Education

  • Moroccanoil Behind The Lens with Michele McQuillan

    Over a 2-day Moroccanoil Look and Learn in early October 2017,  Michele McQuillan, Moroccanoil Ambassador, led a handful of keen stylists Behind the Lens on a journey into a realm of editorial styling.

    Michele's inspiration for the shoot came from a character in the film adaptation of a novel by Peter Carey, called Oscar and Lucinda; a strong, independent and compulsive woman. Her hair reflecting the story of her life.

    Michele McQuillan led the stylists through the professional editorial photoshoot process, enabling them to create their very own piece of editorial content, all contributing to Michele's wider vision for the shoot. The resulting collection embodying a true rawness and wind blown texture both natural and striking.

    The collection of images from Behind the Lens featured in A Golden Prime in the November/December 2017 edition of INSTYLE magazine; showcasing a selection of the best Moroccanoil moments. The full spread can be read on page 42.

    Moroccanoil Behind the Lens with Michele McQuillan:

    Eva Theochari @ Coco De Luma

    LEFT: Xin Wang @ Instyle Hair Artistry

    RIGHT: Brianna Scarano @ Cordony Hair

    LEFT: Sarah Mindzas @ Hair and Harlow

    RIGHT: Elias Chalhoub @ Elias George Hair

    LEFT: Ashley Agostino @ Hair and Harlow

    RIGHT: Nicholas Chu @ Dj's Hair Artistry

    Creative Team:

    Creative Direction: Michele McQuillan for Moroccanoil

    Photographer: Michelle Tran

    Make-up: Chereine Waddell

    Stylist: Sascha Virgil

  • Get the Look with Caterina Di Biase: Luxe Blow Wave

    Denman Ambassador, Caterina Di Biase shows us how to create a Luxe Blow Wave using Denman Brushes.

    Create a Luxe Blow Wave in just 6 simple steps using essential tools, Denman Small Cushion Grooming Brush, Denman Squargonomics 20mm and Denman Squargonomics 43mm.

    Learn how to recreate the Luxe Blow Wave look here:

    Get the Look

      1.  Start with clean, damp hair and section into two parts.
      2.  Starting at the nape of the neck, take small to medium vertical sections and blowdry hair with the Denman Squargonomics 43mm. Keep a tight tension and ensure the hair is nice and hot.
      3. Continue this technique around the head, swapping to the Denman Squargonomics 20mm for hair close to the roots and near hairline.
      4. Be sure to twist each strand of hair as the brush is unravelled, blasting with a shot of cold air before releasing.
       5. Rake hands through hair for separation.
       6. Use the Denman Small Cushion 100% Natural Boar Bristle Grooming Brush to brush out the curl and smooth for a luxe blow wave.


    Click here to become a Denman stockist.

  • Business Insider: Salon Branding Tips

    Authenticity and consistency are a salon’s greatest friends. Make no mistake, salon branding still need to evolve to keep up with fashion and industry trends, but flip-flopping can be a turn-off. And if you change or diversify too quickly you can leave your customers behind.

    Think of it this way… do you like tattoos? The biggest reason people don’t get them is the commitment. Even if you love it, over time you can start to question it, want to change it, cover it up, or learn to downright hate it. By then, you’ll know it’s all too late and that mum was right. Your brand is a kind of tattoo as well, the only difference is you need to have one. But here’s the good news… your brand can evolve and change.

    First Big Tip

    Your logo is not a brand.

    So, learn how to separate them. Treat your logo like a permanent tattoo and switch your focus to more flexible brand values. A logo’s combination of shapes, colours, fonts and even words can be meaningless without a brand. Brands are more like people – to know them, you need to know what they stand for. And we all want to be beautiful, inside and out.

    Now, whether you’re starting up or re-booting a salon, close your eyes and picture the brands you admire most. Like an old LP collection, your brain will flick through a mental catalogue of logos. That’s how our over-stimulated Instagrammable brains like to organise things. It’s also the power of a logo, but it’s not the brand. So, think about the values that you enjoy behind the logo.

    Second Big Tip

    Give serious thought as to your ideal client.

    Then give some very serious thought to the sort of person you are. A salon’s culture should come from the heart, so that when your values are reflected in your brand it’s a truly beautiful thing; especially to clients who share your vibe. On the other hand, holding on to the façade of a brand that isn’t really you can be exhausting - particularly when you’re already on your feet most of the day.

