• Haircare's VIP Party 2018


    Overlooking the bright lights of the city from the sleek balcony and raging dancefloor Luminare truly turned it on for Australia’s hairdressing elite.

    At its core the Haircare VIP Party is the rallying of a community of like-minded salon professionals, it’s about a good time and meeting people that believe in the same principles all in the name of building and protecting the industry we all love.

    See the full album via our Facebook page.


  • Pop-Up Education 2018

    Haircare’s first Pop-up Education event was a flurry of inspirational hair, colour, insights and…costumes?!

    What a day full of hair inspiration – there was something for everyone…whether it be insights from Tracey Cunningham for Olaplex (that client might look old to you, but inside she still feels like she’s 25!), the sassy humour and avant garde vision of Jules, Lauren, Nicole and Pete for Evo (why doesn’t the client ever bring back their head full of Japanese bobby-pins, anyway?), the raunchy #Mydentity colour presentation of Guy Tang, the beautiful hair of the new Lakme Chroma launch and social insights from Telleish and Hair&Harlow, the barbering prowess of our Reuzel Scumbassadors Becca May and Josh Mihan, or the editorial work of Peter Beckett and the Moroccanoil team, everyone took away something to re-ignite their passion on the floor of their own salons.

    As a side effect, the visual image of Leonard’s costume changes that are still burned onto the retinas of all that attended (our favourite was the evening gown…)!

  • Pop-Up Education 2018

    Pop-Up! is an off-the-grid collaboration between some of the hottest hair talent and brands in the market today. Don’t miss your chance to see dynamic Look & Learn presentations from some of our industry’s best.

    Taking place during the Hair Expo weekend we're bringing you Haircare's own event just 5 minutes away.

    Experience education at its best, along with mouth-watering food trucks and fun-filled drinks post-event so you can network with other like-minded salons and the Haircare Team.

    See the most covetable hair brands brought to life by our cast of Ambassadors, Educators and some of the hottest names in the business.



    Tracey Cunningham _ Olaplex

    Tracey’s work has graced the covers of magazines such as Marie Claire, W, Instyle and Allure. Her clients are amongst the most sought-after women of stage and screen – from Drew Barrymore to Charlize Theron. As an Ambassador for the revolutionary hair product Olaplex, Tracey travels the world to share her experiences, knowledge and adventures with like-minded colourists. With a “less is more” approach to colour, hair and the individuals she works with, you won't want to miss out on this rare opportunity.

    Guy Tang _ #mydentity

    Guy needs no introduction, as a self-proclaimed “Hair Activist,” he is known for his expertise in Balayage, Ombre and Fashion Colours. Guy has millions of subscribers to each of his various social channels and loves sharing his secret tips, tricks and hair colour formulas to the hair community he calls his #Hairbesties. Now taking the world by storm with his new #mydentity colour range, be prepared to be wowed by the man himself with an inside look into his latest #naked collection!

    Becca May _ Reuzel

    Becca has played a pivotal role in developing Barber education programs across the US and is also a Scumbassador Director for Reuzel North America. Her unwavering passion for Barbering and teaching are evident in everything she does. “I’ve been lucky to have had many great mentors in the barbering world. It feels amazing to be able to share what I have learned along the way.” Becca is a highly sought-after trainer who leaves her audiences inspired and confident.

    Jules Tognini _ Evo

    He drinks beer, gives hugs, shares smiles and wears ripped jeans. You know who we’re talking about! More than simply a personality, Jules Tognini lives hair and lifestyle as one unique individual expression. If hairdressing was F1, Jules Tognini would hold pole position. Founder, Creative Director, Salon Director, International Ambassador, Award Winner… the list goes on. He’s fun, personable and injects life into everything he does with his hands

    Lauren McCowan _ Evo

    Lauren has worked globally across the salon floor, in education, and editorially, whilst living in Australia and New York, and working across many other international arenas. A highly regarded session stylist, Lauren’s work has been published in the likes of Vogue, Harper’s Bazaar, Marie Claire, Interview, Rolling Stone and Russh, as well as industry bibles Culture, Highlights, INSTYLE and The Journal.

