Haircare Australia

Haircare Australia industry news and brand updates

  • Fabuloso Pro conditioner bases have had an intensity shift

    In order to deliver an even better colour maintenance system, Fabuloso Pro  have increased the capacity in Fabuloso Pro Conditioner bottles for pigment, by slightly reducing the amount of conditioner base. The new offering will now feature a take home conditioner base of 200ml and a pigment capacity of 60-80g max.

    The new Fabuloso Pro Conditioner bottles are made from 100% recyclable PET plastic and are easier to shake and dispense product from. Now more intense colours can be mixed in the Fabuloso Pro Conditioner environmentally friendly packaging… good for you and the planet.

    New Benefits

    • Room for more pigment – more intense for better hair colour maintenance
    • 100% recyclable PET plastic – better for you, better for the environment
    • Thinner and stronger packaging – easier to squeeze

    Continued Benefits of Fabuloso Pro Conditioners

    • Unlimited creativity to perfectly match and maintain clients’ hair colour in between all colour services (permanent, demi and semi-permanent colour)
    • Colour molecule is deposited inside the hair shaft - bonding it to the hair fibre for lasting results
    • Results in 3 minutes, smoothing / anti-static effect that polishes the cuticle to reduce frizz and give brilliant shine
    • Restores and maintains moisture balance
    • Softens, nourishes and detangles without weighing hair down
    • Colour maintenance conditioners can be created for different hair types

    New Mixologist Menu

    The mixologist menu has been updated based on market feedback. This new menu shows examples of stronger tones that are created based on the 80g formulations.

    Contact us to find out more about Fabuloso Pro Conditioners and become a stockist today. 

  • Hair Expo 2018

    The hairdressing community was in full force this weekend, celebrating the biggest event on the hairdressing calendar – Hair Expo 2018. Back in Melbourne for 2018, hairdressers from every corner of the country – and even the globe! – showed up to learn, teach and discover.

    We were proud to showcase our stable of exclusive salon-first brands at our dedicated Haircare stand – you couldn’t miss us with our Haircare logo hanging proudly above the expo hall, visible from almost anywhere in the room, and the thousands of Haircare showbags that we distributed to all attendees across the weekend.

    Amongst our stable of brands, we were excited to showcase exciting offers from Olaplex, Moroccanoil, Evo, #Mydentity, BaByliss Pro, Denman, Fusion, Mop, Reuzel. We also brought back with us the ever-popular Evo Fab Pro Cart and Pick & Mix stands!

    We had a great time having our brands showcase their talents on the mainstage with Evo, Denman, Olaplex, #Mydentity and Moroccanoil presenting throughout the weekend.

    Let’s face it, an Expo stage would feel incomplete without social media sensation, Guy Tang! Here he is in action, launch his new collections, Naked and Super Hero for #Mydentity.

    Celebrity colourist, Tracey Cunningham, took to the main stage to present the world-first launch of  Olaplex 4 & 5 – before any other country in the world!

    Evo represented in full force with The Young Guns, featuring Nicole Kae and Pete Koziel and with support from with the ever-entertaining Evo ambassador and Hair Expo 2018’s Educator of the Year, Jules Tognini and Evo Creative Director, Lauren McCowan.

    Caterina Di Biase and her Heading Out team presented the wild Salvaggio collection for Denman

    Moroccanoil presented beautiful editorial hair with Peter Beckett and the Moroccanoil Education Team

     

     

     

  • Haircare's VIP Party 2018

     

    Overlooking the bright lights of the city from the sleek balcony and raging dancefloor Luminare truly turned it on for Australia’s hairdressing elite.

    At its core the Haircare VIP Party is the rallying of a community of like-minded salon professionals, it’s about a good time and meeting people that believe in the same principles all in the name of building and protecting the industry we all love.

    See the full album via our Facebook page.

     

  • Pop-Up Education 2018

    Haircare’s first Pop-up Education event was a flurry of inspirational hair, colour, insights and…costumes?!

    What a day full of hair inspiration – there was something for everyone…whether it be insights from Tracey Cunningham for Olaplex (that client might look old to you, but inside she still feels like she’s 25!), the sassy humour and avant garde vision of Jules, Lauren, Nicole and Pete for Evo (why doesn’t the client ever bring back their head full of Japanese bobby-pins, anyway?), the raunchy #Mydentity colour presentation of Guy Tang, the beautiful hair of the new Lakme Chroma launch and social insights from Telleish and Hair&Harlow, the barbering prowess of our Reuzel Scumbassadors Becca May and Josh Mihan, or the editorial work of Peter Beckett and the Moroccanoil team, everyone took away something to re-ignite their passion on the floor of their own salons.

