In the Media

  • Olaplex vs Colorphlex: Olaplex Tested Again

    Since Olaplex revolutionised the hair industry in January 2015, a number of products have been released spuriously claiming to achieve results similar Olaplex.

    We can say confidently that despite these claims, none have the same unique, patented chemistry that allows Olaplex to repair and rebuild the bonds in damaged hair. That simply means that none are able to repair hair that has been damaged by chemical, heat or mechanical means.

    But don’t take our word for it. The highly respected and fiercely independent American Board of Certified Hair Colorists recently performed their own tests to compare Olaplex with colorpHlex and b3 Brazilian Bond Builder.

    To perform the test, the Board bleached four identical hair swatches with Blondor and 40 volume for 50 minutes, for maximum effect, with each manufacturer’s instructions being followed precisely. The comparison photograph below was taken after four shampoos, with colorpHlex on the left, followed by mineral oil, b3 Brazilian Bond Builder and finally Olaplex on the right.

    Since Olaplex revolutionised the hair industry in January 2015, a number of products have been released spuriously claiming to achieve results similar Olaplex.

    We can say confidently that despite these claims, none have the same unique, that allows Olaplex to repair and rebuild the bonds in damaged hair. That simply means that none are able to repair hair that has been damaged by chemical, heat or mechanical means.

    But don’t take our word for it. The highly respected and fiercely independent American Board of Certified Hair Colorists recently performed their own tests to compare Olaplex with colorpHlex and b3 Brazilian Bond Builder.

    To perform the test, the Board bleached four identical hair swatches with Blondor and 40 volume for 50 minutes, for maximum effect, with each manufacturer’s instructions being followed precisely. The comparison photograph below was taken after four shampoos, with colorpHlex on the left, followed by mineral oil, b3 Brazilian Bond Builder and finally Olaplex on the right.

    Olaplex Comparison - Olaplex vs Colorphlex Vs Brazilian Bond Builder

    After comparing Olaplex with colorpHlex, mineral oil and B3 Brazilian Bond Builder the review of the ABCC was as follows:

    “But after the fourth shampoo, it was clear that the other products were not holding up and seemed to prove to be nothing more than oil and silicone. They were only temporarily coating the hair thus creating an immediate shine, but unable to build or link broken bonds with any degree of quality. The hair felt dry and fragile. At best, they would be better served to call it an additive for shine. Anything more is a far stretch of the imagination. The Olaplex sample maintained its integrity and was the clear winner. We also performed similar tests on live models and Olaplex was always noticeably and significantly superior. The more compromised the hair was, the more Olaplex outperformed the rest.”

    The results are clear. What does this mean for your salon? Well, if you’re on the fence, we encourage you to try out your own swatch test, conduct your own review and compare the results for yourself!

    To order Olaplex, call Haircare Australia on 1300 437 436.

    Read the full test

    Visit the American Board of Certified Hair Colorists’ Website

  • Neuma Brings Us The Best In Sustainable Hair Care

    There’s a new kid on the block and it’s paving the way for sustainable hair care. Boasting high performance professional hair care that promotes hair health and environmental sustainability, Neuma is the brand that has it all. It’s uncompromising promise and extensive range brings a whole new concept to the way we see professional sustainable hair care. Neuma recognises the need for products that are free from harmful chemicals but don’t compromise performance. With Neuma you can rest assured knowing that you are living within nature’s limits and getting the results you need from your hair care regime.

    Neuma’s simple pledge makes it the most genuine, transparent, healthy and sustainable hair care brand available and is a welcome addition to the Haircare Australia family.

    The Neuma Range

    Neuma helps to enrich and protect hair, sustaining vibrant colour – leaving it soft, silky smooth and full of shine. Free from synthetic fragrance, Neuma uses essential oils that soothe and infuse hair with life, bounce and healthy radiance. Offering a full range of products that deliver results, Neuma leaves your hair looking and feeling more beautiful than ever. The expansive Neuma range is 100% vegan friendly, containing non-harmful ingredients, with zero synthetic fragrance, sulfates, parabens, phthalates, glutens, neurotoxins, aluminium compounds, glycols, formaldehyde donors, ureas, carcinogens and environmental pollutants.

    The products:

    • reNeu – Ideal for all hair types, a mild clarifier which can be used daily
    • neuMoisture – Infuses life back into dry, damaged hair - improving  elasticity & condition
    • neuRepair - Restores and strengthens overworked, over-processed hair
    • neuSmooth – tames dry, damaged and frizzy hair
    • neuVolume – Enhances volume, fullness with long-lasting body
    • neuStyling and inControl – A variety of styling and finishing products to complete your look

    Neuma sustainable hair care

    The Neuma range is now available to order. To find out more about Neuma, contact 1300 437 436 and join the sustainable hair care revolution, today.