    Third Big Tip

    You can always add value to your brand without the need to start all over again or change your identity.

    Think about new client value-adds, fresh music vibes, staff training, the clothes you wear, coffee you serve, products you stock, in-salon promotions, or the advertising you run... it goes on. This is how brands continue to breathe and build on brand equity to stay relevant over time.

    It means that even if your logo is stuck in 1980, you can still move on and improve the perception of your salon by extending your brand’s values with very little cost, or even no cost. The point is, try not to over-correct or make dramatic changes all at once. It can be expensive, plus major change can confuse and spook customers. Which, in turn, can make them re-consider their options, sometimes for better but also for worse.

    Bonus Big Tip

    Always do your sums.

    It is quite possible that you’ve seen an emerging new gap in the market at just the right time. And maybe you have just the right place to make it work. If so, double check your sums and make it big, but also beautiful, and well thought out.

  • The BaByliss Pro Barber: Barber Jazz

    BaByliss Pro Barber, Educator, Master Barber and hair tattooing extraordinaire, Barber Jazz was centre stage at Hair Expo earlier this year for BaByliss Pro and Haircare Australia.

    We were fortunate enough to quiz the Little Rebel Collective barber first hand on all things hair tattooing.

    "Hair tattooing is a huge part of my business... It’s the perfect combination of two of my favourite things, drawing and cutting hair.”Jasmine Shipley

    We’re all fascinated by the hair tattooing trend, can you tell us a little bit about how you got into it? “Hair tattooing for me started on a friend. We were always creating small lines in her hair and then one day she saw some of my drawings on paper and told me to get creative with her look. So, naturally I created one of my mandala designs and it started to gain a lot of attention on social media and people started asking me to create my hair tattoos on them,” begins Jasmine.

    What are your top tools from the BaByliss Pro range for hair tattooing?

    “V-Blade Trimmers with the T Blade Attachment are essential for sketching out my designs and I use my Volare Ferrari Clippers and 0.5 and 2.0 Attachments to perfectly fade out certain areas”. “I couldn’t work without my Volare Ferrari Clippers, they are cordless, light and so versatile. The perfect tool for precision on any hair type,” says Jasmine. What is one piece of advice you would give to a barber looking to branch out into hair tattooing? Jasmine finishes, “Practice makes perfect. Draw some designs on paper to familiarise yourself with the hand movements and different shapes and just give it a go.”

    What sparked your interest in barbering and how did it evolve into the art of hair tattooing? “My interest in barbering started at a very young age. My grandmother was in the hair industry and during school holidays I would go to her salon, watch her all day and help out wherever I could. I really looked up to my grandmother, she was such an inspiration and I wanted to be just like her. So, I made it happen,” Jasmine recalls.

    “As soon as I could, I started an apprenticeship and was helping out at a local salon until I was old enough to work full time. Once I finished my apprenticeship I moved into a salon that was renowned for short haircuts which meant about 80% of my clientele were looking for shorter cuts and I soon realised that I just loved creating those types of look,” says Jasmine.

    “Hair tattooing for me started about 4 years ago, in the same barbershop where I first became recognised as a female barber specialising in short hair for females. Now, my hair tattooing is a huge part of my business and I absolutely love it! It’s the perfect combination of two of my favourite things, drawing and cutting hair,” Jasmine describes.

    Where do you draw your inspiration from? “I absolutely love what I do. Being able to talk to my clients about their lives and hobbies enables me to enjoy ‘work’ so much more. When you can connect with your clients, come into a creative space every day, and work alongside your friends it’s really easy to feel inspired,” Jasmine says. “I also get a lot of my inspiration from social media too, there are just so many talented artists out there. Instagram provides a great platform for all hairdressers”.

    Stock  BaByliss Pro in your salon. Get in touch here to find out how.

  • Moroccanoil StyleScapes In-Salon Braiding

    Introducing Moroccanoil StyleScapes In-Salon Braiding. Knot your average braiding service.

    Braids are here to stay! Moroccanoil StyleScapes is an salon service program offering our salon partners unique opportunities to boost service revenue through the creation of brand-sponsored, service driven programs. Stylescapes The Braid Edition is designed to deliver easy braided styles, inspired by world’s style capitals, London, New York, Milan and Paris.