    Peter Beckett _ Moroccanoil

    Peter has had extensive experience in all facets of hairdressing, starting in salon moving through to education then spending 11 years in London where his session styling career took off. Peter has styled celebrities such as Ellie Goulding and Nicole Scherzinger. He is both a talented and captivating stylist and a keen educator with a wealth of knowledge to share.


    Josh Mihan _ Reuzel

    As a 15-year old high school dropout, when Josh started working as a barber, who knew he would eventually travel the world for his craft? Whether it was voyaging through South and Central America, giving haircuts out of hostels; or honing his skills in London at top salons such as HOB, his passion for the industry blossomed. Now in Melbourne, Josh decided to open a place of his very own, The Bearded Man, a creative haven for like-minded folk, inspired by music, travel, good coffee and great hair.


    Hair&Harlow _ Lakmé

    Amy Zikic and Justine Snelgrove are the creative duo and co-owners of two Hair&Harlow locations. Passionate stylists that love the craft of hairdressing and being involved in an ever-evolving industry, they have built an amazing online following through their professional honest approach, fail-safe client service and inspiring colour work.


    Telleish _ Lakmé

    Chantelle, better known as the “Telle” in Telleish, has been living and breathing her passion for the hair industry for over 19 years. She is the Owner & Director of Telleish, a successful salon founded more than eight years ago in Port Melbourne. With an impressive resume covering celebrity clients, through to magazine front covers, Chantelle, is a talented fashion and session stylist in her own right.

    Pop-Up Education 2018

    39 S Wharf Promenade, South Wharf VIC 3006

    Pop-Up Education Tickets

    Please book via your HCA/HCNZ representative or

    AUS – haircareaust.com/education or 1300 437436

    NZ – haircarenz.com/education or 0800 505 385P

  • Join Haircare Australia at Hair Expo 2018

    Haircare Australia is proud to present another huge year at Hair Expo 2018.

    Be sure to see us this June long weekend (9th - 11th June 2018) at Hair Expo 2018. Haircare Australia will be located at stand 2120 with a selection of our amazing brands; including Evo, Moroccanoil, Olaplex, Mydentity, Lakmé, Cloud Nine, BaByliss, Denman, Fusion and more, plus the return of our 2017 showstopper – the Evo Fabuloso Pro Cart for customised coloured conditioners.

    Be wowed by special guest appearances, exclusive deals, new product ranges and so much more!

    We’ll also be on the Main Stage and Man Stage for live expert demonstrations from Evo, Mydentity, Denman, Reuzel and Moroccanoil on Sunday & Monday.

    Get your tickets to Hair Expo and join us at the festival of hair!

    Hair Expo 2018

    Melbourne Convention & Exhibition Centre
    2 Clarendon St South Wharf 3006 VIC

    Hair Expo 2018 Opening Hours

    Saturday, 9 June
    10am – 5pm

    Sunday, 10 June
    9am – 5pm

    Monday, 11 June
    10am – 4pm

    Purchase Hair Expo 2018 tickets at hairexpoaustralia.com and stay tuned for more information.

  • Meet Verb: Salon-Quality Haircare

    Austin Born. Salon Raised. Only Good Stuff. Priced Right.


    Austin Born

    Verb comes from a place of natural beauty, easy living and no nonsense.

    Salon Raised

    Verb was created by a team of stylists looking for high-quality products clients could afford.

    Only Good Stuff

    Every Verb product is cruelty-free, with no harmful sulfates, parabens or gluten.

    Priced Right

    Always $24. Professional haircare products made for the 93% of people who don’t buy them.


    Who are Verb?

    Verb is accessible, salon-quality haircare from Austin, Texas (and yes, it’s as great as you’ve heard). In Austin it’s all about quality of life, it’s an easy-going, no-nonsense place where breakfast tacos and a day at the springs beats a fast-paced life. Inspired by Austin, Verb was created by stylists looking for a simple, salon quality line that clients could afford.

