Inspiration

  • New Year's Resolution: Work-Life Balance

    Work-life balance. It’s the greatest balancing act on earth...

    Quick Balancing Act Tips

    • Build downtime into your work schedule. Like a meeting, put it into your diary if you need to.
    • Drop activities that zap your time or energy. Some people waste time on activities (or people) that add no value. Stop.
    • Rethink your responsibilities. Buy groceries online. Pay someone to mow the lawns.
    • Get moving. Find a place for fitness and it will actually save you time and make you stronger.
    • Relax. Don’t change everything overnight. Take your time. And take time to relax.
    • Learn to prioritise. Make a list, then number each task by level of importance. Only then can you focus.
    • Delegate. You don’t always have to do everything all the time. Make a roster.
    • Say No. If you don’t want to do something or can’t, just say no. You’ll be surprised.

    Read on for more balancing act tips as told by salon-owner Kirra Longmuir of Trendz Hair Studio.

    There’s a long line of psychologists ready to tell you that a lot of people are struggling to find balance in their lives because there have been cut-backs or a total overhaul of organisational structures based on the sorts of work we now do. Not to mention the always-on culture that’s come about through our smart phones, email and the internet.

    Even if you don’t have much control over the hours you have to put in, take a minute to ask yourself one of the most important questions of all: “what other ways am I bringing greater enjoyment into my life?”

    For starters, business owners are putting increasing pressure on themselves to achieve greater results and as a result they are expecting more from staff too. There’s a knock-on effect. However, maintaining work-life balance is not only important for your personal health and relationships, it can also improve the efficiency of your work performance.

    Maintaining a work-life balance seems counter intuitive at first, but apparently it really does work. We spoke to Kirra Longmuir of Trendz Hair Studio located in the lifestyle mecca and sun-soaked holiday destination of choice for millions of people, the Gold Coast.

    Kirra said, “My company went from just a few stylists to 20 staff in what felt like overnight. I had to quickly adjust and realised that cutting back from being full-time on the floor not only helped me manage my business better, but also gave me more energy and the ability to handle stressful situations better.”

    “I am always looking for ways to make my salons the best workplaces possible by creating a culture that makes everyone feel like they’re part of the Trendz tribe.”

    How does that work, exactly? Any tips? “Rewarding people with bonuses, holidays and regular staff lunches, surprise Christmas parties, company cars for managers and a real team environment – we’re more than just a bunch of friends, we’re more like sisters,” Kirra explained. Sounds like life’s a party on the Gold Coast.

    Trendz is famous for their beautifully blended Balayages and extreme colour transformations. So we can surmise that it’s not all play and that some actual work is going on.

    Kirra believes that organisation is the key and even if you’re a control freak start by handing out small things like responding to emails or checking your message bank. “Basically, free up some time to work on the things that really need your attention,” is Kirra’s advice.

    One final note from Kirra, “make sure your staff know what their roles are. Most people go to work and do what they think they should do. We need staff to know what they’re meant to do.” All good advice.

    If you’re finding it more challenging than ever to juggle the demands of your job and the rest of your life, you’re not alone.

    Dodging the Burnout Blues

    Occasional stress is normal for every job, but burnouts should only ever happen in highperformance cars …and under strict safety conditions. The negative effects are felt at both work and at home. What to look out for? Well for starters, when stress at work infiltrates your home life it’s a strong indication that your work-life balance is out of whack. Talk to your family, but most importantly talk to your boss. If you are the boss, then give yourself a good talking to. Life is too important.

    Park it at the Salon Door

    If you leave your work at the salon, your full attention will be on your home life and vice-versa. You want to enjoy and fully absorb the time you spend with friends and family with total focus. Likewise, at work you want to be a more efficient, creative, capable worker who is focused on the job. It’s not easy to switch off work and flick the home switch like a machine. As you work towards better work-life balance, at first the main thing is to at least recognise when those two worlds are overlapping a little too much.

    Healthier Minds & Bodies

    You know that thing that happens when you finally take some holiday time and your body suddenly falls into a heap and you get sick? That’s a real thing. It’s called “leisure sickness.” There are a few theories as to why this happens. The most popular is that your stress hormones and adrenaline is helping you to cope with deadlines and your workload. And when that suddenly drops it leaves you open to infection.

    When we’re run down, tired or stressed our immune system suffers. Of course, trying to fit even more in to compensate for time off only makes things worse. And if the transition from stress to relaxation is too fast you might not be going anywhere. A cold or flu is one thing, but in some cases it can create more serious respiratory or digestive problems.

    So look after yourself, and be especially aware of your body. Consider this, if you’re really aiming for greater life balance, taking time to exercise is going to be hard, but it has its benefits. You’re making yourself more physically resilient and becoming more able to fight through fatigue and illness.

    According to SEEK, recent reports show that almost half the workforce is unsatisfied with their work-life balance. Things have changed and for many of us clocking off at a set time is a thing of the past. Be flexible, but limit the amount of time that work disrupts home life. Working overtime is normal, but taking time off when you want to is equally normal. But for some, working to set and agreed hours is a fast-track to finding the right balance because all expectations are managed.

    Whatever work-life balance means to you, it’s important to understand what options and opportunities you have as an employee. If you are the owner of a salon, you can set the rules that favour you and your employees. The research shows that you’ll be rewarded with happier and more productive time spent at work, as well as at home.

  • Business Insider: Salon Branding Tips

    Authenticity and consistency are a salon’s greatest friends. Make no mistake, salon branding still need to evolve to keep up with fashion and industry trends, but flip-flopping can be a turn-off. And if you change or diversify too quickly you can leave your customers behind.

    Think of it this way… do you like tattoos? The biggest reason people don’t get them is the commitment. Even if you love it, over time you can start to question it, want to change it, cover it up, or learn to downright hate it. By then, you’ll know it’s all too late and that mum was right. Your brand is a kind of tattoo as well, the only difference is you need to have one. But here’s the good news… your brand can evolve and change.

    First Big Tip

    Your logo is not a brand.

