News

  • evo Hair for Bibhu | NYFW

    Synonymous with strong and sophisticated women, Bibu's Spring 2017 Collection encapsulated the belle époque period; a time of innovation and opulence throughout Europe. Luxurious silks, tulle ensembles adorned with pearls and crystals were perfectly matched with soft waves created by Lauren McCowan for evo hair.

    Using evo builder’s paradise throughout the look, Lauren created flexible a flexible look with strong hold. evo haze was used around the hairline to frame the face and add texture. The end look was sophisticated and timeless; the perfect look for the modern 'it girl'.

    "Throughout the ages, sophistication never dates. " – Lauren McCowan evo hair for Bibhu

    evo Hair Bibhu 1 1. Apply evo mister fantastic blowout spray to the crown of the head and front hairline.
    evo Hair Bibhu 2 2. Blow-dry evo mister fantastic blowout spray into the hair using evo bradford pin bristle brush. create a side fringe and clip away.
    evo Hair Bibhu 3 3. Using a flat iron, create small bends in one direction then release to create new bends further down the shaft. Work in large vertical sections around the head to create uneven waves through the hair.
    evo Hair Bibhu 4 4. Loosely plait the hair in large sections to hold the wave in place. this will prevent dropout.
    evo Hair Bibhu 5 5. Lightly spray with evo builder's paradise working hairspray to create flexible hold.
    evo Hair Bibhu 6 6. Once the hair is set, separate waves with evo roy wide tooth comb.
    evo Hair Bibhu 7 7. dust in evo haze styling powder on the crown and through the fringe area for texture.
    evo Hair Bibhu 8 8. Sweep hair to just in front of the ear, twist the section and secure with pins.
    evo Hair Bibhu 9 9. Set shape with evo builder's paradise working hairspray to finish.

     

    Click here for more evo how-to's. 

  • Introducing Reuzel Beard Balm & Reuzel Beard Foam

    Your Beards New Best Friends

    As Reuzel continues to provide discerning gentlemen and crazy Scumbags Australia-wide with pomades, tonics, shampoos and conditioners of impeccable quality, their offering will now extend to grooming products of the Reuzel Beard Balm and Reuzel Beard Foam.

    Reuzel Beard Balm

    Perfect for serious beard enthusiasts.

    06340_Beard-Foam_RGB

    Reuzel Beard Balm is a multi-purpose, light to medium hold balm with a manly, woody scent formulated with shea butter and argan oil. Crafted for your beard and the skin underneath, this balm reduces itch, beardruff, promotes thicker hair, tames rogue hairs, repairs split ends, and softens coarse hairs. With the Reuzel Beard Balm, your beard will appear instantly thicker, moisturised, full, soft and healthy.

    Features & Benefits
    • Helps seal in moisture and protect the hair
    • Gives beard a healthy gloss while making it easier to trim and shape
    • Softens coarse and rogue hairs
    • Promotes itch-free beard growth
    • Conditions and helps new growth
    • Eliminates beardruff
    How to Use

    Use the back of your thumbnail to scrape out a pea-sized amount of Beard Balm and rub between palms to emulsify. Run your fingers through your beard, making sure to rub the Beard Balm into the skin where your beard grows to nourish hair at the roots, then spread from root to tip. Don’t forget your mustache and the hair around your mouth.

    Reuzel Beard Foam

    Ideal for knocking out that funky smell.

    Reuzel Beard Foam

    Reuzel Beard Foam is a revolutionary patent-pending leave-in beard conditioner. It deodorises your beard and absorbs quickly helping to tame and control. You’ll look well-maintained with a beard that’s incredibly soft and groomed. Formulated to sooth and condition your beard and the skin underneath, the Beard Foam reduces itch, beardruff, promotes thicker hair, tames rogue hairs, repairs split ends, softens coarse hairs all while knocking out that funky smell. The Reuzel Beard Foam is the perfect pre-treatment before applying the Beard Balm for hold and shine.

