News

  • Introducing the Moroccanoil Texture Collection

    While Summer is about to come to end, effortless locks don’t have to. Introducing the Moroccanoil Texture Collection; 3 new additions to the Moroccanoil range that will have you achieving long-lasting, beach-inspired-hair all year long.

    Moroccanoil Beach Waves Mousse

    mo-dry-shampoo-travel
    Formulated for all hair types:

    • Non-dehydrating, sea salt-free
    • Activates waves and curls
    • Provides a flexible, tousled texture
    • UV-absorbing for enhanced sun protection

    An upgrade on the classic sea salt spray, the Moroccanoil Beach Waves Mousse features an innovative, argan oil-infused salt-free formula that provides tousled texture in mousse form.

    Designed for all hair types, the mousse includes unique styling polymers that allow for wave retention and curl definition, while providing volume and thermal protection.

    Additionally, the argan-oil infused mousse also features starch derivatives which help to add long-lasting texture with a dry, touchable finish.

    To order Moroccanoil Beach Waves Mousse, call Haircare Australia on 1300 437 436 or use our online contact form.

    Moroccanoil Dry Texture Spray

    A unique dry argan-oil infused spray that can be used as both a foundation to prep the hair or as a finishing spray to achieve carefree, tousled texture with just the right amount of hold – for that perfectly imperfect look.

    mo-dry-shampoo-travel
    Formulated for all hair types:

    • Achieves effortlessly undone styles
    • Instantly provides texture and weightless volume
    • No-slip, gritty finish
    • Touchable and non-sticky

    Featuring the brand’s signature antioxidant-rich argan oil in a delicate, ultra-fine mist the Moroccanoil Dry Texture Spray provides all hair types with long-lasting texture and volume that looks effortlessly undone.

    Moroccanoil Dry Texture Spray is comprised of a special blend of volcanic-mineral zeolite and high-performance resins, which work together to create a unique bond between strands, providing a slip-free, gritty finish – without any sticky residue.

    Additionally, the exclusive formula includes nourishing wheat proteins to condition and moisturise.

    To order Moroccanoil Dry Texture Spray, call Haircare Australia on 1300 437 436 or use our online contact form.

    Moroccanoil Texture Clay

    An innovative unisex styler that defines and sculpts hair to create natural looks with a strong hold with a matte finish.

    mo-dry-shampoo-travel
    Formulated for all hair types:

    • Texturises hair
    • Nourishes hair with antioxidant-rich argan oil and shea butter
    • Emphasizes layers and up-dos with piecey, matte definition
    • Unique, silky smooth clay formula that provides strong hold without stiffness

    The unique formula allows for customisable versatility and enough playtime before the hold sets in to build a desired level of texture for both long and short styles.

    The Moroccanoil Texture Clay is comprised of volcanic-derived cosmetic-grade bentonite clay, which provides piecey texture with a silky, tack-free feel and a matte finish. This workable silky-smooth clay also includes nourishing shea butter to soothe and moisturise the hair and scalp.

    Perfect to emphasize layers and up-dos, now all hair types can achieve playful, piecey texture and perfectly roughed-up style.

    To order Moroccanoil Texture Clay, call Haircare Australia on 1300 437 436 or use our online contact form.

  • Adelaide Fashion Festival Wrap-Up

    Adelaide Fashion Festival celebrated the unique style of South Australia's established and up-and-coming talent over October 19th - 23rd. Spanning 4-days, the festival brought together South Australia's most highly regarded and emerging talent in a world-class setting. From new season looks by local hair and makeup artists to sampling the state’s premier food, wine, photography and music, the festival offered a daring and dynamic program set among the city’s vibrant venues. With sell out crowds, and international guests like super model,  Coco Rocha, the Adelaide Fashion Festival further cemented it's presence on the international fashion circuit.

    evo hair alongside Atilo Dusa and the Clip Joint Creative Team were once again fortunate enough to act as the official hair partner for the festival. From the spirited launch event at indigenous heritage site, Tandanya, through to the unforgettable finale from Paolo Sebastian, the hair team created unique hair looks for each and every runway across the event. Enjoy our AFF wrap-up here:

    Launch Night

    Wowing a 200-plus crowd, the exclusive Adelaide Fashion Festival opening-night event drew inspiration from South Australia’s Far North. Fashion was paired with indigenous art, breathtaking live music and an installation that showcased Adelaide designers involved in the festival over the coming days. The hair look maintained a feel of simplicity with a sleek and straight center-part created with evo's easy tiger and builders paradise.