    Moroccanoil StyleScapes offers an instant glam boost with a braid upgrade, inspired by the world’s style capitals. Pressed for time? No sweat – each StyleScapes braid is fast and flawless; you’ll be out the door in no time. Enjoy it as an add-on to your salon service, or as a quick hair pick-me-up on your lunch hour.

    How it Works

    ONE: PICK A BRAID
    Choose from four stylish braids. Great for all different hair lengths.
    LONDON • NEW YORK • MILAN • PARIS

    TWO: TICK - TOCK
    Leave it to the expert to create a beautiful braid, fast.

    THREE: YOU'RE ALL SET
    Flaunt your new braid and always remember to say 'thank-you' when you receive a compliment.

    Watch here to discover the Moroccanoil StyleScapes Braid Edition.

    Click here to become a stockist. 

  • Renya Xydis | A Little Respect

    Renya Xydis chats Instagram, rising to the top, the reality of respect and her upcoming education workshop, The Sessions.

    Renya Xydis, the pink haired, (usually) red-lipped dynamo that elevated the Sydney salon landscape and set standards for ‘session’ in Australia. She has built a cult following in Valonz Haircutters and propelled profiles in the likes of Travis Balcke – Eugene Souleiman’s right hand man.

    Cloud Nine Ambassador, celebrity stylist, savvy business woman and the driver of trend defining Instagram accounts @sydneysbesthaircolourists and @valonzhaircutters, it’s a busy, burgeoning life for Renya Xydis – one punctuated with a stream of timeless beauty; moments that make pictures to last a lifetime.

    But it hasn’t been all high times and hero hair moments. While today you’ll find her working the fashion week circuit from New York to Paris, settling the likes of Cate Blanchett into her chair or creating on-set for VOGUE and Marie Claire, what people don’t see are the years of sacrifice and hard work Renya has invested to manifest her life today. We all have to start somewhere, and for Renya, reality is the key.

    “My best advice for younger artists realizing their creativity? Don’t pick up a copy of Italian VOGUE and think you can create that. They spent thousands of dollars to get that look and then you’ve got hours of post production,” Renya begins.

    “There is so much happening on Instagram, we have access to the work and minds of the world’s best creatives, use it, consume it … and learn your lighting! Google your favourite photographers and various lighting styles, this generation of hairdressers don’t realize how lucky they are, it’s so easy to do your research now,” believes Renya.

    For Renya, as much as she loves Instagram – its universal connection, and what the platform can do for a profile and business – a new urge for instant gratification is stimulating a warped belief that, as quickly as we can access imagery, we can master the mind the behind it.

    “What young stylists don’t understand is that in the case of so many styles we see in Italian VOGUE, i-D or the latest Prada campaign, the hair director and/or creative team has spent months or even years on making that moment happen. There are so many little secrets behind these looks and quite often, they’re the result of a series of mistakes that the hair director will run with,” Renya divulges.

    Renya suggests connecting with local fashion schools such as FBI, attending their annual fashion parades, taking note of emerging designers and, ultimately, collaborating with them. And the same principle applies to makeup and photography. The likes of MAC Cosmetics and Napoleon Perdis have a budding collective of artists just waiting to get creative and gather the experience they need to be great. When it comes to photography, Renya suggests approaching the assistants of the photographer’s assistants, “just be there on-set and help out, that’s how you meet and connect with people … but put your phone away, it’s so disheartening to everyone.”

    Renya Xydis

    “Just be humble, and be respectful. Take a look at the situation that you’re in. If you’re allowed backstage or at a shoot, really appreciate it, it’s someone else’s dream and hard work and they’re giving that to you,” says Renya.

    “No other seminar or workshop can educate you on mastering the nature, pace and precision of backstage or on set, and it’s free! Think about it, every other course, cutting, up-styling, you have to pay for.”

    Sharing and integrity drive all that Renya applies herself to, and her Instagram accounts are no exception. For Renya, a successful Instagram feed is one that speaks of you as an individual and, where hairdressers are concerned, an artist.

    “Everything I put on Instagram is reflective of what I would want to learn and how I would like to look,” she begins.

    “Don’t sway to other people’s Instagram accounts, don’t copy. So many accounts are all about the same, fly-away texture and standard colour … this looks like a piece of toast to me, it looks bland.”

