating creative and innovative cutting techniques, encouraging the group to really step outside the box (in typical evo fashion).

    Day 5: Creative Colouring

    At Pembly salon in Soho, the group were treated to a creative colour workshop with Cassie Harwood from evo and Slim, the international educator for Olaplex. A number of new innovative lightening techniques and unique ways to offer them in salon were explored.

    Day 6: Editorial Shoot & Moroccanoil Styling Session

    For the final day, the team came together to push their creativity to the next level with an editorial shoot with James Hartley, Lauren, Mathieu Jacquet and Bonnie Gilles from Oz Beauty Expert. The team were then taken to Moroccanoil HQ for a styling class with Violet Sainsbury and Michael Beltran. Straight form the NYFW runway, Violet and Michael worked with the team to recreate their favourite looks.

     

    For the exclusive event wrap-up and the editorial shot, look out for the next issue of INSTYLE magazine. Keep up-to-date with information about the 2016 New York Study Tour  and Haircare Australia Education by following Haircare Australia on facebook/haircareaust and @haircareaust on Instagram.

  • Abbey Lee Russh Magazine hair how-to with Cloud Nine ambassador Renya Xydis

    One of the most iconic looks this year was the hair from RUSSH Magazine shoot with Abby-Lee created by Cloud Nine ambassador Renya Xydis.

    Watch below as Renya recreates this look on Brooke Testoni.

    Stay tuned over the next few weeks as Cloud Nine will be recapping 2015's hottest hair moments.

  • Neuma Brings Us The Best In Sustainable Hair Care

    There’s a new kid on the block and it’s paving the way for sustainable hair care. Boasting high performance professional hair care that promotes hair health and environmental sustainability, Neuma is the brand that has it all. It’s uncompromising promise and extensive range brings a whole new concept to the way we see professional sustainable hair care. Neuma recognises the need for products that are free from harmful chemicals but don’t compromise performance. With Neuma you can rest assured knowing that you are living within nature’s limits and getting the results you need from your hair care regime.

    Neuma’s simple pledge makes it the most genuine, transparent, healthy and sustainable hair care brand available and is a welcome addition to the Haircare Australia family.

    The Neuma Range

    Neuma helps to enrich and protect hair, sustaining vibrant colour – leaving it soft, silky smooth and full of shine. Free from synthetic fragrance, Neuma uses essential oils that soothe and infuse hair with life, bounce and healthy radiance. Offering a full range of products that deliver results, Neuma leaves your hair looking and feeling more beautiful than ever. The expansive Neuma range is 100% vegan friendly, containing non-harmful ingredients, with zero synthetic fragrance, sulfates, parabens, phthalates, glutens, neurotoxins, aluminium compounds, glycols, formaldehyde donors, ureas, carcinogens and environmental pollutants.

    The products:

    • reNeu – Ideal for all hair types, a mild clarifier which can be used daily
    • neuMoisture – Infuses life back into dry, damaged hair - improving  elasticity & condition
    • neuRepair - Restores and strengthens overworked, over-processed hair
    • neuSmooth – tames dry, damaged and frizzy hair
    • neuVolume – Enhances volume, fullness with long-lasting body
    • neuStyling and inControl – A variety of styling and finishing products to complete your look

    Neuma sustainable hair care

    The Neuma range is now available to order. To find out more about Neuma, contact 1300 437 436 and join the sustainable hair care revolution, today.

  • Salon Feature: Mr Burrows

    Newtown / Sydney

    Escape to Mr Burrows’ rainforestesque basin room.

    A place to escape the hustle and bustle of Sydney's daily grind. Nestled away in Newtown, Mr Burrows takes the salon experience to the next level. From the luscious rainforest-inspired garden wall and Spanish moss hanging from the ceiling in their basin room to their signature Mr Burrows espresso martini offered on Saturdays, Mr Burrows is about more than just the haircut, it’s luxury.

    The focus at Mr Burrows is on the experience and the quality of their service. The team are committed to transforming people’s lives through amazing hair. Owner James knows the importance of investing in his staff through training and development. People go to Mr Burrows not only to enjoy their experience but with the knowledge that their hair is in good hands.