    At Verb, they think beauty should be easy and you shouldn’t have to sacrifice quality to get it. So they make sure every product is harmful sulfate, paraben and gluten free. Simplest of all, Verb was developed for the girl or guy looking to trade up from supermarket haircare. Verb products make your natural hair look and feel better, are easy to use and all at one price - $24.

    Verb is active not passive. Affordable salon quality haircare is what they do. They're a small team of taco lovers, hairstylists, product junkies, concert enthusiasts, photographers, interns… the list goes on. But most importantly, they’re low maintenance girls and guys making only good stuff.

    “We created Verb to fix a problem in our home salon. But if it wasn’t for our stylists, we never would have created salon worthy formulas. Without our team, Verb wouldn’t make it onto the shelves. Without our clients, we couldn’t see Verb in action like we do everyday. And without our family working as spokespeople, our videos would never have been as cute,” says Claire Moses, Verb Founding Member. “Verb is a family affair. Thanks for joining ours, Haircare Australia. We could not be more thrilled about the future of this partnership.”

    Verb provides a complete line with 14 products and a collection of brushes. The line features a hydrating collection, a volume collection and styling products for every stylist and client need.

    Say Hello to the Family

    Become a Stockist

    Call 1300 437 436 or email sales@haircareaust.com

  • Frizzy, Unruly, Colour- Treated Hair?

    Make peace with the beast with the newly launched Evo Smooth Range.

    The geniuses at Evo have done it again. This time bringing us a range that specifically addresses our frizzy, unruly hair fears.

    Frizzy hair is one of the most common concerns amongst consumers and the three new releases from Evo provide us with the ultimate solution; a family of products to control hair without weighing it down.

    Which of my clients is the Evo Smooth range best suited to?

    Anyone who has frizzy, unruly, colour-treated hair. Smooth is perfect for medium to course hair textures.

    What makes this Smooth range different?

    Traditional smoothing products can be very heavy and have a tendency to leave the hair feeling oily and greasy, but Evo smooth is different, it:

    • Smooths, softens and conditions
    • Provides humidity resistance, protectsand controls hair
    • Gluten, sulphate, paraben, dea, tea and propylene glycol free

    What products are in the Evo Smooth range?

    Mane Tamer Smoothing Shampoo & Conditioner

    The Mane Tamer Smoothing Shampoo cleanses, smooths and strengthens. The sulphate-free cleaners have a low foaming action that gently clean the hair while adding softness and enhancing shine.

    Both the Mane Tamer Smoothing Shampoo and Conditioner have been created with a new gluten-free formulation specifically designed to protect colour and strengthen hair all while smoothing and controlling frizz.

    Lockdown smoothing treatment

    The Lockdown Smoothing Treatment is a leave-in treatment that can be used on damp hair and left to air dry naturally for polished look with little to no effort or applied prior to blow-drying for smooth, weightless styles.

    Some of our favourite Evo products have made the move to the Smooth family, welcome; Easy Tiger Straightening Balm, Icon Welder Hot Tool Shaper, Lover Perpetua Shine Drops and Love Touch Shine Spray.

    To find out more about stocking Evo Smooth in your salon, call Haircare Australia on 1300 437 436 or use our online contact form.
  • New releases from Reuzel

    Created by barbers, used by gentlemen: Introducing the Reuzel Clay Matte & Fibre Pomades.

    Reuzel Clay Matte Pomade
    • Water based formula
    • Strong pliable hold
    • Natural finish
    • Controls even the most unruly hair
    • Keeps hair in place all day
    • Use more product for increased hold

    The Clay Matte Pomade

    Matte finish with a strong hold.

    The Reuzel Clay Matte Pomade is best used to emphasize texture and separation.

    The sweat-proof formula creates a touchable, flexible hold with a matte finish that is perfect for manipulating hair into almost any style.

    Reuzel Fibre Matte Pomade
    • Water based formula
    • Heavy/Strong hold, as strong as a firm holding gel
    • Matte finish
    • Controls even the unruly hair
    • Keeps hair in place all day
    • Use more product for increased hold

    The Fibre Pomade

    Pliable hold with a natural finish.