    Renya is a passionate advocate for the many colours, ethnicities and interpretations of beauty that we, as the human race, represent, and believes that with our real and virtual access to all corners of the world, there’s no excuse to lead a boring feed.

    “You’ve got to bring a bit of magic, look at your feed, look at your last 12 images, have you got versatility, have you got colour in there saying ‘I’ve got a personality?’ I see fun, vivacious girls with bland Instagram accounts - that’s not showing off their personality,” continues Renya.

    “If you love the beach, put that on there, if you love fashion, feature some of that too but just make sure those posts occupy 1 % of your feed, and the remaining 99% hair, what you believe in.”

    It is all this and more that Renya will discuss in an intimate, open format at the upcoming Cloud Nine, The Sessions workshop. The morning will see Renya share her secrets to building and maintaining a successful salon, all while growing a creative career and engaging clientele.

    “I want participants to walk away with a strong understanding of how to engage and grow the right clientele for them, their team and salon culture,” says Renya.

    “And it’s so important for salon owners to nourish their own creativity whilst running and building a successful business. For some this may seem a difficult task, so I want to provide insight on how to make this a reality – a reality that will build culture, team morale and have a direct impact on the salon’s bottom line.”

    An expert in salon marketing and brand culture in the digital realm, Renya will educate on building a strong following and will guide participants on creating a piece of content, ready for market, on the day.

    “I’m really looking forward to guiding each participant through the process of creating a powerful and directional piece of content ready for social media. We’re going to explore the best apps, techniques and timings to get the most from digital ready content and really drive a salon forward,” she says.

    The Sessions Workshop will take place on Tuesday, 15th August. Click here to secure your spot. 

  • Evo Education: Evo New York Study Tour

    “If I had to choose one word to describe the Evo study tour, it would be wow! Evo’s style of education is like no other.”  Heather Hall, Evo Education NYST attendee.

    Bigger and Better Than Ever.

    Be immersed by fashion week in NYC. Take in the culture, the art, the trends and all the inspiration.

    • Work backstage at 2 x exclusive NYFW shows alongside the Evo hair director and team
    • Attend and style 2 x Evo photo shoots
    • Be mentored by internationally acclaimed stylists
    • Network with like-minded stylists from around the world
    • Attend exclusive Evo education courses
    • Gain an insight into international brands;
    • Evo, Fabuloso and Fabuloso pro
    • Enjoy free time to explore the sights and sounds of New York City
    Welcome Drinks

    Start the tour with team drinks at an iconic NYC bar.

    Business Brunch

    Learn key tips and tricks from the best in business over a NYC brunch.

    Team  Dinner

    End the tour with a team dinner.

    NYFW Backstage x 2

    Work backstage creating the runway look for a NYFW show.

    Editorial Photo shoot

    Work with key Evo stylists to create the latest editorial look of the season and score images for your portfolio.

    How to Photo Shoot

    Create and photograph styling techniques.

    The Renegades

    With Lauren McCowan and Jules Tognini – a day of cutting and styling with two of the industries most awarded and published stylists. Let our masters lead you in a new direction…

    Book Your Place

    Are you ready to reserve your place on the Evo New York Study Tour 2017?

    Please email salessupport@evohair.com or call +61 (0) 407 504 594 to reserve your place.

    Please be advised that numbers are strictly limited and a 50% deposit is essential to secure your booking.

  • Introducing Evo Fabuloso Pro Black

    Take your colour work to the next level and make colouring fading  a thing of the past with the newest addition to the Evo Fabuloso Pro family...welcome Evo Fabuloso Pro Black.

    The latest installment in the Evo Fabuloso Pro family, allows you to not only maintain your clients deeper tones at home but also create the  perfect  silver, grey and muted pastel tones in salon.

    evo fabuloso pro black

    Evo Fabuloso Pro colour intensifiers are direct pigment, deposit only, ammonia free, peroxide free colours. They are designed to be mixed together to create unlimited semi colours and use cationic pigment technology to adhere the colour molecules  to the hair shaft - bonding them to the hair fibre.

    With the release of Fabuloso Pro Black colour intensifier, you are now able to add depth to your existing platinum, red, yellow, blue, orange, green, violet and chocolate formulations to grow your repertoire of  colours to include black, grey and darker shades.

    Evo Fabuloso Pro Black

    To support the launch, a black swatch book has been created to showcase the power of this new colour intensifier. If you are interested in implementing the Evo Fabuloso Pro system in your salon, click here to get in touch.