    Features & Benefits
    • Beard deodoriser
    • Gives beard a healthy gloss while making it easier to trim and shape
    • Softens coarse and rogue hairs
    • Promotes itch-free beard growth
    • Conditions and helps new growth
    • Eliminates beardruff
    How to Use

    Dispense 2-4 pumps (depending on beard length) into palms and distribute evenly through a clean, towel-dried beard, mustache and face. Make sure to rub the Beard Foam into the skin, making sure to rub beard foam into the skin where your beard grows to nourish hair at the roots. Next, spread Beard Foam through beard from root to tip using a wide-tooth comb to keep the beard soft and smelling fresh. Once beard is dry apply a small amount of Reuzel Beard Balm for shine and hold.

    Find out more about the Schorem Barbers and what they got up to on their Australian Tour earlier this year, click here.

    Click here to become a Reuzel stockist.

  • evo Hair for Libertine | NYFW

    evo Ambassador Kenna Kennor created the perfect pretty in punk look for Libertine's Spring 2017 ready to wear collection at New York Fashion Week.

    In order to produce a pliable, lived-in finish to the hair that oozed rebellion, Kennor used evo's award winning shebang-a-bang dry spray wax and haze styling powder. To further personify Libertine’s utilitarian look, Kennor used evo's clip-ity clap setting clips which stayed in the hair throughout the runway to exemplify a disinterested punk vibe. Keep scrolling to learn how to recreate the look yourself.

    "Punk is a feeling, not a look." – evo Ambassador Kenna Kennor

    evo hair step 1 1. Spray evo salty dog salt spray all over the hair with particular focus to the back of the hair. Part the hair in the centre.
    evo hair step 2 2. From the crown of the head, back comb 3 inches of the root area with evo truman tail comb.
    evo hair step 3 3. Sprinkle evo haze styling powder in the root, then drop the sections towards the back of the head.
    evo hair step 4 4. Secure a bobby pin at the side of the head to keep a narrow silhouette around the face.
    evo hair step 5 5. Push the hair towards the front hairline, giving it lift and texture. Secure in the front of the ear with evo clip-ity clap setting clips.
    evo hair 6 6. Spray evo shebang-a-bang dry spray wax on the roots of the centre part to give it a greasy effect. Finish with a spray all over to hold the hairs' unique imperfections.

     

    For more step-by-steps from evo hair, click here. 

  • Mercedes Benz Fashion Week - Day 3

    Day three of Mercedes Benz Fashion Week saw the Haircare Australia team welcome three huge across the day kicking things off with one of our favourite Adelaide-based brands, C/MEO.

    C/MEO

    Inspired by the architectural lines of the C/MEO 2016 Resort collections, Lauren McCowan for evo® created two complimentary up-do’s for the brand’s second showcase on the MBFWA catwalk. Both looks were modern and wearable, highlighting the detailed necklines, collars and pastel colour palette in C/MEO’s ‘Momentum and Dimension’ collections.

    cameoC/MEO
    “We worked closely together to define the C/MEO woman and how we would translate this throughout the runway hair looks. With the collection being an abstract take on classics, we decided there was no more classic hair-do than a bun, so we worked to deconstruct the traditional bun in a way that was worthy of the catwalk but still modern and wearable. The end result was slightly dishevelled but completely wearable look created with the magic of evo® styling products.” – Lauren Mccowan

    Proving just why C/MEO is the label for on-trend pieces’ season after season, their MBFWA presentation solidified their place in Australian fashion today. Oversized shirts and razor-sharp suits were softened with feminine accents like cinched-in waists, layered pleats and floating hemlines that were presented in soft sorbet hues and clean neutrals.

    KitX

    kitxKitX

    Renya Xydis created two contrasting styles for the KitX Resort 17 collection presentation at MBFWA 2016 - a sleek androgynous look perfectly juxtaposed by wild, Helmut Newton inspired curls to compliment the combination of colour, patterns and shapes seen throughout the brands’ debut MBFWA showcase.

