Monthly Archives: June 2018

  • Haircare Australia at Hair Expo 2018

    The hairdressing community was in full force this weekend, celebrating the biggest event on the hairdressing calendar – Hair Expo 2018. Back in Melbourne for 2018, hairdressers from every corner of the country – and even the globe! – showed up to learn, teach and discover.

    We were proud to showcase our stable of exclusive salon-first brands at our dedicated Haircare stand – you couldn’t miss us with our Haircare logo hanging proudly above the expo hall, visible from almost anywhere in the room, and the thousands of Haircare showbags that we distributed to all attendees across the weekend.

    Amongst our stable of brands, we were excited to showcase exciting offers from Olaplex, Moroccanoil, Evo, #Mydentity, BaByliss Pro, Denman, Fusion, Mop, Reuzel. We also brought back with us the ever-popular Evo Fab Pro Cart and Pick & Mix stands!

    We had a great time having our brands showcase their talents on the mainstage with Evo, Denman, Olaplex, #Mydentity and Moroccanoil presenting throughout the weekend.

    Let’s face it, an Expo stage would feel incomplete without social media sensation, Guy Tang! Here he is in action, launch his new collections, Naked and Super Hero for #Mydentity.

    Celebrity colourist, Tracey Cunningham, took to the main stage to present the world-first launch of  Olaplex 4 & 5 – before any other country in the world!

    Evo represented in full force with The Young Guns, featuring Nicole Kae and Pete Koziel and with support from with the ever-entertaining Evo ambassador and Hair Expo 2018’s Educator of the Year, Jules Tognini and Evo Creative Director, Lauren McCowan.

    Caterina Di Biase and her Heading Out team presented the wild Salvaggio collection for Denman

    Moroccanoil presented beautiful editorial hair with Peter Beckett and the Moroccanoil Education Team.

    After a jam-packed and fun-filled weekend, we're looking ahead to Hair Expo 2019. We hope to see you there!

  • Haircare's VIP Party 2018

     

    Overlooking the bright lights of the city from the sleek balcony and raging dancefloor Luminare truly turned it on for Australia’s hairdressing elite.

    At its core the Haircare VIP Party is the rallying of a community of like-minded salon professionals, it’s about a good time and meeting people that believe in the same principles all in the name of building and protecting the industry we all love.

    See the full album via our Facebook page.

     

  • Pop-Up Education 2018

    Haircare’s first Pop-up Education event was a flurry of inspirational hair, colour, insights and…costumes?!

    What a day full of hair inspiration – there was something for everyone…whether it be insights from Tracey Cunningham for Olaplex (that client might look old to you, but inside she still feels like she’s 25!), the sassy humour and avant garde vision of Jules, Lauren, Nicole and Pete for Evo (why doesn’t the client ever bring back their head full of Japanese bobby-pins, anyway?), the raunchy #Mydentity colour presentation of Guy Tang, the beautiful hair of the new Lakme Chroma launch and social insights from Telleish and Hair&Harlow, the barbering prowess of our Reuzel Scumbassadors Becca May and Josh Mihan, or the editorial work of Peter Beckett and the Moroccanoil team, everyone took away something to re-ignite their passion on the floor of their own salons.

    As a side effect, the visual image of Leonard’s costume changes that are still burned onto the retinas of all that attended (our favourite was the evening gown…)!

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