  • Hair Expo 2017 Wrap Up

    With the growth of Australian hairdressing always top of mind, Haircare Australia views Hair Expo as an integral platform to inform, inspire and unite the industry - not only with a powerful stead of products and professionals - but with one another.

    Occupying prime position on the exhibition floor, showcasing brands including Olaplex, BaByliss, Verb and Fabuloso Pro for customised coloured conditioners, Haircare welcomed record numbers in traffic and activity. Enjoying the opportunity to chat trials and triumphs with valued clientele and always taking the chance to listen and take on board valued feedback.

    It was over in the education rooms however where the culture and influence of the company truly made its impact; hundreds of delegates walking away with fresh perspectives and technical insights as delivered by the likes of Guy Tang, The Schorem Barbers and Jules Tognini.

    Freevo

    First to the stage was the much anticipated Freevo show. Hosting a line-up of Evo’s most influential artists in Lauren McCowan, Jules Tognini and Leonard Newton, the audience enjoyed the usual and always hilarious banter while consuming colour and creativity otherwise untold.

    Hair Expo Freevo

    “We ultimately wanted the audience to walk away with the understanding that there are so many interpretations of what makes something cool, beautiful and modern. And this is the whole idea of the Freevo campaign - don’t be defined by what other people tell you, you should be,” said Lauren.

    Lauren presented an intricate, ghetto inspired braided style followed by a shaved head adorned with bright-red hair balls fastened randomly and with ample effect. Lauren’s classic up-do made a statement before a blue-green wedge (wig) lifted to reveal yet another trending buzz cut.

    A stand out from Lauren’s repertoire was a pastel rose gold-peach style on which the Creative Director glued a rainbow of precoloured finger waves.

    “We coloured each weft with a custom Fab Pro mixation before soaking with Evo Gangsta Grip and finally layering with Evo Helmut Strong Hairspray. We did this on individual pieces of mesh and allowed them to set overnight. Now I’m sticking them on with eyelash glue which can be easily removed with Evo Love Touch Shine Spray,” divulged Lauren.

    Leonard created a shoulder-length precision bob with a lick of blue and a subtle-yet striking triangle detail through the front, inspired by the Harajuku kids, the style was effortlessly cool and ready to walk from salon to street.

    Working with the Evo Tyler Teasing Brush, Leonard demonstrated a series of universal techniques including back combing, back brushing and layering of product such as Evo Helmut Strong Hairspray, “for a glass like effect.”

    While Lauren continued to illustrate the secrets to being a ‘360 degree hairdresser,’ Jules took to the stage with a vibrant copper canvas ready for reshaping.

    “I want to create this restyle in real salon circumstances, without prep and with standard time limits,” started Jules. Borrowing from Milla Jovovich in Fifth Element, Jules travelled his cut from bulky to textured and youthful, working to materialise his model’s wicked personality, as well as his own.

    “Freevo is less about being dictated-to by products or a corporate juggernaut and more about being a part of something. Hair shouldn’t be about a collection, or what’s hip and trending, it should be an expression of yourself and your client,” said Jules. But this should never deflect a great haircut. “Evo is never going to even out a bob or fix a haircut, but if you do a good haircut it will have your back, push and drive the style,” he said.

    Jay was the genius behind the shifting colour palette, calling on his latest accomplice, Evo Fab Pro Black to create new, unseen levels of pastel.

    “The current Fab Pro palette is the colour wheel, for example the chocolate exists at a level 5, and with the addition of black, this will help to add depth and achieve really dark dual-tones; beautiful deep pastels and greys,” said Jay.

    “Especially as a semi-permanent, Evo Fab Pro Black is great to deepen and refresh darker tones, it’s really going to open up the capabilities of Fab Pro, in particular for cool interesting pastels,” commented Lauren.

    Schorem Barbers

    Next to the spotlight were the world’s favourite barbers and creators of Reuzel, Leen and Bertus aka The Schorem Barbers.

    The pair credited Vidal Sassoon as a hero inspiration, “because he changed the way we look at hair, he taught us to treat hair like a unique product, and that’s how we cut hair,” shared Bertus.

    “We look at the natural fall of hair and see every person who walks into the shop as an individual, there are 8 billion people in the world, and they each have different hair.”

