Inspiration

  • Mercedes-Benz Fashion Week Australia 2018 Wrap Up

    Mercedes-Benz Fashion Week Australia 2018 (MBFWA 2018) once again provided a showstopping celebration of Australian fashion.

    Making their runway debut, Client Liaison Deluxe Line (CLDL), is the next step in cosmopolitan style and international flavour. Becoming iconic for enhancing their music with their inherent sense of style through custom designed costumes for their dynamic live shows and an ongoing commitment to their eclectic daywear wardrobe.

    For this range, Co-CEO’s Harvey Miller AO and Monte Morgan have turned up the treble to envisage and design a full service fashion collection including Menswear, Womenswear and Accessories. Inspired by archive resort footage of Christopher and Pixie Skase by Rennie Ellis, long late lunches and classic Australian flora and fauna, CLDL is executive relaxation for leisure enthusiasts, where life is a party and you’re always invited.

    Held in the Overseas Passenger Terminal at the Rocks gave views of the Sydney Opera House and an epic location for a runway, depicting the Australian landscape.

    Renya Xydis, Hair Director and Cloud Nine Ambassador, with Aiden Xydis Head Barber at The Men's Grooming Room, created six, funky key looks for the Client Liaison Deluxe Line, ‘Champagne Affection’, – with hair styles featuring big, bouncy blow-outs, high-school girl, curly off centre high ponies with Client Liaison scrunchies, the ultimate Brooke Shields ‘it-girl’ hair, ringlet curls and slick-back hair, capturing the 80’s.

    “I wanted to embody and draw inspiration from one of America’s highly renowned models and actresses, Brooke Shields to create the ultimate 80’s hair. Working at building the hair by creating volume, texture and oomph by using the Cloud Nine O Pod for blow-out styles and the Cloud Nine Curling Wand to form the hairstyle structure for the curly high ponie sealing with styling products to hold the look” – Renya says.

    “Working with the natural state of each of the guys’ hair, I used length to create volume and curls while slicking back shorter styles for a ‘wet look’ vibe” – Aiden commented.

    C/MEO Collective collection on the other hand was all about playing with volume, scale and colour to accentuate the female form and encourage the exploration of individual style. Summer essentials abound, with check dresses, lightweight linen, cinched waist shirting, logo tees and a dose of denim in chalk or classic blue.

    Held at the iconic Carriageworks location, the C/MEO Collective runway saw models weaving between freestanding custom made concertina installations.

    Lauren McCowan, Haircare Group Creative Director and Cloud Nine Hair Director for C/MEO Collective created a multitude of unique looks for the showcase at MBFWA 2018 –with a real focus on enhancing each model’s natural hair type. Undone knotted buns, loose, relaxed waves and ringlet curls graced the runway, dusted with chic hair beads from KELA Hair Jewellery. Embracing individuality was the centre of each of these key looks developed for the colour-filled C/MEO range.

    “I wanted to explore the two biggest trends globally right now which is the 'Art of the Individual' and 'Self Acceptance' - exploring and celebrating each models individual hair type and texture. Working and building a beautiful base, quality to the hair and then using Cloud Nine to seal that in and create beautiful finishes without compromising the quality of each girls hair" - McCowan says.

    Click here for MBFWA 2018 Hair How-Tos.

  • Get the Look with Cloud Nine: Twisted Bun for C/MEO Collective

    HCA Creative Director, Lauren McCowan celebrates individual hair type and texture and shows us how she created a twisted bun for C/MEO Collective at Mercedes-Benz Fashion Week Australia 2018.

    With a focus on enhancing natural hair type - the C/MEO Collective runway show at MBFWA18 saw undone knotted buns, loose, relaxed waves and ringlet curls, dusted with chic hair beads from Kela Hair Jewellery.

    “I wanted to explore the two biggest trends globally right now which is the 'Art of the Individual' and 'Self Acceptance' - exploring and celebrating each models individual hair type and texture. Working and building a beautiful base, quality to the hair and then using Cloud Nine to seal that in and create beautiful finishes without compromising the quality of each girls hair" - Lauren McCowan says.