    So, learn how to separate them. Treat your logo like a permanent tattoo and switch your focus to more flexible brand values. A logo’s combination of shapes, colours, fonts and even words can be meaningless without a brand. Brands are more like people – to know them, you need to know what they stand for. And we all want to be beautiful, inside and out.

    Now, whether you’re starting up or re-booting a salon, close your eyes and picture the brands you admire most. Like an old LP collection, your brain will flick through a mental catalogue of logos. That’s how our over-stimulated Instagrammable brains like to organise things. It’s also the power of a logo, but it’s not the brand. So, think about the values that you enjoy behind the logo.

    Second Big Tip

    Give serious thought as to your ideal client.

    Then give some very serious thought to the sort of person you are. A salon’s culture should come from the heart, so that when your values are reflected in your brand it’s a truly beautiful thing; especially to clients who share your vibe. On the other hand, holding on to the façade of a brand that isn’t really you can be exhausting - particularly when you’re already on your feet most of the day.

    Third Big Tip

    You can always add value to your brand without the need to start all over again or change your identity.

    Think about new client value-adds, fresh music vibes, staff training, the clothes you wear, coffee you serve, products you stock, in-salon promotions, or the advertising you run... it goes on. This is how brands continue to breathe and build on brand equity to stay relevant over time.

    It means that even if your logo is stuck in 1980, you can still move on and improve the perception of your salon by extending your brand’s values with very little cost, or even no cost. The point is, try not to over-correct or make dramatic changes all at once. It can be expensive, plus major change can confuse and spook customers. Which, in turn, can make them re-consider their options, sometimes for better but also for worse.

    Bonus Big Tip

    Always do your sums.

    It is quite possible that you’ve seen an emerging new gap in the market at just the right time. And maybe you have just the right place to make it work. If so, double check your sums and make it big, but also beautiful, and well thought out.

  • Haircare Australia Social Media Enlightenment

    An insider’s guide to how far you can push social media in the lead up to Christmas (and beyond).

    Social media specialist agency, Tiger Pistol shares with us more than just a few audience rousing tips and tricks to tantalise your clients coming into the Christmas period, along with important insight into the future of the social media landscape.

    @telleish_hair_studio @studiobhaircolourists @_edwardsandco
    @hairandharlow @haircareaust @haircareaust

    “Christmas is an incredibly competitive period in the retail space, so be prepared to spend a little more on Social Media platforms to get cutthrough”, advises Abhinav Ramachandran who works at Tiger Pistol.

    “Don’t underestimate the power of your customer database. Assuming you have your clients’ email addresses and phone numbers on file (and if you don’t, it’s never too late to start!), plus Facebook’s retargeting abilities are second-to-none. This is a great way to reach your loyal clients and target them with specials and offers, especially during high-demand periods such as Christmas,” Abhi added.

    Do Christmas competitions or special holiday offers work? “The short answer is yes. Think about competitions that will get people into your salon, generate more content, and align to your objectives. A competition should provide value to the audience, but also to your business. Try offering a unique experience that will enrich a customer’s experience rather than merely giving away products”.

    Abhi says to think about ways to lower the barrier of entry too, because the objective is to gain as many entries as possible. “People love competitions, but it’s important to understand the value of the prize versus the effort to enter. A great mechanic is a friends/bestie pack or pamper pack - it encourages users to tag friends while extending the organic reach of your post.”

    It is important to understand the Social Media Landscape so that you can stay on top. In the social game things are always changing. Abhi took a moment to ponder on the future of the social media landscape. It looks like we’ve got quite a journey ahead of us, so buckle up!

    Abhi explains, “The rate at which the social media landscape changes is phenomenal. Think about how quickly we have moved from text, to still images, to video on Facebook - next up, Virtual and Augmented Reality!” As a Facebook Marketing Partner, Tiger Pistol has insight and access to cool new products and offerings on the social media horizon.

    Gone are the days where organic content would be seen by your entire audience. In fact, organic reach is steadily declining and running ad campaigns for your business has never been more important. But it doesn’t need to be expensive.

    “Social Media platforms are pay to play platforms. Luckily, Facebook has ad products to suit every objective, and you can start with very minimal budget to reach prospective customers through their robust targeting capabilities. Focus on reaching the right people at the right time, with an engaging message,” said Abhi.

    Which is good news if you want to grow but budgets are already feeling tight! Plus unpaid content, according to Abhi, may only reach 2% of your existing audience. “You spend a lot of time generating great content so it’s worth supporting it with ad spend to maximise reach of the post. Remember, users don’t have to follow your brand to be served your ads,” he said.

    Top Tiger Pistol Tips

    Here are Tiger Pistol’s surefire social tips that you (and your customers) can’t ignore! And Tiger Pistol should know. Their proprietary technology platform services over 30,000 businesses each month. Which makes them the largest third-party publisher of Facebook and Instagram ads in the world.

    Feature Your Work

    Showcase your hairdressing skills and what you have to offer. Beautiful hair and transformation shots do well. Highlight current trends and stay top of mind with your clients.

    Sneak Peaks

    Serve up some behind the scenes snippets from the salon and what you get up to on a day-to-day basis. This builds brand resonance, as your audience sees you as relatable.

    Hashtags

    Consider what platform you’re posting on – hashtags are relevant for Instagram but not for Facebook. Also, carefully consider the hashtags which best encapsulate your content and give your post meaning. Consider using 1-2 branded hashtags across all content and 1-2 generic hashtags that relate to the image/video. Tapping into popular hashtags will ensure your content is more discoverable.

    Keep It Simple

    Copy should be short and sharp. Get to the point quickly. And only have one clear message at a time.

    Post With Purpose

    What are you looking to achieve? Engagement with your fans and followers or drive website traffic or generate bookings? Be clear on what you want to get out of each post and include a clear call-to-action such as ‘Click here to find out more’ or ‘Call us to book an appointment.’

    Switch It Up

    Use video, boomerang, time-lapse, filters, captions on images and fun emojis to talk to your audience. Include a mix of colours and filters and test what works best.

    Events

    Consider the use of Facebook Live and Instagram Stories for any special events or demonstrations, or even just to show your audience a fun day at ‘the office.’ People enjoy seeing the human element behind any business.