    Adelaide Fashion Festival evo Hair

    Runway One | BNKR

    The festival officially kicked off with two high-impact runways at the new home of runway, Victoria Square, on Thursday 20th October.  Fashion Editor of Vogue Australia, Philippa Moroney led the opening with Australian Fashion Labels brands. The modern show opened with Finder’s, Keepsake The Label, C/MEO Collective and The Fifth, all teamed with Jaggar footwear. Two unique looks were created by Atilio and the Clip Joint Creative Team using evo hair products; the undone plait and an effortless bun. Click here to get the look.

    Adelaide Fashion Festival evo Hair 1

    Runway 2 | Contemporary Women's Fashion

    Alongside Liza Emanuele, Namoi, Paige Rowe, Katya Komarova and Millicent Elizabeth, Atilio Dusa and the Clip Joint Creative Team brought classic and sophisticated styling to Adelaide Fashion Festival’s Contemporary Women’s runway. Atilio crafted a classic look, featuring super-sleek locks and a deep side part. Fashion festival favourites; evo mister fantastic blowout spray, builders paradise working hairspray and love touch shine spray provided structure and shine for a classic and strong aesthetic.

    Adelaide Fashion Festival evo Hair 2

    Runway 3 | New Classics

    Breaking through as the new guard of contemporary women’s fashion, the Adelaide Fashion Festival New Classics runway saw the likes of Acler, Naomi Murrell, Good Studios and The Daily Edited take to the runway. The minimalistic designs and hidden details were perfectly paired with the prominent shape and structure of a 70’s inspired afro. Clip Joint’s Atilio Dusa used a combination of evo builders paradise working hairspray and heat to create a lasting and structured look. The almost triangle shape of the hair balanced out the simplicity of the designers’ collections.

    “It’s a modern-take on the 70’s afro. We kept just enough movement through the top section to make the hair look effortless, yet structured” – Atilio Dusa

    Adelaide Fashion Festival evo Hair 3

    Runway 4 | Couture Culture

    Elegant but edgy, this runway showcased the latest looks by local couture designers; Alexis George, Jaimie Sortino, Caleche, Greta Kate, Couture+Love+Madness, Eliza French, Liza Emanuele and Madame Zhou. Drama, romance and elegance; the runway reflected the history of couture with two opposing looks; black cropped wigs and spray painted white up-dos.

    Adelaide Fashion Festival evo Hair 4

    Runway 5 | Ready to Wear

    Leading fashion editor Philippa Moroney created a bold, dynamic runway that expressed each designer’s own aesthetic. South Australia’s urban style frontier included So It Goes The Label, Casper+Pearl,STONE, Lexi Clothing, Julie White, Autark, Tiff Manuell, Simmone Standing The Label, and d’nim: Artistic jeans collection by Chen Wen. The hair look was all about evo whip it good styling mousse and gangsta grip bonding resin. The perfect paring for a relaxed wet-look.

    Adelaide Fashion Festival evo Hair 5

    Runway 6 | Paolo Sebastian

    Adelaide couture label Paolo Sebastian  once again closed the 2016 Adelaide Fashion Festival in spectacular style with the international release of his Spring/Summer 2017 collection - Wildflowers. International supermodel Coco Rocha opened the show taking to the spectacular summer meadow themed runway.

    “To have Coco visit us at the atelier and walk in the show was an honour. I was absolutely speechless when I heard it might be happening,” designer Paul Vasileff said.

    Using only evo builders paradise working hairspray to perfect this look, Atilio Dusa created an effortlessly elegant style that encapsulated the free spirits of the hippie era; with a tiny plait laid over free flowing waves.