    “We wanted to create two looks that were completely different, yet worked so beautifully together. You have these big, untamed curls created with the Cloud Nine Micro Wand and then this straight and structured look created with the Cloud Nine Wide Iron. The two together, especially side-by-side work in perfect harmony with the clothes.” – Renya Xydis

    Titled Flow, the range is a capsule collection and sees an Australian fashion favourite return to the runway. Held at the iconic Reservoir Gardens in Paddington, the venue continued to celebrate the notion of combining two opposing elements within nature – the tough venue balanced by ethereal pieces, geometric and shape combinations and of course sleek strands against wild curly halos.

    "Like always, I started with the fabrics and looked at shapes – strips of fabric and then circles and rectangles and how they all came together to work in harmony with each other. Working with Renya, we wanted to create hair looks that mimicked this, with the two completely different styles complimenting each other, as well as the clothing.” – Kit Willow

    P.JAME

    pjameP.JAME

    Teaming up with designers Dan Single and Bambi Northwood-Blyth, Hair Director Lauren McCowan for evo hair created enviably cool ‘bed hair’ for the launch of P.JAMÉ at Ivy Penthouse.

    “The look needed to be equally as playful and seductive as the prints and designs throughout the collection. For the girls, we created voluminous ‘bed hair’ waves, building height with evo’s tyler teasing brush, builder’s paradise working hairspray and haze styling powder. For the guys we went for an ‘I woke up like this’ look. Keeping it quite relaxed, we enhanced their hairs’ natural texture by adding structure and volume with evo haze” – Lauren McCowan

    Designing for all kinds of bedroom shenanigans, the collection is divided into two main categories, the ‘baller’ and the ‘boudoir’, which includes loose singlets and knee-length shorts in wild prints as well as silky rompers in classic black and white.

  • Win a Spot on Renya’s Cloud Nine Fashion Week Team

    In collaboration with Cloud Nine and Renya Xydis, Haircare Australia is giving you the opportunity to join Renya Xydis’ Cloud Nine Fashion Week Team at the 2016 Mercedes-Benz Fashion Week!

    This competition presents a once in a lifetime opportunity to go behind the scenes and work with the one of industry’s best, offering the opportunity to take your learning and career to the next level.

    For your chance to win this exclusive experience, simply:

    - Recreate your favourite fashion runway look of all time
    - Post an image or video of your recreation with the hashtag #cloudninerenya

    Renya will judge the entries, with her chosen look being awarded the exclusive opportunity to work with Renya Xydis on her team for the 2016 Mercedes-Benz Fashion Week, as well as one night of accommodation.

    Be quick as entries close Sunday, 1st May 2016. For full terms and conditions, click here.

     

    About Renya Xydis

    Renya Xydis / Cloud Nine Fashion Week Team

    Cloud Nine Ambassador, Creative Director and owner of Australia’s premier hairdressing salons; Valonz, Salon X, Renya Xydis City and Miss Frou Frou, Renya is one of the most highly regarded salon owners and editorial stylists in Australia.

    Dividing her time between her beloved salons, Renya is regularly requested to accompany high profile clients on international press junkets and film premieres having travelled with the likes of Hugh Jackman, Toni Colette and Cate Blanchett.

    Every year, Reyna puts her Hair Director hat on, taking part in Australia, New York and London Fashion Weeks. Working with leading publications such as Vogue and Harper’s Bazaar, Renya is constantly sought after for her editorial work all over the world.

  • evo shebang-a-bang Wins Best New Styling Product Award | 2016 AHFAs

    On Sunday 10th April 2016, the Australian hair industry came together to celebrate the Australian Hair Fashion Awards (AHFA's). It's in 24th year, the award ceremony has cemented it's place as one of the most reconsigned and respected events of the year, honouring every facet of the industry including the products that make everything possible.

    This year, evo's shebang-a-bang was awarded the well deserved AHFA Best New  Professional Styling Product of the Year. Since it's launch, shebang-a-bang has become a staple amongst Haircare Australia staff and clients, offering an effortlessness that before trying you could only ever dream of.