  • Olaplex Repairs Kim Kardashian's Blonde Hair Damage

    Kim Kardashian's sudden swap to blonde for Paris Fashion Week earlier in the year had the world talking. Five months on, it's the integrity of Kim's locks  on everyone's lips. In what has to be the hair transformation of 2015, Kim went for a dark brown to platinum blonde and surprised us all!  However, the news that really shocked us was that her colourists performed this transformation WITHOUT  using the one and only proven form of blonde insurance, Olaplex.  Thankfully, Kim has now discovered Olaplex and  is loving the results.


    Kim's Platinum Hair Transformation

    Kim Kardashian Hair Transformation

    Kim's dramatic transformation was the result of a six hour in-salon session.  To perform a one-sitting colour transformation like Kim's is risky business. To maintain the colour for her month-long blonde stint, Kim underwent three colouring services which only added to the damage.

    After the third process, photo's emerged of Kim with dishevelled, dry-looking locks. Not long after this, Kim went back to her dark roots and although they act as a good disguise,  Kim has confirmed that her hair is in the worst condition is has been.

    In a recent interview Kim announced that she has now been introduced to Olaplex and uses it to help rebuild the damage caused by her harsh bleaching. She maintains that she has seen dramatic results with Olaplex and it's working to  improve her hair and get it back to it's once healthy condition. Kim suggests sleeping with Olaplex No.3 in her hair* and is seeing stronger, healthier hair as a result.

    Kim Kardashian Olaplex Hair Transformation*Please note, using Olaplex No. 3 overnight is Kim's personal tip.  Although our recommendation is to use for 10 minutes or longer, we have received great feedback from clients who slept with the product in overnight.


    Kim Karadashian's Damaged Blonde Hair Pre-Olaplex

    Olaplex Reverses Kim Kardashians Blonde Hair Damage

    Going from any colour to platinum blonde involves serious work and we recommend that changes like this be be performed over a period of time with regular Olaplex treatments during and in-between services.

    Celebrity colourist, Tracey Cunningham has a host of long-standing celebrity clientèle on her books, including Kim's sister Khloe Kardashian (and now Kim), has sworn to never colour a client's hair without Olaplex. Her Facebook page speaks for itself with the results she's achieving. As thousands of colourists around the globe stand by Olaplex, it's stories like that of Kim Karadashians blonde hair damage  that demonstrate just how important it is to use, not only during lightening but also as a stand-alone treatment for already compromised hair.


    Kim Reveals how Olaplex is saving her damaged hair.

    It's not just Kim Kardashian embracing the power of Olaplex, people around the world can't get enough of Olaplex and it's ability to colour and lighten hair without damage and breakage. Our friends at The Glow, Pop Sugar and Oz Beauty Expert have all jumped on board and are loving the results.

    If you would like to learn more about Olaplex visit or click here to become an Olaplex stockist.

  • The Latest Hair Trends from MBFWA15

    evo and Cloud Nine were once again at the forefront of Sydney Fashion Week as they took charge behind the scenes creating some of the most iconic hair looks of the week. Here is our recap of the week, a sneak peak of the latest latest hair trends for Spring Summer 2015.

    Ten Pieces

    For the first time in Sydney Fashion Week history, Ten Pieces designers Maurice Terzini and Lucy Hinckfuss took the runway to the beach. In a unique display of modern-day punk with that 'just stepped off the beach' look, mother and son duo, Renya and Aiden Xydis brought the location to life through their hair look.

    latest hair trends sydney fashion week 3

    ”We wanted to create a look that flattered the sophisticated modern-day punk and sportswear of the Ten Pieces collection. The models were styled to look as though they had just stepped off the beach, with wet and textured hair. To create shape, we used the Cloud Nine Wand in the women’s hair,” Renya Xydis says.

    A true family affair,  Renya directed the women’s look for Cloud Nine and Aiden directed the men’s look for evo. The hero products used by the duo were the Cloud Nine Wand and evo's salty dog and love perpetua.

    "Just like the collection, we incorporated texture and layers into the men’s hair, achieving a wet look using evo salty dog sea salt spray and evo love perpetua shine drops. Prior to the show, we also

    prepped the guys by giving them fresh cuts at Valonz to help emphasise the effortless, natural style.” Aiden Xydis said.

    latest hair trends sydney fashion week 4


    In one of the hottest collaborations of Sydney Fashion Week, evo and one of Sydney's most renowned salons, Edwards & Co came together for the outrageously enchanting and ultramodern Spring Summer 15 Dyslexicola collection.