    As a side effect, the visual image of Leonard’s costume changes that are still burned onto the retinas of all that attended (our favourite was the evening gown…)!

  • Mercedes-Benz Fashion Week Australia 2018 Wrap Up

    Mercedes-Benz Fashion Week Australia 2018 (MBFWA 2018) once again provided a showstopping celebration of Australian fashion.

    Making their runway debut, Client Liaison Deluxe Line (CLDL), is the next step in cosmopolitan style and international flavour. Becoming iconic for enhancing their music with their inherent sense of style through custom designed costumes for their dynamic live shows and an ongoing commitment to their eclectic daywear wardrobe.

    For this range, Co-CEO’s Harvey Miller AO and Monte Morgan have turned up the treble to envisage and design a full service fashion collection including Menswear, Womenswear and Accessories. Inspired by archive resort footage of Christopher and Pixie Skase by Rennie Ellis, long late lunches and classic Australian flora and fauna, CLDL is executive relaxation for leisure enthusiasts, where life is a party and you’re always invited.

    Held in the Overseas Passenger Terminal at the Rocks gave views of the Sydney Opera House and an epic location for a runway, depicting the Australian landscape.

    Renya Xydis, Hair Director and Cloud Nine Ambassador, with Aiden Xydis Head Barber at The Men's Grooming Room, created six, funky key looks for the Client Liaison Deluxe Line, ‘Champagne Affection’, – with hair styles featuring big, bouncy blow-outs, high-school girl, curly off centre high ponies with Client Liaison scrunchies, the ultimate Brooke Shields ‘it-girl’ hair, ringlet curls and slick-back hair, capturing the 80’s.

    “I wanted to embody and draw inspiration from one of America’s highly renowned models and actresses, Brooke Shields to create the ultimate 80’s hair. Working at building the hair by creating volume, texture and oomph by using the Cloud Nine O Pod for blow-out styles and the Cloud Nine Curling Wand to form the hairstyle structure for the curly high ponie sealing with styling products to hold the look” – Renya says.

    “Working with the natural state of each of the guys’ hair, I used length to create volume and curls while slicking back shorter styles for a ‘wet look’ vibe” – Aiden commented.

    C/MEO Collective collection on the other hand was all about playing with volume, scale and colour to accentuate the female form and encourage the exploration of individual style. Summer essentials abound, with check dresses, lightweight linen, cinched waist shirting, logo tees and a dose of denim in chalk or classic blue.

    Held at the iconic Carriageworks location, the C/MEO Collective runway saw models weaving between freestanding custom made concertina installations.

    Lauren McCowan, Haircare Group Creative Director and Cloud Nine Hair Director for C/MEO Collective created a multitude of unique looks for the showcase at MBFWA 2018 –with a real focus on enhancing each model’s natural hair type. Undone knotted buns, loose, relaxed waves and ringlet curls graced the runway, dusted with chic hair beads from KELA Hair Jewellery. Embracing individuality was the centre of each of these key looks developed for the colour-filled C/MEO range.

    “I wanted to explore the two biggest trends globally right now which is the 'Art of the Individual' and 'Self Acceptance' - exploring and celebrating each models individual hair type and texture. Working and building a beautiful base, quality to the hair and then using Cloud Nine to seal that in and create beautiful finishes without compromising the quality of each girls hair" - McCowan says.

    Click here for MBFWA 2018 Hair How-Tos.

  • Get the Look with Cloud Nine: Twisted Bun for C/MEO Collective

    HCA Creative Director, Lauren McCowan celebrates individual hair type and texture and shows us how she created a twisted bun for C/MEO Collective at Mercedes-Benz Fashion Week Australia 2018.

    With a focus on enhancing natural hair type - the C/MEO Collective runway show at MBFWA18 saw undone knotted buns, loose, relaxed waves and ringlet curls, dusted with chic hair beads from Kela Hair Jewellery.

    “I wanted to explore the two biggest trends globally right now which is the 'Art of the Individual' and 'Self Acceptance' - exploring and celebrating each models individual hair type and texture. Working and building a beautiful base, quality to the hair and then using Cloud Nine to seal that in and create beautiful finishes without compromising the quality of each girls hair" - Lauren McCowan says.

    Create the twisted bun in just 7 simple steps using essential tools, Cloud Nine Airshot and Cloud Nine Micro Iron.