    With a light fragrance holding top notes of basil, green tea and clean aromatic green base, this long lasting dry wax spray increases the texture and definition of hair with a satin-matte finish, light hold and general feeling of absolute hair success. With the aerosol delivery of the finest mist, even coverage and application means that with shebang-a-bang anyone can become the master of their hair. To top it off,  shebang-a-bang is also sulphate, paraben, dea, tea and propylene glycol free and

    So, who is shebang-a-bang for?

    evo shebang-a-bang dry spray wax is suitable for all types of hair to create that hint of effortlessness everyone is looking for. From short, fine hair looking for volume and separation, through to thick curls that need definition but want a clean, flexible, touchable texture, shebang-a-bang can do it all.

    "Flexible, non-greasy and way too easy to apply. Hard to use too much and even harder to put down. How do evo keep coming up with all this greatness?" -  evo Ambassador, Jules Tognini on his love of shebang-a-bang.

    How do you use it?

    This genius creation can be used on all hair types in both wet and dry hair. It is the perfect choice for everything from building volume and texture, to bringing out layers and bed hair, or even to define curls without leaving them feeling heavy or greasy.

    To Achieve Definition. 

    Spray evo shebang-a-bang on the ends of your hair when heat styling or blow-drying if you have dry, split ends; or if you just want polished definition through your style.

    To Achieve Texture.

    To achieve soft, textured waves, spray shebang-a-bang into damp hair, braid your hair and let dry before shaking out into soft, textured waves with a satin-matte finish.

    To Achieve Separation. 

    Spray shebang-a-bang through hair after blow drying and comb for separation without weighing the hair down.

    To all of the nominees, finalists and winners, we would love to take this opportunity to congratulate your efforts. Well done to all.

  • Haircare Australia presents Olaplex at Hair Expo 2016

    Haircare Australia presents Olaplex at Hair Expo 2016 for a second year running. What couldn't be more exciting is that we will be joined by Olaplex Ambassadors Guy Tang and Rebecca Taylor.

    Join us at Olaplex stand 1320 for your chance to meet and have your photo taken with Guy Tang, Rebecca Taylor and other special guests. Not only will we have #HairBesties Guy and Rebecca on our stand, you will have the opportunity to further your knowledge or learn something for the first time about this game-changer of a product. While you're there, grab some Olaplex to take away.

    Coming to Melbourne for the first time, Hair Expo will be held at the Melbourne Convention and Exhibition Centre from 11 - 13 June 2016.

    Book your tickets on the Hair Expo website today!

    Education at Hair Expo

    Haircare Australia also brings to Hair Expo an amazing line-up of world class education. Awaken your creativity and drive your skills to new heights with these fun and engaging courses on offer. There is truly something for everyone, so don't risk missing out, secure your tickets today.

    Guy Tang’s Olaplex World Tour
    Sunday, 12 June, 11.00am-12.30pm

    Guy Tang and Rebecca Taylor

    Snap up this exclusive chance to see Guy Tang in action and learn about how Olaplex has revolutionised his artistry. Joined by Olaplex bestie Rebecca Taylor, this duo will inspire you to create a whole new world of colour. Don’t miss this high energy, creative session with these incredible hair artists.

    Book your tickets to Guy Tang's Olaplex World Tour here.

    New York, New York
    Presented by Moroccanoil
    Monday, 13 June 2016, 10.00am - 11.00am

    Peter Gray Behind The Scenes

    Moroccanoil and world-renowned hairdresser, editorial stylist and creative director Peter Gray are proud to announce the unveiling of the inaugural Moroccanoil Collection for 2016. Embark on a journey of hair trends influenced by the heartbeat of Manhattan.

    Book your tickets to New York, New York here.

    Made in Manhattan - Editorial Session with Peter Gray
    Sponsored by Moroccanoil
    Monday, 13 June 2016, 11.00am - 1.00pm

    Moroccanoil hair Expo

    Enjoy a once in a lifetime opportunity to work with Peter Gray and the Moroccanoil team as they shoot an editorial from the looks presented during New York, New York. See firsthand and assist on the shoot as Peter shows the skill and creativity that has made him one of the biggest names in the business.

