News

  • Moroccanoil Color Complete Has Arrived

    Research and  development at Moroccanoil has brought colour preservation and care to a whole new level with the new Moroccanoil Color Complete Collection.

    Over the last two years there has been huge growth in demand in salons for colour treatments. Balayage and hair painting treatment requests are up approximately 30 per cent, and bleaching and toning up 17 per cent.

    Using a customer satisfaction index, Moroccanoil tracked how happy clients were with the results of their colour experience in salon over the period before they returned. Through this process Moroccanoil was able to identify a gap in the market for an at-home colour treatment regimen that would keep salon customers happy with their hair in between visits with their stylists.

    Taking a 360-degree approach to hair colour maintenance, Moroccanoil Color Complete targets all of the daily sources of colour degradation such as oxidation, chemical damage, mechanical damage, scalp and heat issues.

    The new product is able to achieve a more holistic approach to hair colour maintenance because of two proprietary, technological breakthroughs the company has dubbed, ArganID™ and Colorlink™. The Argan ID™ is made up of positively charged micro particles that are attracted to the negatively charged fibres of split, scuffed, frayed and cracked hair fibers. The positively charged micro-particles grab onto damaged hair and infuse the argan oil deep into the cortex and repair the hair follicle.

    Add to this groundbreaking technology, Colorlink™ and Moroccanoil can comfortably claim to have disrupted the status quo in hair colour maintenance. Colorlink™ creates cross links that rebuild the keratin structure while forming a protective hydrophobic shield that helps shield the cuticle and prevent haircolour washout.

    After ten washes, the Moroccanoil Color Complete Collection is scientifically proven to extend colour life and vibrancy by 100 per cent!

  • Make Your Mark With New Staino by Evo Fab Pro

    What's semi-permanent, a direct dye, with long lasting colour - up to fifty washes and oh-so intense it would make a rainbow pale in comparison? Evo Fab Pro unveils Staino.

    The demand for bright, bold and semipermanent colour coming out of salons in recent times was met with a tidal wave of enthusiasm at Evo, who took it upon themselves to create Staino.

    Developed in Evo’s labs in Adelaide, Australia – Staino brings 10 fully intermixable new shades of colour intensity to the Evo Fab Pro offering, in  addition to a clear.

    Jay Kownacki, Head of Education for Evo tells us about the company’s new marvelous creation.

    “Staino is fully intermixable, empowering colourists to use our pallet of 10 shades to create their own unique formulas.”

    “We have created it using a very high pigment load, resulting in colour that not only lasts up to 50 washes, but that also fades true to tone.”

    The product’s incredibly high concentration of pigment means it can achieve incredibly bright – like fluro bright – colour. Staino direct dyes contain nourishing ingredients that seal the cuticle and condition hair, reducing frizz and adding shine.

    Staino is the newest member of the Evo Fab Pro family and is the perfect prequel to this colour love story. Salons can combine intense Staino colour pigments with Evo Fab Pro’s conditioner base to give their colour-seeking client an at home maintenance program and maximum satisfaction in-between salon visits.

    “With Staino, what we wanted to do was create a stain-based colour that has superior colour intensity, longevity and shine while complementing the existing Fab Pro system,” explains Jay.

    Staino achieves what it set out to and, as always, does it without costing the earth. The product is vegan and cruelty free, made without sulfates and parabens and importantly – is made here by Australians. Staino’s box packaging is completely recyclable and bio-degradable, made from a combination of wood-free pulp and cotton fibres so you can stress-less about its environmental footprint.

    It’s another feel good product innovation by the wunderkinds at Evo and we can see it giving those super-bright personalities out there the look they’ve always longed for.

  • A decade of Moroccanoil Treatment

    In the decade since the launch of Moroccanoil in 2008, Moroccanoil Treatment has created a massive worldwide buzz on argan oil. In 2018, Moroccanoil celebrates 10 years of oil infused beauty.

    Fascinating Facts about your favourite hair treatment, Moroccanoil Treatment

    After 10 years of the Moroccanoil Treatment, the facts about the brand and the product speak for themselves.