    Adelaide Fashion Festival evo Hair 6

    Immersed in the talent and creativity of this iconic South Australian event, the Clip Joint Creative and evo hair team made the perfect duo to lead the hair direction for AFF and while their is a sadness that the 2016 event is over, the team eagerly awaits AFF 2017.

    Click here for more behind the scenes action. 

  • Bazaar in Bloom with Moroccanoil

    On Thursday 13th October Michele McQuillan and Moroccanoil joined forces with Harper's BAZAAR  as they hosted their second BAZAAR in Bloom fundraising gala. Located at Justin Hemmes' private residence, The Hermitage, in Sydney's Vaucluse, guests enjoyed a couture runway show, highlighting 31 of Australia's most celebrated designers, each of whom created a bespoke gown for the event.

    Alongside Michele McQuillan, a talented team from the Haircare Australia salon network came together to create both the runway hair, and assist Michele with an 8-page Harpers Bazaar editorial  shoot (on shelves November). The experience provided stylists with the opportunity to work alongside Michele and gain a valuable insight into the world of runway and editorial styling. Moroccanoil education manager, Violet Sainsbury also had the privilege of styling Australian model, Steffanie Roberts' hair as she attended the event a guest of Moroccanoil.

    Bazaar in Bloom Moroccanoil 1

    Hair director, Michele McQuillan transformed hair into effortless, romantic buns with the help of the Moroccanoil Curl Defining Cream, Moroccanoil Luminous Shine Hairspray and the soon to launch, Moroccanoil Dry Texture Spray. With movement and texture, the hair floated down the runway, making the perfect canvas for each of designs on display.

    "The timeless elegance of all the dresses needed a continuity within the hair. This was inspired by Victorian women dressed for a summer garden party. By playing with the prudish shape we gave it a fresh sense of wild bohemia. The repressed Victorian bun was fractured into a romantic coquettish knot." - Michele McQuillan

    Bazaar in Bloom Moroccanoil 2

    Get The Look.

    1. Start by shampoo with the Moroccanoil Hydrating Shampoo. If the hair has some movement add a little Moroccanoil Curl Defining Cream to enhance the natural movement. Use your fingers to create a slightly messy center-parting and let the hair air dry/dry naturally.

    2. Once dry, if the hair is straight and needs a little more movement at the hairline -  spray with the Moroccanoil Dry Texture Spray for grip and randomly tong in different directions to create a more natural irregular wave.

    3. Run your fingers through the hair to break up the curls. When you’re happy with the front, pull into a ponytail. Spray more Moroccanoil Dry Texture Spray if you need to or if the hair is too silky.

    4.  Loosely twist ponytail into a flat messy bun. Leave random ends of the hair out so it’s not too neat and pin to secure the shape.

    5. Spray the bun with Moroccanoil Luminous Shine Hairspray Medium.  At the front hairline use your fingers to back brush and create softness, pulling pieces out or pinning bits back.

    Bazaar in Bloom Moroccanoil

    For more how-to content from Moroccanoil, click here. 

  • The Perfect Bun | Adelaide Fashion Festival

    evo hair teamed up with the Clip Joint Creative Team and C/MEO to bring us seven simple steps to achieve the perfect bun, as seen on the Adelaide Fashion Festival runway.

    Get The Look.

    The Perfect Bun with evo Hair 1. Start with a center part.
    The Perfect Bun with evo Hair 1 2.  Use evo tyler teasing brush to section out loose pieces of hair around the hairline.
    The Perfect Bun with evo Hair 2 3. Heavily spray hair with evo builders paradise working hairspray.
    The Perfect Bun with evo Hair 3 4. Sprinkle evo haze styling powder into crown.
    The Perfect Bun with evo Hair 4 5. Create a ponytail at the nape and secure with evo mister fantastic hair bungee. Twist hair and wrap around the ponytail to create a bun.
    The Perfect Bun with evo Hair 6 6. Secure bun with bobby pins.
    The Perfect Bun with evo Hair 5 7. Move the front pieces of hair away from the face and spray with evo builders paradise working hairspray.

    For more evo step-by-steps, click here.