    Book your tickets to Made in Manhattan here.

    The Renegades
    Presented by Haircare Australia
    Monday, 13 June 2016, 2.00pm - 3.00pm

    The Renegades at Hair Expo 2016

    Join industry award-winning game changers, Jules Tognini and Lauren McCowan in a creative session that will challenge the way you think about hair and your career path. They will demonstrate multiple looks across cut, colour, editorial styling and the signature techniques that make them unique.

    Book your tickets to The Renegades here.

    For further information about Hair Expo and securing your tickets, please visit the Hair Expo website here.

  • Moroccanoil Launches the Dry Shampoo of Our Dreams

    For many of us, the wait for a Dry Shampoo that caters to both blondes and brunettes has been a  long one and with the introduction of the Moroccanoil Dry Shampoo, the wait is finally over. The new powerful, innovative formula from Moroccanoil is designed to instantly absorb oil and product build-up without leaving behind any visible powder or residue.

    Featuring natural volumising and deodorizing agents, as well as a UV filter and a hint of Moroccanoil's signature fragrance, the Moroccanoil Dry Shampoo delivers a clean, fresh, just-left-the-salon finish with every use. Specifically developed to address different tonality needs, the dry shampoo features two colour-specific formulas: one to preserve the integrity of light and blonde tones and one to maintain the richness and dimension of darker hues.

    Moroccanoil Dry Shampoo Light

    To bring out the best in light tones, Moroccanoil Dry Shampoo Light features subtle violet undertones to help balance brassiness.

    Moroccanoil Dry Shampoo Dark

    On darker hair, traditional dry shampoos leave behind a white residue that diminishes natural shine; however, Moroccanoil Dry Shampoo Dark Tones is formulated with ultra-fine rice starches that break down and dissipate immediately upon application.

    It's not just the tones that make this Dry Shampoo stand out from the crowd, this revolutionary product truly ticks all of the boxes.

    Click here to become a stockist.

  • 2016 Lakme Collection

    At Lakmé we are focussed on equipping colourists with inspiration, tools and the knowledge to excel creatively; we provide industry-leading education coupled with the highest quality colour products.  Luxurious colour with a unique heritage that is great value.  A focus on innovation, sharing inspiration and knowledge, and fostering a sense of community is at the heart of what we do.

    2016 Lakme Collection: Renacido

    Lakmé’s heritage, grounded in artistic tradition and ties with nature, is the inspiration for the 2016 collection.  At the heart of this campaign is Antoni Gaudi’s vision to look to nature for inspiration.  His view being that nature does not go out of fashion.  The colour palette was derived from imagery of Spanish architecture, art and landscapes; styled to reflect the balance and beauty of the Mediterranean character, designed to inspire and encourage colourists to explore and innovate.

    Artists don’t just take inspiration from one area. They live and breathe it through every facet of their existence and it comes in all forms from the world around them. Renacido is an exploration of an artist’s true palette, if that artist were based in the cities, mountains and waters of Spain. The tones in Gaudi’s art, the colour of the hills and the shimmer of the ocean were the basis of our creation.

    To find out more about incorporating Lakme into your salon, contact Haircare Australia today.

    Watch the 2016 Lakmé Collection Launch Video

  • Reuzel Australia Brings the Schorem Barbers Down Under

    From the heart of Rotterdam, Scumbag barbers Leen and Bertus hit Australian shores to bring us their Cute and Cuddly Creatures Tour. In a two-week long tour of Australia and New Zealand, the barbers shared their somewhat unconventional yet amazingly brilliant approach to all things business and barbering. While providing us with an insight into their world, we shared a bit of good old Aussie culture and gave them an insight into our flourishing barbering scene.