    Choose Your Platforms

    You don’t need to be on every social media platform. Pick the platforms that are most relevant to your salon and the audience you are wanting to reach. Instagram and Facebook are your best bets.

    Engage Your Audience

    Be active and engaging with your audience. Respond to clients and fans in a timely manner and be personable. Talk to someone the way you would if they came into a salon. Ask questions to engage and encourage conversation. If a client tags you in their photo, get involved in the discussion and show them some love too.

    Measure & Assess

    We can’t stress this enough, measure and assess what works and what doesn’t. Take a small amount of time to analyse your content and learn from it. Try to take subjectivity out of the equation, just because you like a certain photo or video it doesn’t mean your community necessarily will. It comes back to your objective and what you’re trying to achieve. Always test, learn and amplify.

    Pay to Play

    To get the most out of Facebook and Instagram, you should consider promoting your content to reach potential customers, through Facebook’s accurate and reliable targeting by age, gender, location, interests and behaviours. Remember, users don’t have to follow your brand to be served your ads. If you have a database of clients, you can easily retarget them with special offers and promotions and find like-minded clients, all with a few clicks.

     

    5 Top Social Media Turn-Offs!

    The last thing you want is to do all this work only for it to have the opposite effect! So here’s a few tips about what NOT to do.

    1. Quality over quantity – Don’t spam your followers. One great video is better than ten shabby ones.

    2. Ignoring or not actively engaging with your community – Don’t shy away from talking to your customers.

    3. Being too sales focused – It’s as much about community as it is business and your customers want value from following you.

    4. Being expected – Reward followers with an experience they couldn’t otherwise get. It could be salon insights and featuring staff.

    5. Getting missed altogether – It depends on what you want to achieve but a paid strategy can help to top up your organic exposure.

    Want to know more about Tiger Pistol? Go to tigerpistol.com

  • The BaByliss Pro Barber: Barber Jazz

    BaByliss Pro Barber, Educator, Master Barber and hair tattooing extraordinaire, Barber Jazz was centre stage at Hair Expo earlier this year for BaByliss Pro and Haircare Australia.

    We were fortunate enough to quiz the Little Rebel Collective barber first hand on all things hair tattooing.

    "Hair tattooing is a huge part of my business... It’s the perfect combination of two of my favourite things, drawing and cutting hair.”Jasmine Shipley

    We’re all fascinated by the hair tattooing trend, can you tell us a little bit about how you got into it? “Hair tattooing for me started on a friend. We were always creating small lines in her hair and then one day she saw some of my drawings on paper and told me to get creative with her look. So, naturally I created one of my mandala designs and it started to gain a lot of attention on social media and people started asking me to create my hair tattoos on them,” begins Jasmine.

    What are your top tools from the BaByliss Pro range for hair tattooing?

    “V-Blade Trimmers with the T Blade Attachment are essential for sketching out my designs and I use my Volare Ferrari Clippers and 0.5 and 2.0 Attachments to perfectly fade out certain areas”. “I couldn’t work without my Volare Ferrari Clippers, they are cordless, light and so versatile. The perfect tool for precision on any hair type,” says Jasmine. What is one piece of advice you would give to a barber looking to branch out into hair tattooing? Jasmine finishes, “Practice makes perfect. Draw some designs on paper to familiarise yourself with the hand movements and different shapes and just give it a go.”

    What sparked your interest in barbering and how did it evolve into the art of hair tattooing? “My interest in barbering started at a very young age. My grandmother was in the hair industry and during school holidays I would go to her salon, watch her all day and help out wherever I could. I really looked up to my grandmother, she was such an inspiration and I wanted to be just like her. So, I made it happen,” Jasmine recalls.

    “As soon as I could, I started an apprenticeship and was helping out at a local salon until I was old enough to work full time. Once I finished my apprenticeship I moved into a salon that was renowned for short haircuts which meant about 80% of my clientele were looking for shorter cuts and I soon realised that I just loved creating those types of look,” says Jasmine.

    “Hair tattooing for me started about 4 years ago, in the same barbershop where I first became recognised as a female barber specialising in short hair for females. Now, my hair tattooing is a huge part of my business and I absolutely love it! It’s the perfect combination of two of my favourite things, drawing and cutting hair,” Jasmine describes.

    Where do you draw your inspiration from? “I absolutely love what I do. Being able to talk to my clients about their lives and hobbies enables me to enjoy ‘work’ so much more. When you can connect with your clients, come into a creative space every day, and work alongside your friends it’s really easy to feel inspired,” Jasmine says. “I also get a lot of my inspiration from social media too, there are just so many talented artists out there. Instagram provides a great platform for all hairdressers”.

    Stock  BaByliss Pro in your salon. Get in touch here to find out how.

  • Get The Look: David Jones SS18

    Straight from the David Jones Spring Summer runway at Adelaide Fashion Festival 2017, we show you how to achieve the ultimate runway  trend - easy and effortless hair. Get the look in just 7 simple steps with Evo hair.

    Get The Look.

    Get the look 1. Create a side part using a tail comb.
    Get The Look 1 2.  Spray hair with Evo Mister Fantastic Blow-Out Spray and blow-dry
    Get the look 2 3. Clip away the front section of hair as shown and tuck hair behind the ear. Spray Evo Builders Paradise Working Hairspray behind the ear to anchor the hair in it’s place.
    Get The Look 4 4. Release the top section and tuck hair away from the face using a long clip. Repeat steps 3 and 4 on the other side.
    Get the Look 5 5. Create loose bends in the back of the hair by gently wrapping sections of hair around a straightening iron, set at a low temperature.
    Get The Look 6 6. Spray the back section with Evo Shebang-a Bang Dry Spray Wax and comb through with Evo Roy Wide-Tooth Comb.
     Get The Look 7 7.  Spray the ends with Evo Love Touch Shine Spray
    for separation and shine. Remove clips and let the hair fall away from its set position.

     

    For more evo step-by-steps, click here.