  • The evo free your mind Salon Merchandising Comp

    As evo continues on it's mission of truth beauty and justice, they are asking salons to  'free their mind' and create an in-salon display utilising the 'free your mind' merchandising kits. The merchandising kits are now available to all evo stockists that order $750 worth of evo product.  By creating your own 'free your mind' you will be in the running to win an $1,000 pre-paid Visa card to go on your own road trip of discovery.

    The Competition

    1. Spend $750 on your next evo order and receive the 'free your mind' merchandising kit

    2. Create a stupendously creative in-salon merchandising display utilising the 'free your mind' merchandise (as seen below) and the theme of ‘free your mind’

    evo free your mind

    3. Upload a picture to your Instagram account utilising the #freevosalonau hashtag by 30th November.

    4. The 3 winners (nationally) we be announced after 30 November 2016

    The Prizes

    1st prize - $1,000
    2nd prize - $500
    3rd prize - $250

    Salon winners will receive a pre-loaded Visa card to take their team on the road trip of a lifetime… or it might be a trip to your favourite restaurant... you decide.

    The Posts

    Checkout some of the salons doing a great job of 'freeing their minds'.

    evo free your mind @luxeandlox "free your mind with @evohair and the LUXE & LOX team"#freeevosalonau #evo #luxeandlox
    evo free your mind 1 @studiobhaircolourists"Our studio mascot, Champagne, showing off our @evohair xmas sets"#freevosalonsau #freevo #evo

    evo free your mind 2

    @luxeandlox "lose yo mind to the standard, over-marketed haircare brainf wash and get some @evohair products onto your percious lox"#freeevosalonau #evohair #evo #loseyomind #luxeandlox #killthebrainwash #loveyourhair
    evo free your mind 3 @fringebenefitshairsalon"here is our #feevosalonau, free your mind display. Check out our stop motion movie too"#fringebenefitshairsalon #perthhairdresser #curtinuni

     

  • New York Fashion Week Recap

    New York Fashion Week set the scene for some of  best hair moments for Spring Summer 2017. From romantic waves to punky ponytails, the Moroccanoil team had us captivated. Here are some of our favourite moments.

    Monique Lhuillier | Bob Recine  

    No brushes required, this girly, top-of-the-ear ponytail has the right amount of punky texture to perfectly contrast the mature and serious design of Monique’s Spring Summer 2017 Collection.

    Top Tip: Mist ponytail with Moroccanoil Dry Texture Spray  (coming soon) and rough with fingers for added texture.

    New York Fashion Week Recap 1

    Marchesa | Antonio Corral Calero 

    Sleek and sophisticated with a touch of glamour, this romantic and edgy, off-the-face style beautifully contrasts the ethereal and feminine designs of Marchesa.

    New York Fashion Week Recap 4Cushnie Et Ochs | Antonio Corral Calero

    Cushnie Et Ochs SS17 collection is a modern take on 1980s Miami and Michelle Pfeiffer’s iconic character Elvira Hancock in Scarface.  To complement the sultry yet sophisticated designs, Antonio created a soft hairstyle exuding femininity.

    Top Tip: Cocktail Moroccanoil Original Treatment and Moroccanoil Heat Protection spray together and apply to damp hair for the perfect styling foundation.

    New York fashion Week Recap 2

     

    Vera Wang | Paul Hanlon 

    To contrast the dark and severe aesthetic of the collection, the hair look for Vera Wang focused on enhancing each model’s natural hair texture. Subtle waves and healthy shine gave off the ultimate cool, sophisticated vibe.

    Top Tip: Use Moroccanoil Blow-Dry Concentrate on the ends of dry hair for subtle separation.New York Fashion Week Recap 5

    Click here for more fashion week coverage. 

  • Haircare Australia Christmas Trading Hours 2016

    Christmas and the New Year are nearly upon us...

    Haircare Australia will be closed from 5:00pm Friday 23rd of December 2016 and re-opening at 8:30am Tuesday 3rd of January 2017.