    Mr Burrows Hairdresser, Newtown / Sydney

    Mr Burrows Top 3 Tips

    1. Home hair care is insurance for your hair. Use the right products for your hair type and use them correctly.

    2. Shampoo your hair correctly. Shampoo the roots only, then towel dry the ends as hair is like a sponge. If you don’t squeeze the water out you won’t get the most out of your product.

    3. Always ask the client how open they are to trying something new. You never know how far you can push their next haircut, but we work with them to get the most out of it.

    What makes Mr Burrows unique?

    Our aim, from the moment you step through the front door, is to provide an escape to your everyday life. Our philosophy 'accessible luxury' means being able to deliver the highest level of service at an affordable price from a stylist that has been properly and continually trained. Our clients also love the little extras, like the individual cheese platters or cheeky vino that we offer.

    What are your tips for running a successful salon?

    Number one is consistency. Never forget who pays the bill. Clients need to walk through the door and be treated the same every time. Number two is your team. Without a happy, cohesive and supported team your salon will not be successful.

    You recently worked in the evo fashion week team, how was that?

    What a pleasure to be asked to work on this amazing show, overlooking Bondi beach. Reyna Xydis is great to work with, having her direction on a show is always inspirational and learning new techniques is what makes me love this job so much! The look we worked on was really cool, giving a just stepped out of the beach finish. We pre-styled the hair to create movement, then using serums and oils we drenched the hair down and it worked a treat.

    How has being a Haircare Australia Prestige Partner benefited your salon?

    The Haircare Australia Prestige Partner program has boosted my salon immensely. Being part of this program saves you time managing multiple accounts/stockists and of course money. Not to mention that it offers you a massive range of high performing products for really competitive prices. The access we get to training and support from a huge team of professionals is a big positive too. I am also booked on to the New York Study tour, which, without Prestige Partners, would not have been on my radar this year. This is no doubt going to be unbelievably inspiring and I can’t wait to bring this knowledge and enthusiasm back to my salon, team and clients.

  • Haircare Australia's Prestige Partner Business Summit

    As the doors closed on Haircare Australia’s inaugural Business Summit in August, Prestige Partner members had the chance to reflect on the highlights of the weekend that included sifting through seminar notes, contemplating new strategies and taking a well earned break from the jam-packed weekend that was.

    The brainchild of Prestige Partner creator, Ward Gauvin, the Business Summit is a conference offered to members of HCA's Prestige Partners program designed to provide practical strategies to help businesses grow. The two-day event was held in the unique, creative setting of the Museum of Old and New Art (MONA), 12km out of Hobart – a venue that showcases the largest private art collection in Australia. A perfect blend of wine, food, art and business, the weekend signified the ultimate sensory experience. The industry-leading line-up included social media specialist, Troy Townsend of Tiger Pistol, Marketing Consultant Amanda Stevens, plane-crash survivor Allana Corbin and Leesa Smith of Beehive Creative. Supporting these inspiring speakers was an expert panel consisting of Haircare Australia’s Creative Director Lauren McCowan, Lorna Evans, Paul Dare of Dare Hair and Belinda and Carl Keeley from Chumba Hair Concepts & Salon.

    hca-blog-2Amanda Steven’s presentation on strategies for doubling salon retail results proved to be one of the most talked about aspects of the Summit, alongside Troy Townsend, co-founder of Tiger Pistol’s session on equipping small businesses with the tools to make big noise in the social media space. Not to mention the inspiring Allana Corbin delivering a message of pure strength whilst the expert panel ignited thought and passion for the industry as a whole. No conference is complete however, without the chance to mix with like-minded individuals that share a common interest. Our Prestige Partners were treated to a private guided tour of MONA, an intimate wine tasting at underground winery, Moorilla, followed by a cocktail dinner party at Franklin restaurant; complete with a private showing of ‘The Shadows Calling’ exhibition by Patricia Piccinini and Peter Hennessey.

    hca-blog-1

    Some of the biggest news from the Summit this year was the announcement that Haircare Australia founders Jan and Geoff Gauvin were celebrating 40 years in business. At a formal dinner held at the Henry Jones Hotel, Jan and Geoff were presented with a certificate to mark the momentous occasion by the Premier of Tasmania. A chance for all to reflect on how far the hairdressing industry has come and the Gauvin family's contribution. "The boys are taking HCA to another dimension. The accolades belong to them, they are Haircare. It's Brad, Garth and Ward. We're just on the side now - it's not us, it's them" says Jan upon recieving their award. The perfect end to what had been an insightful couple of days, our Prestige Partners left the weekend feeling inspired and reminded that they belong to a truly rewarding industry full of like-minded and passionate people, and what's more, part of the Haircare Australia family.