  • Get The Look: Effortless Braid

    Get the effortless braid look with Evo, straight from the New York Fashion Week Runway. Using our favorite Dry Spray Wax - Shebang-a-bang and newest addition to the Evo family - Spike, you can create the look in just 6 simple steps.

    Get The Look.

    Effortless Braid 1. Prepare hair with Evo Day of Grace Pre-Style Primer, then dampen hair with a liberal dose of Evo Salty Dog Salt Spray.
    Effortless Braid 1 2.  Create a deep side part, working to the side that best suits the face shape.
    Effortless Braid 2 3. Using the Evo Spike 22” Brush, blow-dry the hair with a curve in it, to help create a swoop that will go across the forehead. Rough dry the rest of the hair, encouraging the hair’s natural texture and any imperfections to create an effortless finish.
    Braid 4 4. Starting at the top of the ears, pull hair back and start braiding close to the head below the crown. Roughly braid hair down the head leaving out an inch of hair at the nape.
    Effortless Braid 6 5. Loosen a few strands of hair from the braid and the front hairline for a slightly imperfect look, and spritz with Evo Builder’s Paradise Working Hairspray for a workable hold.
    Effortless Braid 6 6. Fluff a few strands of hair at the crown and mist with Evo Shebang-a-bang Dry Spray Wax.

    For more evo step-by-steps, click here.

  • Haircare Australia Christmas Gift Guide 2017

    Don't stress over what to buy your loved ones this Christmas. The Haircare Australia Christmas Gift Guide 2017 showcases our most popular Christmas Gifts, that are sure to be at the top of everybody's wish list.

    The Haircare Australia Christmas Gift Guide 2017 has all of your gifting needs covered. Browse through our Christmas Gift Packs from the brands you know and love; Evo, Cloud Nine, Moroccanoil, Reuzel, Fabuloso and Lakme.

    Stock up on your Christmas goodies before it's too late. With gifts like these, they won't be around for too long!

    Christmas Gift Packs For All

    1. Evo The Hairy Godmother

    Buy any Evo Shampoo and Conditioner 300ml from the Hydrate, Repair or Volume range and receive an Evo Builders Paradise 100ml for free. TIP: Suitable for any hair type.

    2. Evo Fabuloso Travel Pack

    Buy any Fabuloso 250ml and receive a free Fabuloso 30ml of the same kind. Available in  Platinum blonde, Light beige, Caramel, Chestnut, Purple Red, Mahogany, Copper. TIP: Handy to keep your colour refreshed even whilst on the go - think your suitcase or gym bag. 

    3. Evo The Shiny Prick

    Hyrate and Style with the Shiny Prick bag. Purchase one of each Spike brush in sizes 22, 28 and 38 plus get a free stylist bag, Evo Therapist Hydrating Shampoo 30ml, Evo Therapist Hydrating Conditioner 30ml and Evo Chad Neck Brush.

    4. Evo Who's Your Daddy

    The perfect partnership. Choose from Evo Box O'Bollox; Evo Crop Strutters; Evo Cassius Clay; or Evo Casual Act and get a Wally Massage Soap for free. TIP: Great for keeping a well groomed appearance.

    5. Fabuloso Colour Bang

    Buy any Fabuloso colour conditioner 250ml and recieve a free Evo Shebang-a-bang 50ml. Available in Platinum Blonde, Light Beige, Caramel, Copper, Purple Red, Mahogany, Chestnut. TIP: Perfect for dull locks in need of a lift.

    6. Evo Fabuloso Blonde Intro Box

    A neat introductory box to Fabuloso for those with blonde hues. Buy two Fabuloso Conditioner 250ml and get one for free. Includes Platinum Blonde, Caramel and Light Beige. TIP: Mix a small amount of each conditioner together to achieve different tonal highlights.

     

    7. Cloud Nine Gift with Purchase

    Purchase a Cloud Nine Wand* and receive a free Gift with Purchase valued at over $100. The Gift includes a Cloud Nine gift bag, Crocodile clips, Butterfly clips and a limited edition small Acca Kappa paddle brush all with gold accents. *Available with Micro Iron, Waving Wand and Airshot Hairdryer Deals.

    8. Evo Blonde to the Bone

    Buy any Evo shampoo 300ml from the Hydrate, Repair or Volume range and receive a Fabuloso Platinum Blonde tube 30ml for free. TIP: The perfect combination for colour treated hair.

    9. Moroccanoil Essentials Hydration Gift Set

    This beautiful gift set contains a Moroccanoil Hydration Shampoo and Conditioner 250ml and Moroccanoil Hydrating Styling Cream 75ml. TIP: Perfect for bringing dry locks back to life.

    10. Reuzel Piggy Back

    Get two Rezuel pomades in the one pack; a large 113g and small 35g. Available with Reuzel Pink - Grease Heavy Hold; Reuzel Blue - Water Soluable Strong Hold; Reuzel Clay Matte and Reuzel Fiber. TIP: Keep the handy small size in your gym bag.

    11. Evo Tree Hangers

    Hang these tree hangers on your Christmas tree this festive season. Buy any Evo Shampoo and Conditioner 30ml from the Hydrate, Repair, Volume, Smooth or Style range and receive a third product for free. TIP: The perfect stocking filler or Secret Santa gift.

    12. Moroccanoil Tree Ornaments

    A Christmas tree ornamental hanger containing a Moroccanoil Original Treatment or Light Treatment 25ml. TIP: The perfect stocking filler or Secret Santa gift.

    13. Evo Brush It Off Bag

    Purchase one each of the Hank brushes in sizes 52mm, 43mm and 35mm plus a Pete Paddle Brush and receive for free Evo Easy Tiger 200ml, an Evo Comb Set and a handy Thermal Bag to house all your tools.

    14. Lakme Teknia Ultra Clair Shampoo/Treatment Packs

    Containing Teknia Ultra Clair Shampoo 300ml and Teknia Ultra Clair Treatment 250ml with a bonus LAK-2 Conditioner 100ml valued at $21.50 RRP. The LAK-2 is a porosity filler, instant two-stage conditioner that disentangles hair, leaving it straighter, shinier and easier to comb. Also available in Colour Stay and Deep Care Packs. TIP: Keep your colour vibrant for the party season. 