    Create the twisted bun in just 7 simple steps using essential tools, Cloud Nine Airshot and Cloud Nine Micro Iron.

    Recreate this runway look using Cloud Nine tools and Kela Hair Jewels:

    Get the Look: Twisted Bun

                  1.  Dampen hair with Evo Day of Grace and brush through to hydrate and prepare hair for styling.
      2.  Whilst the hair is still damp, apply Evo Salty Dog to the hairline, then layer with Evo Water Killer. Use the Cloud Nine Airshot to blow-dry product into hair to create lift and an airy texture.
      3. Use a wide tooth comb to scrape hair back into a ponytail and secure just below the crown with an elastic bungee.
      4. Split the ponytail into two and tie both sections of hair into knots to create a twisted bun. Secure with a clear elastic and hair pins to keep the hair tight and to lock into shape.
       5. Pull out the ends of the hair from the bun to create a tail.
       6. Use a bristle brush to brush the front hairline forward to loosen fly-a-aways. Polish in some texture with the Cloud Nine Micro Iron and Evo Builders Paradise for a considered finish through the front.
       7. Apply a dusting of Kela hair beads for a chic, effortless elegance finish.

    Click here to become a Cloud Nine stockist.

  • Step by Step Classic Curl with the Cloud Nine Curling Wand

    _ Step One

    Start with clean and dry hair, mist hair with a light hold hairspray
    and section into 6 large vertical sections as shown

    _ Step Two

    Start at the front and use the Cloud Nine Curling Wand to
    create curls by wrapping the section around the barrel,
    hold for 3 seconds and release.

    _ Step Three

    Spritz the curled section with hairspray while still warm and
    pin the curl up to cool. Continue around the head.

    _ Step Four

    Spritz the curled section with hairspray while still warm
    and pin the curl up to cool. Continue around the head.

     

    _ Step Five

    Use a wide tooth comb to break up the curls for a bouncy curl.

     

  • Spoil Mum for Mother's Day

    Give Mum the gift of great hair this Mother's Day.

    Here we share an exciting look at some of our favourite Mother's Day gifts.

    Cloud Nine Mothers Day Evo Mothers Day

    Cloud Nine Gift of Love

    Give the Gift of Love with any Cloud Nine Original or Wide Iron this mother's day. This gift with purchase contains  a limited edition Cloud Nine Paddle Brush, luxury carry case and a selection of clips.

    Evo Eye Spy Gift Set - SOLD OUT

    Buy any Hydrate, Repair, Volume or Smooth Shampoo and Conditioner as part of the Evo Eye Spy Mother's Day pack and receive a free Haze Styling Powder and travel-sized Water Killer Dry Shampoo available in Brunette and Original.

    Moroccanoil Mothers Day Moroccanoil Mothers Day

    Moroccanoil Marchesa Gift Pack

    Purchase the Moroccanoil Repair, Hydrate or Volume Shampoo and Conditioner and receive an exclusive co-branded Marchesa bag  and Moroccanoil Treatment.

    Moroccanoil Gift Set

    Purchase the Moroccanoil Moisture Repair Shampoo and Conditioner and receive a limited edition multipurpose beauty bag and Moroccanoil Treatment.

    Moroccanoil Mothers Day Moroccanoil Mothers Day

    Moroccanoil Soften & Shine Duo

    Spoil Mum with the ultimate nourishment from head to toe with the Moroccanoil Soften and Shine duo.

    Moroccanoil Travel Trio

    Available in Hydration, Moisture Repair and Volume, Moroccanoil has  your Mum's travel-sized essentials covered.

    Contact your Sales Rep today!

  • Protect Damaged Hair with Moroccanoil

    Make damaged hair a thing of the past with the new Moroccanoil Perfect Defense.