    The Reuzel Fibre Pomade creates hours of textured definition with a firm but pliable hold and a low shine finish.

    Creates texture and increases fullness for a straight out of bed, dishevelled look.

    To find out more about stocking Reuzel in your barbershop or salon, call Haircare Australia on 1300 437 436 or use our online contact form.
  • Buy BaByliss in Australia from Haircare Australia

    BaByliss Pro joins the Haircare Australia family.

    Joining Haircare's portfolio of professional, salon-only products, BaByliss is now exclusively being distributed by Haircare Australia. Buy BaByliss in Australia from Haircare Australia today.

    BaByliss known for its superior quality and technology brings both BaByliss Pro Original and a reinvented range of professional electrical tools from BaByliss Pro Stylist Tools into the hands of salon stylists and professional hairdressers all over the world.

    Keep up to date with BaByliss in Australia by visiting the website and following BaByliss Pro on Facebook.

    Product Range

    For more information on the full BaByliss Pro product range, available from Haircare Australia, download the Product Catalogue here.

    How to Order?

    For any enquiries or to become a stockist, please contact our Customer Service team on 1300 437 436 or your Haircare Sales Representative. Alternatively, fill in our contact form here.

    The original BaByliss Pro range. An iconic range delivering top performance and technology at the best price and value. These products are a kit bag essential for every stylist and professional hairdresser. Offering styling tools, hair dryers and clippers and trimmers.



    This premium range of BaByliss Pro styling tools is designed for the aspiring salon stylist or discerning home user. Built to the highest quality specifications ensuring reliability and consistency with innovative technology to achieve long lasting results and a flawless finish. Offering styling tools and hair dryers.



    Miracurl, the world's first fully automatic professional curl machine. Hair is automatically drawn into the ceramic chamber where it is softly held and heated to release beautiful, free-flowing curls, every time.


    Further information

    For any enquiries or to become a stockist, please contact our Customer Service team on 1300 437 436 or your Haircare Sales Representative.

  • The Ultimate Christmas Gift Guide

    The countdown to Christmas is officially now on! Our ultimate guide to holiday and Christmas gifting features some of our favourite brands; evo, Cloud Nine and Moroccanoil. From stocking fillers to luxury gift packs suitable for both him and her, get your Christmas gift inspiration right here.

    Shop the gifts you'll want to give (and receive) this holiday season.


    Gift Packs for Her

    Whatever your budget, whatever her hair need, we have it covered. Browse through the Christmas gift packs on offer from evo, Cloud Nine and Moroccanoil curated specially for her.

    evo Christmas Tree Hangers

    The perfect stocking filler and tree decoration all in one and an ideal size to try out some of evo's favourites. Every tree hanger includes an evo shampoo and conditioner 30ml and evo treatment 30ml covering all hair types with Hydrate, Repair, Volume and  Style pack options.

    evo you do dew tree hanger evo reincarnator
    Hydrate: evo you do dew Christmas tree hanger Repair: evo the reincarnator Christmas tree hanger
    evo vast appetite tree hangers evo control geek tree hanger
    Volume: evo vast appetite Christmas tree hanger Style: evo control geek Christmas tree hanger


    Moroccanoil Treatment Christmas Ornaments

    Beautifully packaged, these Moroccanoil ornaments are perfect stocking fillers. What's more is that they double as a Christmas tree ornament - sure to bring a sparkle to your festive season. Containing a Moroccanoil Original Treatment 25ml - the ideal size to take to their next holiday destination.