    Recreate this runway look using Cloud Nine tools and Kela Hair Jewels:

    Get the Look: Twisted Bun

                  1.  Dampen hair with Evo Day of Grace and brush through to hydrate and prepare hair for styling.
      2.  Whilst the hair is still damp, apply Evo Salty Dog to the hairline, then layer with Evo Water Killer. Use the Cloud Nine Airshot to blow-dry product into hair to create lift and an airy texture.
      3. Use a wide tooth comb to scrape hair back into a ponytail and secure just below the crown with an elastic bungee.
      4. Split the ponytail into two and tie both sections of hair into knots to create a twisted bun. Secure with a clear elastic and hair pins to keep the hair tight and to lock into shape.
       5. Pull out the ends of the hair from the bun to create a tail.
       6. Use a bristle brush to brush the front hairline forward to loosen fly-a-aways. Polish in some texture with the Cloud Nine Micro Iron and Evo Builders Paradise for a considered finish through the front.
       7. Apply a dusting of Kela hair beads for a chic, effortless elegance finish.

    Click here to become a Cloud Nine stockist.

  • New Olaplex Shampoo and Conditioner

    Olaplex, known for revolutionising the hair industry as the very first bond repair and maintenance system,  is set to launch its first product since its 2014 inception - Olaplex  shampoo and conditioner, more specifically known as the Olaplex No. 4 Bond Maintenance Shampoo and No. 5 Bond Maintenance Conditioner.

    To celebrate the highly anticipated new arrivals, world renowned celebrity colourist and Olaplex Ambassador Tracey Cunningham will launch the Olaplex shampoo and conditioner, No. 4 Bond Maintenance Shampoo and No. 5 Bond Maintenance Conditioner on stage at Melbourne’s premier salon industry event, Hair Expo Australia.

    Exclusively being released for the first time at Hair Expo, visit the Haircare Australia stand 2120 to find out more. The Olaplex Shampoo and Conditioner will  be available to purchase from Haircare Australia soon after.

    A perfect synergy, complementing the existing collection, the duo is devised as part of a “3-4-5 system”, a three step Olaplex take home haircare regimen used in collaboration with No.3 Hair Perfector to repair, strengthen and protect the hair, for tangible salon-fresh results.

    3-4-5 Olaplex Take Home System

     

    No. 3 Hair Perfector

    Continues the reparative benefits of your Olaplex in-salon service with this weekly treatment that will repair new damage and keep your colour lasting longer.

     

    No. 4 Bond Maintenance Shampoo

    Restores internal strength and moisture levels to add incredible shine and manageability.

     

    No. 5 Bond Maintenance Conditioner

    Restores, repairs and hydrates without adding excess weight. Eliminates damage and frizz for strong, healthy, shiny hair.

    Designed to transform all hair types, and formulated using Olaplex's trademark bond building chemistry, No. 4 Bond Maintenance Shampoo restores internal strength and moisture levels for incredible shine and manageability whilst No. 5 Bond Maintenance Conditioner restores, repairs and hydrates for lightweight strong, vibrant hair.

    Free of silicone sulfates and parabens, No. 4 and No. 5 formulations are colour safe, gluten free, nut free and vegan heroing the highest quality ingredients including essential vitamins, natural oils and fruit extracts.

    The innovative Olaplex haircare line now comprises; No. 1 Bond Multiplier, No. 2 Bond Perfector, No. 3 Hair Perfector and now No. 4 Bond Maintenance Shampoo and No. 5 Bond Maintenance Conditioner.

    Contact us for more information and become an Olaplex stockist today.

  • Step by Step Classic Curl with the Cloud Nine Curling Wand

    _ Step One

    Start with clean and dry hair, mist hair with a light hold hairspray
    and section into 6 large vertical sections as shown

    _ Step Two

    Start at the front and use the Cloud Nine Curling Wand to
    create curls by wrapping the section around the barrel,
    hold for 3 seconds and release.

    _ Step Three

    Spritz the curled section with hairspray while still warm and
    pin the curl up to cool. Continue around the head.

    _ Step Four

    Spritz the curled section with hairspray while still warm
    and pin the curl up to cool. Continue around the head.

     

    _ Step Five

    Use a wide tooth comb to break up the curls for a bouncy curl.

     

  • Pop-Up Education 2018

    Pop-Up! is an off-the-grid collaboration between some of the hottest hair talent and brands in the market today. Don’t miss your chance to see dynamic Look & Learn presentations from some of our industry’s best.

    Taking place during the Hair Expo weekend we're bringing you Haircare's own event just 5 minutes away.