    With the ability to protect your hair from all forms of heat (up to 450°F/230°C) Moroccanoil Perfect Defense is this years must-have styling product to maintain healthy hair and protect it from thermal damage. This argan oil-infused spray is totally weightless and can be easily incorporated into any styling regimen and layered with any styling product. The unique dry spray application allows you to spray on dry hair for second-day hot tool touch-ups or directly on to damp hair before blow-drying. The weightless, no hold formula means that hair will be left feeling soft and smooth with natural movement.

    Celebrity Stylist Bryce Scarlett used Moroccanoil's newest addition on Margot Robbie's lob as she graced the red carpet with classic waves for the 75th Golden Globe Awards.

    Learn how to recreate the look here.

    Get the Look

      1.  Apply 1 pump of Moroccanoil Treatment Light to damp hair provide the perfect foundation for styling.
      2. Apply Moroccanoil Root Boost into the roots of the hair and blow-dry using a round brush to create lift. Finish the blow-dry with a deep side part.
      3. Section the hair into one inch sections and spray with Moroccanoil Perfect Defense before wrapping each section around a curling wand (try the Cloud Nine Waving Wand). Wrap mid-lengths around the wand, away from the face, hold for 3 seconds and release to create long, lean and uniform waves.
      4. Finish the look with Moroccanoil Luminous Hairspray Medium by spraying hair and leaving to set for a few seconds. Brush through with a boar bristle brush to create a sleek and polished look.

     

    To stock Moroccanoil Perfect Defense in your salon, click here. 

    Photo Credit: 75th Golden Globe Awards

    Hair by Moroccanoil Celebrity Hairstylist Bryce Scarlett

    Photography: Neilson Barnard

  • Moroccanoil Behind The Lens with Michele McQuillan

    Over a 2-day Moroccanoil Look and Learn in early October 2017,  Michele McQuillan, Moroccanoil Ambassador, led a handful of keen stylists Behind the Lens on a journey into a realm of editorial styling.

    Michele's inspiration for the shoot came from a character in the film adaptation of a novel by Peter Carey, called Oscar and Lucinda; a strong, independent and compulsive woman. Her hair reflecting the story of her life.

    Michele McQuillan led the stylists through the professional editorial photoshoot process, enabling them to create their very own piece of editorial content, all contributing to Michele's wider vision for the shoot. The resulting collection embodying a true rawness and wind blown texture both natural and striking.

    The collection of images from Behind the Lens featured in A Golden Prime in the November/December 2017 edition of INSTYLE magazine; showcasing a selection of the best Moroccanoil moments. The full spread can be read on page 42.

    Moroccanoil Behind the Lens with Michele McQuillan:

    Eva Theochari @ Coco De Luma

    LEFT: Xin Wang @ Instyle Hair Artistry

    RIGHT: Brianna Scarano @ Cordony Hair

    LEFT: Sarah Mindzas @ Hair and Harlow

    RIGHT: Elias Chalhoub @ Elias George Hair

    LEFT: Ashley Agostino @ Hair and Harlow

    RIGHT: Nicholas Chu @ Dj's Hair Artistry

    Creative Team:

    Creative Direction: Michele McQuillan for Moroccanoil

    Photographer: Michelle Tran

    Make-up: Chereine Waddell

    Stylist: Sascha Virgil

  • Meet the Evo Educators

    Meet the creative in-salon Evo Education crew.

    Haircare Australia's Education portfolio covers every facet of our remarkable, dynamic industry. Not only does Haircare Australia offer studio courses, but also an unprecedented number of in-salon trainings designed to support the needs of hairdressers in making education both accessible and personalised.

    Haircare Australia's education portfolio is a carefully curated collection of some of the best and brightest creatives in the industry, hand-picked to deliver some of the most inspiring and dynamic Education.

    Here we share a look at the creatives that make up our Evo Education crew. Get to know more about this collective of impressive individuals:

       

    Josh Congreve

    Josh is the head colourist and training co-ordinator at Togninis based in Queensland. He has experience working in hair teams with Evo Ambassadors Jules Tognini and Grant Norton at industry events such as Salon International in London and Hair Expo. He is an experienced session stylist having worked in hair teams at industry fashion events such as Mercedes-Benz Fashion Week Sydney for Hayley Elsaesser and Carla Spectic as well as Myer special Event fashion shows.