     MO Ornaments

    Moroccanoil Treatment Ornaments


    Cloud Nine Christmas Gift Packs

    Give the gift of Cloud Nine this Christmas. A luxurious gift set containing the standard or wide iron and a heat proof bag, with a bonus Italian Cloud Nine paddle brush and croc clips valued at $59.95. This is a gift that will well and truly spoil your loved ones.

    original iron wide iron
    Cloud Nine Original Iron Christmas Gift Pack Cloud Nine Wide Iron Christmas Gift Pack


    evo Hairmuda Triangle Christmas Gift Packs

    Perfect for those with coloured locks, evo hairmuda triangle come in a chic cylinder box. Containing fabuloso pro preserve shampoo 250ml and fabuloso colour intensifying conditioner 250ml (in colours platinum blonde, light beige, caramel, copper, purple red, mahogany or chestnut) plus a free  evo love touch shine spray 100ml. The perfect set to keep coloured hair looking it's best over the festive season.

    hairmuda trianglev2

    evo hairmuda triangle gift pack


    Moroccanoil Treatment Holiday Gift Packs

    Protect your hair from the stresses of blow drying this festive season. This Moroccanoil Christmas gift pack includes a Moroccanoil Original Treatment 100ml and a bonus Moroccanoil Hydrating Styling Cream 75ml.

    holiday treatment gift pack
    Moroccanoil Holiday Treatment Gift Pack


    evo Bag Me Baby Christmas Gift Pack

    A tan rad bag that comes filled with evo shampoo and conditioner 300ml that you know and love.  Suitable for all hair types, evo bag me baby rad bags offer Hydrate, Repair, Volume, Style options plus 2 bonus assorted 30ml products.


    evo bag me baby hydrate evo bag me baby repair
    Hydrate: evo bag me baby chic storm Repair: evo bag me baby them feels
    evo bag me baby volume evo bag me baby normal persons
    Volume: evo bag me baby live large Style: evo bag me baby be normal


    Moroccanoil Christmas Gift Boxes

    With two beautifully presented Moroccanoil Christmas gift packs on offer, the packs come in Repair & Hydrate or Volume & Hydrate. Perfect gifts to maintain luscious locks for the holiday season.

    The Moroccanoil Moisture Repair Christmas Gift Box contains Moroccanoil Moisture Repair Shampoo and Conditioner 250ml, Intense Hydrating Mask 75ml, Original Treatment 25ml.

    The Moroccanoil Extra Volume Christmas Gift Box contains  Moroccanoil Volume Shampoo and Conditioner 250ml, Weightless Hydrating Mask 75ml, Original Treatment Light 25ml.

    holiday treatment gift pack repair holiday treatment gift pack volume
    Moisture repair Moroccanoil Christmas Gift Box Extra Volume Moroccanoil Christmas Gift Box


    Gift Packs for Him

    What to get the man who has it all? A gift pack from evo or Reuzel should do the trick. Browse through our Christmas gift ideas curated specially for him.

    evo Not A Man Bag Christmas Gift Packs

    This is not a man bag, but an uber cool rad bag containing uberwust shaving creme and a choice of box o'bollox or crop strutters plus a bonus normal persons shampoo and conditioner 30ml. Perfect for the man that has it all.

       evo Not A Man Bag - zen evo Not A Man Bag - gift bro
    evo not a man bag future zen evo not a man bag do you even gift bro


    Reuzel Travel Christmas Gift Packs

    An ideal companion for summer holidays. These neat travel bags come with Reuzel Daily Shampoo 100ml, Reuzel Scrub Shampoo 100ml and either Reuzel Pink Piglet Pomade 35g or Reuzel Blue Piglet Pomade 35g. A blank Reuzel postcard also included means that sharing holiday tales couldn't be easier!

    Reuzel travel pack pink Reuzel travel pack blue
    Reuzel Travel Gift Pack: Grease Heavy Hold Pomade Reuzel Travel Gift Pack: Blue Strong Hold Pomade


    How to Order

    Get in touch with your Haircare Australia rep, call us on 1300 437 436 or use our online contact form.

  • Haircare Australia; Building a New Future

    Founded by a hairdresser, for hairdressers, Haircare Australia is an internationally renowned brand that continues to flourish at the forefront of our progressive, dynamic, and ever changing industry. And with a brand new, purpose built facility that opened its doors in May 2016, Haircare Australia continues to be a cut above the rest.

    The new Haircare Australia Head Office represents 40 years of hard work, risk and innovation. Geoff and Jan Gauvin started Haircare over 4 decades ago, seeing an opportunity to offer a salon-only brand, packing orders at night while working in a professional salon during the day. Never steering from their original purpose – to put salons first, this ethos is at the heart of Haircare Australia. A true family affair, sons, Brad, Garth and Ward Gauvin are all heavily involved in the business and have helped to progress the company across Australia, New Zealand and internationally.