    Experience education at its best, along with mouth-watering food trucks and fun-filled drinks post-event so you can network with other like-minded salons and the Haircare Team.

    See the most covetable hair brands brought to life by our cast of Ambassadors, Educators and some of the hottest names in the business.

     

    Educators

    Tracey Cunningham _ Olaplex

    Tracey’s work has graced the covers of magazines such as Marie Claire, W, Instyle and Allure. Her clients are amongst the most sought-after women of stage and screen – from Drew Barrymore to Charlize Theron. As an Ambassador for the revolutionary hair product Olaplex, Tracey travels the world to share her experiences, knowledge and adventures with like-minded colourists. With a “less is more” approach to colour, hair and the individuals she works with, you won't want to miss out on this rare opportunity.

    Guy Tang _ #mydentity

    Guy needs no introduction, as a self-proclaimed “Hair Activist,” he is known for his expertise in Balayage, Ombre and Fashion Colours. Guy has millions of subscribers to each of his various social channels and loves sharing his secret tips, tricks and hair colour formulas to the hair community he calls his #Hairbesties. Now taking the world by storm with his new #mydentity colour range, be prepared to be wowed by the man himself with an inside look into his latest #naked collection!

    Becca May _ Reuzel

    Becca has played a pivotal role in developing Barber education programs across the US and is also a Scumbassador Director for Reuzel North America. Her unwavering passion for Barbering and teaching are evident in everything she does. “I’ve been lucky to have had many great mentors in the barbering world. It feels amazing to be able to share what I have learned along the way.” Becca is a highly sought-after trainer who leaves her audiences inspired and confident.

    Jules Tognini _ Evo

    He drinks beer, gives hugs, shares smiles and wears ripped jeans. You know who we’re talking about! More than simply a personality, Jules Tognini lives hair and lifestyle as one unique individual expression. If hairdressing was F1, Jules Tognini would hold pole position. Founder, Creative Director, Salon Director, International Ambassador, Award Winner… the list goes on. He’s fun, personable and injects life into everything he does with his hands

    Lauren McCowan _ Evo

    Lauren has worked globally across the salon floor, in education, and editorially, whilst living in Australia and New York, and working across many other international arenas. A highly regarded session stylist, Lauren’s work has been published in the likes of Vogue, Harper’s Bazaar, Marie Claire, Interview, Rolling Stone and Russh, as well as industry bibles Culture, Highlights, INSTYLE and The Journal.

    Peter Beckett _ Moroccanoil

    Peter has had extensive experience in all facets of hairdressing, starting in salon moving through to education then spending 11 years in London where his session styling career took off. Peter has styled celebrities such as Ellie Goulding and Nicole Scherzinger. He is both a talented and captivating stylist and a keen educator with a wealth of knowledge to share.

     

    Josh Mihan _ Reuzel

    As a 15-year old high school dropout, when Josh started working as a barber, who knew he would eventually travel the world for his craft? Whether it was voyaging through South and Central America, giving haircuts out of hostels; or honing his skills in London at top salons such as HOB, his passion for the industry blossomed. Now in Melbourne, Josh decided to open a place of his very own, The Bearded Man, a creative haven for like-minded folk, inspired by music, travel, good coffee and great hair.

     

    Hair&Harlow _ Lakmé

    Amy Zikic and Justine Snelgrove are the creative duo and co-owners of two Hair&Harlow locations. Passionate stylists that love the craft of hairdressing and being involved in an ever-evolving industry, they have built an amazing online following through their professional honest approach, fail-safe client service and inspiring colour work.

     

    Telleish _ Lakmé

    Chantelle, better known as the “Telle” in Telleish, has been living and breathing her passion for the hair industry for over 19 years. She is the Owner & Director of Telleish, a successful salon founded more than eight years ago in Port Melbourne. With an impressive resume covering celebrity clients, through to magazine front covers, Chantelle, is a talented fashion and session stylist in her own right.

    Pop-Up Education 2018

    39 S Wharf Promenade, South Wharf VIC 3006

    Pop-Up Education Tickets

    Please book via your HCA/HCNZ representative or

    AUS – haircareaust.com/education or 1300 437436

    NZ – haircarenz.com/education or 0800 505 385P

  • Join Haircare Australia at Hair Expo 2018

    Haircare Australia is proud to present another huge year at Hair Expo 2018.