    "Just like the collection, we wanted to really push the boundaries and be equally as daring with the hair. We decided to put our own unique twist on the wet look and sectioned off strands of hair from the front to create uniquely shaped designs on all 20 models. This striking and bold look perfectly embodied the playful nature of the clothes". Byron Turnball, Hair Director

    Inspired by FKA TWIGS, Byron used the hero's of the show, evo gangsta grip and happy campers to perfectly craft the wet look that acted as the perfect compliment to the magical collection.

    latest hair trends sydney fashion week 2

    Lee Matthews

    Cloud Nine ambassador, editorial stylist and hair directing extraordinaire, Renya Xydis  created the perfect ponytail for Lee Matthews stunning Japanese Katazome inspired collection.

    Designed for the individual who can cleverly mix proportions and textures. Pieces have an elongated and linear appeal,
    referencing an oriental style of dressing and aesthetic. Looks swing from masculine to feminine with a relaxed sense of
    ‘menswear for women’ expressing a confident yet understated tone.

    Renya wanted to create a look to complement Lee’s creativity and use of texture. “I love how Lee uses so many different fabrics, which really inspired me to create the lived in, slept in ponytail with a lot of texture. The look is relaxed and sophisticated to compliment the collection” she says.

    The “slept in ponytail” was created using a sea salt spray (try evo salty dog) to prep the hair, the Cloud Nine Waving Wand to add depth, and a texture powder to create a lived in look (evo haze is great for this).

    latest hair trends sydney fashion week

  • How to Get the Messy Hair Look | Cloud Nine

    The ever problematic issue of 'how to get the messy hair look' without having hair that's not been washed in months is finally over. Long  gone are the days of not washing your hair to achieve that carefree, messy look, it can now be mastered in just a few quick and painless steps. Renya Xydis for Cloud Nine perfected the look for Lee Matthews at Sydney Fashion Week in April and we can't get enough.

    Effortless meets polished, this look encompasses everything you could possibly need in a ponytail. With the use of the Cloud Nine Waving Wand and a product like evo's haze, this look can be achieved anywhere, perfect for day and night.

    how to get the messy hair look cloud nine 2

    How to Get the Messy Hair Look - The Steps

    1. Dry in evo salty dog salty spray at the roots of the hair and dust the crown lightly with evo haze styling powder, and gently rub in.

    2. Take vertical sections and curl with the Cloud Nine Waving Wand.

    3. Add more evo haze to the roots and mid-lengths to add extra texture and shake through to break up the curl and distribute product.

    4. Curl the hair a second time in large sections, curling the front sections away from the face.

    5.  Add more evo haze styling powder and rub through the roots and mid lengths to break up the curl for a second time for an extra 'slept-in' look.

    6. Take the two front sections and tie tightly at the base of the head, underneath the main section.

    7.  Pull the rest of the hair back into a loose ponytail and tie with a second elastic. Add more evo haze and rub through to add texture.

    how to get the messy hair look cloud nine

  • Get Katie Holmes' Hollywood Waves in Six Steps

    Style-icon and Alterna Haircare Ambassador, Katie Holmes stars in Alterna's 2015 campaign with effortless Hollywood waves that most of us have only ever dreamt of, until now.  You too, can now re-create these timeless Hollywood waves in just six simple steps using the Alterna Haircare range. With the help of the luxurious Caviar products, you can create glamorous, polished waves that can be taken from day-to-night and are perfect for every occasion.

    “For this look, we wanted glamour that goes anywhere. I love this look because you can wear it at the Oscars or just for drinks after work with the girls! It's fun with a tease of glamour, polished and classic in a new and romantic way.” – Alterna Haircare's Global Creative Director, Michael Shaun Corby

    Alterna Haircare for Katie Holmes Step-by-Step

    1. Prepare the hair with the Caviar Moisture Shampoo and Conditioner

    2. Apply a small amount of the Caviar CC Cream through mid-lengths to ends to nourish the hair before styling

    3. Apply two palms full of Caviar Volume Amplifying Mousse from the scalp to the ends then blow dry in 5-7cm sections using a medium round brush, try evo's hank ceramic radial brush

    4. Use the blow dryer's cool setting on each section as you wrap it around your finger to form a curl, then pin into place for later

    5. Shape the hair into a glamorous wave using a large bristle brush like evo's bradford pin bristle, by brushing the hair away from the face and allowing it to cascade to one side

    6. Finish with a generous amount of the Caviar Working Hair Spray, making sure to hold the spray at least an arm’s length from the hair

    Click here for more Katie Holmes hair how-to's. 