    Haircare Australia New Building

    The Gauvin’s are firm believers in hard work and have always showcased a pioneering spirit, which didn’t stop with the development of the new facility. The state-of-the-art structure brings with it a semi-automated warehouse, conveyor system, wireless scanning and stock control – generating greater visibility across the business. Haircare Australia also now has the ability to have four different education courses running simultaneously – colour workshops, lectures, shows and hands on sessions. The multi-use space is rife with creative spaces, collaborative and breakout areas to encourage collaboration and fresh thinking in every aspect of life for the 100 employees based at Head Office.

    Haircare Australia New Building 2

    “There have been so many people, both staff and clients, who have contributed to Haircare and supported our growth. This is our way of giving back; providing a great work environment for all our staff and state of the art training facilities to all our clients. . It’s an opportunity to show how serious we are and that we’re really investing in what we’re doing,ot to mention, a great place to bring international guests and our core Australian customers. It’s a multi-use space, close to both the city and the airport, we have over 1000m2 in offices, 500m2 in education facilities and 4500m2 of warehouse space.We managed to move a team of 100 staff, 3 offices, 6 warehouses and a cash and carry - all in four weeks, without closing for a single day. 6,000 pallets were shifted during the move. That’s got to be some kind of record!” – Garth Gauvin.

    As Haircare Australia embarks on its next chapter, it comes with a revived brand direction representing a new era for the company. The branding is strong, simple and dynamic with a classic aesthetic, the perfect commendation of everything Haircare Australia stands for. Haircare Australia will continue to innovate and invest in its staff, clients and brands to achieve the goals Geoff and Jan started out with when they first opened the doors of Haircare Australia those 4 decades ago.

    Haircare Australia New Building

  • Moroccanoil Editorial Stylist Peter Gray

    With a spectrum of interest and imagination far broader than the editorial stylist label– Peter Gray is recognised by not only his lightness of touch with hair but his depth of personality and perspective, writes INSTYLE's Cameron Pine.

    In 2012 I met Peter Gray in Paris. He’d just completed a massive campaign job for L’Oréal Professionnel, and with brands throwing contracts at him you wonder why he hasn’t been stitched up as a Global Creative Director for any of our leading global powerhouses. It is what Peter hasn’t accepted that makes him so interesting and he has the editorial world lining up for more. The truth is, back when working on this 2012 released global campaign, L’Oréal Professionnel wasn’t convinced of his work and vision, being so different to anything they had ever done before, but in the end they loved it, his hair ‘dresses’ campaign became a global focus for the brand and rather than take on an exclusive role with the leading company, Peter has continued to manifest and weave his style across the globe – one that now lets him arrive at a non-exclusive contract with Moroccanoil.

    “It takes huge balls on a companies behalf to say ‘we love what you do and we are not going to constrict you’. It allows me to bring the best of all the brands I’ve worked with over the years,” Peter said. he no doubt cites this relationship as a very precious one. His ‘work’, despite him making it sound like it is far from it, transcends the countless VOGUE covers from advertising, editorial, session and custom projects as interesting as his personality. First and foremost Peter has no ego, he’s too tapped into external intelligence to make hairdressing just about him – his work and persona speak for itself. It’s hard not to crush on this severe state of open-mindedness for a hairdresser of his calibre.

    Moroccanoil Editorial Stylist Vogue China

    Peter Gray for Vogue China

    Present at Hair Expo exclusively for Moroccanoil, Peter’s ‘session editorial’ bunch were a very diverse mix of stylists all looking for the session editorial zeitgeist from a man of many talents. While at Hair Expo, Peter also formed part of the Global Morph show featuring Sharon Blain, Tracey Hughes and Lucie Doughty. Following on from Morph Peter presented a six model collection for Moroccanoil where the less than a dozen guests were able to stay, interact and produce a live photo shoot.