    • 800,000+ gallons of Moroccanoil Treatment has been sold worldwide
    • Moroccanoil Treatment has appeared on over 160 runways at New York, London, Milan, Paris and Sydney Fashion Weeks
    • Moroccanoil Treatment inspired an official, custom Pantone colour: Moroccanoil Blue
    • The brand has won over 120 awards globally
    • Moroccanoil Treatment has become the cornerstone for an entire line of argan oil-infuse hair and body care
    • The amber tint of the Moroccanoil Treatment protects the UV-sensitive formula
    • Each Moroccanoil Treatment has a unique barcode on the bottle to ensure it's authentic

    How-To

    Apply 1–2 pumps of Moroccanoil Treatment to clean, towel-dried hair, from mid-length to ends. Blow-dry or let dry naturally. Apply on dry hair to tame flyaways, condition split ends and smooth hair.

    TIP: Mix a few drops of Moroccanoil Treatment with Moroccanoil Intense Hydrating Mask, Weightless Hydrating Mask or Restorative Hair Mask for added nourishment.

    Become a Moroccanoil Stockist Today.

  • Meet the New Evo Haze

    Everyone's favourite styling powder, Evo Haze has gone under the knife. The result? A full pump lift for extra plump. Handy refills are now on the menu  and a pump top to provide a fine and even distribution of powder. The new pump will fit easily to the refills and, for versatility, there is still a sifter top.

    The winning formula remains the same, adding texture and a matte finish when hair is suffering from the dreaded flop. Fight the flat attack with the new look Evo Haze.

    Evo Haze Recommended for

    All hair types, especially fine limp hair.

    New benefit

    • Easy application - the pump provides fine and even distribution of powder. Can be used for general application or to target a specific area
    • Refill available - reusing the pump on a refill pack minimises environmental impact and wastage.

    Continued benefit

    Volume and texture - adds both volume and texture with a matte finish.

    Become an Evo stockist today. 

  • Haircare Christmas Gift Ideas 2018

    Get the perfect Haircare Christmas gift ideas this year for your family, friends and colleagues from Haircare Australia. Choose from a wide range of Christmas gifts to suit every hair type and every hair need from Cloud Nine, Fusion, Evo, Moroccanoil and Reuzel. Consider Haircare Australia your go-to for all your Haircare Christmas gift ideas that are sure to be a hit this Christmas.

    Cloud Nine Alchemy Gift of Gold Christmas Gift Sets

    Introducing the limited edition Cloud Nine Christmas gift sets. Alchemy is real this Christmas - so give the Gift of Gold.  These Cloud Nine Christmas gift sets are perfect for experimenting with your hair until you discover a look that's pure gold.

    These Cloud Nine Christmas gift sets come with a complimentary Gift with Purchase valued at $89.95, which includes a gold edition heat proof travel bag and a gold edition paddle brush.

    1. Cloud Nine Alchemy Gift of Gold - Cloud Nine Curling Wand - Purchase a Cloud Nine Curling Wand and receive a free gift with purchase.

    2. Cloud Nine Alchemy Gift of Gold - Cloud Nine Original Iron - Purchase a Cloud Nine Original Iron and receive a free gift with purchase.

    3. Cloud Nine Alchemy Gift of Gold - Cloud Nine Wide Iron - Purchase a Cloud Nine Wide Iron and receive a free gift with purchase.

    Fusion Dryers

    Don't be fooled, the Fusion Big Shot Travel Dryers may be mini in size, but they certainly don't lack in power. Boasting a 900 - 1,100w DC motor and 2 speeds, the Fusion Big Shots are a travel essential. Available in four great colours, these Fusion Big Shot Travel Dryers are the perfect Christmas gift or stocking filler.

    On the other hand, if you're looking for a staple dryer, you can't go past the Fusion Alto High Performance Dryer, with a 2,000 - 2,200w Compact Powerful AC Motor, 2 speeds and 3 heat settings and instant cold shot the Fusion Alto comes in two colours.

    1. Fusion Big Shot Travel Dryer - available in Coral, Teal, Kool Grey and Metallic

    2. Fusion Alto Compact High Performance Dryer - available in Vivid Violet and Metallic.

    Evo Christmas Gift Packs

    You can't go past Evo for all your Christmas gifting needs. Coloured hair in need of a refresh?  Tick. Travel essentials? Tick. Men's grooming favourites? Tick. Evo's Christmas Gift Packs have everyone covered, even some of Evo's wise (cheeky) words of wisdom! Always a winner - think Evo this Christmas.