    Hair Expo Schorem

    Bertus believes every product that is custom made for someone will fall correctly and made a metaphor from the tailored jacket. “When you travel with a customised jacket, and it’s been stuffed and pulled in and out of a backpack, and then you finally pull it out and put it on, it always falls correctly.”

    Bertus translated this to clipper work, and encouraged the room to look at clippers as “a whole lot of scissors with a cord.” He educated on setting a baseline to secure length around the perimeter and how to use your body as a tool, always keeping the sternum right behind your work for 90 degree angles every time.

    With the right angle on-side, The Schorem Barbers believe the most important area of the head (as it pertains to men’s hair) is where the ear is attached.

    “You can shave everything forward or back from that point and it will look good,” said Bertus. A suggestion well and truly proved on-stage in a series of perfect pompadours fusing James Dean and Elvis, 2017-style.

    Lastly, the lads advised on creating men’s hair to be proud of, a notion that shines from their persona to their product line, Reuzel.

    “Try and do at least one haircut a day that you can be really proud of. Every time you give a client the best haircut possible, you give a little bit of yourself away, so don’t forget to be good to ‘you,’” said Bertus.

    Guy Tang for Olaplex

    Further raising the spirits of Australian hairdressers was Instagram sensation and instigator of the global ‘Hair Besties Community,’ Guy Tang.

    Back by popular demand, the hair colour hero presented a series of shimmering colour delicacies from rose gold to lilac and silver, each dissected with that addictive language symbiotic of Tang and his fans around the world.

    Hair Expo Guy Tang

    Followed for his hair colour transformations and peerless pastels, Guy is all too familiar with ‘fear of the fade,’ and spoke about the importance of educating clients on expecting and enjoying the inevitable process. “I don’t know why everyone is so scared of fading, everything fades - life fades. My advice is to educate your clients accordingly, and don’t use the word fade, use the word evolve, ‘evolving into a beautiful smoky beige colour.’”

    Guy believes toning on dry hair creates a more seamless result (as water molecules occupy the hair shaft) and encouraged his audience to up-sell the service.

    “Call it glazing, dry-glossing or top-coating, it’s so important to tone on dry hair so if it’s a process that uses more time for a better result, then charge for it. It’s a service your clients will love as they will see you’re taking more time with them,” he said.

    Big on under-promising and over-delivering, not a colour passes through Guy’s hands without the Olaplex touch, in particular when working with those harder to achieve tones such as silver. Guy reinforced the less is more approach with Olaplex, asking colourists to use only the specified amount as “it has a pH of 3.5, it’s very acidic.”

    Caterina Di Biase for Denman

    Hair Expo Caterina Di Biase

    And, last to take the stage was two time Hair Expo Australian Hairdresser of the Year and two-time AHFA Hairdresser of the Year, Caterina Di Biase, enforcing the point that excellent prep forms the basis for key artistic editorial work. Caterina took to the stage. With the assistance of her Heading Out Creative Team, Caterina disseminated and reconstructed some of her key editorial looks for the crowd, sharing with them how she employs classic hairdresser’s tools, such as a Denman 7-row brush, to work and dress the hair prior to styling. Even simple tricks, like using different coloured cutting combs to provide contrast against light or dark hair can take away some of the guesswork and valuable time behind the scenes. The secret to success, according to Caterina, is combining the right brushes and tools to help bring the stylist’s vision to life.

    Sharon Blain for BaByliss

    Hair Expo revellers were treated to daily demonstrations by the Queen of long hair styling, Sharon Blain, over at the BaByliss exhibition stand. Hairdressing royalty Sharon Blain claimed her throne as the Queen of long hair styling with daily hair demonstrations. Drawing in a keen crowd, Sharon captivated her audience as she shared some of her creative and inventive techniques using the BaByliss portfolio of tools, finishing her looks with the use of threading ribbons for styles that wowed.

    Hair Expo Sharon Blain

    After a jam-packed weekend, Haircare Australia is fondly reflecting on their mission to inform, inspire and unite the industry. Now, until next year!

  • Haircare Australia's Education Shows at Hair Expo 2017

    Haircare Australia is also proud to present an all-star line-up of education shows at Hair Expo 2017.

    Be sure to catch Caterina Di Biase, Guy Tang, Leen and Bertus and the Evo International Education team as they take to the stage. We’ll also be at stands E124 and D125 with our portfolio of incredible brands; including Evo, Fabuloso Pro, BaByliss Pro, Denman, Olaplex... and will be introducing you to our exciting new brand, Verb.