  • How To: Sleek Ponytail from TOME NYFW 2015

    evo hair once again saw itself and the forefront of New York Fashion Week as Lauren McCowan and her team from the evo New York Study Tour styled TOME's Autumn Winter 2015 runway show. Creating an effortless yet sleek ponytail, Lauren's hair direction was the perfect compliment to TOME's tailoring. In six simple steps this post will give you the tips to recreate this stunning sleek ponytail yourself. Your go-to hairstyle for the upcoming winter months.

    evo hair sleek ponytail TOME 2015

    "The inspiration for the look came directly from tome’s collection, they have become synonymous with classic structure and exquisite tailoring, but with unexpected finishes and fabrics. the looks for the collection were quite ladylike, so we wanted to bring a sport luxe feel to the hair and a really effortless finish to offset the tailoring of the collection; maintaining that hint of the unexpected. An effortless sleek ponytail that brings out the shape of the face with texture and
    separation, enabling the focus to remain on the tome collection and to add a sporty edge to ladylike construction" - Lauren McCowan Hair Director

    vo hair sleek ponytail TOME 2015 1

    Step 1

    Spray in evo root canal around the front hair line, through the sides and the top of the head to the crown and comb back with a wide tooth comb. Dry with a blow-dryer.

    Step 2

    Layer evo shebang-a-bang over the front of the hair and rake in for separation and texture.

    Step 3

    Set the sides of the hair with evo helmut light hairspray and work hair into a low ponytail at the nape of the neck.

    Step 4

    Using a thin elastic or hat elastic and secure hair into a tight ponytail at the base of the hair.

    Step 5

    Detail ponytail with evo shebang-a-bang sprayed only into random areas of the tail, for an unexpected clash of texture and definition.

    Step 6

    To control flyaways around the front of the hair, use a touch of evo casual act to control the front hairline without looking too done.

    evo hair sleek ponytail TOME 2015 2

    The Autumn Winter show this year was not just your average collection showcase, but also the début of Sarah Jessica Parker's shoe collaboration with TOME. The evo team were given the rare and exciting chance to meet the fashion queen herself backstage, the ultimate fashion week experience for the lucky team.

    Find out more about the evo brand here and how you can become an evo stockist. 

  • Moroccanoil Inspired Video Series has Arrived

    Moroccanoil has proudly launched it's new advertising campaign that encompasses a series of videos, created to inspire, celebrate and empower women around the globe, Moroccanoil Inspired. The short-film series for the Inspired by Women Campaign is helmed by film-maker Bryce Dallas Howard and Academy Award and Emmy -winning producers Radical Media. Joining Moroccanoil on this journey to celebrate the strength in every woman is the beautiful Inspired by Women Ambassador, Rosie Huntington-Whiteley.

    Women have always been the inspiration behind the Moroccanoil brand. Moreover, Moroccanoil has always understood that it only takes one moment of inspiration to ignite positive change. The brand’s own journey started with a pivotal moment of inspiration that revolutionised the beauty industry, creating an all-new oil-infused hair care category and an iconic brand in less than a decade. As the next evolution for Moroccanoil, Inspired by Women provides a global platform for five passionate, courageous women to share their unique personal journeys from experiencing a single moment of inspiration to making a profound impact on the world.

    “With Moroccanoil Inspired by Women, we wanted to take our notion of beautiful transformations to the next level—by empowering women to discover beauty through inspiration,” says Moroccanoil Co-founder, Carmen Tal. “Rosie is a timeless, global beauty who exudes confidence, inner strength and a down-to-earth quality that embodies the Moroccanoil aesthetic. We’re delighted to have her join Moroccanoil on our journey to empower all women with self-confidence and a fearless drive to pursue their dreams,” adds Tal.

    “I am honored to join Moroccanoil in celebrating these remarkable women. It is my hope that their inspirational stories will encourage women to make a difference in their lives and to others,” says Huntington-Whiteley.

    At the heart of the campaign is Inspired, a short-film series that discovers beauty through inspiration, directed by dynamic and versatile storyteller Bryce Dallas Howard. The series features the stories of five extraordinary women driven to make a positive impact in the world, and also explores what it means to lead an inspired life as seen through the eyes of Ambassador Rosie Huntington-Whiteley.

    Featuring a musical score by Grammy Award-winning film composer Lorne Balfe, the series includes the following five “Inspired” women:

    Chrissy Beckles steps into the ring to fight for those who can’t. This trained boxer founded The Sato Project to save abandoned dogs on Puerto Rico’s “Dead Dog Beach.”