    Chelsea DeMain

    Chelsea is a mover and shaker in the hairdressing industry. She’s the pioneer and founder of Eye Am Hair, a pop up hair salon that runs from a copper clad retrofitted caravan.  With 15 years in the industry, Chelsea has held the prestigious title of Head Stylist at both London and Melbourne Fashion Week, Educator at BIBA Academy, Senior Stylist at esteemed salons, in both London and Melbourne and most recently Founder of Eye Am Hair.

    Read Chelsea DeMain's Full Bio Here.

    Stevie Hay

    Throughout his 16 years experience within the industry, Stevie has worked globally: in salons, educating in academies and behind the scenes on major theatrical productions and fashion events. Starting his career with the internationally acclaimed TONI&GUY team, Stevie was trained by some of the best industry leaders and soon found that he shared the same passion for quality education and professionalism.

    Read Stevie Hay's Full Bio Here.

    Nicole Kae

    A Sydney based hairstylist with 16 years of industry experience, Nicole can be found plying her trade at District salon in Surry Hills. With unparalleled experience in session styling, Nicole has been involved in numerous editorial shoots, fashion shows and short films leading to her appointment in the Australian F.A.M.E team.

    Read Nicole Kae's Full Bio Here.

    Ryan King

    What you can expect from this geeza? Well Ryan’s strong points are the fundamentals of cutting, working with short hair and rocking the sh*t out of men’s hair. Ryan has teamed up with Lil’ Off The Top to express his beliefs and share how he thinks the craft should be taught – with structure, great technical ability, big fun and a good laugh. Now Ryan brings both his charm and his super skills to educate for Evo Hair.

    Read Ryan's Full Bio Here.

    Kylie T

    English born Kylie T has been in the industry for a mere 23 years, never letting education leave her side, Kylie T had a fun 8 years back in the UK working within the team at Toni & Guy just out of Manchester, her home town, working as both a Head stylist and Head Colour Technician. Kylie T loves to educate and share her and knowledge within the industry.

    Read Kylie T's Full Bio Here.

    Nicole Thomas

    Born and raised in country New Zealand; Nicole Thomas began her passion and big dreams for hairdressing. Twelve years on Nicole Jumped “The Ditch"  and moved to the sunny Queensland Coast to work for some of Australia's leading hair salons, mastering her skill set she has carved out a niche for her innovative style.

    Read Nicole Thomas's Full Bio Here.

    Liam Thompson

    Entering the industry full-throttle in 2010, Liam has worked countless editorial and runway shows since and hasn’t looked back. Determined only to be the best, he has built on his knowledge and experience over nearly 10 years to become a well-rounded stylist dedicated to the craft.

    Read Liam Thompson's Full Bio Here.

    Tom White

    Tom is part of the new breed of educators, teaching the WHY as well as the HOW. Over the last few years Tom has been making a name for himself educating Australia wide. With his role at Lil Off The Top, under the leadership of Jules Tognini, Tom has really excelled and is fast becoming a force within the educating world. With an open approach designed for people to get the most out of his seminars, Tom is truly an educator that with get every mind ticking from Apprentices to Directors.

    Read Tom White's Full Bio Here.

     

    Click here to view Haircare Australia's In-Salon Education Offering. 

  • Meet the Cloud Nine Educators

    Meet the vibrant in-salon Cloud Nine Educator Team.

    Haircare Australia's Education portfolio covers every facet of our remarkable, dynamic industry. Not only does Haircare Australia offer studio courses, but also an unprecedented number of in-salon trainings designed to support the needs of hairdressers and make education both personalised and convenient.

    Haircare Australia's education portfolio is a carefully curated collection of some of the best and brightest creatives in the Industry hand-picked to deliver some of the most inspiring and dynamic Education.