    1. Evo Fabuloso It's Raining Fabuloso - Buy any full size Fabuloso and receive 2 free 30ml Fabuloso Conditioners to try. Available in all 7 shades.

    2. Evo Pocket Rocket - Buy a 300ml Evo Shampoo and Conditioner and receive a free travel set of Evo Shape Vixen 30ml, Evo Mister Fantastic 50ml in an Evo denim bag. Available in Hydrate, Repair, Volume and Style.

    3. Evo Square to Be Hip - Buy any Evo Square Jar and receive a Evo Normal Persons Shampoo 300ml. Available with Box O'Bollox, Causal Act, Cassius and Crop Strutters.

    4. Evo Extra, Extra...Extra - Buy a Evo Shampoo and Conditioner 300ml and recieve a third retail product for free. Available in Hydrate, Repair, Volume and Smooth.

    Moroccanoil Holiday Gift Sets

    Moroccanoil celebrates 10 years of the Moroccanoil Original Treatment in 2018. Treat your loved ones to a Moroccanoil Holiday Gift Set and give the gift of beauty. The argan-oil infused Moroccanoil hair products make for the perfect presents.

    1. Moroccanoil Love is in the Hair - This cute Love is in the Hair bag includes a  Moroccanoil Shampoo and Conditioner 250ml plus two travel sized products. Available in Repair and Hydration.

    2. Moroccanaoil Everlasting Hydration Tin - This luxe tin includes a  Moroccanoil Hydrating Shampoo and Conditioner 250ml plus a Moroccanoil Original Treatment 25ml. The Moroccanoil Everlasting Tin's are available in Hydration, Repair and Volume.

    3. Moroccanoil Everlasting Repair Tin - This luxe tin includes a 250ml Moroccanoil Repair Shampoo and Conditioner plus a 75ml Moroccanoil Restorative Hair Mask. The Moroccanoil Everlasting Tin's are available in Repair, Hydration and Volume.

    4. Moroccanoil Travel Set - These kits contain 4 travel sized products in a neat travel bag. Available in Hydration, Repair and Volume.

    Reuzel Christmas Packs

    Reuzel is the perfect match for the cheeky Scumbag in your life. Holland's finest pomades and grooming products will keep every hair in place and beards feeling and smelling fresh. These neat little packs will make for amazing stocking fillers.

    1. Reuzel Piggy Pack - Buy a Reuzel Pig Pomade 113g and receive a free Reuzel Piglet Pomade 35g. Available in Reuzel Extreme Hold (new), Reuzel Red Pomade, Reuzel Pink Pomade, Reuzel Green Pomade, Reuzel Blue Pomade, Reuzel Fiber Pomade and Reuzel Clay Pomade.

    2. Reuzel Bacon Saver - Buy a Reuzel Beard Foam 70ml and receive a free Reuzel Beard Balm 35g.

    3. Reuzel Off Ya Chops - Buy a Reuzel Shave Cream 95.8g and receive a free shave brush.

    For a full range of Haircare Christmas Gift Ideas, please see your HCA Sales Representative or contact our Customer Service team on 1300 437 436 at sales@haircareaust.com

  • Coming Soon: Evo Macgyver | The multi-use mousse

    Evo Macgyver your way out of hair-threatening situations with Evo’s new multi-use mousse. Slick-it-back, blow-it-out or build-it-up with volume, separation and texture. Whatever your style, with Evo Macgyver, you’ll be prepared for anything.

    Evo Macgyver brings a whole new level of styling versatility to the Evo style family. The lightweight mousse can be used with or without heat, to mould, control, style or finish any look, hair type, length or texture. Unlike the mousse you were using while Evo Macgyver was gracing your television during the 80’s, this super-versatile, multi-use mousse supports your style without stickiness or un-wanted weight. Plus, it’s completely brushable which means soft, touchable hair around the clock.

    With a multitude of applications, Evo macgyver will soon become your favourite product to enhance and maintain your everyday style. Consider Evo macgyver your go-to styling product for creating touchable texture, volume and workable hold, without a paperclip, swiss army knife or duct tape in sight.