    Rebecca Welsh helps homeless and at-risk youth around the world to start a new life. The HALO Foundation provides these children with basic needs and essential life skills, using art therapy to help them heal from the past and imagine the future.

    Jessica O. Matthews incites change through innovation. She's the Co-founder and CEO of the organization Uncharted Playand inventor of the SOCCKET—a soccer ball that generates free, renewable energy by harnessing the kinetic power of play.

    Kavita Shukla designs simple solutions to complex global challenges. She is the Founder and CEO of Fenugreen, a social enterprise taking on global food waste and hunger, and the inventor of FreshPaper—a piece of paper infused with spices that keeps fruits and vegetables fresh 2–4 times longer.

    Allyson Ahlstrom transforms the looks—and lives—of at-risk teen girls. When she was just 14, she started the mobile boutique Threads For Teenswhich provides free, brand-new clothes to teen girls across the U.S.

    Watch the video series here

  • Moroccanoil Media Makeovers

    On Thursday May 29, Australian beauty editors and media were treated to a glamorous session of one-on-one styling with none other than Moroccanoil's Global Team Educator, Violet Sainsbury. While educating each editor on the latest releases from the Moroccanoil range (Moulding Cream, Styling Gel, Heat Protect and Volumizing Mousse), Violet also styled each editor according to their personal preference and hair needs.

    Each session started off with a luxurious blow-dry, continuing on with an introduction to the relevant products suitable to the guests hair requirements. Curl Control Mousse, Frizz Control, and Luminous Hairspray were used as finishing touches so each editor could spend the rest of their working day with beautifully styled hair.

    Moroccanoil MakeoverGuests were treated to European pastries and French champagne while they chatted to Violet who further schooled them on the Moroccanoil brand and history while answering any of those burning beauty questions surrounding all things hair! Each editor was also able to have their photograph taken with Violet after the styling session and left with a bespoke gift bag of Moroccanoil products, personally chosen by Violet.

    Feedback from all editors was exceptionally positive. They left the styling session knowing more about the Moroccanoil brand and the products themselves. Having Violet educate each guest individually was highly beneficial and made quite an impact on a personal and professional level.

    Moroccanoil Makeover 2

  • Get Katie Holmes' Red Carpet look with Alterna Haircare

    Katie Holmes hit the red carpet looking glam for the premier of The Giver Film with hair by Sebastian Scolarici for Alterna Haircare. Recreate this effortless Top Knot using the Alterna Haircare product range in just a few simple steps.

    “Katie’s look was a nod to old Hollywood with a modern edge. The tone for Katie’s look was set by the impeccable Zac Posen dress, with her hair perfectly complimenting the style with a simple high knot with a hint of texture.” - Sebastian Scolarici

    Alterna Haircare for Katie Holmes Step-by-Step

    1. On damp hair, spray a small amount of the Alterna Bamboo Boho Waves Tousled Texture Mist tousling from the ears down to the ends. Dry hair leaving some natural texture

    2. Emulsify the Alterna Bamboo Volume 2-in-1 Volumizer into a paste by rubbing it quickly in between hands for a few seconds and then build up volume into the hair

    3. Sweep hair into a high ponytail, securing it tightly with a hair tie

    4. Separate hair into two sections and tease each section with a hint of Alterna Caviar Perfect Texture Finishing Spray

    5. Carefully twist the two sections together, wrapping hair tightly around the base of the ponytail and securing it with hair pins

    6. Finish with the Alterna Caviar Anti-Aging Working Hairspray to set her look

  • The Cloud Nine Touch Has Arrived

    The highly anticipated, worlds first automatic hair straightener, the Cloud Nine Touch was launched in Australia to the media on Wednesday 25th March with a morning of styling, experimenting and hands-on with the amazing Cloud Nine Ambassadors.

    Launched in one of our favourite locations, Pix Studio’s, the location truly set the scene for the stunning event. The beautiful white space was filled with stunning Cloud Nine imagery, a photo booth, delicious food and Cloud Nine Touch stations for the guests to try The Touch out for themselves.

    Cloud Nine Touch; Hair Straightener Launch 1
    Cloud Nine favourites, Renya Xydis and Lauren McCowan took to stage to go through the functionalities of this revolutionary tool and teach the group all about the Cloud Nine Kinder Styling philosophy. They then created four distinct looks on different models using only The Touch, at this point the room was captivated by the ease at which each of the looks was achieved using temperature controlled heat.

    Cloud Nine Touch; Hair Straightener Launch 2

    The event proved to be huge success with all that attended left impressed and excited to try out their new tools at home.

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