    15. Reuzel Groom & Grow Pack

    A neat pack for the ultimate beard lovers. Containing a Reuzel Beard Foam 70ml and Reuzel Beard Balm 35g, keep your beard feeling clean and soft.

    16. Verb Smart Daily Care, Daily Renew Pack & Smart Hair, Smart Style Pack

    The Verb Smart Daily Care, Daily Renew Pack contains a Hydrating Shampoo  & Hydrating Conditioner 355ml helping to leave hair soft, smooth and tangle-free plus a Ghost Oil 60ml, a vanishing daily restorative oil that revitalises hair from roots to ends.

    The Verb Smart Hair, Smart Style Pack is perfect for styling. Including a Hydrating Shampoo 355ml, Ghost Oil 60ml and Verb Sculpting clay for medium hold and natural texture.

    For more information about other Christmas Packs on offer and to order your Christmas Gift Packs please contact us on 1300 437 436 or here.

  • Moroccanoil StyleScapes In-Salon Braiding

    Introducing Moroccanoil StyleScapes In-Salon Braiding. Knot your average braiding service.

    Braids are here to stay! Moroccanoil StyleScapes is an salon service program offering our salon partners unique opportunities to boost service revenue through the creation of brand-sponsored, service driven programs. Stylescapes The Braid Edition is designed to deliver easy braided styles, inspired by world’s style capitals, London, New York, Milan and Paris.

    Moroccanoil StyleScapes offers an instant glam boost with a braid upgrade, inspired by the world’s style capitals. Pressed for time? No sweat – each StyleScapes braid is fast and flawless; you’ll be out the door in no time. Enjoy it as an add-on to your salon service, or as a quick hair pick-me-up on your lunch hour.

    How it Works

    ONE: PICK A BRAID
    Choose from four stylish braids. Great for all different hair lengths.
    LONDON • NEW YORK • MILAN • PARIS

    TWO: TICK - TOCK
    Leave it to the expert to create a beautiful braid, fast.

    THREE: YOU'RE ALL SET
    Flaunt your new braid and always remember to say 'thank-you' when you receive a compliment.

    Watch here to discover the Moroccanoil StyleScapes Braid Edition.

    Click here to become a stockist. 

  • Mastering the Colour Consultation

    We talk with some of the country’s leading technicians on the how, why and why not of the all-important colour consultation. Master the salon’s most important service and reap the benefits.

    Chantelle Cowcher
    _@telleish_hair_studio

    For you, why is the consultation process the most important part of the client’s salon service? Listening and getting the guest to express their hair concerns and desired outcomes is the best way to get inside their head and form a connection. The consultation is where you work to gauge their body language, tone and the way they communicate – all great indicators of your creative limits.

    When conducting a colour consultation, what are the key questions you ask the client, and how do you usually open the consultation? We have developed a really easy and warm consultation form. Our questioning starts with simple questions - allergies, medications, sensitivities, lifestyle, hair concerns, Olaplex? Have they heard of or used Olaplex prior? What is their current home haircare regime, and colour history. Further to this we have a ‘plan’ section where we map out the service plan and have the client sign off on it.

    Do you discuss the entire, three-step Olaplex regime in the initial colour consult? YES! Nine-out-of-ten times we discuss Olaplex in the initial consult and then ask the client to start the process before their appointment. Anyone that requires a colour change, or lightening, will require a pre-colour consult appointment. This process also enables us to decipher who is serious about their colour service and who isn’t, allowing us to book appointment times accordingly.

    Michael Kelly
    _@edwardsandco @michaelkellycolourist

    When conducting a colour consultation, what are the key questions you ask the client, and how do you usually open the consultation? I always start with a warm greeting, introducing myself and make it known that I’m happy to see them in my chair. I then quickly try to gauge where they’re at with their hair. I ask open ended questions to let the client do most of the talking, always guiding them with my professional experience and opinion. Asking questions like, ‘what are you loving about your hair?’ is a really good one. I find focusing on positives over negatives is the most important point to remember. Also, I ask the client to show (with their hands) where they want to see any changes - this is a really good tool for colour placement. It’s not always all about the roots or regrowth, so this visual aid can really assist, especially for clients that struggle to articulate their desires. One last one that I love is, ‘what does your dream hair look like?’ This allows understanding of your client’s ultimate goal and for the client to understand that it might be a journey to get there. From here you can work out the ultimate hair plan for them.

    What key words/phrases do you use when educating the client on the benefits and necessity of Olaplex for the first time? Olaplex is as important on the first appointment as every appointment thereafter. The great thing for me is that Olaplex was the first of its kind to revolutionise the industry, so usually clients request it without really understanding its true brilliance. So, when I talk about the benefits I keep it very simple. I talk about its integration into bleach/colour, its instant protection properties against the chemical process, and the benefits to hair health and colour longevity. Clients love it, I love it.

    Monique McMahon,
    _@quecolour

    When conducting a colour consultation, what are the key questions you ask the client, and how do you usually open the consultation? At Que, we dedicate extra time for the consultation as it’s so important to understand the client’s expectations. Clients often bring in reference pictures, and it’s our job to find out what they really love about the image – is it the cut, colour, mood, styling. This is what takes time and is worth getting right. I always like to take skin tone and face shape into consideration during my consultation to personalise the look they want to achieve.

    Do you discuss the entire, three-step Olaplex regime in the initial colour consult? I always explain that I will be using Olaplex with the colour service during the consultation. I don’t go too deep into its 3 step program as its too much information for the client to take onboard – especially if they’ve never heard of Olaplex before. At the basin using No. 2, I explain how to use No. 3 at home. We explain that Olaplex works in conjunction with their regular shampoo and conditioning routine.

    How do you respond to a client when he/she brings in a celebrity reference unachievable/unsuitable to them? This always happens! Our longer consultations leave us enough time to work through what they really want, and what will realistically work for them and their hair type/skin tones. We often refer back to our own Instagram feed @quecolour to help them visualise the options that will work for them.