    Recommended for

    All hair types

    Benefits

    • Versatile
    • Creates volume and touchable texture
    • Adds shape memory with lasting hold
    • Brushes out with ease

    Size

    50ml, 200ml

    Get the Look

    Whatever your style, create volume, separation and texture with Macgyver.

    Blow It Out

    Achieve a controlled, defined and long-lasting blow-out by applying Evo Macgyver before blow-drying hair.

    Build It Up

    For tousled and defined waves, create alternating bends with an iron. Apply Evo Macgyver from roots to ends, diffuse and tousle out to desired shape.

    Slick It Back

    For a quick and easy slick back, apply Evo Macgyver to damp hair, comb through and leave to air dry for a natural texture without weight or stickiness.

    Find out more and become and Evo Stockist. 

  • Fabuloso Pro conditioner bases have had an intensity shift

    In order to deliver an even better colour maintenance system, Fabuloso Pro  have increased the capacity in Fabuloso Pro Conditioner bottles for pigment, by slightly reducing the amount of conditioner base. The new offering will now feature a take home conditioner base of 200ml and a pigment capacity of 60-80g max.

    The new Fabuloso Pro Conditioner bottles are made from 100% recyclable PET plastic and are easier to shake and dispense product from. Now more intense colours can be mixed in the Fabuloso Pro Conditioner environmentally friendly packaging… good for you and the planet.

    New Benefits

    • Room for more pigment – more intense for better hair colour maintenance
    • 100% recyclable PET plastic – better for you, better for the environment
    • Thinner and stronger packaging – easier to squeeze

    Continued Benefits of Fabuloso Pro Conditioners

    • Unlimited creativity to perfectly match and maintain clients’ hair colour in between all colour services (permanent, demi and semi-permanent colour)
    • Colour molecule is deposited inside the hair shaft - bonding it to the hair fibre for lasting results
    • Results in 3 minutes, smoothing / anti-static effect that polishes the cuticle to reduce frizz and give brilliant shine
    • Restores and maintains moisture balance
    • Softens, nourishes and detangles without weighing hair down
    • Colour maintenance conditioners can be created for different hair types

    New Mixologist Menu

    The mixologist menu has been updated based on market feedback. This new menu shows examples of stronger tones that are created based on the 80g formulations.

    Contact us to find out more about Fabuloso Pro Conditioners and become a stockist today. 

  • Coming soon: New Evo Happy Campers Wearable Treatment

    Treat your hair to its happy place with the new Evo Happy Campers wearable treatment.

    The now even happier, Happy Campers has morphed into a lightweight, daily styling treatment that moisturises, strengthens and protects hair with an added style boost, it will take you on a trip down memory lane… to the days when your hair looked as carefree and youthful as you felt.

    Get the Look

    Create lived-in texture and easy waves using Evo Happy Campers with these simple steps:

    Lived-in Texture

    For separation and texture, spray Evo Happy Campers through mid-lengths to ends of dry hair and comb through. Section hair into two and create two tight plaits behind each ear. Diffuse product into hair and iron over the plaits and leave to cool. release hair from plaits and finish by applying happy campers as a cream.

    Easy Waves

    Achieve lightweight separation and definition by applying Evo Happy Campers as a cream. Use through the mid-lengths to ends of damp hair and comb through. Take large horizontal sections and blow-dry the hair smooth, away from the front of the face to create a slight wave. Use a curling wand to accentuate the wave through the mid-lengths and ends. Finish by applying Evo Happy Campers as a cream.

    Evo Happy Campers is available from Haircare Australia from November 2018.

    Find out more and become and Evo Stockist. 

  • Haircare Australia at Hair Expo 2018

    The hairdressing community was in full force this weekend, celebrating the biggest event on the hairdressing calendar – Hair Expo 2018. Back in Melbourne for 2018, hairdressers from every corner of the country – and even the globe! – showed up to learn, teach and discover.

    We were proud to showcase our stable of exclusive salon-first brands at our dedicated Haircare stand – you couldn’t miss us with our Haircare logo hanging proudly above the expo hall, visible from almost anywhere in the room, and the thousands of Haircare showbags that we distributed to all attendees across the weekend.

    Amongst our stable of brands, we were excited to showcase exciting offers from Olaplex, Moroccanoil, Evo, #Mydentity, BaByliss Pro, Denman, Fusion, Mop, Reuzel. We also brought back with us the ever-popular Evo Fab Pro Cart and Pick & Mix stands!