    Head Office Christmas Trading Hours

    Monday, 19 December 8:30am - 5:00pm
    Tuesday, 20 December 8:30am - 7:00pm
    Wednesday, 21 December 8:30am - 5:00pm
    Thursday, 22 December 8:30am - 5:00pm
    Friday, 23 December 8:30am - 5:00pm
    Monday, 26 December -
    Monday 2, January
    CLOSED

     

    Order Dates
    For supply prior to Christmas please ensure your orders are in by 5:00pm Wednesday 21st December 2016.

     Gifts

    Christmas Gift Guide

    Need some Christmas gift inspiration? With the countdown to Christmas in full swing, our ultimate guide to holiday and Christmas gifting is sure to give you that inspiration you need to give the perfect gift every time. Read our Christmas Gift Guide here.

     

    For further information call our Customer Service team on 1300 437 436 or use our online contact form.
  • Travel Sized Hair Care Essentials

    With the holiday season only a few short months away, we bring you our favorite travel sized hair care essentials for all of your summer getaway needs.

    evo Your favourite evo shampoos, conditioners ans treatments now come in handy 30ml tubes. These newbie tubes are easy to squeeze, easy to store and now available in cult favourite styling products: liquid rollers curl balm and easy tiger straightening balm.
    fabuloso Hair colour no longer has to suffer while you're away. With the new evo fabuloso 30ml colour intensifying conditioner you can get an instant hair colour boost, combined with a nourishing treatment to condition, repair, add shine, instantly tone and intensify hair colour all in 3 minutes.
    moroccanoil
    Moroccanoil Dry Shampoo 65ml is the ultimate travel sized hair care must-have. Ideal for refreshing and revitalising hair during your holiday, it enables you to dramatically extend the life of your style all the while preserving the integrity of your dark or light tone.
    olaplex no.3 Olaplex No.3 is the perfect travel companion; it helps to repair and strengthen, protects from environmental stresses like the sun and sea, and can be used as a leave-in treatment to reduce frizz from humidity. Tip: apply to hair before a trip to the beach for inside out repair while you enjoy the sun.
    Neuma With zero synthetic fragrance, sulfates, parabens and environmental pollutants, Neuma makes the perfect addition to your suitcase. The host of products that come in travel-friendly sizes allow you to have perfect hair all holiday long, without the guilt.
    Micro-Large-1 At only 15cm in length the Cloud Nine Micro Iron is ideal for travelling. It allows you to focus on those hard to style areas and makes the perfect travel-sized companion. Heating up to 150 degrees, it is kinder to your hair and comes complete with a protective heat guard to help ensure your hair looks good when you’re on the go.

     

    How to Order

    Get in touch with your Haircare Australia rep, call us on 1300 437 436 or use our online contact form.

  • evo Hair for Bibhu | NYFW

    Synonymous with strong and sophisticated women, Bibu's Spring 2017 Collection encapsulated the belle époque period; a time of innovation and opulence throughout Europe. Luxurious silks, tulle ensembles adorned with pearls and crystals were perfectly matched with soft waves created by Lauren McCowan for evo hair.

    Using evo builder’s paradise throughout the look, Lauren created flexible a flexible look with strong hold. evo haze was used around the hairline to frame the face and add texture. The end look was sophisticated and timeless; the perfect look for the modern 'it girl'.

    "Throughout the ages, sophistication never dates. " – Lauren McCowan evo hair for Bibhu

    evo Hair Bibhu 1 1. Apply evo mister fantastic blowout spray to the crown of the head and front hairline.
    evo Hair Bibhu 2 2. Blow-dry evo mister fantastic blowout spray into the hair using evo bradford pin bristle brush. create a side fringe and clip away.
    evo Hair Bibhu 3 3. Using a flat iron, create small bends in one direction then release to create new bends further down the shaft. Work in large vertical sections around the head to create uneven waves through the hair.
    evo Hair Bibhu 4 4. Loosely plait the hair in large sections to hold the wave in place. this will prevent dropout.
    evo Hair Bibhu 5 5. Lightly spray with evo builder's paradise working hairspray to create flexible hold.
    evo Hair Bibhu 6 6. Once the hair is set, separate waves with evo roy wide tooth comb.
    evo Hair Bibhu 7 7. dust in evo haze styling powder on the crown and through the fringe area for texture.
    evo Hair Bibhu 8 8. Sweep hair to just in front of the ear, twist the section and secure with pins.
    evo Hair Bibhu 9 9. Set shape with evo builder's paradise working hairspray to finish.

