With all of the stresses that our locks go through on a daily basis from heat styling, colouring and environmental factors like the sun, it's no wonder so many of us are constantly battling with dreaded damaged hair.
The quest for repaired, healthy hair often seems unobtainable but with the help of the Moroccanoil Repair range you can be one step closer to achieving luscious locks that are healthy, radiant and manageable. Moroccanoil's Global Creative Director, Antonio Corral Calero gives us the low down on what steps to take to prevent damaged hair around the clock.
What are the tell-tale signs of damaged hair in need of a repairing treatment?
Damaged hair is easy to identify: visible breakage, rough and spongy texture, dry and brittle strands, loss of elasticity, and even faded colour. These are all signs that hair is in need of a repairing treatment to restore it back to health.
What causes hair damage?
The two most frequent causes of hair damage are harsh chemicals and excessive heat. Overexposure through a daily heat styling regimen, for example, will uneven the cuticle layer that protects the hair shaft, resulting in rough texture, over-porosity, dryness and brittleness.
What is your go-to product to repair hair?
The Moroccanoil Restorative Mask is an absolute miracle hair mask! It is rich in argan oil and proteins that help fortify and restructure to instantly repair damaged hair in just 5–7 minutes. Its high-performance formula infuses protein back into the weakened hair shaft so hair actually becomes stronger, healthier and more beautiful. This mask should be used weekly at first and then less and less frequently as hair condition improves. After using the protein-enriched mask, I recommend following with your favourite Moroccanoil conditioner to de-tangle strands and keep hair silky soft.
What products can I use to help improve my damaged hair on a daily basis?
It all starts with a great shampoo and conditioner! For daily treatment, I recommend Moroccanoil Moisture Repair Shampoo and Conditioner. These products infuse each strand with antioxidant-rich argan oil and highly reparative keratin, proteins and other nutrients, to help improve hair health over time.
During fashion week, models are always asking for the perfect shampoo and conditioner to help repair and maintain their hair between days of back-to-back runway styling and my go-to is the Moroccanoil repair range.
What are some easy hairstyles that help prevent hair damage?
For most women, damage is caused by excess heat styling, so wash-and-go hair styling is a sure-fire way to avoid damaging strands. For curly hair, apply Moroccanoil Intense Curl Cream throughout hair; it will define, moisturise and nourish strands while fighting frizz. Curls will look shiny and soft, with no sticky residue!
For straight styles, apply a cocktail of Moroccanoil Treatment and Moroccanoil Hydrating Styling Cream from mid-shaft to ends of damp hair and then allow hair to air dry. The combination will make hair shiny, tame frizz and manage fly-aways, leaving hair soft and smooth.
If I want to heat style my hair, what products can I use to prevent damage?
If you are using heat, it’s important to prepare strands with a protective spray, such as Moroccanoil Heat Styling Protection, to shield it from high temperatures and possible thermal damage. Moroccanoil Heat Styling Protection creates a unique thermal
protective veil to shield hair up to 430˚F, helping prevent breakage and split ends.
This product is especially essential during awards season when celebrities want to protect their hair from the stress of frequent styling. The best kept secret behind red carpet hair styling always begins with Moroccanoil Treatment to create the perfect foundation for styling, followed by Moroccanoil Heat Styling Protection. This key combination provides manageability and protection when creating more elaborate red-carpet hair looks.
Do you need to use conditioner after using a hair mask?
After hair is fortified and restored to health, a daily conditioner is perfect to then de-tangle and soften the hair. Hydrating masks, such as Moroccanoil Intense Hydrating Mask and Moroccanoil Weightless Hydrating Mask, are great for a deep conditioning treatment once or twice a week. As they are extremely rich in moisture, they can replace your daily conditioner when you use them.
Do you have any tips for protecting colour treated hair?
Absolutely! Protecting colour treated hair starts right at the colouring process. My number one tip is to apply Moroccanoil Treatment from root to tip before a colour process. This go-to product will absorb instantly into the hair to help fill gaps in the cuticle layer and create a thin, protective layer around strands for an even colour application and safe treatment process that won’t alter the colour results.
I also recommend asking your colourist to mix 1 or 2 pumps of Moroccanoil Treatment into the colour as it will actually help the colour absorb into the hair while keeping the hair shaft smooth for a fantastic final result.
How can you tell when hair is back to a healthy state?
Hair that is in a naturally healthy state is soft and flexible, de-tangles easily and holds a style longer. Its looks and feels naturally touchable, smooth, shiny and beautiful from day to night.
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