    We had a great time having our brands showcase their talents on the mainstage with Evo, Denman, Olaplex, #Mydentity and Moroccanoil presenting throughout the weekend.

    Let’s face it, an Expo stage would feel incomplete without social media sensation, Guy Tang! Here he is in action, launch his new collections, Naked and Super Hero for #Mydentity.

    Celebrity colourist, Tracey Cunningham, took to the main stage to present the world-first launch of  Olaplex 4 & 5 – before any other country in the world!

    Evo represented in full force with The Young Guns, featuring Nicole Kae and Pete Koziel and with support from with the ever-entertaining Evo ambassador and Hair Expo 2018’s Educator of the Year, Jules Tognini and Evo Creative Director, Lauren McCowan.

    Caterina Di Biase and her Heading Out team presented the wild Salvaggio collection for Denman

    Moroccanoil presented beautiful editorial hair with Peter Beckett and the Moroccanoil Education Team.

    After a jam-packed and fun-filled weekend, we're looking ahead to Hair Expo 2019. We hope to see you there!

  • Mercedes-Benz Fashion Week Australia 2018 Wrap Up

    Mercedes-Benz Fashion Week Australia 2018 (MBFWA 2018) once again provided a showstopping celebration of Australian fashion.

    Making their runway debut, Client Liaison Deluxe Line (CLDL), is the next step in cosmopolitan style and international flavour. Becoming iconic for enhancing their music with their inherent sense of style through custom designed costumes for their dynamic live shows and an ongoing commitment to their eclectic daywear wardrobe.

    For this range, Co-CEO’s Harvey Miller AO and Monte Morgan have turned up the treble to envisage and design a full service fashion collection including Menswear, Womenswear and Accessories. Inspired by archive resort footage of Christopher and Pixie Skase by Rennie Ellis, long late lunches and classic Australian flora and fauna, CLDL is executive relaxation for leisure enthusiasts, where life is a party and you’re always invited.

    Held in the Overseas Passenger Terminal at the Rocks gave views of the Sydney Opera House and an epic location for a runway, depicting the Australian landscape.

    Renya Xydis, Hair Director and Cloud Nine Ambassador, with Aiden Xydis Head Barber at The Men's Grooming Room, created six, funky key looks for the Client Liaison Deluxe Line, ‘Champagne Affection’, – with hair styles featuring big, bouncy blow-outs, high-school girl, curly off centre high ponies with Client Liaison scrunchies, the ultimate Brooke Shields ‘it-girl’ hair, ringlet curls and slick-back hair, capturing the 80’s.

    “I wanted to embody and draw inspiration from one of America’s highly renowned models and actresses, Brooke Shields to create the ultimate 80’s hair. Working at building the hair by creating volume, texture and oomph by using the Cloud Nine O Pod for blow-out styles and the Cloud Nine Curling Wand to form the hairstyle structure for the curly high ponie sealing with styling products to hold the look” – Renya says.

    “Working with the natural state of each of the guys’ hair, I used length to create volume and curls while slicking back shorter styles for a ‘wet look’ vibe” – Aiden commented.

    C/MEO Collective collection on the other hand was all about playing with volume, scale and colour to accentuate the female form and encourage the exploration of individual style. Summer essentials abound, with check dresses, lightweight linen, cinched waist shirting, logo tees and a dose of denim in chalk or classic blue.

    Held at the iconic Carriageworks location, the C/MEO Collective runway saw models weaving between freestanding custom made concertina installations.

    Lauren McCowan, Haircare Group Creative Director and Cloud Nine Hair Director for C/MEO Collective created a multitude of unique looks for the showcase at MBFWA 2018 –with a real focus on enhancing each model’s natural hair type. Undone knotted buns, loose, relaxed waves and ringlet curls graced the runway, dusted with chic hair beads from KELA Hair Jewellery. Embracing individuality was the centre of each of these key looks developed for the colour-filled C/MEO range.

    “I wanted to explore the two biggest trends globally right now which is the 'Art of the Individual' and 'Self Acceptance' - exploring and celebrating each models individual hair type and texture. Working and building a beautiful base, quality to the hair and then using Cloud Nine to seal that in and create beautiful finishes without compromising the quality of each girls hair" - McCowan says.