     

    Click here for more evo how-to's. 

  • Introducing Reuzel Beard Balm & Reuzel Beard Foam

    Your Beards New Best Friends

    As Reuzel continues to provide discerning gentlemen and crazy Scumbags Australia-wide with pomades, tonics, shampoos and conditioners of impeccable quality, their offering will now extend to grooming products of the Reuzel Beard Balm and Reuzel Beard Foam.

    Reuzel Beard Balm

    Perfect for serious beard enthusiasts.

    06340_Beard-Foam_RGB

    Reuzel Beard Balm is a multi-purpose, light to medium hold balm with a manly, woody scent formulated with shea butter and argan oil. Crafted for your beard and the skin underneath, this balm reduces itch, beardruff, promotes thicker hair, tames rogue hairs, repairs split ends, and softens coarse hairs. With the Reuzel Beard Balm, your beard will appear instantly thicker, moisturised, full, soft and healthy.

    Features & Benefits
    • Helps seal in moisture and protect the hair
    • Gives beard a healthy gloss while making it easier to trim and shape
    • Softens coarse and rogue hairs
    • Promotes itch-free beard growth
    • Conditions and helps new growth
    • Eliminates beardruff
    How to Use

    Use the back of your thumbnail to scrape out a pea-sized amount of Beard Balm and rub between palms to emulsify. Run your fingers through your beard, making sure to rub the Beard Balm into the skin where your beard grows to nourish hair at the roots, then spread from root to tip. Don’t forget your mustache and the hair around your mouth.

    Reuzel Beard Foam

    Ideal for knocking out that funky smell.

    Reuzel Beard Foam

    Reuzel Beard Foam is a revolutionary patent-pending leave-in beard conditioner. It deodorises your beard and absorbs quickly helping to tame and control. You’ll look well-maintained with a beard that’s incredibly soft and groomed. Formulated to sooth and condition your beard and the skin underneath, the Beard Foam reduces itch, beardruff, promotes thicker hair, tames rogue hairs, repairs split ends, softens coarse hairs all while knocking out that funky smell. The Reuzel Beard Foam is the perfect pre-treatment before applying the Beard Balm for hold and shine.

    Features & Benefits
    • Beard deodoriser
    • Gives beard a healthy gloss while making it easier to trim and shape
    • Softens coarse and rogue hairs
    • Promotes itch-free beard growth
    • Conditions and helps new growth
    • Eliminates beardruff
    How to Use

    Dispense 2-4 pumps (depending on beard length) into palms and distribute evenly through a clean, towel-dried beard, mustache and face. Make sure to rub the Beard Foam into the skin, making sure to rub beard foam into the skin where your beard grows to nourish hair at the roots. Next, spread Beard Foam through beard from root to tip using a wide-tooth comb to keep the beard soft and smelling fresh. Once beard is dry apply a small amount of Reuzel Beard Balm for shine and hold.

    Find out more about the Schorem Barbers and what they got up to on their Australian Tour earlier this year, click here.

    Click here to become a Reuzel stockist.

  • evo Hair for Libertine | NYFW

    evo Ambassador Kenna Kennor created the perfect pretty in punk look for Libertine's Spring 2017 ready to wear collection at New York Fashion Week.

    In order to produce a pliable, lived-in finish to the hair that oozed rebellion, Kennor used evo's award winning shebang-a-bang dry spray wax and haze styling powder. To further personify Libertine’s utilitarian look, Kennor used evo's clip-ity clap setting clips which stayed in the hair throughout the runway to exemplify a disinterested punk vibe. Keep scrolling to learn how to recreate the look yourself.