    Here we share a look at the creatives that make up our Cloud Nine Education team. Get to know more about this collective of impressive individuals:

       

    Lauren Anderson

    Lauren Anderson has been in the industry for 8 years as a valuable Principal stylist at The Basin Haircutters in South Australia, working across all skills sets in colour, cutting and styling. Lauren has started off her editorial career locally working with SA Life magazine and The Advertiser. Lauren has worked closely with Lauren McCowan and Jules Tognini behind the scenes at Hair Expo. Lauren is vibrant and passionate, dedicated to hard work and collaborating with others in the industry.

    Read Lauren Anderson's Full Bio Here.

    Nicole Arcorace

    Nicole Arcorace owner and Director of Arcorace Hair and Beauty Luxe Studio is one of Perth's renowned hair session stylist extraordinaire's, specialising in Bridal styling with a recognisable luxury finish to her brides locks. These beautiful Bridal creations have made their way to be featured in magazines and online forums such as Cosmo Bride, Harpers Bazaar, The Lane and Hello May. Nicoles unique style of natural elegance with a touch of modern opulence has been in high demand with her brides ranging from Perth, Sydney, Melbourne, Bali and Positano.

    Read Nicole Arcorace's Full Bio Here. 

    Beck Carroll

    Beck Carroll is a freelance hairstylist and makeup artist currently living and working in Sydney. With a keen eye for detail Beck’s portfolio conveys her raw creativity, signature style and aesthetics, which has seen her hair and makeup work being published in national, international and trade publications. She has an undivided passion for all things creative and has a fresh, natural and honest approach to her work.

    Read Beck Carroll's Full Bio Here.

    Josh Congreve

    Josh is the head colourist and Training co-ordinator at Togninis based in Queensland. He has experience working in hair teams with Evo Ambassadors Jules Tognini and Grant Norton at industry events such as Salon International in London and Hair Expo. He is an experienced session stylist having worked in hair teams at industry fashion events such as Mercedes-Benz Fashion Week Sydney for Hayley Elsaesser and Carla Spectic as well as Myer special Event fashion shows.

    Chelsea DeMain

    Chelsea is a mover and shaker in the hairdressing industry. She’s the pioneer and founder of Eye Am Hair, a pop up hair salon that runs from a copper clad retrofitted caravan.  With 15 years in the industry, Chelsea has held the prestigious title of Head Stylist at both London and Melbourne Fashion Week, Educator at BIBA Academy, Senior Stylist at esteemed salons, in both London and Melbourne and most recently Founder of Eye Am Hair.

    Read Chelsea's Full Bio Here.

    Ben Gully

    Ben has a hair dressing career that has spanned across 19 years. He and his husband own MABEhair and the freshly minted MB Groomed in Adelaide’s eastern suburbs. Prior to embarking on his career in hair Ben studied fashion design, this led him to have a great love of aesthetic and an eye for total looks in fashion and hair. Ben has worked extensively on editorial shoots and was recently the hair director of two shows at New York fashion week.

    Read Ben Gully's Full Bio Here.

    Stevie Hay

    Throughout his 16 years experience within the industry, Stevie has worked globally: in salons, educating in academies and behind the scenes on major theatrical productions and fashion events. Starting his career with the internationally acclaimed TONI&GUY team, Stevie was trained by some of the best industry leaders and soon found that he shared the same passion for quality education and professionalism.

    Read Stevie Hay's Full Bio Here.

    Nicole Kae

    A Sydney based hairstylist with 16 years of industry experience, Nicole can be found plying her trade at District salon in Surry Hills. With unparalleled experience in session styling, Nicole has been involved in numerous editorial shoots, fashion shows and short films leading to her appointment in the Australian F.A.M.E team. Education is a huge passion of Nicole’s as she shares her talent and passion for the craft!

     Read Nicole Kae's Full Bio Here.

    Casey McKenna

    Perth girl born and bred with a love of hair and fashion that began at the early age of five. Casey has had twenty years experience in this amazing industry as hairdresser and most recently, the last five years working as the WA educator for the Haircare Australia family. Casey is really excited to form part of the Cloud Nine education team where she will share her passion for education in styling, cutting and the brand.

