Parlour Hair Academy’s annual Guest Artist Show stepped it up this year, with record numbers and wholehearted support from Haircare Australia’s evo and Cloud Nine as it celebrated South Australian Hairdressers.
This year held at the National Wine Centre, Adelaide, the Parlour Hair Academy Guest Artist Show is a celebration and collaboration of South Australia’s finest industry talent – the young, the wise, award winning and aspiring – plus a dedicated attempt at raising the profile of professional hairdressing.
Initiated by Karen and Robert Bava, founders of Parlour Hair and Parlour Hair Academy, the event was built from the pair’s passion for education but also from the recognition that South Australia is home to a high concentration of prestige industry talent with, up until three years ago, no local platform to share and inspire those around them.
Beginning as a small(er) 160-strong event at a local nightclub, the event has quickly outgrown itself with 2014 marking the first year in a larger space and with an official sponsor in evo and Cloud Nine, Haircare Australia.
“If you can’t support the industry in your own backyard then there’s a problem isn’t there?” said the wisest Gauvin of them all, Geoff Gauvin, Managing Director of Haircare Australia.
The Parlour Hair Guest Artist Show effectively gathers the state’s best educators, session stylists, technicians and apprentices and offers them a stage to do what they do best, hair. The people watching are stylists, salon owners and a contingency of media, fashion representatives and career councilors – a collective bound by nothing other than a common passion for professional hairdressing. At Parlour Hair Academy Guest Artist Show it doesn’t matter what colour you connect with, or which salon you belong to, everyone is welcome.
“Why would you present to a bunch of stylists already stocking your product or attending your academy, when you could be getting the attention of stylists and salon owners from other brands and salons – they’re your potential new clients,” says owner-founder of Dare salons, Adelaide, Paul Dare.
Paul Dare has been in the industry for 37 years and, it’s fair to say, he’s well versed in professional colour companies, what works for business, staff and the bottom line. Recently signing over from one of the major’s, Paul and his two Dare salons are now stern advocates of the Haircare Australia mantra and its eclectic house of products. So passionate about the multi-tiered offerings that stand Haircare apart, and so vested in the dialect, you’d think he’d been a Haircare recruit for decades, not 6 months.
“We at Dare hair have taken a long time to accept that they (Haircare Australia) are the leaders in the industry. They are producing spectacular products that are now being sold worldwide, and they have Fabuloso Pro which is kicking ass.”
“My Colour Technician struggled to sell product, not any more. If you can’t sell Fab Pro as a colour technician, you will be fired from my business, not only is the product phenomenal, but it’s a great way to generate extra salon revenue,” he said.
Somewhat of a South Australian icon, Paul’s move to Haircare Australia seems to harmonise like neon and unicorns – the hero educator believes in removing the blinkers and breaking the rules(only after you’ve mastered them) – an outlook shared by the Gauvin family in their creation of evo and compound of unique brands – effectively catering for every stylist, every interior and every business model.
Maybe there’s something in the water, but unlike our more populated states, South Australian’s seem to go about things a little more quietly, less feather ruffling more creating. They’ll take a solid drop of red before an air kiss, thanks, and profanities are kind of, well, the norm. They punctuate life a little differently. Perhaps because they’re detached from the Sydney-Melbourne kinetic, the ego isn’t required, everyone seems less affected, more inspired. Or as Robert Bava describes it, ‘just real.’ How beautiful.
The Parlour Hair Academy Guest Artist Show is the ultimate reflection of its city and unwritten board of creatives, and this year boasted the biggest line-up yet. Split into three sessions, the first was host to 2014’s Young Guns.
To be vested in the industry is to grow our future hands, a dedication that runs deep within Robert and Karen Bava. The Young Guns is a group of industry youth hand selected by the Bava’s to take on their annual Young Guns program. To enter, each potential ‘gun’ needs to simply submit a short video showcasing their creative aspiration and dedication to industry growth. Four are chosen and gain valuable experience throughout the year including presenting on stage at the Creative Guest Artist Show. In the eyes of the Bava’s everyone has something worth sharing, no matter who you are. And that’s exactly what this event is all about.
Session Two saw Paul Dare present a 20 minute haircut and a five hour (pre done) Lakme colour – a modern bob with a steely grey finish – while Katie Kromwijk of Rock Retro Scissors delivered a set-style to give Cloud Nine Creative Director Lauren McCowan a run for her money.
Session Three was all about the lads. Not The Lads, hugely successful evo seminar that recently toured America with roaring results, but evo International Ambassador Jules Tognini, evo Ambassador for South Australia, Damien Rinaldo, Stephen Arrizza from The Basin Haircutters and Uros Mikic of Kinky Curly Straight – lined up, Parlour Hair Guest Artist-style.
Although not part of the South Australian contingent, Jules was flown in to headline on behalf of evo and shared one of his quintessential men’s cuts live. For Jules, he was honored to join the evening’s itinerary, the man is after all one of the most approachable award winning stylists our country has ever seen – a thought that became fact with his late arrival, and the swarm of stylists that ensued. Drinks were thrust in his hand, eyes lit up and a semi-circle was formed – ears pricked, waiting for him to speak. The funny part is they were all guys. Adorable. And Jules didn’t flinch. Despite being due on stage in 15 minutes he alluded to all the time in the world.
“I’m lucky enough to be the outsider that’s been invited!” he exclaimed.
“I think about egos and hairdressing and I just hate it, I just like hanging out with people. Ideally one day we’re all going to work together in peace and harmony and not have to worry about egos because we all just accept each other. And that’s what these events are for, that’s what the Parlour Hair Guest Artist Show is all about,” said Jules.
The boys continued to demonstrate creative camaraderie at its best – switching from technical insight to chats about the unlimited offerings making hairdressing one of the best industries in the world.
A sentiment backed up by Damien Rinaldo of Boris the Cuttery – master of sexy, undone hair. Not undone as in a raw version of Victoria’s Secret-style hair (boring), we’re talking before-it’s-time-sexiness-with-edge. The kind of hair design women want to wear and men want to create.
“Some people will say ‘that’s not a haircut you can do in the salon,’ and you know what it’s probably not, but that’s the beauty about this industry and events like this, you can express yourself,” Damien said of his ice-blonde modern-mullet that struck a pose between David Bowie and AXL Rose in their hey days.
This is why our Adelaide counterparts are so successful – businesses like Haircare Australia, products like evo and people like Robert and Karen Bava – they cut the bullshit. And without the cloud of discontent that is ego and selfishness, they’re able to think clearly and create wholeheartedly. Fearless and free, they’re the future and we salute them.
A big shout out to the below presenters who made The Parlour Hair Academy Creative Guest Artist Show a huge success in 2014!
Jules Tognini, evo
Damien Rinaldo, Boris the Cuttery
Stephen Arrizza, The Basin Haircutters
Uros Mikic, Kinky Curly Straight
Katie Kromwijk, Rock Retro Scissors
Lucy Iasenzaniro, Belissimo Hair
Megan Panozzo, In Awe Salon
Cherie Falco, Chi Hair Skin Body
Sophie Mihalopoulos, Monalisa Hairdressers
Kristy Hodgson, Jarah’s Hair
Tiffany Decaux, Boris The Cuttery
Lauren Cooper, Parlour Hair
Tricia Hicks, Principal Hair Artistique
Johnny Georgiou, Parlour Hair
Anthony Santamaria, Portobello
Peter Anthony Ferraro, Hair Forum
Written by Lauren King, StyleIcons.