    "Punk is a feeling, not a look." – evo Ambassador Kenna Kennor

    evo hair step 1 1. Spray evo salty dog salt spray all over the hair with particular focus to the back of the hair. Part the hair in the centre.
    evo hair step 2 2. From the crown of the head, back comb 3 inches of the root area with evo truman tail comb.
    evo hair step 3 3. Sprinkle evo haze styling powder in the root, then drop the sections towards the back of the head.
    evo hair step 4 4. Secure a bobby pin at the side of the head to keep a narrow silhouette around the face.
    evo hair step 5 5. Push the hair towards the front hairline, giving it lift and texture. Secure in the front of the ear with evo clip-ity clap setting clips.
    evo hair 6 6. Spray evo shebang-a-bang dry spray wax on the roots of the centre part to give it a greasy effect. Finish with a spray all over to hold the hairs' unique imperfections.

     

    For more step-by-steps from evo hair, click here. 

  • Mercedes Benz Fashion Week - Day 3

    Day three of Mercedes Benz Fashion Week saw the Haircare Australia team welcome three huge across the day kicking things off with one of our favourite Adelaide-based brands, C/MEO.

    C/MEO

    Inspired by the architectural lines of the C/MEO 2016 Resort collections, Lauren McCowan for evo® created two complimentary up-do’s for the brand’s second showcase on the MBFWA catwalk. Both looks were modern and wearable, highlighting the detailed necklines, collars and pastel colour palette in C/MEO’s ‘Momentum and Dimension’ collections.

    cameoC/MEO
    “We worked closely together to define the C/MEO woman and how we would translate this throughout the runway hair looks. With the collection being an abstract take on classics, we decided there was no more classic hair-do than a bun, so we worked to deconstruct the traditional bun in a way that was worthy of the catwalk but still modern and wearable. The end result was slightly dishevelled but completely wearable look created with the magic of evo® styling products.” – Lauren Mccowan

    Proving just why C/MEO is the label for on-trend pieces’ season after season, their MBFWA presentation solidified their place in Australian fashion today. Oversized shirts and razor-sharp suits were softened with feminine accents like cinched-in waists, layered pleats and floating hemlines that were presented in soft sorbet hues and clean neutrals.

    KitX

    kitxKitX

    Renya Xydis created two contrasting styles for the KitX Resort 17 collection presentation at MBFWA 2016 - a sleek androgynous look perfectly juxtaposed by wild, Helmut Newton inspired curls to compliment the combination of colour, patterns and shapes seen throughout the brands’ debut MBFWA showcase.

    “We wanted to create two looks that were completely different, yet worked so beautifully together. You have these big, untamed curls created with the Cloud Nine Micro Wand and then this straight and structured look created with the Cloud Nine Wide Iron. The two together, especially side-by-side work in perfect harmony with the clothes.” – Renya Xydis

    Titled Flow, the range is a capsule collection and sees an Australian fashion favourite return to the runway. Held at the iconic Reservoir Gardens in Paddington, the venue continued to celebrate the notion of combining two opposing elements within nature – the tough venue balanced by ethereal pieces, geometric and shape combinations and of course sleek strands against wild curly halos.

    "Like always, I started with the fabrics and looked at shapes – strips of fabric and then circles and rectangles and how they all came together to work in harmony with each other. Working with Renya, we wanted to create hair looks that mimicked this, with the two completely different styles complimenting each other, as well as the clothing.” – Kit Willow

    P.JAME

    pjameP.JAME

    Teaming up with designers Dan Single and Bambi Northwood-Blyth, Hair Director Lauren McCowan for evo hair created enviably cool ‘bed hair’ for the launch of P.JAMÉ at Ivy Penthouse.

    “The look needed to be equally as playful and seductive as the prints and designs throughout the collection. For the girls, we created voluminous ‘bed hair’ waves, building height with evo’s tyler teasing brush, builder’s paradise working hairspray and haze styling powder. For the guys we went for an ‘I woke up like this’ look. Keeping it quite relaxed, we enhanced their hairs’ natural texture by adding structure and volume with evo haze” – Lauren McCowan

    Designing for all kinds of bedroom shenanigans, the collection is divided into two main categories, the ‘baller’ and the ‘boudoir’, which includes loose singlets and knee-length shorts in wild prints as well as silky rompers in classic black and white.

Items 25 to 36 of 63 total

Page:
  1. 1
  2. 2
  3. 3
  4. 4
  5. 5
  6. 6