    Amanda Tua
    _@edwardsandco  _ @amandatua_edwardsandco

    Further to actual colour result, what other service elements are important to discuss in the initial colour consultation? Going in-depth with process is important. If we are going lighter, I make sure the client understands the impact a powder lightener will have on the hair. If it’s a first time colour client, always mention a change of texture - that their hair won't feel as soft and silky. Being open and honest about expectations is key. From here, the conversation can easily progress to products: An in-salon Evo Fab Pro Shine Temptress Treatment for added vitality, a Fab Pro Custom Colour Refresher to update colour at home – whatever is required for upkeep and any changes they will need to make to their current routine.

    At what stage of the colour service do you begin the conversation about Fab Pro custom retail – in the initial colour consultation, or later? The initial consultation is definitely a good time to mention Fab Pro, once the desired colour outcome has been discussed. Clients love the fact they can maintain and prevent fading at home with one product. Again, at the basin, it is a good opportunity to talk about tones that are present in the hair (wanted and unwanted) and the benefits a custom colour will have.

    How do you respond to a client when he/she brings in a celebrity reference unachievable/unsuitable to them? Honesty is key. Be tactful. Use your knowledge. Talk about natural base level, skin tone, maintenance and upkeep. Stick to facts and there will be no room for offence or misjudgment. Best of all the client will understand why it won’t work.

    Amy Zikic & Justine Eve
    _@hairandharlow

    When conducting a colour consultation, what are the key questions you ask the client, and how do you usually open the consultation? We always open with a bubbly introduction and a small background about ourselves as a stylist/colourist, it is so important for your client to know who they will be spending the next few hours with and often this eases any nerves. Finding out the background of your clients’ hair (including current home hair care regime) is so important as this can completely alter the outcome of a colour service. And finally, as many references as possible (Instagram or print) is always helpful for a complete understanding of expectations and what’s achievable.

    Define the classic Evo Fab Pro client – their colour/hair needs etc. Hair & Harlow is predominately a colour service salon and blonde clients make up a large percentage of our clientele. Fab Pro has given us the tool to not only maintain condition but also tone. It’s a product that is more or less suitable to every one of our clients and as a result, extensively recommended by all of our stylists.

    What are some key words and phrases stylists/technicians should consider when introducing their client to the Fab Pro concept during consultation? Introducing home haircare is not always easy. Often stylists feel like they are trying to push or ‘sell’ to their client, when the fact is, they are helping their client. If the client communicates that they often have trouble maintaining depth or cool/warm tones in their hair and you have a completely personalised product that can change this, you should be so excited to tell them and inform them of the benefits of a product like Fab Pro!

    Hayden Doherty
    _@edwardsandco @hayden_edwardsandco

    For you, why is the consultation process the most important part of the client’s salon service? To understand the client’s hair needs, history and expectations. Also, to advise whether the end result would be achievable and importantly, suitable to the client and lifestyle.

    When conducting a colour consultation, what are the key questions you ask the client, and how do you usually open the consultation? I always start with a handshake and an introduction to myself. I ask as many questions as possible including how often they colour their hair and the tones they’re drawn to – warm, cool etc.

    Further to actual colour result, what other services are important to discuss in the initial colour consultation? Often Edwards & Co clientele are wanting to go lighter or correct previous hair colour. An Olaplex treatment is a must as there is nothing more reliable to assure hair strength and integrity.

    For the full article, check out Issue 41 of the Haircare Australia magazine here. 

  • Renya Xydis | A Little Respect

    Renya Xydis chats Instagram, rising to the top, the reality of respect and her upcoming education workshop, The Sessions.

    Renya Xydis, the pink haired, (usually) red-lipped dynamo that elevated the Sydney salon landscape and set standards for ‘session’ in Australia. She has built a cult following in Valonz Haircutters and propelled profiles in the likes of Travis Balcke – Eugene Souleiman’s right hand man.

    Cloud Nine Ambassador, celebrity stylist, savvy business woman and the driver of trend defining Instagram accounts @sydneysbesthaircolourists and @valonzhaircutters, it’s a busy, burgeoning life for Renya Xydis – one punctuated with a stream of timeless beauty; moments that make pictures to last a lifetime.

    But it hasn’t been all high times and hero hair moments. While today you’ll find her working the fashion week circuit from New York to Paris, settling the likes of Cate Blanchett into her chair or creating on-set for VOGUE and Marie Claire, what people don’t see are the years of sacrifice and hard work Renya has invested to manifest her life today. We all have to start somewhere, and for Renya, reality is the key.

    “My best advice for younger artists realizing their creativity? Don’t pick up a copy of Italian VOGUE and think you can create that. They spent thousands of dollars to get that look and then you’ve got hours of post production,” Renya begins.

    “There is so much happening on Instagram, we have access to the work and minds of the world’s best creatives, use it, consume it … and learn your lighting! Google your favourite photographers and various lighting styles, this generation of hairdressers don’t realize how lucky they are, it’s so easy to do your research now,” believes Renya.

    For Renya, as much as she loves Instagram – its universal connection, and what the platform can do for a profile and business – a new urge for instant gratification is stimulating a warped belief that, as quickly as we can access imagery, we can master the mind the behind it.

    “What young stylists don’t understand is that in the case of so many styles we see in Italian VOGUE, i-D or the latest Prada campaign, the hair director and/or creative team has spent months or even years on making that moment happen. There are so many little secrets behind these looks and quite often, they’re the result of a series of mistakes that the hair director will run with,” Renya divulges.

    Renya suggests connecting with local fashion schools such as FBI, attending their annual fashion parades, taking note of emerging designers and, ultimately, collaborating with them. And the same principle applies to makeup and photography. The likes of MAC Cosmetics and Napoleon Perdis have a budding collective of artists just waiting to get creative and gather the experience they need to be great. When it comes to photography, Renya suggests approaching the assistants of the photographer’s assistants, “just be there on-set and help out, that’s how you meet and connect with people … but put your phone away, it’s so disheartening to everyone.”

    Renya Xydis

    “Just be humble, and be respectful. Take a look at the situation that you’re in. If you’re allowed backstage or at a shoot, really appreciate it, it’s someone else’s dream and hard work and they’re giving that to you,” says Renya.