    Olaplex _ Guy Tang

    With millions of followers on his social media channels, his motivation and inspiration to other Hairbesties has proven as contagious as his quirky and admirable personality. See Guy share his expertise, techniques and tips for blonding and colouring with Olaplex.

    Monday 12 - 2pm _ Book Here

    Reuzel _ Leen and Bertus, Schorem Barbers

    This is absolute old school barbering at its finest and coolest. Don’t miss the Rotterdandies coming Down Under to defile the stage at Hair Expo with their endless jibber jabber about classic barbering, subcultures and of course to spread the greasy gospel of the lard…

    Sunday 11.45am - 1.15pm _ Book Here

    Evo _ Freevo Show

    Ready to step out of the box? This is cutting, styling, colouring and a little bit of stand-up comedy thrown in for good measure! Join the FreevoTM – lution. Witness the wizardry of this motley crew, and let them take you on a road trip through Evo’s new education collection.

    Sunday 10am - 11.30am _ Book Here

    Denman _ Caterina Di Biase Look & Learn

    Don’t miss out on this special opportunity to see Caterina Di Biase, two-time Hair Expo Australian Hairdresser of the Year and two-time AHFA Hairdresser of the Year, in an up-close and intimate showcase of her key signature looks and some of her favourite new looks for the season.

    Sunday 3pm - 4pm _ Book Here

  • Model Casting for Guy Tang's World Tour!

    We are casting for the biggest show of Hair Expo Guy Tang’s World Tour.

    Guy Tang is a world renowned colourist with over 1.4 million followers on Instagram, and will be doing a major show at Hair Expo, Sydney on June 10th and 12th.

    We are casting for 8 amazing models willing to have some world class colour work done to their hair.

    We have a top level team for Styling and Makeup, and you will receive BTS and final photos for your portfolios.

    Model Requirements:

    Please read prior to applying and only apply if you are open to the below.
    • Models must be open to whatever colour work Guy wants to do - should you want to change it after the show, that can be arranged with one of our colourists.
    • All models will be lifted to a light blonde prior to Guy colouring their hair. This prep work will happen during the week of June 5th. Main prep work with Guy will happen on Friday June 9th - you must be available for that whole day.
    • All colours, treatments and after care products will be provided free of charge.
    You will receive Olaplex treatments to keep your hair in top condition prior to and after the show.
    • Only 5 models will be needed for the Saturday but the full 8 will be needed for the Monday.
    • Height minimum is 5’8. No extensions or weaves. Previous modelling experience is preferred.

    Show Days:

    Saturday, 10th June (12pm-9pm)
    Monday, 12th June (7am-3pm)

    We are looking forward to working with you! Guy does incredible colour work and we have a team of the best colourists in the country to make sure your hair is in amazing condition.

    Work is paid - rates will be discussed after casting.

    To register your interest, please send your details via this link.

  • Recreate Julia Roberts' Loose Bun with Neuma

    Love Julia Roberts' hair from the Oscars? We do! Neuma designer, Kirstan Sayers, walks you through getting Julia's look with a little help from Neuma.

    "Touchable, moveable, natural looking hair is a MUST for all my clients. Neuma allows me to give them exactly what they want without the heaviness, build up or weight of other styling products. It just works with the hair." -Kirstan Sayers
    Neuma - Julia Roberts
    amber-heard-product
    1. Wash hair with neuVolume shampoo and condition.
    2. Comb in 1 pump neuStyling smoothing creme cocktailed with a dime size of neuStyling gelee.
    3. Blow dry hair with part using a round brush for added volume.
    4. Mist hair with neuStyling extender and curl midshaft-ends with a large iron.
    5. Section hair from ear to occipital bone to ear and pony the lower section.
    6. Pull hair down and then up through the backside of the pony.
    7. Tease the underside of the hair, and then roll hair into a soft bun and softly spread bun open left to right.
    8. Use all remainder of hair and lightly pin and place on top of your bun.
    9. Finish hair with neuControl medium.

    Stock Neuma in Your Salon

    Neuma is distributed in Australia exclusively by Haircare Australia. To find out more about stocking Neuma in your salon, call us on 1300 437 436 or fill out our contact form.

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