    Read Casey McKenna's Full Bio Here.

     

    Click here to view Haircare Australia's In-Salon Education Offering. 

  • Meet the Moroccanoil Educators

    Meet the inspiring in-salon Moroccanoil Elevated Educator Team.

    Haircare Australia's Education portfolio covers every facet of our remarkable, dynamic industry. Not only does Haircare Australia offer studio courses, but also an unprecedented number of in-salon trainings designed to support the needs of hairdressers and make education as personalised and as convenient as possible.

    Haircare Australia's education portfolio is a carefully curated collection of some of the best and brightest creatives in the industry hand-picked to deliver some of the most inspiring and dynamic Education.

    Here we share a look at the creatives that make up our Moroccanoil Elevated Education team. Get to know more about this collective of impressive individuals:

       

    Lauren Anderson

    Lauren Anderson has been in the industry for 8 years as a valuable Principal stylist at The Basin Haircutters in South Australia, working across all skills sets in colour, cutting and styling. Lauren has started off her editorial career locally working with SA Life magazine and The Advertiser. Lauren has worked closely with Lauren McCowan and Jules Tognini behind the scenes at Hair Expo. Lauren is vibrant and passionate, dedicated to hard work and collaborating with others in the industry.

    Read Lauren Anderson's Full Bio Here.

    Beck Carroll

    Beck Carroll is a freelance hairstylist and makeup artist currently living and working in Sydney. With a keen eye for detail Beck’s portfolio conveys her raw creativity, signature style and aesthetics, which has seen her hair and makeup work being published in national, international and trade publications. She has an undivided passion for all things creative and has a fresh, natural and honest approach to her work.

    Read Beck Carroll's Full Bio Here.

    Mia Doak

    Mia Doak, Creative Director and owner of The Mia Collective has enjoyed more than 10 years in the hairdressing industry. Mia’s experience ranges from overseeing the creative design and direction of photographic shoots, fashion look books, music videos, television productions, live concerts to tending to celebrity clientele. In 2012 Mia also took great privilege in becoming a member of the Australian AVEDA team where she discovered her passion for hairdressing education.

    Read Mia Doak's Full Bio Here.

    Casey McKenna

    Perth girl born and bred with a love of hair and fashion that began at the early age of five. Casey has had twenty years experience in this amazing industry as hairdresser and most recently, the last five years working as the WA educator for the Haircare Australia family. Casey is really excited to form part of the Cloud Nine education team where she will share her passion for education in styling, cutting and the brand.

    Read Casey McKenna's Full Bio Here.

    Ashlee Shearman

    With over 13 years of experience Ashlee has built up a wealth of knowledge and has educated and worked alongside some of the best in the industry. She now wants to share what she has learned with individuals who are looking to grow their knowledge and take their art to the next level. An all-round hair magician who is truly passionate about educating herself and others.

    Read Ashlee Shearman's Full Bio Here.

     

    Click here to view Haircare Australia's In-Salon Education Offering. 

  • Get the Look with Caterina Di Biase: Luxe Blow Wave

    Denman Ambassador, Caterina Di Biase shows us how to create a Luxe Blow Wave using Denman Brushes.

    Create a Luxe Blow Wave in just 6 simple steps using essential tools, Denman Small Cushion Grooming Brush, Denman Squargonomics 20mm and Denman Squargonomics 43mm.

    Learn how to recreate the Luxe Blow Wave look here:

    Get the Look

      1.  Start with clean, damp hair and section into two parts.
      2.  Starting at the nape of the neck, take small to medium vertical sections and blowdry hair with the Denman Squargonomics 43mm. Keep a tight tension and ensure the hair is nice and hot.
      3. Continue this technique around the head, swapping to the Denman Squargonomics 20mm for hair close to the roots and near hairline.
      4. Be sure to twist each strand of hair as the brush is unravelled, blasting with a shot of cold air before releasing.
       5. Rake hands through hair for separation.
       6. Use the Denman Small Cushion 100% Natural Boar Bristle Grooming Brush to brush out the curl and smooth for a luxe blow wave.