    “No other seminar or workshop can educate you on mastering the nature, pace and precision of backstage or on set, and it’s free! Think about it, every other course, cutting, up-styling, you have to pay for.”

    Sharing and integrity drive all that Renya applies herself to, and her Instagram accounts are no exception. For Renya, a successful Instagram feed is one that speaks of you as an individual and, where hairdressers are concerned, an artist.

    “Everything I put on Instagram is reflective of what I would want to learn and how I would like to look,” she begins.

    “Don’t sway to other people’s Instagram accounts, don’t copy. So many accounts are all about the same, fly-away texture and standard colour … this looks like a piece of toast to me, it looks bland.”

    Renya is a passionate advocate for the many colours, ethnicities and interpretations of beauty that we, as the human race, represent, and believes that with our real and virtual access to all corners of the world, there’s no excuse to lead a boring feed.

    “You’ve got to bring a bit of magic, look at your feed, look at your last 12 images, have you got versatility, have you got colour in there saying ‘I’ve got a personality?’ I see fun, vivacious girls with bland Instagram accounts - that’s not showing off their personality,” continues Renya.

    “If you love the beach, put that on there, if you love fashion, feature some of that too but just make sure those posts occupy 1 % of your feed, and the remaining 99% hair, what you believe in.”

    It is all this and more that Renya will discuss in an intimate, open format at the upcoming Cloud Nine, The Sessions workshop. The morning will see Renya share her secrets to building and maintaining a successful salon, all while growing a creative career and engaging clientele.

    “I want participants to walk away with a strong understanding of how to engage and grow the right clientele for them, their team and salon culture,” says Renya.

    “And it’s so important for salon owners to nourish their own creativity whilst running and building a successful business. For some this may seem a difficult task, so I want to provide insight on how to make this a reality – a reality that will build culture, team morale and have a direct impact on the salon’s bottom line.”

    An expert in salon marketing and brand culture in the digital realm, Renya will educate on building a strong following and will guide participants on creating a piece of content, ready for market, on the day.

    “I’m really looking forward to guiding each participant through the process of creating a powerful and directional piece of content ready for social media. We’re going to explore the best apps, techniques and timings to get the most from digital ready content and really drive a salon forward,” she says.

    The Sessions Workshop will take place on Tuesday, 15th August. Click here to secure your spot. 

  • Evo Education: Evo New York Study Tour

    “If I had to choose one word to describe the Evo study tour, it would be wow! Evo’s style of education is like no other.”  Heather Hall, Evo Education NYST attendee.

    Bigger and Better Than Ever.

    Be immersed by fashion week in NYC. Take in the culture, the art, the trends and all the inspiration.

    • Work backstage at 2 x exclusive NYFW shows alongside the Evo hair director and team
    • Attend and style 2 x Evo photo shoots
    • Be mentored by internationally acclaimed stylists
    • Network with like-minded stylists from around the world
    • Attend exclusive Evo education courses
    • Gain an insight into international brands;
    • Evo, Fabuloso and Fabuloso pro
    • Enjoy free time to explore the sights and sounds of New York City
    Welcome Drinks

    Start the tour with team drinks at an iconic NYC bar.

    Business Brunch

    Learn key tips and tricks from the best in business over a NYC brunch.

    Team  Dinner

    End the tour with a team dinner.

    NYFW Backstage x 2

    Work backstage creating the runway look for a NYFW show.

    Editorial Photo shoot

    Work with key Evo stylists to create the latest editorial look of the season and score images for your portfolio.

    How to Photo Shoot

    Create and photograph styling techniques.

    The Renegades

    With Lauren McCowan and Jules Tognini – a day of cutting and styling with two of the industries most awarded and published stylists. Let our masters lead you in a new direction…

    Book Your Place

    Are you ready to reserve your place on the Evo New York Study Tour 2017?

    Please email salessupport@evohair.com or call +61 (0) 407 504 594 to reserve your place.

    Please be advised that numbers are strictly limited and a 50% deposit is essential to secure your booking.

  • Hair Expo 2017 Wrap Up

    With the growth of Australian hairdressing always top of mind, Haircare Australia views Hair Expo as an integral platform to inform, inspire and unite the industry - not only with a powerful stead of products and professionals - but with one another.

    Occupying prime position on the exhibition floor, showcasing brands including Olaplex, BaByliss, Verb and Fabuloso Pro for customised coloured conditioners, Haircare welcomed record numbers in traffic and activity. Enjoying the opportunity to chat trials and triumphs with valued clientele and always taking the chance to listen and take on board valued feedback.

    It was over in the education rooms however where the culture and influence of the company truly made its impact; hundreds of delegates walking away with fresh perspectives and technical insights as delivered by the likes of Guy Tang, The Schorem Barbers and Jules Tognini.

    Freevo

    First to the stage was the much anticipated Freevo show. Hosting a line-up of Evo’s most influential artists in Lauren McCowan, Jules Tognini and Leonard Newton, the audience enjoyed the usual and always hilarious banter while consuming colour and creativity otherwise untold.

    Hair Expo Freevo

    “We ultimately wanted the audience to walk away with the understanding that there are so many interpretations of what makes something cool, beautiful and modern. And this is the whole idea of the Freevo campaign - don’t be defined by what other people tell you, you should be,” said Lauren.

    Lauren presented an intricate, ghetto inspired braided style followed by a shaved head adorned with bright-red hair balls fastened randomly and with ample effect. Lauren’s classic up-do made a statement before a blue-green wedge (wig) lifted to reveal yet another trending buzz cut.

    A stand out from Lauren’s repertoire was a pastel rose gold-peach style on which the Creative Director glued a rainbow of precoloured finger waves.

    “We coloured each weft with a custom Fab Pro mixation before soaking with Evo Gangsta Grip and finally layering with Evo Helmut Strong Hairspray. We did this on individual pieces of mesh and allowed them to set overnight. Now I’m sticking them on with eyelash glue which can be easily removed with Evo Love Touch Shine Spray,” divulged Lauren.