    “I want to get people involved and reach people again in a genuine way rather than in that mass market way,” he said. “It’s important to make ourselves think again and create an environment where people can interact and share the accidents, the ‘happy’ accidents,” Peter said. Having worked with so many brands from the Aveda tribe where the socio-political aspect of the brand is just as important as the skill to brands that are all about shifting as many SKU’s as possible, right down to the small brands – it’s perhaps Peter’s perspective and the way he looks for the life in others that make him so valuable. Not only does his portfolio of work from Hermes to VOGUE China and back to his creative roots again speak for itself, the refreshing part is that Peter speaks for hairdressers and creatives – finding talents and interesting people that contribute to the greater good everywhere he goes. “People ask me sometimes ‘where does the creativity come from’. Everyone is creative but it’s about how interested you are in what you’re doing that determines this.”

    “I work in fashion, it’s ageist, sexist and sizest. I loved a recent job where I worked with a transsexual person – a size 12 Russian girl that was really about pushing the boundaries.” Gray has worked with With a spectrum of interest and imagination far broader than the session stylist label – Peter Gray is recognized by not only his lightness of touch with hair but his depth of personality and perspective, writes Cameron Pine. The Gray Scale an 87 year old model, a scientist and everything else you can imagine and what he really wants to push is the aspect of inclusivity in fashion and hair - he believes there should be no stereotype. He has also been working on Noise shows which have become big in the UK, Richard Ashforth, Peter and the guys from X-presion all form a very ‘loose partnership’ and really it’s just about creativity. Noise was once a year but now it’s “out of control” with Peter and the gang pulling huge venues and crowds on a regular basis. Peter’s an advocate for making hairdressing more accessible and cooler, “one particular model was surprised I asked her to speak on stage but I wanted her to share who she is and that she’s not plus size to me, she’s normal,” Peter said.

    Moroccanoil Editorial Stylist David Beckham

    Peter Gray for Another Man

    Peter recently worked with a young designer, Demetra from Sydney while on his visit. He’s really obsessed with working with people who do something different in the locales he visits. Demetra is 23 years old and Peter says having worked with McQueen, she is giving this fashion queen literally a run for her money. “She’s putting images of Syrian refugees on her garments, everything she is doing is different.” Peter said. For more than 17 years (of his 30 in the industry) his published work is all shot by a photographer called Sunsbo – Peter admits that he has had a relationship as a photographer’s hairdresser and not a stylist’s hairdresser. He’s like a vampire to the unordinary and the unusual that a lot of hairdressers would bypass to stay on track to their ‘type of work’ or a certain level of notoriety. But for this man it’s about developing his own sense of dexterity and own sense of fashion. “You know what hairdressing can be like, it can be a little cheesy, can’t it?” he said. For Peter there’s literally no grey area, no dark side of his art, just an open mind primed for exploration and further satisfaction in the areas in which he lives. His advice to other hairdressers? To look at photographers and photography and the history of fashion. He says to try and steer clear of fashion mags. “I feel like it’s a toxic virus that if you start looking at what’s around now you think your work needs to look like someone elses,” Peter said.

    Wise words from a man that is not just about the still image. He’s also in the film world, having done ‘stuff’ with Deborah Milner. After being at McQueen for 17 years, she is now writing and directing films. “Social media for me is more about self-aggrandising
    than it is about connection. It’s not my scene at all. I’m a back screen boy. Once I’m on a shoot I’m not a platform artist and I’m not the best on stage but I always focus on retaining my own voice, I just don’t have that ‘showiness’ for platform,” he said. Weaving in and out of creativity, a lot of people in an industry like hairdressing say they are creatives but as Peter points out, they are really just towing the line and to this day the most exciting creative process for Peter is still pulling the kit out and seeing what he is going to create – think Picasso and Frances Bacon. On a shoot he is in his element and back when he worked at Sassoon’s he says he was ‘rubbish’. I did my job but I was slow and wanted to create. “I can thank Simon Ellis (a Schwarzkopf hairdresser also in town for Hair Expo) for getting me into session hairdressing early,” Peter said.