    Click here to become a Denman stockist.

  • New Year's Resolution: Work-Life Balance

    Work-life balance. It’s the greatest balancing act on earth...

    Quick Balancing Act Tips

    • Build downtime into your work schedule. Like a meeting, put it into your diary if you need to.
    • Drop activities that zap your time or energy. Some people waste time on activities (or people) that add no value. Stop.
    • Rethink your responsibilities. Buy groceries online. Pay someone to mow the lawns.
    • Get moving. Find a place for fitness and it will actually save you time and make you stronger.
    • Relax. Don’t change everything overnight. Take your time. And take time to relax.
    • Learn to prioritise. Make a list, then number each task by level of importance. Only then can you focus.
    • Delegate. You don’t always have to do everything all the time. Make a roster.
    • Say No. If you don’t want to do something or can’t, just say no. You’ll be surprised.

    Read on for more balancing act tips as told by salon-owner Kirra Longmuir of Trendz Hair Studio.

    There’s a long line of psychologists ready to tell you that a lot of people are struggling to find balance in their lives because there have been cut-backs or a total overhaul of organisational structures based on the sorts of work we now do. Not to mention the always-on culture that’s come about through our smart phones, email and the internet.

    Even if you don’t have much control over the hours you have to put in, take a minute to ask yourself one of the most important questions of all: “what other ways am I bringing greater enjoyment into my life?”

    For starters, business owners are putting increasing pressure on themselves to achieve greater results and as a result they are expecting more from staff too. There’s a knock-on effect. However, maintaining work-life balance is not only important for your personal health and relationships, it can also improve the efficiency of your work performance.

    Maintaining a work-life balance seems counter intuitive at first, but apparently it really does work. We spoke to Kirra Longmuir of Trendz Hair Studio located in the lifestyle mecca and sun-soaked holiday destination of choice for millions of people, the Gold Coast.

    Kirra said, “My company went from just a few stylists to 20 staff in what felt like overnight. I had to quickly adjust and realised that cutting back from being full-time on the floor not only helped me manage my business better, but also gave me more energy and the ability to handle stressful situations better.”

    “I am always looking for ways to make my salons the best workplaces possible by creating a culture that makes everyone feel like they’re part of the Trendz tribe.”

    How does that work, exactly? Any tips? “Rewarding people with bonuses, holidays and regular staff lunches, surprise Christmas parties, company cars for managers and a real team environment – we’re more than just a bunch of friends, we’re more like sisters,” Kirra explained. Sounds like life’s a party on the Gold Coast.

    Trendz is famous for their beautifully blended Balayages and extreme colour transformations. So we can surmise that it’s not all play and that some actual work is going on.

    Kirra believes that organisation is the key and even if you’re a control freak start by handing out small things like responding to emails or checking your message bank. “Basically, free up some time to work on the things that really need your attention,” is Kirra’s advice.

    One final note from Kirra, “make sure your staff know what their roles are. Most people go to work and do what they think they should do. We need staff to know what they’re meant to do.” All good advice.

    If you’re finding it more challenging than ever to juggle the demands of your job and the rest of your life, you’re not alone.

    Dodging the Burnout Blues

    Occasional stress is normal for every job, but burnouts should only ever happen in highperformance cars …and under strict safety conditions. The negative effects are felt at both work and at home. What to look out for? Well for starters, when stress at work infiltrates your home life it’s a strong indication that your work-life balance is out of whack. Talk to your family, but most importantly talk to your boss. If you are the boss, then give yourself a good talking to. Life is too important.

    Park it at the Salon Door

    If you leave your work at the salon, your full attention will be on your home life and vice-versa. You want to enjoy and fully absorb the time you spend with friends and family with total focus. Likewise, at work you want to be a more efficient, creative, capable worker who is focused on the job. It’s not easy to switch off work and flick the home switch like a machine. As you work towards better work-life balance, at first the main thing is to at least recognise when those two worlds are overlapping a little too much.