    Kicking things off with a bang, we took the renowned barbers on a tour of Melbourne’s top barbershops in a bid to showcase the different styles of barbering; the standard of which left even these great barbers humbled. Throughout the tour, Leen and Bertus visited many barbershops, giving them the ability to experience the Australian barber culture first hand and see how the Schorem and Reuzel legacy is extending across the globe.

    Reuzel Australia Schorem Barbers Tour

    Amongst parties, brewery visits, sightseeing, tattoos and barber battles, the Schorem Boys put on four impressive live shows in Melbourne, Sydney, Brisbane and Auckland. With four incredible venues and performances, each audience was given an insight into the spirt of barbering according to Leen and Bertus  An eclectic mix of classic style and boyish banter, there were no better people to depict such an interesting tale. Taking it back, the boys, mainly Bertus, the chattier of the two, gave us glimpse into what life is really like at Schorem. From chewing the fat with clients to the intricate detailing that went into the creation of Schorem, there was no stone left unturned.

    Reuzel Australia Schorem Barbers Tour 2

    From the outset, we were told that the night wasn't about the haircuts and any talk of ‘hair shows’ was forbidden. Leen and Bertus are firm believers that what they do isn't worthy of a show, all they want to do is share their story and passion for providing men with a place to escape, a place that brings back the essence of being social. The most basic ideal portrayed throughout the shows was that good old fashioned conversation needs to be at the heart of every barbershop. “Everyone these days is on social media, but to me that’s anti-social. Sure, people come to us for a haircut but its social interaction they need” claims Bertus. If it’s social interaction you’re looking for then Bertus is your man. The self-proclaimed ‘creative one’ immerses himself into chatting with his clients, and in the case of the Cute and Cuddly Creatures Tour, audiences of 200 plus. While Leen powers through a number of cuts on stage, amidst the jokes and storytelling Bertus is able to complete one. It’s clear to see who the businessman in the relationship is, making a truly perfect pairing.

    If you can DREAM it, you can DO it...What can we say, it's hard to believe where that little barbershop brought us,...

    Posted by Schorem Haarsnijder En Barbier on Sunday, 6 September 2015

    With the help of a few carefully placed props, a few beers and the hilarious improvisation from the Scumbags themselves, the audience were given the chance to experience that famous Rotterdam barbershop for themselves. Everything about the shows exuded authenticity, in the same way their carefully created shop and range of pomades do. In a room full of hairdressers and barbers alike, inspiration was rife, if not from the cutting, then from the passion that brought Schorem to fruition.  The inspiration of building success from something you love.  The word Schorem roughly translates to ‘assholes’ in Dutch, yet the dedication and professionalism this dynamic duo show is more genius than ‘asshole’ like. Leen and Bertus are the first to admit that they’re not everyone’s cup of tea but they embrace it. Their mission is to be the most authentic versions of themselves and hope that they inspire at least one person to follow their passion and love what they do. A mission that they have proven to be hugely successful in so far.

    Reuzel Australia Schorem Barbers Tour 3

    If you would like to extend your barbering knowledge and become a 'certified Scumbag' we still have some availability at our Scumbag Session education courses. Led by Reuzel Australia Ambassadors, Denis and Alen Celahmetovic you can learn the traditional and signature cuts as taught at the world-famous Haarsnijder Barbier Academy in Rotterdam.

    See all of the action at #pigsontour.

  • Neuma Brings Us The Best In Sustainable Hair Care

    There’s a new kid on the block and it’s paving the way for sustainable hair care. Boasting high performance professional hair care that promotes hair health and environmental sustainability, Neuma is the brand that has it all. It’s uncompromising promise and extensive range brings a whole new concept to the way we see professional sustainable hair care. Neuma recognises the need for products that are free from harmful chemicals but don’t compromise performance. With Neuma you can rest assured knowing that you are living within nature’s limits and getting the results you need from your hair care regime.

    Neuma’s simple pledge makes it the most genuine, transparent, healthy and sustainable hair care brand available and is a welcome addition to the Haircare Australia family.