    See the Business Summit through the eyes of our Prestige Partners at #HCASummit15

    Haircare Australia’s Prestige Partner’s program is one driven by partnership and a commitment to growing salon business. With some new and improved business tools on the horizon, the Prestige Partners program in 2016 is sure to be the biggest yet. For further information about joining this exclusive program please contact 1300 437 436.

  • Flat Iron Wave with Cloud Nine Ambassador Renya Xydis

    Renya Xydis is always asked "How do I create more interesting styles with my straightener?"

    To answer this, Cloud Nine have teamed up with Renya and Eleanor Pendleton to bring you one of the most loved looks of 2015 - The Flat Iron Wave!

    Stay tuned for the rest of this series over the coming weeks - Cloud Nine is recapping the best looks of the year.

  • Olaplex Repairs Kim Kardashian's Blonde Hair Damage

    Kim Kardashian's sudden swap to blonde for Paris Fashion Week earlier in the year had the world talking. Five months on, it's the integrity of Kim's locks  on everyone's lips. In what has to be the hair transformation of 2015, Kim went for a dark brown to platinum blonde and surprised us all!  However, the news that really shocked us was that her colourists performed this transformation WITHOUT  using the one and only proven form of blonde insurance, Olaplex.  Thankfully, Kim has now discovered Olaplex and  is loving the results.

     

    Kim's Platinum Hair Transformation

    Kim Kardashian Hair Transformation

    Kim's dramatic transformation was the result of a six hour in-salon session.  To perform a one-sitting colour transformation like Kim's is risky business. To maintain the colour for her month-long blonde stint, Kim underwent three colouring services which only added to the damage.

    After the third process, photo's emerged of Kim with dishevelled, dry-looking locks. Not long after this, Kim went back to her dark roots and although they act as a good disguise,  Kim has confirmed that her hair is in the worst condition is has been.

    In a recent interview Kim announced that she has now been introduced to Olaplex and uses it to help rebuild the damage caused by her harsh bleaching. She maintains that she has seen dramatic results with Olaplex and it's working to  improve her hair and get it back to it's once healthy condition. Kim suggests sleeping with Olaplex No.3 in her hair* and is seeing stronger, healthier hair as a result.

    Kim Kardashian Olaplex Hair Transformation*Please note, using Olaplex No. 3 overnight is Kim's personal tip.  Although our recommendation is to use for 10 minutes or longer, we have received great feedback from clients who slept with the product in overnight.

     

    Kim Karadashian's Damaged Blonde Hair Pre-Olaplex

    Olaplex Reverses Kim Kardashians Blonde Hair Damage

    Going from any colour to platinum blonde involves serious work and we recommend that changes like this be be performed over a period of time with regular Olaplex treatments during and in-between services.

    Celebrity colourist, Tracey Cunningham has a host of long-standing celebrity clientèle on her books, including Kim's sister Khloe Kardashian (and now Kim), has sworn to never colour a client's hair without Olaplex. Her Facebook page speaks for itself with the results she's achieving. As thousands of colourists around the globe stand by Olaplex, it's stories like that of Kim Karadashians blonde hair damage  that demonstrate just how important it is to use, not only during lightening but also as a stand-alone treatment for already compromised hair.

     

    Kim Reveals how Olaplex is saving her damaged hair.

    It's not just Kim Kardashian embracing the power of Olaplex, people around the world can't get enough of Olaplex and it's ability to colour and lighten hair without damage and breakage. Our friends at The Glow, Pop Sugar and Oz Beauty Expert have all jumped on board and are loving the results.

    If you would like to learn more about Olaplex visit olaplex.com.au or click here to become an Olaplex stockist.