    Healthier Minds & Bodies

    You know that thing that happens when you finally take some holiday time and your body suddenly falls into a heap and you get sick? That’s a real thing. It’s called “leisure sickness.” There are a few theories as to why this happens. The most popular is that your stress hormones and adrenaline is helping you to cope with deadlines and your workload. And when that suddenly drops it leaves you open to infection.

    When we’re run down, tired or stressed our immune system suffers. Of course, trying to fit even more in to compensate for time off only makes things worse. And if the transition from stress to relaxation is too fast you might not be going anywhere. A cold or flu is one thing, but in some cases it can create more serious respiratory or digestive problems.

    So look after yourself, and be especially aware of your body. Consider this, if you’re really aiming for greater life balance, taking time to exercise is going to be hard, but it has its benefits. You’re making yourself more physically resilient and becoming more able to fight through fatigue and illness.

    According to SEEK, recent reports show that almost half the workforce is unsatisfied with their work-life balance. Things have changed and for many of us clocking off at a set time is a thing of the past. Be flexible, but limit the amount of time that work disrupts home life. Working overtime is normal, but taking time off when you want to is equally normal. But for some, working to set and agreed hours is a fast-track to finding the right balance because all expectations are managed.

    Whatever work-life balance means to you, it’s important to understand what options and opportunities you have as an employee. If you are the owner of a salon, you can set the rules that favour you and your employees. The research shows that you’ll be rewarded with happier and more productive time spent at work, as well as at home.

  • Business Insider: Salon Branding Tips

    Authenticity and consistency are a salon’s greatest friends. Make no mistake, salon branding still need to evolve to keep up with fashion and industry trends, but flip-flopping can be a turn-off. And if you change or diversify too quickly you can leave your customers behind.

    Think of it this way… do you like tattoos? The biggest reason people don’t get them is the commitment. Even if you love it, over time you can start to question it, want to change it, cover it up, or learn to downright hate it. By then, you’ll know it’s all too late and that mum was right. Your brand is a kind of tattoo as well, the only difference is you need to have one. But here’s the good news… your brand can evolve and change.

    First Big Tip

    Your logo is not a brand.

    So, learn how to separate them. Treat your logo like a permanent tattoo and switch your focus to more flexible brand values. A logo’s combination of shapes, colours, fonts and even words can be meaningless without a brand. Brands are more like people – to know them, you need to know what they stand for. And we all want to be beautiful, inside and out.

    Now, whether you’re starting up or re-booting a salon, close your eyes and picture the brands you admire most. Like an old LP collection, your brain will flick through a mental catalogue of logos. That’s how our over-stimulated Instagrammable brains like to organise things. It’s also the power of a logo, but it’s not the brand. So, think about the values that you enjoy behind the logo.

    Second Big Tip

    Give serious thought as to your ideal client.

    Then give some very serious thought to the sort of person you are. A salon’s culture should come from the heart, so that when your values are reflected in your brand it’s a truly beautiful thing; especially to clients who share your vibe. On the other hand, holding on to the façade of a brand that isn’t really you can be exhausting - particularly when you’re already on your feet most of the day.

    Third Big Tip

    You can always add value to your brand without the need to start all over again or change your identity.

    Think about new client value-adds, fresh music vibes, staff training, the clothes you wear, coffee you serve, products you stock, in-salon promotions, or the advertising you run... it goes on. This is how brands continue to breathe and build on brand equity to stay relevant over time.

    It means that even if your logo is stuck in 1980, you can still move on and improve the perception of your salon by extending your brand’s values with very little cost, or even no cost. The point is, try not to over-correct or make dramatic changes all at once. It can be expensive, plus major change can confuse and spook customers. Which, in turn, can make them re-consider their options, sometimes for better but also for worse.

    Bonus Big Tip

    Always do your sums.

    It is quite possible that you’ve seen an emerging new gap in the market at just the right time. And maybe you have just the right place to make it work. If so, double check your sums and make it big, but also beautiful, and well thought out.

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