    Leonard created a shoulder-length precision bob with a lick of blue and a subtle-yet striking triangle detail through the front, inspired by the Harajuku kids, the style was effortlessly cool and ready to walk from salon to street.

    Working with the Evo Tyler Teasing Brush, Leonard demonstrated a series of universal techniques including back combing, back brushing and layering of product such as Evo Helmut Strong Hairspray, “for a glass like effect.”

    While Lauren continued to illustrate the secrets to being a ‘360 degree hairdresser,’ Jules took to the stage with a vibrant copper canvas ready for reshaping.

    “I want to create this restyle in real salon circumstances, without prep and with standard time limits,” started Jules. Borrowing from Milla Jovovich in Fifth Element, Jules travelled his cut from bulky to textured and youthful, working to materialise his model’s wicked personality, as well as his own.

    “Freevo is less about being dictated-to by products or a corporate juggernaut and more about being a part of something. Hair shouldn’t be about a collection, or what’s hip and trending, it should be an expression of yourself and your client,” said Jules. But this should never deflect a great haircut. “Evo is never going to even out a bob or fix a haircut, but if you do a good haircut it will have your back, push and drive the style,” he said.

    Jay was the genius behind the shifting colour palette, calling on his latest accomplice, Evo Fab Pro Black to create new, unseen levels of pastel.

    “The current Fab Pro palette is the colour wheel, for example the chocolate exists at a level 5, and with the addition of black, this will help to add depth and achieve really dark dual-tones; beautiful deep pastels and greys,” said Jay.

    “Especially as a semi-permanent, Evo Fab Pro Black is great to deepen and refresh darker tones, it’s really going to open up the capabilities of Fab Pro, in particular for cool interesting pastels,” commented Lauren.

    Schorem Barbers

    Next to the spotlight were the world’s favourite barbers and creators of Reuzel, Leen and Bertus aka The Schorem Barbers.

    The pair credited Vidal Sassoon as a hero inspiration, “because he changed the way we look at hair, he taught us to treat hair like a unique product, and that’s how we cut hair,” shared Bertus.

    “We look at the natural fall of hair and see every person who walks into the shop as an individual, there are 8 billion people in the world, and they each have different hair.”

    Hair Expo Schorem

    Bertus believes every product that is custom made for someone will fall correctly and made a metaphor from the tailored jacket. “When you travel with a customised jacket, and it’s been stuffed and pulled in and out of a backpack, and then you finally pull it out and put it on, it always falls correctly.”

    Bertus translated this to clipper work, and encouraged the room to look at clippers as “a whole lot of scissors with a cord.” He educated on setting a baseline to secure length around the perimeter and how to use your body as a tool, always keeping the sternum right behind your work for 90 degree angles every time.

    With the right angle on-side, The Schorem Barbers believe the most important area of the head (as it pertains to men’s hair) is where the ear is attached.

    “You can shave everything forward or back from that point and it will look good,” said Bertus. A suggestion well and truly proved on-stage in a series of perfect pompadours fusing James Dean and Elvis, 2017-style.

    Lastly, the lads advised on creating men’s hair to be proud of, a notion that shines from their persona to their product line, Reuzel.

    “Try and do at least one haircut a day that you can be really proud of. Every time you give a client the best haircut possible, you give a little bit of yourself away, so don’t forget to be good to ‘you,’” said Bertus.

    Guy Tang for Olaplex

    Further raising the spirits of Australian hairdressers was Instagram sensation and instigator of the global ‘Hair Besties Community,’ Guy Tang.

    Back by popular demand, the hair colour hero presented a series of shimmering colour delicacies from rose gold to lilac and silver, each dissected with that addictive language symbiotic of Tang and his fans around the world.

    Hair Expo Guy Tang

    Followed for his hair colour transformations and peerless pastels, Guy is all too familiar with ‘fear of the fade,’ and spoke about the importance of educating clients on expecting and enjoying the inevitable process. “I don’t know why everyone is so scared of fading, everything fades - life fades. My advice is to educate your clients accordingly, and don’t use the word fade, use the word evolve, ‘evolving into a beautiful smoky beige colour.’”

    Guy believes toning on dry hair creates a more seamless result (as water molecules occupy the hair shaft) and encouraged his audience to up-sell the service.

    “Call it glazing, dry-glossing or top-coating, it’s so important to tone on dry hair so if it’s a process that uses more time for a better result, then charge for it. It’s a service your clients will love as they will see you’re taking more time with them,” he said.

    Big on under-promising and over-delivering, not a colour passes through Guy’s hands without the Olaplex touch, in particular when working with those harder to achieve tones such as silver. Guy reinforced the less is more approach with Olaplex, asking colourists to use only the specified amount as “it has a pH of 3.5, it’s very acidic.”

    Caterina Di Biase for Denman

    Hair Expo Caterina Di Biase

    And, last to take the stage was two time Hair Expo Australian Hairdresser of the Year and two-time AHFA Hairdresser of the Year, Caterina Di Biase, enforcing the point that excellent prep forms the basis for key artistic editorial work. Caterina took to the stage. With the assistance of her Heading Out Creative Team, Caterina disseminated and reconstructed some of her key editorial looks for the crowd, sharing with them how she employs classic hairdresser’s tools, such as a Denman 7-row brush, to work and dress the hair prior to styling. Even simple tricks, like using different coloured cutting combs to provide contrast against light or dark hair can take away some of the guesswork and valuable time behind the scenes. The secret to success, according to Caterina, is combining the right brushes and tools to help bring the stylist’s vision to life.

    Sharon Blain for BaByliss

    Hair Expo revellers were treated to daily demonstrations by the Queen of long hair styling, Sharon Blain, over at the BaByliss exhibition stand. Hairdressing royalty Sharon Blain claimed her throne as the Queen of long hair styling with daily hair demonstrations. Drawing in a keen crowd, Sharon captivated her audience as she shared some of her creative and inventive techniques using the BaByliss portfolio of tools, finishing her looks with the use of threading ribbons for styles that wowed.

    Hair Expo Sharon Blain

    After a jam-packed weekend, Haircare Australia is fondly reflecting on their mission to inform, inspire and unite the industry. Now, until next year!

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