  • Salon Feature: Neon Beauty

    Southport / Queensland

    From cutting to tanning and everything in between, Neon Beauty from Southport in Queensland is at the helm of one-stop hair and beauty stops.

    Housed in a large, light, bright, industrial space that oozes minimalist modern chic, is boutique hair and beauty salon Neon Beauty. Paying homage to the luscious tropical surrounds of the Gold Coast, leafy plants adorn the walls providing the ultimate escape, a place to indulge the senses. Built from the ground up, Neon Beauty is the product of passionate owner, Kristin. Starting out life as a single-owner operator business focusing on lashes and hair extensions, Neon Beauty has not only grown in size, but also in offering.

    Neon Beauty / Southport, Queensland

    What do you love most about being a hairdresser?

    Every day is a new challenge and every day we get to create something new. I will never get tired of that, plus there is something so satisfying in making guests feel confident about themselves.

    What is the one piece of advice you always give your clients?

    Quality over quantity... full stop.

    Neon beauty / Southport, Queensland

    What pieces of clothing could you not live without for spring/summer?

    I love my Ford + Harris ‘Spike Jonze’ succulent silver necklace pendant, it dresses up every outfit I own. Also my Valley ‘Sabbath’ sunglasses that I had transformed into specs, they will definitely get some wear and tear this spring/summer.

    What is your favourite evo product and why?

    The product we use the most in the salon would have to be love touch shine spray – it is literally the icing on the cake for finishing any client’s hair.

    Why would you recommend the Haircare Australia Prestige Partners program?

    Since becoming a Prestige Partner our salon staff feel a part of a nationwide family who cares about the success of each salon they work with. Haircare Australia has provided us with confidence in the products they offer with an exceptional education program and has allowed us to network with other like-minded hair stylists and business owners, keeping us connected and up to date with the industry.

    What are your goals for the New Year?

    We hope to expand the salon team and to keep creating and pushing the boundaries. We are also aiming at debuting a collection at Hair Expo in 2016.

    Find out more: Neon Beauty's Website | Neon Beauty's Facebook | Neon Beauty's Instagram

    Neon Beauty / Southport, Queensland

  • Schorem Barbers Live, The Official Australian Tour

    The wait is over. The Schorem Barbers of Rotterdam are only a few short weeks away from making their Australian début as they bring their highly anticipated Scumbag Tour Down Under. Coming to Melbourne, Sydney, Brisbane and Auckland to raise hell during September, Haarsnijder & Barbier founders Leen and Bertus will be sharing with the barbers of Australia what it truly means to be a Schorem Scumbag at four shows dubbed "SCHOREM LIVE".

    Since opening it's doors, Schorem has taken the global barbering community by storm with it's no bullsh*t approach to classic barbering. From the humble beginnings of opening a small barbershop in the heart of the working class city of Rotterdam to fronting an academy that trains barbers from around the world, the boys are doing everything they can to preserve the art of old school barbering. Which is exactly what they will be sharing with the barbering aficionados of Australia as they burst onto stage in what might just be the educational event of the year.

     

    The Schorem Story - Bringing Barbering Back in it's Purest Form

    Born from a love of subcultures, music, Kustom Kulture, skateboarding, tattooing, artwork, comics and street life in general, Schorem prides itself as being a place to have fun, listen to music and enjoy a beer. A simple offering that has resulted in what Leen and Bertus describe as "unexpected" success. The rationale behind Schorem is preserving the history of barbering, bringing as many traditional elements to the table as possible to create a place that exudes authenticity.  From visuals to the masculine scents of aftershaves and tonics, and the sound the razor on the strop, you're walking back in time from the moment you walk through the door.

    Known for it's working class attitude and street life, Rotterdam sets the perfect location for Schorem. Amongst the vintage record stores, clothing stores, bars and coffee shops there are no chain stores in sight. This working class attitude extends past the walls of the shop. In everything Leen and Bertus do, they stay true to the integrity of simplistic, traditional barbering. Through such success, the world-famous academy, fittingly named, the Old School came to be. Training hundreds of barbers from across the globe, the Old School takes the Schorem philosophy to the next level, teaching those eager to learn from the best, the fundamentals of classic and traditional cuts and shaves.