    Moroccanoil Editorial Stylist Vogue Mexico
    Peter Gray for Vogue Mexico

    He was allowed to be himself early on in the piece too, Peter was lucky to grow up with an eccentric academic of a mother. “I was wearing velvet green flares at seven years old. I loved going to the salon with her but I never did hair. I also used to love going to the barbershop with my Grandad – I admire the precision of a barbershop but I love the flamboyance of editorial.” Growing up in Zimbabwe probably also had a lot to do with it – Peter was super out there with a crazy fashion sense before moving to London at 21 and Manchester in the late 80s. “It was the summer of love where teen music videos made their way in and indie was a real thing,” he said. The allure of the disco ball and the daring side of those who like to dance the night away, Peter exposed himself to skills you couldn’t learn ina classroom. He says to this day that it was drag queens, Eurasia and working with Andy Bell that got him into fashion and now you can say that he has become a teacher, a collaborator, worked on product development, consultancy and worked in a six floor Sassoon salon, all seemingly in his spare time.

    It’s true that hairdressing is a playing field of what Peter says are tree huggers, thugs, animated figures and sometimes angry environmentalists or perhaps that’s just the psyche Peter gets into when he reads mostly autobiography’s and not fashion magazines or online forums like many hairdressers. Blessed to have a home and exist in all three cities of London, New York and Toronto, Peter lovesto work all over the place and be in the best areas when he is there. In New York he is on 37 between eight and nine – an old garment district, yet he loves the dynamism. He also lives in Kensington in Toronto which is like Camden was 15 years ago in London – he’s at the epicenters of creative expression and this is reflected in his work. His work is truly extraordinary and never boring – from larger than life shapes to completely customized texture, I don’t think anything he creates has ever been seen before. It seems to have a lot to do with the fact that he has no plan at all. “You paddle out and you paddle like hell. Sometimes it’s flat and sometimes there’s amazing waves and you get out past second break.” This was just one of the many amazing life analogies that came to Peter while he was on vacation in Hawaii. Just like theinspiration he gained while walking through Brunswick street in Melbourne during Hair Expo Peter says, ‘It’s good to see where the real people are.’ “We get five year plans drummed into us – ‘you have to be successful in five years or you’ll be a failure’.

    Work with whoever you want to work with. Life is not a series of images in a book.” Fighting for individuality and injecting a sense of intelligence into hairdressing, Peter is calm, intelligent but fiercely aware of his place and everything he touches seems to evolve. He’s the man that will do a show with 25 young designers and discover before anyone else that 10 of them are world class.

    The Modern Times shoot can be found in the July/ August edition of INSTYLE.

    Peter Gray Editorial Stylist

    Peter Gray Editorial Stylist 1
    Peter Gray for INSTYLE

  • Get The Look | Textured Elegance

    The hair look for the Aje 2016 Resort Collection show demonstrated an effortless exploration in bringing out the natural texture of each girls hair, to bring out their individuality and beauty while still keeping the nonchalant elegance that embodies the ‘Aje girl’. Lauren McCowan fashioned fresh hair with movement and soft texture detailed out by applying Moroccanoil Treatment through the hair for separation.

    “Whenever I work with Aje as hair director, I always take inspiration directly from the collection and the brand itself - they are the masters of dishevelled elegance, and their ability to make the most embellished and structured pieces meld with chic nonchalance means endless inspiration when applying those ideas to hair. Always a pleasure.”Lauren McCowan

    Get the look from Aje's show with Moroccanoil and Cloud Nine Tools here.

    Textured Elegance

    Aje_Moroccanoi Step 1 1. Starting at the nape, use a straightener such as a Cloud Nine Original Iron to create natural bends in the hair and bend away from the face.
    Aje_Moroccanoi Step 2 2. Apply Moroccanoil Dry Shampoo to the front hairline and the crown.
    Aje_Moroccanoi Step 3 3. Use a small amount of Moroccanoil Light Treatment through the mid- lengths and ends for separation.


    Find out more about the brains behind the Aje brand,  best friends Adrian Norris and Edwina Robinson, here.

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