    Be sure to see us this June long weekend (9th - 11th June 2018) at Hair Expo 2018. Haircare Australia will be located at stand 2120 with a selection of our amazing brands; including Evo, Moroccanoil, Olaplex, Mydentity, Lakmé, Cloud Nine, BaByliss, Denman, Fusion and more, plus the return of our 2017 showstopper – the Evo Fabuloso Pro Cart for customised coloured conditioners.

    Be wowed by special guest appearances, exclusive deals, new product ranges and so much more!

    We’ll also be on the Main Stage and Man Stage for live expert demonstrations from Evo, Mydentity, Denman, Reuzel and Moroccanoil on Sunday & Monday.

    Get your tickets to Hair Expo and join us at the festival of hair!

    Hair Expo 2018

    Melbourne Convention & Exhibition Centre
    2 Clarendon St South Wharf 3006 VIC

    Hair Expo 2018 Opening Hours

    Saturday, 9 June
    10am – 5pm

    Sunday, 10 June
    9am – 5pm

    Monday, 11 June
    10am – 4pm

    Purchase Hair Expo 2018 tickets at hairexpoaustralia.com and stay tuned for more information.

  • Spoil Mum for Mother's Day

    Give Mum the gift of great hair this Mother's Day.

    Here we share an exciting look at some of our favourite Mother's Day gifts.

    Cloud Nine Mothers Day Evo Mothers Day

    Cloud Nine Gift of Love

    Give the Gift of Love with any Cloud Nine Original or Wide Iron this mother's day. This gift with purchase contains  a limited edition Cloud Nine Paddle Brush, luxury carry case and a selection of clips.

    Evo Eye Spy Gift Set - SOLD OUT

    Buy any Hydrate, Repair, Volume or Smooth Shampoo and Conditioner as part of the Evo Eye Spy Mother's Day pack and receive a free Haze Styling Powder and travel-sized Water Killer Dry Shampoo available in Brunette and Original.

    Moroccanoil Mothers Day Moroccanoil Mothers Day

    Moroccanoil Marchesa Gift Pack

    Purchase the Moroccanoil Repair, Hydrate or Volume Shampoo and Conditioner and receive an exclusive co-branded Marchesa bag  and Moroccanoil Treatment.

    Moroccanoil Gift Set

    Purchase the Moroccanoil Moisture Repair Shampoo and Conditioner and receive a limited edition multipurpose beauty bag and Moroccanoil Treatment.

    Moroccanoil Mothers Day Moroccanoil Mothers Day

    Moroccanoil Soften & Shine Duo

    Spoil Mum with the ultimate nourishment from head to toe with the Moroccanoil Soften and Shine duo.

    Moroccanoil Travel Trio

    Available in Hydration, Moisture Repair and Volume, Moroccanoil has  your Mum's travel-sized essentials covered.

    Contact your Sales Rep today!

  • Protect Damaged Hair with Moroccanoil

    Make damaged hair a thing of the past with the new Moroccanoil Perfect Defense.

    With the ability to protect your hair from all forms of heat (up to 450°F/230°C) Moroccanoil Perfect Defense is this years must-have styling product to maintain healthy hair and protect it from thermal damage. This argan oil-infused spray is totally weightless and can be easily incorporated into any styling regimen and layered with any styling product. The unique dry spray application allows you to spray on dry hair for second-day hot tool touch-ups or directly on to damp hair before blow-drying. The weightless, no hold formula means that hair will be left feeling soft and smooth with natural movement.

    Celebrity Stylist Bryce Scarlett used Moroccanoil's newest addition on Margot Robbie's lob as she graced the red carpet with classic waves for the 75th Golden Globe Awards.

    Learn how to recreate the look here.

    Get the Look

      1.  Apply 1 pump of Moroccanoil Treatment Light to damp hair provide the perfect foundation for styling.
      2. Apply Moroccanoil Root Boost into the roots of the hair and blow-dry using a round brush to create lift. Finish the blow-dry with a deep side part.
      3. Section the hair into one inch sections and spray with Moroccanoil Perfect Defense before wrapping each section around a curling wand (try the Cloud Nine Waving Wand). Wrap mid-lengths around the wand, away from the face, hold for 3 seconds and release to create long, lean and uniform waves.
      4. Finish the look with Moroccanoil Luminous Hairspray Medium by spraying hair and leaving to set for a few seconds. Brush through with a boar bristle brush to create a sleek and polished look.

     

    To stock Moroccanoil Perfect Defense in your salon, click here. 

    Photo Credit: 75th Golden Globe Awards

    Hair by Moroccanoil Celebrity Hairstylist Bryce Scarlett

    Photography: Neilson Barnard

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