    Click here for MBFWA 2018 Hair How-Tos.

  • New Olaplex Shampoo and Conditioner

    Olaplex, known for revolutionising the hair industry as the very first bond repair and maintenance system,  is set to launch its first product since its 2014 inception - Olaplex  shampoo and conditioner, more specifically known as the Olaplex No. 4 Bond Maintenance Shampoo and No. 5 Bond Maintenance Conditioner.

    To celebrate the highly anticipated new arrivals, world renowned celebrity colourist and Olaplex Ambassador Tracey Cunningham will launch the Olaplex shampoo and conditioner, No. 4 Bond Maintenance Shampoo and No. 5 Bond Maintenance Conditioner on stage at Melbourne’s premier salon industry event, Hair Expo Australia.

    Exclusively being released for the first time at Hair Expo, visit the Haircare Australia stand 2120 to find out more. The Olaplex Shampoo and Conditioner will  be available to purchase from Haircare Australia soon after.

    A perfect synergy, complementing the existing collection, the duo is devised as part of a “3-4-5 system”, a three step Olaplex take home haircare regimen used in collaboration with No.3 Hair Perfector to repair, strengthen and protect the hair, for tangible salon-fresh results.

    3-4-5 Olaplex Take Home System

     

    No. 3 Hair Perfector

    Continues the reparative benefits of your Olaplex in-salon service with this weekly treatment that will repair new damage and keep your colour lasting longer.

     

    No. 4 Bond Maintenance Shampoo

    Restores internal strength and moisture levels to add incredible shine and manageability.

     

    No. 5 Bond Maintenance Conditioner

    Restores, repairs and hydrates without adding excess weight. Eliminates damage and frizz for strong, healthy, shiny hair.

    Designed to transform all hair types, and formulated using Olaplex's trademark bond building chemistry, No. 4 Bond Maintenance Shampoo restores internal strength and moisture levels for incredible shine and manageability whilst No. 5 Bond Maintenance Conditioner restores, repairs and hydrates for lightweight strong, vibrant hair.

    Free of silicone sulfates and parabens, No. 4 and No. 5 formulations are colour safe, gluten free, nut free and vegan heroing the highest quality ingredients including essential vitamins, natural oils and fruit extracts.

    The innovative Olaplex haircare line now comprises; No. 1 Bond Multiplier, No. 2 Bond Perfector, No. 3 Hair Perfector and now No. 4 Bond Maintenance Shampoo and No. 5 Bond Maintenance Conditioner.

    Contact us for more information and become an Olaplex stockist today.

  • Spoil Mum for Mother's Day

    Give Mum the gift of great hair this Mother's Day.

    Here we share an exciting look at some of our favourite Mother's Day gifts.

    Cloud Nine Mothers Day Evo Mothers Day

    Cloud Nine Gift of Love

    Give the Gift of Love with any Cloud Nine Original or Wide Iron this mother's day. This gift with purchase contains  a limited edition Cloud Nine Paddle Brush, luxury carry case and a selection of clips.

    Evo Eye Spy Gift Set - SOLD OUT

    Buy any Hydrate, Repair, Volume or Smooth Shampoo and Conditioner as part of the Evo Eye Spy Mother's Day pack and receive a free Haze Styling Powder and travel-sized Water Killer Dry Shampoo available in Brunette and Original.

    Moroccanoil Mothers Day Moroccanoil Mothers Day

    Moroccanoil Marchesa Gift Pack

    Purchase the Moroccanoil Repair, Hydrate or Volume Shampoo and Conditioner and receive an exclusive co-branded Marchesa bag  and Moroccanoil Treatment.

    Moroccanoil Gift Set

    Purchase the Moroccanoil Moisture Repair Shampoo and Conditioner and receive a limited edition multipurpose beauty bag and Moroccanoil Treatment.

    Moroccanoil Mothers Day Moroccanoil Mothers Day

    Moroccanoil Soften & Shine Duo

    Spoil Mum with the ultimate nourishment from head to toe with the Moroccanoil Soften and Shine duo.

    Moroccanoil Travel Trio

    Available in Hydration, Moisture Repair and Volume, Moroccanoil has  your Mum's travel-sized essentials covered.

    Contact your Sales Rep today!

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