    To perfectly compliment the cuts they perform and teach, Leen and Bertus decided to create their own pomades, and so came the launch of Reuzel. Digging deep into the history of pomades, Reuzel is a wink to the days when barber-surgeons used pomades made out of animal fat to close wounds. Scented with apples to disguise the smell of the animal fats, Reuzel also continues this tradition. Now with an impressive range of four pomades; the green, red, pink and blue, Leen and Bertus have the perfect product for every Pompadour, Flattop and Psycho Quiff they create.

    Continuing their passion to educate the next generation of barbers, Leen and Bertus will be sharing their secrets on stage as they demonstrate live cutting and a whole lot of banter with their Schorem Live Tour. This once in a lifetime opportunity to see the duo live, will give you a insight into the Schorem way, to help you harness your skills as a barber and offer your clients a truly memorable barbering experience.

    Book your tickets here to see the Schorem Barbers Live.

    Schorem Barbers Live Tour

  • The Latest Hair Trends from MBFWA15

    evo and Cloud Nine were once again at the forefront of Sydney Fashion Week as they took charge behind the scenes creating some of the most iconic hair looks of the week. Here is our recap of the week, a sneak peak of the latest latest hair trends for Spring Summer 2015.

    Ten Pieces

    For the first time in Sydney Fashion Week history, Ten Pieces designers Maurice Terzini and Lucy Hinckfuss took the runway to the beach. In a unique display of modern-day punk with that 'just stepped off the beach' look, mother and son duo, Renya and Aiden Xydis brought the location to life through their hair look.

    latest hair trends sydney fashion week 3

    ”We wanted to create a look that flattered the sophisticated modern-day punk and sportswear of the Ten Pieces collection. The models were styled to look as though they had just stepped off the beach, with wet and textured hair. To create shape, we used the Cloud Nine Wand in the women’s hair,” Renya Xydis says.

    A true family affair,  Renya directed the women’s look for Cloud Nine and Aiden directed the men’s look for evo. The hero products used by the duo were the Cloud Nine Wand and evo's salty dog and love perpetua.

    "Just like the collection, we incorporated texture and layers into the men’s hair, achieving a wet look using evo salty dog sea salt spray and evo love perpetua shine drops. Prior to the show, we also

    prepped the guys by giving them fresh cuts at Valonz to help emphasise the effortless, natural style.” Aiden Xydis said.

    latest hair trends sydney fashion week 4

    DYSPNEA

    In one of the hottest collaborations of Sydney Fashion Week, evo and one of Sydney's most renowned salons, Edwards & Co came together for the outrageously enchanting and ultramodern Spring Summer 15 Dyslexicola collection.

    "Just like the collection, we wanted to really push the boundaries and be equally as daring with the hair. We decided to put our own unique twist on the wet look and sectioned off strands of hair from the front to create uniquely shaped designs on all 20 models. This striking and bold look perfectly embodied the playful nature of the clothes". Byron Turnball, Hair Director

    Inspired by FKA TWIGS, Byron used the hero's of the show, evo gangsta grip and happy campers to perfectly craft the wet look that acted as the perfect compliment to the magical collection.

    latest hair trends sydney fashion week 2

    Lee Matthews

    Cloud Nine ambassador, editorial stylist and hair directing extraordinaire, Renya Xydis  created the perfect ponytail for Lee Matthews stunning Japanese Katazome inspired collection.

    Designed for the individual who can cleverly mix proportions and textures. Pieces have an elongated and linear appeal,
    referencing an oriental style of dressing and aesthetic. Looks swing from masculine to feminine with a relaxed sense of
    ‘menswear for women’ expressing a confident yet understated tone.

    Renya wanted to create a look to complement Lee’s creativity and use of texture. “I love how Lee uses so many different fabrics, which really inspired me to create the lived in, slept in ponytail with a lot of texture. The look is relaxed and sophisticated to compliment the collection” she says.

    The “slept in ponytail” was created using a sea salt spray (try evo salty dog) to prep the hair, the Cloud Nine Waving Wand to add depth, and a texture powder to create a lived in look (evo haze is great for this).

    latest hair trends sydney fashion week

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