    The Neuma Range

    Neuma helps to enrich and protect hair, sustaining vibrant colour – leaving it soft, silky smooth and full of shine. Free from synthetic fragrance, Neuma uses essential oils that soothe and infuse hair with life, bounce and healthy radiance. Offering a full range of products that deliver results, Neuma leaves your hair looking and feeling more beautiful than ever. The expansive Neuma range is 100% vegan friendly, containing non-harmful ingredients, with zero synthetic fragrance, sulfates, parabens, phthalates, glutens, neurotoxins, aluminium compounds, glycols, formaldehyde donors, ureas, carcinogens and environmental pollutants.

    The products:

    • reNeu – Ideal for all hair types, a mild clarifier which can be used daily
    • neuMoisture – Infuses life back into dry, damaged hair - improving  elasticity & condition
    • neuRepair - Restores and strengthens overworked, over-processed hair
    • neuSmooth – tames dry, damaged and frizzy hair
    • neuVolume – Enhances volume, fullness with long-lasting body
    • neuStyling and inControl – A variety of styling and finishing products to complete your look

    Neuma sustainable hair care

    The Neuma range is now available to order. To find out more about Neuma, contact 1300 437 436 and join the sustainable hair care revolution, today.

  • Olaplex Repairs Kim Kardashian's Blonde Hair Damage

    Kim Kardashian's sudden swap to blonde for Paris Fashion Week earlier in the year had the world talking. Five months on, it's the integrity of Kim's locks  on everyone's lips. In what has to be the hair transformation of 2015, Kim went for a dark brown to platinum blonde and surprised us all!  However, the news that really shocked us was that her colourists performed this transformation WITHOUT  using the one and only proven form of blonde insurance, Olaplex.  Thankfully, Kim has now discovered Olaplex and  is loving the results.

     

    Kim's Platinum Hair Transformation

    Kim Kardashian Hair Transformation

    Kim's dramatic transformation was the result of a six hour in-salon session.  To perform a one-sitting colour transformation like Kim's is risky business. To maintain the colour for her month-long blonde stint, Kim underwent three colouring services which only added to the damage.

    After the third process, photo's emerged of Kim with dishevelled, dry-looking locks. Not long after this, Kim went back to her dark roots and although they act as a good disguise,  Kim has confirmed that her hair is in the worst condition is has been.

    In a recent interview Kim announced that she has now been introduced to Olaplex and uses it to help rebuild the damage caused by her harsh bleaching. She maintains that she has seen dramatic results with Olaplex and it's working to  improve her hair and get it back to it's once healthy condition. Kim suggests sleeping with Olaplex No.3 in her hair* and is seeing stronger, healthier hair as a result.

    Kim Kardashian Olaplex Hair Transformation*Please note, using Olaplex No. 3 overnight is Kim's personal tip.  Although our recommendation is to use for 10 minutes or longer, we have received great feedback from clients who slept with the product in overnight.

     

    Kim Karadashian's Damaged Blonde Hair Pre-Olaplex

    Olaplex Reverses Kim Kardashians Blonde Hair Damage

    Going from any colour to platinum blonde involves serious work and we recommend that changes like this be be performed over a period of time with regular Olaplex treatments during and in-between services.

    Celebrity colourist, Tracey Cunningham has a host of long-standing celebrity clientèle on her books, including Kim's sister Khloe Kardashian (and now Kim), has sworn to never colour a client's hair without Olaplex. Her Facebook page speaks for itself with the results she's achieving. As thousands of colourists around the globe stand by Olaplex, it's stories like that of Kim Karadashians blonde hair damage  that demonstrate just how important it is to use, not only during lightening but also as a stand-alone treatment for already compromised hair.

     

    Kim Reveals how Olaplex is saving her damaged hair.

    It's not just Kim Kardashian embracing the power of Olaplex, people around the world can't get enough of Olaplex and it's ability to colour and lighten hair without damage and breakage. Our friends at The Glow, Pop Sugar and Oz Beauty Expert have all jumped on board and are loving the results.

    If you would like to learn more about Olaplex visit olaplex.com.au or click here to become an Olaplex stockist.

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